I’ve wanted to write this article for a long time. The Fact is, 90% of SEO companies are worth a tenth of the money they are charging. They don’t know what it takes nor how to get to page one of Google.
I am about to show you who are the top SEO companies in UTAH.
How do I determine who the top is?
It’s simple. We see which Utah companies practice what they preach. Do they play the same game they tell others to play. That’s why I like sports so much. You either have the talent or you don’t. You perform or you go home. You know immediately whether the guy you just picked to be on your team can shoot or you got hosed.
It’s all about performance.
The only way to know if the company can rank your website is to see if their own website ranks. How much organic traffic do they get from their organic search?
I know you are going to get a ton of companies say. “But Jace, we don’t have time to work on our stuff because we are working on client work.”
That just means you don’t believe that SEO will bring you customers. If you did, you would be doing it.
So here we go.
Here’s the quick list if you do not want to read any further.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
I am going to break down the following companies and show you which Utah Marketing agency has the most Organic Traffic .
Let’s start with a simple google search. If I type in “SEO Companies in Utah” I will get the following marketing agencies that are paying for ads claiming they know SEO.
Epic Marketing (top ad)
Indiesem (total Fraud)
The four above are Google Paid ads. They do not rank organically for these keywords so they pay to play. This is a great strategy. They want you to hire them to do their SEO. So how do you know if they are any good or not? Here are the numbers.
Epic Marketing (found on paid search)
Epic Marketing – Epic gets about (1,328) organic visitors a month and ranks for 2,160 keywords. Not too bad, we will see worse.
2,160 Organic Keywords
1,328 Organic Monthly Traffic
49 Domain Score
HAWKSEM (found on paid search)
1,405 Organic Keywords
501 Organic Monthly Traffic
6 Domain Score
HawkSEM looks to be climbing so you are basically rolling the dice if you hire them. Maybe they have figured it out, or maybe they have not.
INDIESEM (Total Fraud)
70 Organic Keywords
4 Organic Monthly Traffic
3 Domain Score
3,285 Organic Keywords
943 Organic Monthly Traffic
61 Domain Score
Take note of the amount of Backlinks that Jemsu has. This just shows you SEO is not all about backlinks. It’s about the quality of backlinks. They have gone out and bought a bunch of spammy backlinks hoping it would boost their rankings. Google doesn’t fall for that any more. It looks like the backlinks have an impact on their Domain Score, but not on traffic.
You would want to be very careful with JEMSU. Their SEO strategy could be to build lots of spammy backlinks.
Now that we have wrapped up the guys running ADS for SEO in Utah, lets jump over to some bigger agencies that are growing or look like they are growing.
Some of these agencies focus on SEO and their sales rep will tell you they are the best, but we know better.
Here are a few of the top agencies in Utah that have big offices, lots of employees, and money.
Disruptive Advertising (most SEO traffic)
I knew Disrupting was going to knock it out of the park. They have spent a lot of time and money on great content. The funny thing is, Disruptive is a PPC agency. They don’t even push SEO stuff. They understood the game a long time ago and played it well.
They really do produce great content and Google loves disruptive. Their content has brought them 111,167 backlinks. That’s big and it would be hard to take them out now. It would take millions to outrank them on their main keywords.
223,263 Organic Keywords
393,591 Organic Monthly Traffic
80 Domain Score
97th floor (biggest disappointment)
97th floor is one of the most decorated agencies in UTAH. They love awards and recognition. It’s a good strategy to wow clients because most don’t know the difference. Plus, they do operate more like a traditional Advertising agency. I have been to a lot of presentations where they show you how they drive traffic to their clients. They talk about all their successes with organic traffic but it’s lacking on their own.
When I saw the amount of organic traffic they get to their own website, it was a big let down. Now I am confused and not sure if they know how to do SEO at all. They do have a lot of backlinks, but that doesn’t mean they have traffic. 97th Floor deals with big companies that have huge budgets, so I am not sure about what happened here.
2,380 Organic Keywords
739 Organic Monthly Traffic
71 Domain Score
Big Leap (thought they would have more)
Big Leap specifically advertises for SEO. You can see all the SEO keywords on their website. Plus, they are continually putting out new blog articles every week. They’re pushing out more blogs than anyone on the list. They should get a lot more traffic, but they don’t. I think they have over-optimized a bit, and their articles don’t have any meat. You can see that by the organic monthly visitors and the lack of backlinks. Nobody is linking back to them because the content isn’t interesting or shareable.
10,318 Organic Keywords
3,280 Organic Monthly Traffic
68 Domain Score
Boostability (pretty good)
Boostablitiy is where I would think they should be. They have been around a while, and they know the game. They know backlinks and you can see that by the amount they have. It’s interesting to note they have 65,972 NoFollow backlinks. That’s a lot, considering they have 72,890 and 65,000 are NoFollow. That tells you they have some link building capabilities.
54,147 Organic Keywords
21,334 Organic Monthly Traffic
89 Domain Score
What do we learn about SEO from the Top SEO Companies?
Do backlinks really matter?
The companies above all have a different number of backlinks. Some have a lot, some have a little. Here is a company that has over 167,403 backlinks and they only get 3 organic visitors per day.
Backlinks only matter when they are high quality.
How do you get backlinks?
Create really good content. Disruptive Advertising is a great poster child for good content creation. Google loves what they do and they have been rewarded with a lot of traffic.
Best to niche down to a specific group of keywords that are related
Each company had niche keywords that they showed up for. My site shows up for a lot of things YouTube. I fill like Google gives me authority in that space. Whenever I create content about YouTube or video Marketing, I move up through the search engines.
Focus on creating content around the keywords you want to rank for and group them. You are not everything to everybody.
One 2500 to 5000 word article that covers an entire subject completely will get ranked. Short 300 to 500 word articles do not rank in most cases. Even if you build them every week. Kind of like Big Leap. They are putting week articles, but they do not get a lot of organic traffic. Big Leap would be better to generate 1 really good article per month that covers a topic completely.
What about RED? There is always a storm.
