It’s funny – I struggled with writing headlines myself…until I had discovered this.
"On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy One of the biggest struggles and mistakes that I see businesses making is that they don't...
Uncovering Your Gurus Deception
Let's talk about what going on. As I scroll down through my Facebook feed, I see an endless number of self-proclaimed gurus that are running marketing campaigns for businesses. Here's how it happens. A "guru" says he is making a $10,000 a month running marketing...
Marketing Campaigns Don’t Need to be Complicated, Keep it Simple.
Marketing does not need to be complicated, keep it simple and your marketing message will be clear. Your marking campaign doesn't need to be over complicated, keep it simple and your marketing message will be clear. Marketing to Solve their Problem First off, you have...
How A Business Owner Can Produce Better Headlines In One Minute or Less
Writing consistently is not easy. It takes time, effort and a consistent drive to get better. I've always struggled with writing, but I make myself do it. I expect my clients to create content, so I better. I like to practice what I preach. Very rarely will a business...
Grow Your Business with Social Media: Facebook
Facebook dominates the social media realm. They own WhatsApp, Messenger, Instagram and Facebook. If you are looking to do marketing, you want to be on Facebook. Facebook is the perfect tool to make money and to drive people to your product or service. But, like all...
Don’t Be Fooled By Cheap and Easy Marketing Campaigns
Don't let online marketing companies fool you. Online marketing takes money, time, skill, and good content. You can't succeed without knowing what you are doing. //www.youtube.com/watch?v=4ZDAxqSabTw Don't be fooled by online marketing companies, know your...
What Kind Of Content Should A Business Owner Produce
Businesses struggle to create content because they don't know what kind of content to create. If you've only create content focused on your business, product or services alone then you probably aren't getting the engagement you are wanting. You need to be creating...
When The Government Shows Up At Your Door – Then What?
I just got home from work when I hear a knock at my door. Thinking it was one of the neighborhood kids, I opened it with a big smile. The smile disappeared when I found an older man looking a little angry. This free-loader stretched out his righteous hand full of...
The rule that nobody follows
Words matter. And the words we use will determine whether we will earn business from a prospect, or they will go someplace else. Confuse you lose. People need to know what you do and how you are going to solve their problem. The first step is to create a message that...
Direct Marketing vs Brand Marketing – Which one?
Businesses get brand marketing and direct marketing mixed up. It is costly and causes a lot of mediocre results and headaches. We’re going to fix this age-old debate right now!
