Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.
YouTube is getting better. Before we dive in, I wanted to give you a quick YouTube Tutorial video on:
How to create a YouTube Lead Form Ad
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform.1 That’s why we’ve invested heavily to introduce effective video solutions that drive action. Last year, the number of active advertisers using TrueView for action grew over 260 percent.
Today, we’re making it even easier for you to inspire people to take action on YouTube with smarter solutions that make video more shoppable, use automation to drive conversions, and help you better understand attribution.
Make your video ads your new storefront
Brands are strategically using video ads when merchandising new products. Recently, Aerie needed to simultaneously drive brand love and omnichannel apparel sales for their 2020 spring campaign. They used YouTube as a full funnel solution and connected with audiences with the highest likelihood to purchase. As a result, Aerie saw strong engagement for their brand and achieved a 25 percent higher return on ad spend than the previous year—with nine times more conversions compared to their traditional media mix.
To help businesses establish a stronger e-commerce presence, we’re experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable productimagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter.
An easier way to drive more conversions
In addition, we know that with limited marketing budgets, it’s become harder to drive reach and convert demand at the same time. Today we’re announcing Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences.
We’ve seen Video action campaigns work for companies of all sizes, including Mos, a startup that helps students find funds for college to avoid large student debts. As a newer company, Mos was excited to test out a solution that could drive results quickly. In the last few months, Mos saw 30 percent more purchases for their service at a third of the cost compared to their previous YouTube benchmarks.
Transform your campaign into a lead generation tool
For businesses that rely on new leads to sustain growth, we recommend adding lead forms to your Video campaigns. Lead forms help advertisers capture qualified leads while reducing costs – all without interrupting the viewing experience. Automobile giant Jeep tried this approach with their Korea branch and saw a 13 times increase in completed leads at an 84 percent lower cost per lead. With lead forms, they generated “the most leads at the most efficient cost among all ad platforms,” says Kenny Hwang, Jeep’s Korea Marketing Manager.
Plan for greater impact across different consumer touchpoints
We often see that people switch between Search and YouTube to find new information that influences what to buy. In order to help you understand where your conversions are coming from and provide more transparency around your customer’s path to purchase, we’ve included YouTube in our Google Ads attribution reports. Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.
As businesses begin to reopen and enter into a state of recovery, we hope these new solutions will make it even easier for you to find new leads, boost web traffic or drive sales. To get started on any of these new products and features, please reach out to yourGoogle account team and we’ll be ready to help.
I’ve wanted to write this article for a long time. The Fact is, 90% of SEO companies are worth a tenth of the money they are charging. They don’t know what it takes nor how to get to page one of Google.
I am about to show you who are the top SEO companies in UTAH.
How do I determine who the top is?
It’s simple. We see which Utah companies practice what they preach. Do they play the same game they tell others to play. That’s why I like sports so much. You either have the talent or you don’t. You perform or you go home. You know immediately whether the guy you just picked to be on your team can shoot or you got hosed.
It’s all about performance.
The only way to know if the company can rank your website is to see if their own website ranks. How much organic traffic do they get from their organic search?
I know you are going to get a ton of companies say. “But Jace, we don’t have time to work on our stuff because we are working on client work.”
That just means you don’t believe that SEO will bring you customers. If you did, you would be doing it.
So here we go.
Here’s the quick list if you do not want to read any further.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
I am going to break down the following companies and show you which Utah Marketing agency has the most Organic Traffic .
Let’s start with a simple google search. If I type in “SEO Companies in Utah” I will get the following marketing agencies that are paying for ads claiming they know SEO.
Epic Marketing (top ad)
Indiesem (total Fraud)
The four above are Google Paid ads. They do not rank organically for these keywords so they pay to play. This is a great strategy. They want you to hire them to do their SEO. So how do you know if they are any good or not? Here are the numbers.
Epic Marketing (found on paid search)
Epic Marketing – Epic gets about (1,328) organic visitors a month and ranks for 2,160 keywords. Not too bad, we will see worse.
2,160 Organic Keywords
1,328 Organic Monthly Traffic
49 Domain Score
HAWKSEM (found on paid search)
1,405 Organic Keywords
501 Organic Monthly Traffic
6 Domain Score
HawkSEM looks to be climbing so you are basically rolling the dice if you hire them. Maybe they have figured it out, or maybe they have not.
INDIESEM (Total Fraud)
70 Organic Keywords
4 Organic Monthly Traffic
3 Domain Score
3,285 Organic Keywords
943 Organic Monthly Traffic
61 Domain Score
Take note of the amount of Backlinks that Jemsu has. This just shows you SEO is not all about backlinks. It’s about the quality of backlinks. They have gone out and bought a bunch of spammy backlinks hoping it would boost their rankings. Google doesn’t fall for that any more. It looks like the backlinks have an impact on their Domain Score, but not on traffic.