Let me tell you a little bit about my SEO journey. I started a company called YDRAW in 2011 that hit the inc 5000 in a couple of years. We dominated SEO. I was creating crappy content and buying some backlinks. Nothing too crazy. Google was rewarding me and putting Ydraw in the #1 positions for a lot of keywords.
Life was great until the rules changed.
I was speaking at a Pubcon conference and decided to check out the expo booths. I came upon SEMrush and they scanned Ydraw’s website. They told me that 2 days prior Ydraw had 1500 backlink with the same anchor text. I did not order these links. Normally this would have been a good thing but Google just started coming down hard on website that had too much anchor text. Couple weeks later, our traffic dropped like a rock.
I had zero power to stop it. We spent a lot of time and money building content and doing everything we thought Google wanted. When the rules changed, we suffered.
Google gave me a bad taste and I shifted everything into paid search. I never looked back. The rules will change again and you have to be ready to jump ship and get on a new one.
Should you do SEO?
SEO is a good thing. I have ranked my current website for a lot of very competitive keywords. I built some quality backlink and created a lot of good content. I have one simple page that pays me about $5000 a month just from the organic traffic. I will save that story for another day.
Focus on creating the highest quality content and building high quality backlinks. That is it.
There is no other secret, gimmick or magic potion. Create content that will answer people question and that they will share.
Here’s where I stand with the little content I have created.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
If you would like to do these searches yourself, you can use the FREE tool that I used. It’s called ubersuggest. It’s a great tool to track your organic rankings and see what kind of traffic your website brings in each month.
In this video we are going to go over the 5 Simple Questions Every Busines owner should be asking their marketing agency. This will save you a lot of time, and money.
Hey, what’s up guys? In this video we are going to go over the five things business owners should be asking their agency or the five things business owners, if they’re doing their own marketing, should know for a good marketing campaign. My name is Jace. I am with Red Digital. And if you’re wondering what happened to my face, I played a lot of basketball this morning, or yesterday morning. I got hit in the face with somebody’s head and I lost. So, got some stitches, got a nose thing. But that’s okay.
So first off, question number one, so how this video came about. Let me explain that first. So how this video came about was yesterday morning, actually the guy who was doing my stitches, we were discussing his marketing agency and he had a couple of questions and they ended up … A lot of agencies do this, is when the business owner starts to ask questions, one, they don’t have good answers or they start to scramble. So, this might’ve happened to you where they start scrambling and they come up with all of this stuff to say, “Oh, your words are climbing.” And they’ll use marketing jargon to try to confuse you to think, “Oh, that makes sense.” Or, “Okay, I guess they’re doing something.”
So, what I want to do is there are some numbers that you guys need to know if you want to have a successful marketing campaign. So, question that you should be asking them. Question number one is: What is your cost per lead? You need to know that. They need to know that. So, as an agency, it’s important to know your cost per lead. Now you may not have it exactly, that’s something where you could have organic stuff coming in. But if they’re running Facebook ads, if they’re running Google ads, you can even track direct mail, any of those types of things, you need to know what your cost per lead is. Whether it’s 10, 20, $30, everything is based off that cost per lead. Okay.
So, that’s question number one you should be asking them and they should know that number and you should know that number all the time. At the end of every week. What is my cost per lead on Facebook? $20. What is my cost per lead on Google ads? This much. So get to know that number.
Next number you need to know is how much you’re actually spending on ads. So, a lot of agencies will charge you a fee. They don’t give you access into your ads account, nor do you get to see what’s actually happening on your platform. That’s another video in and of itself. You should have access to anything. As a business owner, make sure when you hire a company that you own everything. You should own your own Ad Words account. You should own your own Facebook Ads account, or have admin access so you can look at any time.
A lot of times agencies make it proprietary or they say, “Oh, we have a proprietary system.” That’s a lot of B.S. Everyone goes through Google Ads, whether they tie into their API or not. So, just understand that, that need to have full access to everything so that you know how much is being spent on ads. If they are taking a $2,500 fee and they’re telling you we’re spending $500 on ads, there’s a disconnect there. We don’t operate that way. We normally do just a standard fee and then anything above that is ad spin so that you know the exact ad spin.
Next thing. You have to ask business owners, this is number three. Make sure that you have tracking in place. Ask them what kind of tracking do they have in place and do you have access to that tracking? Everyone should be using Google Analytics. You don’t need to go out there and use some other software. Just use the Google Analytics and make sure all your conversion codes are being or setup. When I say conversion is if somebody fills out a form and hits a thank you page, that counts as a conversion. If somebody calls, you have call tracking, that all needs to be put into place. And everyone should be using Google Analytics. It’s the best system. Anybody who has a proprietary one, they are tying into Google Analytics or the Facebook Analytics or you can have them create you something on data studio for free. Got it?
Number four. So, this is a big one and this is going to be a little harder to do for business owners, is does your agency practice what they preach?
Example, if an agency is out there telling you they know how to do SEO, if they’re like, “Yeah, we’ve done SEO. We know how to do it.” And SEO is search engine optimization, but if an agency is saying, we know how to do search engine optimization, what you do is you go look at their own site, see how well their own site is ranking.
Look, I’ve had a lot of people call me and they’re like, “Hey, will you take a look at our agency?” Because we do an agency audit. We’ll look at the agency and immediately we realize this agency has never written a good blog that will rank. They don’t rank anywhere. They don’t rank for keywords. So, you have a company saying, “Hey, we’re going to get you 1,000 views a month organically.” When they themselves are getting 30. There’s just a disconnect.
So, whatever your agency is pitching you, just make sure that they are doing it. Good example, we pitch create video. Well, what do you think I’m doing right now? I am creating a video and I do this for my own agency because I need to know what works for me in order for me to use it all my clients.
And lastly, this is a big one. Who is actually doing the work? You have to understand that marketing takes time, money, and expertise. If you have some intern who is working on your project, and this is how a lot of agencies operate, if you’re working with a big box agency with 50, 60 employees, not every one of them is that good. Very few of them. Okay? The top 5, 6% they’re either going to start their own industry or they’re going to go to some other job and get paid a lot of money.
