How To Market and Make Money With Your Fitness Company

by Jace Vernon | Internet Marketing

How To Make Money and Market Your Fitness Business

1. Keep it simple. Start with 1 traffic source
2. Instagram and YouTube channel (would be my choice)
3. Post Content 1 to 2 times daily (1 year)
4. Content must be helpful
5. Gain a following
6. Create products and Services
7. Look Good and Show Results
8. Great site
9. Spend money on Ads.

Here is a video that will explaine everything in-depth. Good luck

The Video transcript. (computer generated forgive errors)

What’s up, guys? Hey, today we are gonna talk about how you can market your fitness business. I’ll tell you a little bit how we got to this point. So I have … I actually have a sister in law and then I have somebody that does our video editing. He’s starting a fitness business, so there’s been a couple of people I know that have been starting these fitness businesses, and the first question they always ask is, “Hey how do I market it? How do I make money doing this?” So what I thought, today I would do a video specifically for the fitness industry, how you guys can actually make some money from it, and what steps you need to take to actually get a following, okay? So I jumped over onto my Instagram, and I’ll talk a little bit about this, and found a simple post by Dr. Nadalski, okay? I’m gonna go over this. Let’s jump over into the steps first and then I’ll jump back into this. So first thing, whenever you’re looking to market your fitness business, what you want to do is keep it simple.

1. Keep it simple. Pick one channel at first.

Don’t get complicated. Don’t think you need to go out there and setup a website, all your social media content, everything. It can get really overwhelming, so what you’ll end up doing is spreading yourself way too thin. And the best thing you can do is start with one source of traffic. Start with one area. If you’re gonna do YouTube, great, stick with YouTube. If you’re gonna do Facebook, Facebook. Don’t worry about doing everything at once, because once you start getting on a roll or when you start building momentum, you’re gonna be able to go into those other channels, okay? So for right now, keep it simple. Now, since it is the fitness business, number two, I think Instagram and YouTube are the places you need to be. Okay, Instagram is huge for fitness, it always has been for selling products, fitness products, for following, for getting a following.

That is where a lot of fitness people are, whether you’re in CrossFit, whether you’re a personal trainer. So I would suggest using Instagram. That’d be the very first thing, and it’s simple. You can post everyday. You can post five times a day, okay? Number three, I want you to post content. You have to be posting content one to two times daily, and plan on doing it for a whole year?

2.  Be Consistent in creating helpful content

Okay, and it cannot be hit or miss. You have to be very, very consistent. If you’re serious about going into fitness, you have to be consistent at posting this, just like you are at working out. It needs to become part of your daily routine. That way your customers, your clients, your followers, those guys can depend on you, and they’ll be looking forward to your content. Number four, the content … And this isn’t in any particular order. Your content has to be useful. It has to be helpful. If we jump back over to here, this is actually a pretty good one that I found, and this was the first one at the top of my feed.

So how bio hack your exercise for rapid progress, laugh out loud, just kidding, but there are some tips. Then look at this … Look at what he created here. This is huge. Start from selecting from activities or exercise modalities, consistency. Don’t take too much on one day. So he gives five points, and that’s actually pretty thought out content. If I keep scrolling, okay here’s a fitness, gymnastic bodies. Okay, these guys actually got a huge start just from social media. Love watching what these guys do. They do videos. So here’s videos, gymnastic bodies. They’re in a niche of kind of older people getting back into gymnastics, and grown. I mean if we look at … 140K followers, okay a year ago nothing like that. I actually … Now they have courses, everything and here’s another one … Oh gymnastic bodies, okay? So just make sure you’re out there, and obviously if you’re going into the fitness business, you’re probably on Instagram and you’re following a lot of other businesses or other fitness people. Okay, look what they’re doing. If you like what they’ve done, use it. Turn around and create your own pitch.

3. Gain a following

So if we jump back over here … So once again, content must be helpful. Make sure you create some really, really good content. Gain a following. That is the whole goal. The more people that are following you, the more views you’re getting, the better your results are gonna be as far as making money on the backend. You can go out and get sponsors. You can sell products. You can sell male plans, but the monetization usually needs to happen after you get a following, because a lot of times your following is gonna tell you what they want, whether they start asking you, “Hey do you develop male plans? Hey do you do custom workout plans for people?” Now, once you start getting a following, your next step is you need to create a product or service. This can come anywhere in the process. Okay, you can start out with a product or service and just pitch that, but you need to actually have a product or service.

Now, whether you’re gonna design male plans, workout routines, personal trainings, whatever it is you want to do, you need to create that product, create that service, and I would do it sooner than later. I wouldn’t wait till the very end, but you’re … A lot of times, like I said, your audience will give you a good idea of what you should be marketing. Seven, you are in the fitness business. You need to look good and you need to show results, so that includes customer testimonials. You need to show customer progress. People want to see that you know what you’re doing. Okay, and at first, you might be like, “Well how do I do that if I have no customers, or how do I do that?” You kind of need to fake it till you make it. Grab some people. Give them free advice. Give them free advice for testimonials. Give them a free workout. Work with them. You need to actually produce results. And then when I say, look good, we are in a world where everyone likes beauty. Everyone likes good looks.

4. Look good

Now, this isn’t saying that because if you’re not handsome or if you’re overweight, you can’t have a niche. Nice thing is with Instagram with everything, you can fill a niche, okay? You might be not a skinny trainer. You might not look the best, that’s okay. You might be an amazing person at creating content or making people feel good. You can still get a good following, okay? But it’s a lot easier if you’re gonna take good pictures, if you’re gonna look good doing it. That really works on Instagram. And then eight, you can go into other things, and I just put get a good website. Then you can move into other channels, Facebook. You can do YouTube. There’s so many different channels. Now, something that I didn’t put in here that could accelerate this is spend money on ads. Anymore with Facebook, with Instagram, YouTube, Google, you can spend a lot of money on ads or you can spend very little. So my suggestion is, checkout some of our other videos that we’ve created where you can learn how to run simple Instagram ads, okay? It’s very easy and spend $5 a day doing it.

There’s so many tutorials out there, including our own, where you can learn how to run ads, and that can speed up your acceleration. Now, something else you can do, this is a little bit of cheating. It’s a little bit of hack, is you can buy followers. So if you’re starting out slow and you only have one or two followers, if you need a boost to get 2,000 3,000 followers or sponsors, whatever you want to call them, you can get those. You can get likes. We’ve helped some companies where their sponsors want to see followers. Their sponsors want to see likes, and there’s been a lot of pressure on some people where we just say, okay, let’s boost you, and we went out there and bout real followers, real likes. That is just a little hack you can do, but that’s it. So just to recap, make sure your content’s really good. I mean the most important things you can do are content, creation that is really good. Make sure people like it and it takes time to learn how to do that.

You just need to keep putting out content day in and day out, and let the audience tell you what they’re liking. Okay? So there it is. That is how to make money and market your fitness business. If you do need help, obviously, you can always go to marketinghigh.com or you can go visit our YouTube channel, where we teach you how to create ads, how to setup ads, how to run good ads, stuff like that. Got it? Thanks for listening. Have a good day. See you.

How To Make Money and Market Your Fitness Business

1. Keep it simple. Start with 1 traffic source
2. Instagram and YouTube channel (would be my choice)
3. Post Content 1 to 2 times daily (1 year)
4. Content must be helpful
5. Gain a following
6. Create products and Services
7. Look Good and Show Results
8. Great site
9. Spend money on Ads.