Words matter. And the words we use will determine whether we will earn business from a prospect, or they will go someplace else.
Confuse you lose. People need to know what you do and how you are going to solve their problem. The first step is to create a message that you and your team will use.
The message needs to answer the questions … what do you do?
Here’s a simple formula:
[What you do] to [what’s the benefit].
Here are some examples of Unique Selling Propositions or one-liners that are simple and effective:
“Video Marketing Campaigns to Grow Your Business”
“Workshops to Help Clarify Your Message”
“Addiction Treatment Center to Help You Beat Addiction and Be Happy Again”
A bad one-liner is product-focused and self-focused. Keep your message customer, and problem/solution focused.
Here’s another formula you can use to help create your Unique Selling Proposition:
You know [problem]? Well, what we do is [solution]. In fact, [proof]
An example using the formula above:
“You know how businesses struggle to get leads and sales? We create marketing campaigns to generate leads and sales. We helped a plumbing business grow 20% this year.”
Get your message right.
Here is a link to our newest guide.
Should you or should you not run Video Ads on Linkedin?
Can you run Video ads on Linkedin?
Of course, you can…
Should you run video ads on Linkedin?
Depends on how quickly you would like to lose your money…
Since we are a Video Marketing Agency it’s important that we continue to test the latest and greatest in video advertising.
So I set out on a quest to see what kind of results I could get from a Linkedin Video Ad.
How to set up Linkedin Video Ads
The video will show you how to create a Linkedin Video ad and the screenshots below will show you what kind of success you can expect from a Linkedin video ad.
- Spent $47.84
- 10 Clicks to my site.
Don’t expect too much. Linkedin has a long way to go.
The battles of YouTube Ads are not won today by men with the largest forces.
Sure they can spend a lot more than you, but that doesn’t mean they are going to win.
YouTube ads have changed and they can be tested in a couple of weeks. There is no long waiting—no serious uncertainty—no drawn-out period when expense overtops result.
One gets his answer immediately. The YouTube campaign is based on exact information that you can see right in your Analytics and Adwords accounts.
What you do in 1 state can be one is all 50, and the views and click will be in proportion to your test states. The law of average is sure. When you expand, you will be spending your money on absolute certainty.
Let’s do a quick recap before we check out whats new.
TrueView ads provide a way for you to drive traffic and sales on YouTube. Businesses who run YouTube ads often see a big lift in brand search and traffic.
You have to know what you are doing.
TrueView ads can be skipped after five seconds—so it’s important that your video is done correctly and will capture attention in the first 5 seconds. Unless you’re optimizing based on action or reach (more on that below), you only have to pay for these ads when the viewer watches 30 seconds or more, which makes them a pretty safe bet for advertising on a budget.
TrueView ads have two formats, In-Stream ads and Discovery ads. Here’s the differences:
Play before a video
Show up in search
Here’s what’s new with YouTube.
TrueView For Action
Couple week back YouTube can out with TrueView For Action Youtube ads.
You can read about it on our last blog.
It was in BETA but now my accounts have this new feature.
“Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for “flights to Hawaii.” We call this custom intent audiences. Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video. To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.”
Here’s a simple video tutorial where you can see how to set up a TrueView For Action video campaign.
TrueView For Reach
If you are looking to build brand awareness and increase market penetrations, you may want to look at TrueView for reach.
I would not recommend it because I think TrueView for Action Ads are better.
I know they are better.
YouTube Video Ad Reach Planner Tool
One of the big problems with YouTube ads are the unknown. They lack transparency but they are changing. Google has launched the do Reach planner tool.
“Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, advertisers can forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. This resource will simplify the planning process by providing unique reach across devices, for all core audiences and video formats.
Please for all things practical get on this and start running ads. If you need help, that is what we are here for. Contact us and we would be happy to create a killer YouTube Ad Campaign that will get you more sales, leads, and traffic.
When did advertising become so complicated?
I am going to give you a formula that will change the way you write your ads, website copy, and video scripts.
Are you ready?
Keep it simple!
A perfect ad offers wanted information; it shows the advantages, gives a sample or proof of claim and calls the audience to action.
That is it.
Check out Duluth Trading Company.
They created TV commercials that were engaging, entertaining and effective. It doubled their sales over a one year period.
They showed the problem and how their product would fix the problem in an entertaining way.
So remember to simplify. You will get better results.
To prove my point and smile, watch this.
It’s has been extremely stressful few weeks for everyone. It’s a battle out there. Keep up the great work. This last month we have been all over the place. We shot videos in Phoenix and Baltimore, I spoke at Las Vegas Pubcon on Video Marketing and Lead generation, and Taylor may have found a girl…lol
I want to go over a couple of things and give you some tools to help with some of your clients messaging.
I have mentioned this before, but I think it is important that I go back over it. We have to keep things simple. Our clients tend to want to complicate their message which causes customer confusion.
Less is more. We are seeing that people are browsing sites. If you have a large paragraph on your website, it’s most likely getting skipped.
Every message must be simple and clear. Every website should have a clear call to action and some type of offer. There’s a proven system behind everything that we do.
The message needs to be directed to the customer and hit on their pain points. We want to make it clear and simple as possible.
Once you have created a clear and simple message you can move onto the offer.
Today I was looking at the websites of some of the clients and very few of them had an offer. Let’s get that fixed.
They all need an offer.
Here is a little tool to help you. It’s from Donald Miller at Storybrand. I recommend reading his book.
Don’t get too crazy. Use it as a simple guideline and make the necessary adjustments.
Just keep thing simple. Here is a video to remind you.
I will write more tomorrow.
This is going to be the first of many infographics that are going to help your business. Since we love Video Marketing we shall start there. Feel free to make companies and share this with everyone. Enjoy! (more…)