So, you need to know who is actually doing the work on your account because your account is only as good as that person. If they know what they’re doing, you’re going to have good success. But the majority of these agencies do not have the staff. They do not have the expertise. They haven’t trained well enough for these guys to know what they need to do to make you successful. So if you’re dealing with an intern, somebody who’s been in marketing for six months, that’s a big problem because you’re just not going to see results. And how most of them operate is they have a gatekeeper who is your account manager and then that account manager has three or four other people, “Hey, you’re doing AdWords, you’re doing this.”
And the latest thing that I’ve seen pop up with agencies is they’re just outsourcing it all overseas. So, they’re not even marketing people themselves. What they’ve done is they’ve started an agency, they fooled business owners into signing up with them, and then they’re just going to outsource it all to somebody overseas and hope they can keep you as long as they can. I’m seeing that everywhere right now.
Just had, it was actually a good experience, we were just taking over an account and this account we called up to get access to the AdWords. Well, we found out another company was running their AdWords and then we found out another company who’d never done AdWords was running their analytics. Total mess. So, you need to know who is the one who is actually creating and doing the work on your account. If you are five steps removed, that tells you you’re dealing with an agency that they have one guy who knows AdWords that’s dealing with 150, 160 accounts.
That doesn’t work, so I hope that makes sense. You have to drill down who is the person you are dealing with that can make the changes. Now what we’ve done, just to give you an example of what you can look for. I’m not telling you you have to hire us. I’m not telling you to come to us. But we spend a lot of time in training. It takes a year for you to really know what you’re doing. But we have one person that controls the account and they’re doing AdWords. They’re doing Facebook Ads, they want to know your messaging. So, they operate more as a Chief Marketing Officer so that they understand everything about your business.
So, that’s what we found that model works. Now is it scalable? No. We’re really tapped out. It’s hard for us to take on like low budget clients just because we don’t have the manpower to do it because it takes so much work to get people to where they need to be.
So, that just gives you some ideas. So, if you have questions, let us know. But I hope that helped. Those are five questions every agency should be asking, every business should be asking their marketing agency, or those are some of the five questions you should be asking yourself if you are running a marketing campaign. If you have questions, just let us know. We’d be happy to help. Check out our YouTube channel. Make sure you subscribe if this is on YouTube. Go Facebook, LinkedIn, we’re all around. And at the end of the day, we just want to help businesses grow. So, keep marketing. Good luck. Peace.
I have found one of the most powerful ways to get others to purchase your product or services is by demonstration and sampling. Let me explain.
Claude C. Hopkins is one of the inventors of test marketing and coupon sampling. In his book, he tells the story about his experience with a Beer company. He took classes to learn how Beer was made but learned nothing. So Claude decided it would be best to visit the factory and see for himself.
“I saw plate-glass rooms where Beer was dripping over pipes, and I asked the reason for them. They told me those rooms were filled with filtered air, so the Beer could be cooled in purity. I saw great filters filled with white-wood pulp. They explained how that filtered the Beer. They showed how they cleaned every pump and pipe, twice daily, to avoid contaminations, how every bottle was cleaned four times by machinery. They showed me artesian wells, where they went 4,000 feet deep for pure water, though their brewery was a Lake Michigan. They showed me the vats where Beer was aged for six months before it went out to the user.
They took me to their laboratory and showed me their original mother yeast cell. It had been developed by 1,200 experiments to bring out the utmost in flavor. All of the yeast used in making Schlitz Beer was developed from that original cell.
I came back to the office, amazed. I said: “Why don’t you tell people these things? Why do you merely try to cry louder than others that your bee is pure? Why don’ you tell the reason?”
“Why,” they said, “the processes we use are just the same as others use. No one can make good Beer without them.”
“But,” I replied, “others have never told this story.
Claude told the story and this went on to be one of his most successful campaigns.
There is power in demonstration! This story occurs in almost all businesses. The creator is too close to the product or service that he sees his methods as ordinary. When in fact they are far from ordinary. Where he sees routine, the masses will see the quality.
There’s power in Demonstration. When you show people what you do, how you do it, and why you do it, there is no argument. Just pure selling!
Every Saturday I head to Costco to load up on groceries for the week. I can’t seem to get out of the place without spending $400 bucks. It’s those darn demonstrations and samples. There’s a reason they do it.
Take a lesson from Costco. Give your audience a demonstration and a sample of what you can do for them.
Blogging is hard work, so you must make your efforts count.
If you want to use your blog to connect with prospects and customers, I wrote this post with you in mind.
Do you want to know how to plan and publish strategic content on a consistent schedule to grow traffic?
It takes time and effort to complete an editorial calendar. But with a well-planned blog schedule, you can not only make it easy but also maintain it in the long run.
This article will show you how to organize your blog’s editorial calendar to grow traffic in 6 months. We’ll also cover the best practices and “strategy” to help you build a blog that will grow your sales and revenue.
Take these steps to plan your blog schedule in 6 months if you want traffic:
1. Set Clear Goals
Before you open a spreadsheet and save ideas for your calendar, you need to consider your goals.
First, consider your overall business goals. Think about what you want to achieve this year to strengthen your brand.
More brand awareness? More commitment from fans? Build trust and loyalty? Generate more customers, conversions, and customers?
Your blogging goals will help you achieve this business goal. Use the S.M.A.R.T. Goal Setting Template to set realistic and achievable blogging goals.
Here are examples:
Increase your list size by 20% in 60 days by publishing helpful and evergreen content on your blog.
Increase your blog traffic by 10% in 45 days.
After setting goals, you can focus on creating and publishing the right content to achieve them. You also need to reach out to other blogs to speed up traffic generation.
2. Know Your Targeted Audience
To improve your blog content, you need to know your audience and what their interests and needs are.
Use this information to create more targeted content that leads to results (clicks and clicks, downloads, conversions, shares, etc.).
