About 2 weeks ago my email blew up with a notification from YouTube saying, “they are changing their terms of services.” I didn’t pay much attention to it, until I realized that today, June 1, 2021, YouTube can run ads on any channel. They do not have to pay non-monetized channels for serving their ads. Here’s the exact wording.
“You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments.”
YouTube is running ads on non-monetized channels, but the creators aren’t receiving a share of ad revenue. They are fuming because YouTube has taken away money from the creators. This is bad for YouTube creators but great for Advertisers. This just increased the inventory available for us to run YouTube ads on.
Channels of any size from now on may see ads run on their videos as long as they meet its “Advertiser-Friendly Guidelines.” That means videos will have to meet basic standards to minimize content like inappropriate language, hateful material, or adult content, among other restrictions.
YouTube says all videos with ads will still have to meet brand safety standards as determined by the Global Alliance for Responsible Media. The company said brand-safe content is identified using a combination of machine and human intelligence, and that ad suitability is reviewed at the video level instead of by channel. It also said advertisers can decide not to appear on those
So how do you take advantage of the new changes?
You run YouTube ads.
YouTube ads can produce paying customers at a low cost if ran correctly. There are some tricks that will improve your return on investments like:
- Only run skippable ads
- Make sure your video is longer than 30 seconds
- Have a call to action
- Make it engaging
The video below took about 2 hours to create and it works. We pay about 8 cents per view and get free traffic. Free traffic comes from people who hear the ad and then go search for the company. It’s a great system.
If you are a creator and you are not part of the YouTube Partner Program, below you will find the necessary information.
The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and features like direct access to our Creator Support team. It also enables revenue-sharing from ads being served on your content. In this article, you can review:
- Available features
- Criteria for joining
- The application checklist
- Other miscellaneous FAQs on YPP
Here is a video that will explain how to take part in the YouTube Partner program. There are a few things that you will need to do. Click on this link to go to the instructions.