You would want to be very careful with JEMSU. Their SEO strategy could be to build lots of spammy backlinks.
Now that we have wrapped up the guys running ADS for SEO in Utah, lets jump over to some bigger agencies that are growing or look like they are growing.
Some of these agencies focus on SEO and their sales rep will tell you they are the best, but we know better.
Here are a few of the top agencies in Utah that have big offices, lots of employees, and money.
Disruptive Advertising (most SEO traffic)
I knew Disrupting was going to knock it out of the park. They have spent a lot of time and money on great content. The funny thing is, Disruptive is a PPC agency. They don’t even push SEO stuff. They understood the game a long time ago and played it well.
They really do produce great content and Google loves disruptive. Their content has brought them 111,167 backlinks. That’s big and it would be hard to take them out now. It would take millions to outrank them on their main keywords.
223,263 Organic Keywords
393,591 Organic Monthly Traffic
80 Domain Score
97th floor (biggest disappointment)
97th floor is one of the most decorated agencies in UTAH. They love awards and recognition. It’s a good strategy to wow clients because most don’t know the difference. Plus, they do operate more like a traditional Advertising agency. I have been to a lot of presentations where they show you how they drive traffic to their clients. They talk about all their successes with organic traffic but it’s lacking on their own.
When I saw the amount of organic traffic they get to their own website, it was a big let down. Now I am confused and not sure if they know how to do SEO at all. They do have a lot of backlinks, but that doesn’t mean they have traffic. 97th Floor deals with big companies that have huge budgets, so I am not sure about what happened here.
2,380 Organic Keywords
739 Organic Monthly Traffic
71 Domain Score
Big Leap (thought they would have more)
Big Leap specifically advertises for SEO. You can see all the SEO keywords on their website. Plus, they are continually putting out new blog articles every week. They’re pushing out more blogs than anyone on the list. They should get a lot more traffic, but they don’t. I think they have over-optimized a bit, and their articles don’t have any meat. You can see that by the organic monthly visitors and the lack of backlinks. Nobody is linking back to them because the content isn’t interesting or shareable.
10,318 Organic Keywords
3,280 Organic Monthly Traffic
68 Domain Score
Boostability (pretty good)
Boostablitiy is where I would think they should be. They have been around a while, and they know the game. They know backlinks and you can see that by the amount they have. It’s interesting to note they have 65,972 NoFollow backlinks. That’s a lot, considering they have 72,890 and 65,000 are NoFollow. That tells you they have some link building capabilities.
54,147 Organic Keywords
21,334 Organic Monthly Traffic
89 Domain Score
What do we learn about SEO from the Top SEO Companies?
Do backlinks really matter?
The companies above all have a different number of backlinks. Some have a lot, some have a little. Here is a company that has over 167,403 backlinks and they only get 3 organic visitors per day.
Backlinks only matter when they are high quality.
How do you get backlinks?
Create really good content. Disruptive Advertising is a great poster child for good content creation. Google loves what they do and they have been rewarded with a lot of traffic.
Best to niche down to a specific group of keywords that are related
Each company had niche keywords that they showed up for. My site shows up for a lot of things YouTube. I fill like Google gives me authority in that space. Whenever I create content about YouTube or video Marketing, I move up through the search engines.
Focus on creating content around the keywords you want to rank for and group them. You are not everything to everybody.
One 2500 to 5000 word article that covers an entire subject completely will get ranked. Short 300 to 500 word articles do not rank in most cases. Even if you build them every week. Kind of like Big Leap. They are putting week articles, but they do not get a lot of organic traffic. Big Leap would be better to generate 1 really good article per month that covers a topic completely.
What about RED? There is always a storm.
Let me tell you a little bit about my SEO journey. I started a company called YDRAW in 2011 that hit the inc 5000 in a couple of years. We dominated SEO. I was creating crappy content and buying some backlinks. Nothing too crazy. Google was rewarding me and putting Ydraw in the #1 positions for a lot of keywords.
Life was great until the rules changed.
I was speaking at a Pubcon conference and decided to check out the expo booths. I came upon SEMrush and they scanned Ydraw’s website. They told me that 2 days prior Ydraw had 1500 backlink with the same anchor text. I did not order these links. Normally this would have been a good thing but Google just started coming down hard on website that had too much anchor text. Couple weeks later, our traffic dropped like a rock.
I had zero power to stop it. We spent a lot of time and money building content and doing everything we thought Google wanted. When the rules changed, we suffered.
Google gave me a bad taste and I shifted everything into paid search. I never looked back. The rules will change again and you have to be ready to jump ship and get on a new one.
Should you do SEO?
SEO is a good thing. I have ranked my current website for a lot of very competitive keywords. I built some quality backlink and created a lot of good content. I have one simple page that pays me about $5000 a month just from the organic traffic. I will save that story for another day.