Think about the different people you’re targeting and create a persona for each audience. Although everyone is different, there are similarities between groups of readers.
When gathering information from an audience, imagine a clear picture of the person who will read your content. In this way, you can create content based on their needs and interests.
3. Create a Calendar
You have goals and know who you’re targeting. You can now create your schedule.
First, open a blank spreadsheet template in Google Sheets or Excel. Use the first worksheet (or first part) to plan your editorial calendar as a whole. Start with content or author if you plan on having multiple contributors.
Here’s an example from the Content Marketing Institute:
To keep content interesting for your audience, it’s an excellent strategy to mix the types of content you create, not only thematically, but also in terms of content. After all, creating a variety of content is a great way to add ‘interaction’ to your blogging career.
Here are the main types of content you can create for your blog:
Listicles (e.g., 10 factors to consider when buying a House)
Opinion article (e.g., What I Learned While Hiking in Australia)
Product review (e.g., MailChimp Reviews and Comparison)
Case study (e.g., How We Generated 110% More Organic Traffic in 3 Days)
Interactive content: quizzes, surveys, interactive maps, personality tests, etc.
Depending on your niche, you might want to add other types of content, such as Slide presentations, memes, social media posts, and so on.
4. Generate Ideas for Blog Posts
After creating a framework for your calendar, you need to think of blog post ideas. Along with dozens of interesting topics and other content takes time and effort, but it will save a lot of time in the long-run.
Remember to always keep an eye on your personal goals and audience. This is crucial if you want your content to be strategic and goal-driven.
How to Find Blog Post Topics and Ideas
The first step is to look for popular content that’s been shared by your target audience.
Look at your niche more closely to find out what type of content is shared and which content will produce the best results.
Start with tools like Feedly and Flipboard to track the latest content in your industry. You can subscribe to the best posts in your niche and relevant topics in your industry.
Also, use a tool like BuzzSumo to find the most searched content based on your keywords. With BuzzSumo, you can filter results by date, content type, number of words, and more. You can also order it with the number of social media shares or share it on your favorite social networks.
This information will help you understand what type of content leads to social media sharing (which usually leads to more readers and more traffic to your blog).
When you see the most compelling content in your niche, consider the following:
What topics does your niche cover (what needs are met, and what value do they offer readers)?
What type of title do you use?
How long were the posts and how were they formatted?
Once you’ve found the right ideas and topics, it’s time to add them to your editorial content calendar.
5. Add Content Ideas to Your Calendar
With previous tips and methods, you should be able to generate dozens of blog post ideas, maybe throughout the year. It’s time to add the ideas to your calendar.
Create your calendar of blog content by topic and at this point, set a deadline for the project and determine who should write it so that the author knows in advance and plan accordingly.
Be strategic when you include these titles in your calendar:
Create a mix of different types of content to serve readers based on the best way they like to consume content online.
If you have a food blog, for example, you can make a mixture of recipes weekly on Mondays and Wednesdays, restaurant reviews on Tuesday, instructions on Thursday posts, and more.
Here’s an editorial content calendar that HubSpot uses:
Publish your best blog posts on optimal days. For example, usage costs usually generate more traffic and engagement in some industries.
CoSchedule conducted research to determine the days to publish blog posts and get maximum page views.
The best day turns out to be Tuesday and Thursdays based on how many shares the post garnered on social media platforms.
Case studies and pillar content tend to generate more reads and engagement in the small business space.
So post on the days where your audience is most active (or encourage them). Do the same with all other content that adds value to your audience.
6. Write Effective Blog Headlines
Have you seen news headlines before? They’re bold, big, and irresistible!
When users find your content in search results or RSS feeds, the title of your article appears first.
The memorable blog post title stands out and gets more clicks, while dull and boring titles are ignored, and users may skip them.
You must learn how to write better titles for blog posts that grab the user’s attention and get more clicks. According to Brian Clark, founder of Copyblogger Media, “8 in 10 people will read your title.”
Fortunately, some successful bloggers and research labs have been studying headlines for a long time, and you can benefit from the results.
Several studies have shown that the essential building block of compelling titles/headline is emotional triggers such as excitement, surprise, surprise, curiosity, fear, confusion, greed, and so on.
Blogging Strategy and Best Practices
When planning a blog schedule, you also need to have a solid strategy in place. Your blogging strategy will be driven by best practices that successful businesses and industry bloggers have used to grow their blogs and revenue in record time.
It’s time to discover some amazing things you can do to improve your chances of succeeding with a blog.
1). Build a Landing Page to Serve Your Audience
Once you’ve defined your blogging goal for the next 6 months, you have to get started with list building. Yes, you need a contact list of your target audience so that you can keep in touch with them.
That’s why a landing page, which is separate from your main blog is necessary. This landing page will be the gateway to your marketing funnel.
It should appeal to your audience and have an opt-in form so that potential customers can fill out the form to start getting follow up emails from you.
Here’s an example of a landing page that’s attached to the Bloggingwizard blog. Here, the author gives away “The Serious Blogger’s Toolkit” for free.
So how does it work?
Well, if you plan on creating an eBook on “How to Lose 20 Pounds in 30 Days,” the first step in the process isn’t to sell the product but to set up a mailing list to caters to people who want to lose weight.
To attract the right people to your email list, you can offer a 3-part free email series, you can call it “3 Secrets to Shedding Excess Fats.”
This will be the first product funnel for building your email list. Use one of the popular email service providers to set up an automatic email — such that when people fill out the form on your landing page, they’ll automatically receive the first email.
This is a free gift that acts as ‘thank you’ for subscribing.
Your landing page will highlight the benefits of the 3-part email course.
Your landing page shouldn’t try to sell the main product but to get the word out about your free course. The visitors who subscribe have indicated an interest in the product.
For your landing page to be effective, keep these tips in mind:
i). Highlight the benefits, not features: There’s no need to explain what the email course entails, just tell users what they will get out of it.
