After months of hearing whines from my small but good looking following, I have decided to finally teach a little video marketing method that I have kept to myself.
Because I am going to be switching things up a bit. It’s time to become a lot more outspoken when it comes to marketing campaigns. I’m going to lay it out on the table so that businesses can make better decisions.
Tired of seeing companies blow their budget on bad Google Ad campaigns Tired of companies hiring the cheapest digital marketing agencies expecting to get everything Tired of bad messages Tired of seeing expensive commercials that mean nothing to the consumer Tired of so many lousy ads
The list keeps going.
Man, that was a bit negative.
Sorry, I will lay off a bit.
But, I am calling some of you out… 🙂
So here’s something that will brighten your day.
The last 12 months I have been testing my audiences on YouTube Ads. I’ve been looking for the best audiences to increase my conversions.
Here’s one you can use that will give you a good ROI.
Download your lists and upload those emails to Google Ads.
Once you uploaded them, you can create a killer YouTube campaign.
It works like a charm.
Here is a video where I show you how to do this.
Enjoy the free be and only share this with your Mom.
Happy Marketing. It’s time to go lift, eat breakfast, and get to making some money.
Have you ever met someone that deserves to get a beatdown? I did last week.
Sorry for the harsh language but that is about the extent of my swearing, so I like to use that word when I can.
Here’s the story.
A friend and business partner of mine needed some help with a client, so I offered to head down to Vegas to explain online marketing to a guy I had never talked to or met.
That was my first mistake.
Twenty seconds on the phone with this guy would have told all.
Our Prince had a shaved head wearing a Cop like uniform packing his Glock. His muscles were all tight because he was probably doing pushups and flexing in front of the mirror a few minutes before we met.
I am not joking.
The meeting was to go over a PPC campaign and show him where his clicks were coming from and what kind of impact Google ads were having on his Marketing.
It didn’t go so hot.
The Douche had taken a crash course on online marketing the day from another agency.
He knew it all and wanted to show us that PPC is a waste to their business and that social media doesn’t work to bring in sales.
Even though, they had 81,000 organic followers on Facebook and some of the best engagement I have seen on a Facebook account.
Last month somebody hacked their account and instead of getting it resolved they decided to start a new page. They abandoned the old Facebook page.
Who does that?
The Douche does!
During the meeting, Prince Charming pulled out some analytics sheets to show his traffic and stats, but his tracking was off, and he was not looking at the right stats.
His mind was made up. It was a total waste of everyone’s time. We closed down the PPC campaign.
How does this happen?
This business is legit. They do about 20 Million in revenue and have an excellent product.
The actual business owners put this guy in charge of their online marketing campaign a couple of weeks before.
It’s the perfect example of the Peter Principle. Google it if you don’t know about the concept.
Is this story normal?
Sadly it is.
I can’t tell you how many times businesses put the wrong person in charge of their online marketing campaigns. Or they hire a digital marketing agency that puts interns in charge of their account.
Online marketing takes skills, time, and a bit of luck.
You can’t put Tinkerbell in a war with a Gladiator and expect her to win.
That is precisely what a lot of businesses are doing.
Who’s in charge of your online marketing?
What skills do they have?
What results are you seeing and what results are you tracking?
Did you hire the best?
All great questions to ask yourself.
Here’s a cool video we did talking about this principle.