Focus on creating the highest quality content and building high quality backlinks. That is it.
There is no other secret, gimmick or magic potion. Create content that will answer people question and that they will share.
Here’s where I stand with the little content I have created.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
If you would like to do these searches yourself, you can use the FREE tool that I used. It’s called ubersuggest. It’s a great tool to track your organic rankings and see what kind of traffic your website brings in each month.
It’s important that you take a look at your blogs so you know if they have a chance to rank in Search Engines. Or you may be curious to know if the company you hired is doing their job. Here’s the solution.
In this video we are going to go over the 5 Simple Questions Every Busines owner should be asking their marketing agency. This will save you a lot of time, and money.
Hey, what’s up guys? In this video we are going to go over the five things business owners should be asking their agency or the five things business owners, if they’re doing their own marketing, should know for a good marketing campaign. My name is Jace. I am with Red Digital. And if you’re wondering what happened to my face, I played a lot of basketball this morning, or yesterday morning. I got hit in the face with somebody’s head and I lost. So, got some stitches, got a nose thing. But that’s okay.
So first off, question number one, so how this video came about. Let me explain that first. So how this video came about was yesterday morning, actually the guy who was doing my stitches, we were discussing his marketing agency and he had a couple of questions and they ended up … A lot of agencies do this, is when the business owner starts to ask questions, one, they don’t have good answers or they start to scramble. So, this might’ve happened to you where they start scrambling and they come up with all of this stuff to say, “Oh, your words are climbing.” And they’ll use marketing jargon to try to confuse you to think, “Oh, that makes sense.” Or, “Okay, I guess they’re doing something.”
So, what I want to do is there are some numbers that you guys need to know if you want to have a successful marketing campaign. So, question that you should be asking them. Question number one is: What is your cost per lead? You need to know that. They need to know that. So, as an agency, it’s important to know your cost per lead. Now you may not have it exactly, that’s something where you could have organic stuff coming in. But if they’re running Facebook ads, if they’re running Google ads, you can even track direct mail, any of those types of things, you need to know what your cost per lead is. Whether it’s 10, 20, $30, everything is based off that cost per lead. Okay.
So, that’s question number one you should be asking them and they should know that number and you should know that number all the time. At the end of every week. What is my cost per lead on Facebook? $20. What is my cost per lead on Google ads? This much. So get to know that number.
Next number you need to know is how much you’re actually spending on ads. So, a lot of agencies will charge you a fee. They don’t give you access into your ads account, nor do you get to see what’s actually happening on your platform. That’s another video in and of itself. You should have access to anything. As a business owner, make sure when you hire a company that you own everything. You should own your own Ad Words account. You should own your own Facebook Ads account, or have admin access so you can look at any time.
A lot of times agencies make it proprietary or they say, “Oh, we have a proprietary system.” That’s a lot of B.S. Everyone goes through Google Ads, whether they tie into their API or not. So, just understand that, that need to have full access to everything so that you know how much is being spent on ads. If they are taking a $2,500 fee and they’re telling you we’re spending $500 on ads, there’s a disconnect there. We don’t operate that way. We normally do just a standard fee and then anything above that is ad spin so that you know the exact ad spin.
Next thing. You have to ask business owners, this is number three. Make sure that you have tracking in place. Ask them what kind of tracking do they have in place and do you have access to that tracking? Everyone should be using Google Analytics. You don’t need to go out there and use some other software. Just use the Google Analytics and make sure all your conversion codes are being or setup. When I say conversion is if somebody fills out a form and hits a thank you page, that counts as a conversion. If somebody calls, you have call tracking, that all needs to be put into place. And everyone should be using Google Analytics. It’s the best system. Anybody who has a proprietary one, they are tying into Google Analytics or the Facebook Analytics or you can have them create you something on data studio for free. Got it?
Number four. So, this is a big one and this is going to be a little harder to do for business owners, is does your agency practice what they preach?
Example, if an agency is out there telling you they know how to do SEO, if they’re like, “Yeah, we’ve done SEO. We know how to do it.” And SEO is search engine optimization, but if an agency is saying, we know how to do search engine optimization, what you do is you go look at their own site, see how well their own site is ranking.
Look, I’ve had a lot of people call me and they’re like, “Hey, will you take a look at our agency?” Because we do an agency audit. We’ll look at the agency and immediately we realize this agency has never written a good blog that will rank. They don’t rank anywhere. They don’t rank for keywords. So, you have a company saying, “Hey, we’re going to get you 1,000 views a month organically.” When they themselves are getting 30. There’s just a disconnect.
So, whatever your agency is pitching you, just make sure that they are doing it. Good example, we pitch create video. Well, what do you think I’m doing right now? I am creating a video and I do this for my own agency because I need to know what works for me in order for me to use it all my clients.