Velaro highlights the key benefits of its offer but gives away a free guide to show the user how the software works.
ii). Show the process: How does your email list work. Let subscribers know they’ll get emails from you. You don’t want to surprise them.
iii). Show social proof: If you have endorsements, testimonials, and success stories from your customers, make sure to use them on your landing page. Your potential subscribers will be confident in the fact that you’re legitimate.
As an example, Nutrisystem shows a success story on how Melissa lost 51 lbs with its diet plan.
Even if you have comments or tweets from people, those can be used as a form of social proof on your landing page.
iv). Be easily accessible: The best thing you can do to 10X your blogging success is to make your landing pages, products, and important pages discoverable on your blog.
When it comes to your opt-in form, you can use an exit-intent popup to capture users who’re about leaving your page.
The objective of this is to capture as many leads as possible. These potential customers will be on the waiting list to buy your online course, eBook, or software once it’s finally launched.
With that out of the way, it’s time to get traffic to your blog.
2). Drive Hyper-targeted Traffic To Your Blog
So your landing page is helping you capture the email addresses of potential customers already, that’s awesome. It’s time to get some traffic to your blog.
But this time, we’re focused on the right traffic that will make a difference.
This is where most bloggers struggle. Generating the right traffic is hard. You could pay $10 to get 10,000 clicks to your blog, but are these clicks relevant?
Not all traffic sources are created equal. Go after blog visitors that will help improve your bottom line.
If you have a software that will help doctors and nurses, then you don’t have to attract real estate brokers to your landing page. This should be obvious — unfortunately, most bloggers are making this mistake.
I once came across a blogger who offers consulting services to business. During our discussion, he complained that he’s struggling to attract clients. I was concerned because some consultants I know are very successful.
Interestingly, when I checked his blog I noticed that 87% of his content was aimed at consultants and what they can do to get clients. Isn’t it funny that someone who’s in the same boat is advising others on the same issue?
He should have focused his content to attract business owners and marketers who need a consultant. Period!
If you’re going to use paid advertising, for example, think of users who will be coming from paid sources. Google Ads can be good, but you need to narrow down your audience.
If it’s referral traffic you’re most concerned about, then make sure it’s from people who truly are interested in your offer.
3). Contribute to Industry Blog to Drive Traffic
With your landing page offer in mind, you need to start pitching content to other bloggers in your industry.
There are top and high-traffic blogs in every industry. You need to find and get published there with links back to your landing page. You can listen to Sergey Grybniak to learn more.
To find these blogs that need guest posts, just enter these search operators in Google:
Keyword + submit a guest post
Keyword + contribute
Keyword + write for us
Note: Replace the ‘keyword’ with your main topic.
For example, parenting + write for us
You’ll find a list of blogs to pitch relevant and useful topics to. Once approved, you can write the article and it’ll be published.
Remember that all success comes from other people. Effective guest blogging strategy boils down to building strategic connections and relationships with people. You need the right people to mention, support, and link to your website.
Remember that it’s harder to get the attention of successful bloggers. They’re already killing it, so they don’t need you.
However, you can get their attention by mentioning them in your guest posts. You can give them a shout out on someone else’s blog. This will get them excited because every mention online is vital to their long-term success.
When using guest blogging as a traffic strategy, make sure you point people to your landing page where they can opt-in to your email course or download your free eBook.
Don’t send people to your blog post — it’s a waste of effort because even if they read it, they’ll leave and never return.
An important aspect of your blogging schedule is outreach. Getting the word out is more important than publishing new posts on your blog — especially at the early stages of your blog.
If you must create content on your blog, it must be resourceful so that influencers and industry leaders will be excited to share on Facebook, tweet it, recommend it to your audience, and link it to their posts.
Growing a blog in 6 months is going to involve a lot of creating content. I’d recommend the 80/20 rule.
That is, 20% of the time should be spent creating content for your blog while 80% of your efforts should be spent promoting your blog and content on other sites, social media, paid advertising channels, etc.
Above all, stick to one main topic in the first 6 months. If your blog is about gardening, you can focus on indoor gardening and establish your Expertise, Authoritativeness, and Trustworthiness (E.A.T) in that space.
People will trust you because you’re sharing so much knowledge on one topic — indoor gardening.
I mentioned FastCompany in a post I published last month.
That’s all. I never linked to the homepage or any of its pages. I’m not expecting an email from the editor because it’s a multimillion-dollar company. The team has got more important things to do to make more money. Huh!
But what about small businesses and online marketers who rely on Relevance and Authority to grow a successful website?
What steps do you take when a trusted website mentioned your brand name without linking to it?
For most businesses, they’ll accept defeat and go hunting for another link. But savvy online marketers know better. If they found 1 unlinked brand mentions, there’s probably 10 more. They take action to at least get a link added in.
People are talking about your brand on their websites, blogs, guest posts, and social media. You need to monitor these conversations and make sure they’re linking to your website.
A survey conducted by Search Engine People shows that only 3 in 10 marketers are making attempts to reclaim unlinked brand mentions on other sites. 24% of those surveyed on LinkedIn do not consider it.
Turning unlinked brand name mentions into links is one of the quickest and proven link building strategies you can place a bet on.
It’s like meeting a potential client whom your satisfied client introduced to you and said a lot of goodies’ about you. You can expect to close the deal! But you need to show up first — otherwise, you’ll miss the opportunity!
What is Link Reclamation?
Link reclamation is the practice and decision to find brand mentions and turn them into links. This practice should be an integral part of your digital PR campaign. You’ll always be at alert for mentions of your brand name or anything related to your brand — then if there’s no link, you’ll reach out to the editor or site owner for a link.
The fact that your brand name or product was mentioned in a post or podcast is an indication that the author knows your business in some way. Isn’t it an opportunity to reach out and grab a link?
This is different from a cold outreach whereby you’re sending an email to a stranger. The author has already mentioned your brand, so you’re contacting them to see the reasons why they should convert that mention into a link.
Sometimes, you’ll get a ‘YES,” other times, you’ll be rejected. This is completely normal!
That being said, here are the 7 steps to turning unlinked brand mentions into links:
Step #1: Use Social and PR Listening Tools
To start claiming those unlinked brand URLs, you need to automate some aspects of your campaign.
