It’s has been extremely stressful few weeks for everyone. It’s a battle out there. Keep up the great work. This last month we have been all over the place. We shot videos in Phoenix and Baltimore, I spoke at Las Vegas Pubcon on Video Marketing and Lead generation, and Taylor may have found a girl…lol
I want to go over a couple of things and give you some tools to help with some of your clients messaging.
I have mentioned this before, but I think it is important that I go back over it. We have to keep things simple. Our clients tend to want to complicate their message which causes customer confusion.
Less is more. We are seeing that people are browsing sites. If you have a large paragraph on your website, it’s most likely getting skipped.
Every message must be simple and clear. Every website should have a clear call to action and some type of offer. There’s a proven system behind everything that we do.
The message needs to be directed to the customer and hit on their pain points. We want to make it clear and simple as possible.
Once you have created a clear and simple message you can move onto the offer.
Today I was looking at the websites of some of the clients and very few of them had an offer. Let’s get that fixed.
They all need an offer.
Here is a little tool to help you. It’s from Donald Miller at Storybrand. I recommend reading his book.
Page speed (Load Speed) is a big deal when it comes to website performance. After you have optimized the website, you should make sure your hosting company has enough juice.
Companies like Godaddy, Bluehost, 1and1, and network solutions just don’t have it. They are cheap, which may work for startups, but if you are serious about website performance you need to upgrade.
Speed matters and hosting can make a big difference.
Here is an example of the exact same website that is being hosted by two different hosting companies. We like to use wpengine for our clients. Since we have a lot of different websites we share the expense.
Our hosting vs the other guys hosting.
You can test your speed by going to Google Page Speed.
Every year I look forward to attending Pubcon. It is one of the better conferences for digital marketing. Lots of great information and education. I did a presentation on video marketing and I wanted to share it.
We created this simple guide to help with sales. I have been in business for over 18 years and I have found that sales can solve most problems. This guide is simple and effective. Use it and feel free to share it.
Digitial marketing makes it easy to track how well you’re doing in your online marketing efforts. The ability to track your numbers and statistics is one of the best things about online marketing.