And lastly, this is a big one. Who is actually doing the work? You have to understand that marketing takes time, money, and expertise. If you have some intern who is working on your project, and this is how a lot of agencies operate, if you’re working with a big box agency with 50, 60 employees, not every one of them is that good. Very few of them. Okay? The top 5, 6% they’re either going to start their own industry or they’re going to go to some other job and get paid a lot of money.
So, you need to know who is actually doing the work on your account because your account is only as good as that person. If they know what they’re doing, you’re going to have good success. But the majority of these agencies do not have the staff. They do not have the expertise. They haven’t trained well enough for these guys to know what they need to do to make you successful. So if you’re dealing with an intern, somebody who’s been in marketing for six months, that’s a big problem because you’re just not going to see results. And how most of them operate is they have a gatekeeper who is your account manager and then that account manager has three or four other people, “Hey, you’re doing AdWords, you’re doing this.”
And the latest thing that I’ve seen pop up with agencies is they’re just outsourcing it all overseas. So, they’re not even marketing people themselves. What they’ve done is they’ve started an agency, they fooled business owners into signing up with them, and then they’re just going to outsource it all to somebody overseas and hope they can keep you as long as they can. I’m seeing that everywhere right now.
Just had, it was actually a good experience, we were just taking over an account and this account we called up to get access to the AdWords. Well, we found out another company was running their AdWords and then we found out another company who’d never done AdWords was running their analytics. Total mess. So, you need to know who is the one who is actually creating and doing the work on your account. If you are five steps removed, that tells you you’re dealing with an agency that they have one guy who knows AdWords that’s dealing with 150, 160 accounts.
That doesn’t work, so I hope that makes sense. You have to drill down who is the person you are dealing with that can make the changes. Now what we’ve done, just to give you an example of what you can look for. I’m not telling you you have to hire us. I’m not telling you to come to us. But we spend a lot of time in training. It takes a year for you to really know what you’re doing. But we have one person that controls the account and they’re doing AdWords. They’re doing Facebook Ads, they want to know your messaging. So, they operate more as a Chief Marketing Officer so that they understand everything about your business.
So, that’s what we found that model works. Now is it scalable? No. We’re really tapped out. It’s hard for us to take on like low budget clients just because we don’t have the manpower to do it because it takes so much work to get people to where they need to be.
So, that just gives you some ideas. So, if you have questions, let us know. But I hope that helped. Those are five questions every agency should be asking, every business should be asking their marketing agency, or those are some of the five questions you should be asking yourself if you are running a marketing campaign. If you have questions, just let us know. We’d be happy to help. Check out our YouTube channel. Make sure you subscribe if this is on YouTube. Go Facebook, LinkedIn, we’re all around. And at the end of the day, we just want to help businesses grow. So, keep marketing. Good luck. Peace.
I have found one of the most powerful ways to get others to purchase your product or services is by demonstration and sampling. Let me explain.
Claude C. Hopkins is one of the inventors of test marketing and coupon sampling. In his book, he tells the story about his experience with a Beer company. He took classes to learn how Beer was made but learned nothing. So Claude decided it would be best to visit the factory and see for himself.
“I saw plate-glass rooms where Beer was dripping over pipes, and I asked the reason for them. They told me those rooms were filled with filtered air, so the Beer could be cooled in purity. I saw great filters filled with white-wood pulp. They explained how that filtered the Beer. They showed how they cleaned every pump and pipe, twice daily, to avoid contaminations, how every bottle was cleaned four times by machinery. They showed me artesian wells, where they went 4,000 feet deep for pure water, though their brewery was a Lake Michigan. They showed me the vats where Beer was aged for six months before it went out to the user.
They took me to their laboratory and showed me their original mother yeast cell. It had been developed by 1,200 experiments to bring out the utmost in flavor. All of the yeast used in making Schlitz Beer was developed from that original cell.
I came back to the office, amazed. I said: “Why don’t you tell people these things? Why do you merely try to cry louder than others that your bee is pure? Why don’ you tell the reason?”
“Why,” they said, “the processes we use are just the same as others use. No one can make good Beer without them.”
“But,” I replied, “others have never told this story.
Claude told the story and this went on to be one of his most successful campaigns.
There is power in demonstration! This story occurs in almost all businesses. The creator is too close to the product or service that he sees his methods as ordinary. When in fact they are far from ordinary. Where he sees routine, the masses will see the quality.
There’s power in Demonstration. When you show people what you do, how you do it, and why you do it, there is no argument. Just pure selling!
Every Saturday I head to Costco to load up on groceries for the week. I can’t seem to get out of the place without spending $400 bucks. It’s those darn demonstrations and samples. There’s a reason they do it.
Take a lesson from Costco. Give your audience a demonstration and a sample of what you can do for them.