You’ll still do some manual tasks, but social and PR listening tools can notify you whenever another website or online publication mentions your brand.
PR tools like AgilityPR are essential for turning brand mentions into links. AgilityPR helps to monitor and measure your outreach performances. But it can also give you insights about news stories.
On the other hand, social listening tools are what you need to measure your social media brand impact. In other words, this tool will find mentions in social streams and notify you via email.
An example of a social listening tool is HootSuite — the search streams allows you to monitor conversations relevant to your brand, your product, and the entire industry.
You can easily track what people are saying about your product or website based on hashtags, locations, keywords, and more.
PR tools give insights that will impact your search visibility directly. Because it’s to do with media sites that are mentioning your brand without linking to it.
Getting a link added in can boost your search rankings and organic traffic.
But social mentions don’t affect SEO directly — they might affect the user experience and increase social signals — we can say there’s a correlation between social footprints (shares, retweets, likes, comments) and organic search.
Step #2: Set up Advanced Searches
A good way to start getting notifications about your brand when they’re mentioned on the web is by setting up advanced searches.
According to Craig from SEJ, you should create advanced searches for a specific type of brand mentions. Once it’s properly set up then, you’ll have sufficient data to make your outreach efforts more effective.
Here are some of the advanced searches you can set up:
Testimonials, About Us, Testimonials: “client name” -site:client.com -site:shopify.com testimonial. You can replace ‘testimonial’ at the end of the advanced search with ‘partnership’ or ‘about.’
Blog mentions: “client name” -site:client.com -site:cnn.com
Note: You should replace the website address with your website. So in place of Shopify & CNN, add your URL.
Sometimes, the challenge you’ll face when setting up advanced searches is with your profession.
If you’re an Optician, for example, you have to set up your search so that only your brand name pops out during the search, and not other people with the same name. So what you should do is include niche related terms in the query. See examples:
“client name” +optician -site:client.com
“client name” +Surgeon -site:client.com
Pro tip: To search for synonyms of the chosen keyword, you should use the “~” operator. With this, you’ll not be doing so much work, yet you’ll include more synonyms that will give you better results.
Step #3: Checking for Unlinked Mentions
There are so many ways to find unlinked mentions of your brand online. Using PR and social listening tools will get you more results than you can follow up. But if you want to access quicker results, using Google search is another option.
Let’s search for “ydraw” using an advanced search query on Google. Here’s the search:
That’s approx. 88,000 mentions across Twitter, Facebook, and Pinterest. If I added LinkedIn and YouTube, I’m sure this number will increase.
This is huge and there’s no way you can exhaust this list in a year if you want to extract all of these mentions. I don’t think there’s a tool for that.
But there’s good news. I learned this from Joshua Hardwick, simply use the inbuilt filter to restrict results to the past 30 days or last 6 months.
Follow this path: Tools > Any Time > Past hour, Past week, Past month.
To speed up the process, you can use the Rank Tank Unlimited Mention Finder.
This will scour through Google search results for your brand mentions and also uses Google Docs to lay out the results in a spreadsheet. You’ll be able to see a specific query and see whether a specific site is linking to you or not.
There’s more. You also see the estimated reach of the page (i.e., how many views it’ll get) and allows you to track the domain if it’s relevant to your brand or block it if it’s low-quality, spammy, or completely irrelevant.
So far, we’ve seen several ways to find brand mentions on social media, blogs, and online publications. Don’t just stop at that, you need to do the manual work of checking the pages.
If you found the mentions via Google search, simply click the link and visit the website. If it’s via email notification, you can click the link to land on the web page. Check if the mention is a link.
If it is, then there’s nothing you do can (even if it’s a nofollow link). But if it’s not a clickable link, you can reach out to the author or editor and try to get a link added in.
Step #4: Prepare for Outreach
In this important step, you’ll want to collect all the information about the website that mentioned your brand or anything related to your business without a link.
You need to find their email addresses, social media handles, and every contact information you can ever find.
I like to use Google docs to create a spreadsheet where I lay out these contact information, website URL, in separate columns.
You also need to focus on websites with good authority. That way, when you eventually get a link added in, it’ll impact your search performance.
Don’t just spend your outreach resources of every site that mentioned your brand, simply go after brands with DA 30 or higher. A lower DA would either signify that the website is new or lacks a strong link profile.
Use Voila Norbert or Hunter.io to find names and email addresses. Don’t use unsolicited “Dear Editor” emails as they’d often fail.
Once you’ve gathered all of this information, it’s time to do your outreach. We’ll discuss that in the next sections.
Step #5: Find and Connect With the Site Owner or Author
We’re assuming the site you visited mentioned your brand name but didn’t link to it. In this step, we’ll cover the steps you need to take to find and connect with the site owner.
In the previous step, you’ve already gathered their email address and social media handles, this might be the right time to start building relationships. The first email or shout out you send to them is to build a rapport.
Don’t ask for a link or anything, just make contact. Since most of the mentions will appear on blog posts and online publications, you’ll likely find a byline of an author. This is the time to connect and appreciate them for mentioning your brand.
We like to begin with LinkedIn since it’s a professional network. Send a connect request and add a personal note to get the momentum going.
It could be as simple as:
As you can see from this message, Kim isn’t asking for a link or for Brian to promote his website or product. He’s simply making a connection.
Always start a conversation first before asking for a favor. When sending connection requests on LinkedIn, recognize that the person is a professional and as such, they know you’re in business to connect with like minds.
Hardly will a LinkedIn professional reject your friend request if you sounded genuine.
Step #6: Send Your Outreach Emails
On a Whiteboard Friday, Rand Fishkin, founder of Moz explained the value of seeking and earning links.
Link earning is exciting because you get it on a platter of gold — a site owner or blogger simply links to your website or page.
But when it comes to building links, it’s tough because you’re doing both automated and manual tasks.
You can tweak this outreach template for your campaign:
Thank you for including us in your list of brands in [article link here].
We truly appreciate you for the mentioned and we’ll make sure to share it with our followers.
Would you mind adding a link to “Our Brand Name” to your site? It’ll truly help our search performance and more people will find us.
I’d be very grateful if you can do this. And again, if not, no worries.
If there’s any way I can be of help, just say it!
Thanks for your time.
When it comes to sending outreach emails, your pitch is important. It’s particularly important when you’re reaching out to a top media publication in your industry. You’ll need to bypass the editors and impress them.
Therefore, how you present your pitch matters.
Essentially, you have to be honest up front. Be honest with your intentions. You know the link will help your search visibility — so tell the author about it. Remember you’re not doing them a favor, they’re the one lending a helping hand.
To get better results with your outreach emails, personalize the experience by using the person’s name in your email and use lower case letters to add a conversational tone to the email. Write your subject lines in lower case letters.
Step #7: Send a ‘Thank you’ Message to Appreciate the Author
You should show gratitude if your link got added in. It’s a lot of work because the author had to log into their site backend, edited the post, and added your link.
Not everyone can do that.
So while you’re celebrating the link, you need to show how grateful you are. If it’s a strong link, you can even send a handwritten thank you note.
It’ll go a long way towards cementing the relationship for future collaborations. Grammarly shows you some effective ways to say thank you.
Ideally, you can endorse the author or professional on LinkedIn. Since their content was helpful and relevant for you to get a link from, you should endorse them for blogging, content creation, or writing.
Try and boost their skills. If they’re doing everything possible to get eyeballs and win new businesses, you should support them.
In your live events, mention the author if possible, link to them in your new post, share the post that links to you (ignore if you’ve done so already).
Link reclamation is an effective way to get some juicy links from authoritative websites that mentioned your brand name. But recognize that not all mentions are worth pursuing links.
For example, contacting press release sites is often useless. Because press releases are often distributed from large publications such as PRWeb.
These press releases are syndicated on websites that can’t be edited — so there’s no need to send out outreach emails to try and get a link.
Your prime targets are industry blogs, online publication sites (e.g., Entrepreneur, Inc.), online forums, and social media posts (especially on LinkedIn).
Getting your brand name linked from these targets will impact your SEO positively. Be consistent, be creative, and always promote your business to increase its chances of getting mentioned across the web.
How we managed a 29.9x ROAS and $3.55 CPA in December
(and an Avg ROAS of 15.8x with CPA $6.80 throughout 2019!)
Buckle in, baby. This is sure to become a long post. (It did. TL:DR I share 10 tips on why these *actual* results worked via team effort, simplifying things and knowing our team strategy across the board). – this post is laden with actual advice and insights, not boring ego-stroking. Housekeeping before we start:
Women’s sportswear niche
CPA = Cost per Acquisition
ROAS – Return on Ad Spend (total value of sales. Not profit)
The KPI from client is $5-8 CPA
Average Order Value (AOV) $74
We had a whopping month with this particular client and as we were discussing the factors that contributed to such a success, I decided I would share a post about it. If you are looking for the magic wand to insane ROAS and low, low CPA, you won’t find it here. Prove your product. It doesn’t matter if you are new to Facebook ads or have been doing it for years. If you have a product people want or need, people will buy it. If you have a product no one wants, no one asked for, doesn’t make sense, is poorly manufactured, rips another premium product or anything else that indicates you haven’t put thought into your product or offer, you will fail. This particular client spent a long time in the development of their product and constantly takes on feedback and reviews when reordering stock and developing new stock. They watch what sells quickly and what doesn’t and adjust accordingly. They also release limited-edition versions of the product from time to time so that loyal customers always have a reason to come back and purchase. There were new items released during December, which is why I have also shared out 2019 stats overall.
Does it satisfy a desire?
Does it solve a problem?
Have I crowdsourced feedback prior to putting it on the market?
How is it different to other products?
If you’re a new business ask this: Do I just really like this or is there actually room on the market for this right now?
Tend to your customers lovingly, caringly and patiently. People buy from people they like. Are you likable online? Are you seen answering questions, providing relevant links, offering support (such as returns, exchanges) or keeping them up to date transparently with business changes and movements? Make sure you:
Reply to comments – good and bad (obviously some things go without dignifying with a response: it’s social media. Hide and move on)
Have a group (If appropriate) for customers to interact with each other, ask about sizing/material/fit/storage/shelf life/specific product questions
Be transparent with apologies if they are needed, as you are humble and grateful with praise. BE LIKEABLE.
Speak to them kindly. Even if someone says “can you link me to this item please” don’t just drop a link, say hello, thank them and tell them something they may not already know
Stop relying on Facebook Ads alone. Yes, they are effective. No, they are not the only way to advertise. The results shared above and below are the Facebook Ads stats alone. BUT we also have Google Ads running alongside these campaigns. We are targeting a variety of keywords as well as implementing YouTube Video campaigns for Brand Awareness. Facebook Ads should be but an element of the overall machine that is your brand’s advertising and marketing strategy. For those interested, our Google Ad stats are (Dec 2019):
· 3290 visitors
· 28 cents per click
· $933 spend
· $23, 580 sales
· 271 Purchases
· 25.27 ROAS
· $3.44 per purchase
· 62 new subscriptions
Further, this client has spent a couple of years cultivating a fantastic online presence through organic marketing. It is not necessarily the most beautiful (no themed grids on IG, no blush pink wine stain backgrounds or overdone cursive writing. UGC, Canva, some professional pics, some ambassador pics, a few simple quotes to get a giggle and a heart react from the audience. That isn’t to simplify the work they do, but to demonstrate how some businesses can tend to overthink organic strategy – myself included for Enriches Business!). Ok, now you are probably thinking: Get to the actual strategy, Jess. Enough soapboxing, yeah?Fair play. But those things are what can make or break even the most thought out, technically advanced and expensive campaign. Get that wrong, FB ads can possibly do nothing for you at all.
Use existing posts isn’t fancy but it’s ridiculously effective. If a post gets a few comments or inquiries and a good banter on it relating back to your products, use it in your ads. Usually, existing posts are most suited to your Middle Of Funnel. Why? Because a page owner is more likely to write updates as if they are speaking to someone they have spoken to before. Any advertiser worth their salt will tell you each stage of your funnel deserves a different tone.
Existing posts are also effective in top of funnel too, just watch the copy and make sure the creative is putting your best foot forward (bright, lovely, unique, engaging, accurate). This is your first impression, after all.
Top of funnel: Never heard from you. “hi, we are XYZ and specialist ABC. You might be interested in our best-seller, product123. Why not take a look?”
Middle of Funnel: Some contact with you, perhaps not too significant. “hey, remember how we [do thing]? We thought you’d like to see our newest [thing] which now comes in pink”. Or “ we thought you’d like to know that those pants you liked are made out of [stuff]”.
Bottom of Funnel: Lots of contacts. Ready to buy/strike. “Ok, you’ve looked at product s123, d123 and c123. We think you should buy them now, as Karen did. And she never looked back. Be like Karen.
Get out of your head with the creative. These campaigns we often used (often, not always) a UGC image in the top of the funnel. Didn’t I say put your best foot forward in TOF? Yes. How can UGC be best at TOF? Think of it this way: It’s all well and good for you to be telling people (read: speaking at them) about your product and how wonderful it is, showing it on models paid to wear it, in studios you’ve possibly photoshopped so you look glossy and fancy, but what if you had real people wearing your items? What this then says is: It’s not just us that love it, other People actually love our shit. Look at Karen, doesn’t she look great? Follow up in MOF with beautiful, professional shots that add weight to your credibility as a business. BOF should be as hyper-relevant and dynamic as you can in most cases. Also, pay attention to what items are generating the most clicks in your Google Analytics and allow this to direct you to what the cold audiences want to see more of.
Switch up creative often, but don’t get all caught up in frequency. As I tell my members and anyone who will listen, frequency only matters if it goes up but nothing else follows. Frequency of 7 and a shit click-through? New creative (if the audience has been verified) Frequency of 14 and a high return/sales value? Leave.It.Alone. If it starts to decrease, switch up creative ever so slightly (or dramatically, whatever is your strategy) to refresh the audience’s interest. Usually, we stick with copy that works and switch up visuals.
Tim Burds Bully Method. Especially for new campaigns, you are breaking out to cold audiences. Bid high, higher than you actually want (in the trials we used Target Cost) and literally butt your competition out of the way. We bid 4x the desired CPA and left this for a week. I was nervous the first time because the CPA was coming in higher than I wanted. About halfway through the learning phase, it dropped significantly. Although using this method it rarely (if ever, from memory) dropped to the actual desired CPA, We simply switched the campaign back to Lowest Cost (same campaign, no other changes) and it dropped to the CPA we wanted after a few more days. So Bully method àlet it go for 5-7 days àif unhappy switch to the lowest cost and you have “trained” the algorithm to favor you in the auction. Note: I can’t guarantee those results will carry stability but this worked for us several times and across a few accounts. Sometimes it did not work as well. Use CBO and learn to use it well. Next month it is most likely going to be mandatory anyway. If you haven’t used it yet, START! Stubbornness when it comes to using the platform is an easy way to pick yourself off the crowd of successful advertisers and agencies and be left behind for dead. Use new features. Here’s how I use CBO: TOF CBO campaign with 3-7 audiences (client budget permitting). No, spend control. Go for upper-funnel signals and see who clicks/engages/responds. Don’t expect too much $$$ at this stage. You are testing audience viability (we are fancy and call this AVR – Audience Viability Research which is ‘Agency’ for “seeing who does stuff”). Move the ones that respond to conversion campaign (or new traffic campaign, hell, who cares if you were getting sales at a good rate stick with what objective works) and apply 50-70% of the campaign budget to the adsets you have moved forward with as a minimum spend. Let the CBO machine ebb and flow the remainder of the campaign budget between those adsets as it sees fit. This way you ensure your adsets are delivered with a min spend rather than one or two not getting a start or spend at all while taking up the advantage of CBO.So a $100/day campaign might have 5 adsets with min spend of $15 each, leaving $25 to move between targeting as needed as identified by the algo.
Don’t miss a targeting opportunity. Here are some of the audiences we have targeted:
Opened lead form, did not submit
Visited site, did not VC or ATC
Watched 3 seconds of video
Watched 10 seconds of video
Top 25% time spent on site
Birthday in next 7 days
Engaged with page last 7,14,30 days
Mail list who have purchased 6 months ago but not in the last 4,5 mths
Hire your weakness. If you are crap at Facebook Ads and therefore think Facebook ads “don’t work”, hire someone who knows what they’re doing. I’m not asking for it to be me, hire anyone who can prove they know what they are doing. You might find that when someone experienced is at the helm, you stop thinking they don’t work and wonder why you didn’t do it sooner.
And lastly, advertisers, this one is for you: be f*cking honest with your clients. If you are having a shit week or missing your KPI, or something broke or you tried something new, tell them.
Before we did the bully method (and many other times, but this one springs to mind specifically) and warned the client they may see an increase in CPA. They said…wait for it… “Ok, thanks for warning us and thanks for trying new strategies, excited to see what happens”. I’m a great advertiser, but not a Facebook God. They know this, There is no need to act otherwise. FINALLY: why did I write this? Not for Guru Status. Not for attention (although I won’t say no to a cold beer and a slap on the back, because this is flipping awesome work) and not to release a course. I wrote this because I see this shit everywhere and no one seems to talk about the OTHER ELEMENTS that accelerate the success of campaigns, right down to the hard work the clients put in to support my work.
This serves to be honest, useful and a reminder to anyone overthinking or over-claiming – it’s Ok to acknowledge your client does some of the work, ok to say that the google advertiser supported your results, ok to say that the brand’s reliability and reputation support your work. What works, works and profit-generating revenue is good for everyone. To the wheels in the machine (that’s us, advertisers), best of luck.