About 2 weeks ago my email blew up with a notification from YouTube saying, “they are changing their terms of services.” I didn’t pay much attention to it, until I realized that today, June 1, 2021, YouTube can run ads on any channel. They do not have to pay non-monetized channels for serving their ads. Here’s the exact wording.
“You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments.”
YouTube is running ads on non-monetized channels, but the creators aren’t receiving a share of ad revenue. They are fuming because YouTube has taken away money from the creators. This is bad for YouTube creators but great for Advertisers. This just increased the inventory available for us to run YouTube ads on.
Channels of any size from now on may see ads run on their videos as long as they meet its “Advertiser-Friendly Guidelines.” That means videos will have to meet basic standards to minimize content like inappropriate language, hateful material, or adult content, among other restrictions.
YouTube says all videos with ads will still have to meet brand safety standards as determined by the Global Alliance for Responsible Media. The company said brand-safe content is identified using a combination of machine and human intelligence, and that ad suitability is reviewed at the video level instead of by channel. It also said advertisers can decide not to appear on those
So how do you take advantage of the new changes?
You run YouTube ads.
YouTube ads can produce paying customers at a low cost if ran correctly. There are some tricks that will improve your return on investments like:
Only run skippable ads
Make sure your video is longer than 30 seconds
Have a call to action
Make it engaging
The video below took about 2 hours to create and it works. We pay about 8 cents per view and get free traffic. Free traffic comes from people who hear the ad and then go search for the company. It’s a great system.
If you are a creator and you are not part of the YouTube Partner Program, below you will find the necessary information.
The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and features like direct access to our Creator Support team. It also enables revenue-sharing from ads being served on your content. In this article, you can review:
Many people believe that Clubhouse is going to be one of the biggest social media platforms soon. What is Clubhouse? It’s a place you can go listen in on speaking clubs and participate. There’s not too much more you need to know about Clubhouse, except that it’s super exclusive.
In fact, it’s so exclusive that not everyone can get into it. Here’s how Clubhouse works. The name of the game is to generate a large following to gain influence. From there, you can monetize your audience, if you want.
How can you grow your Clubhouse following? You can buy them or you can spend hours and months building your audience organically. This article is going to cover them both.
Buy Clubhouse Followers
There are 2 ways to buy followers. You can purchase them outright or you can pay to be in a room. We are now opening up the opportunity for a few people to buy Clubhouse Followers. This has taken us a couple of months to set up, but it’s finally here. You send us your username and we will do the rest. Just click on this link to get the pricing for Clubhouse followers. Once you have purchased your followers you can gain organic followers that bury your purchased followers.
Option number 2: You can buy clubhouse followers by paying your way into some big rooms. A lot of the big rooms will take $50 to let you speak. When you are allowed to speak in a big room you can instantly pick up followers. Other than that, you have to gain followers organically.
Clubhouse has gained a lot of traction since its launch in April 2020. Its launch date was perfect timing for what was happening in the world in 2020. COVID put a lot of people in their homes with no way of interacting with others. Clubhouse has earned a ton of celebrity endorsement since its launch, including the likes of Tiffany Haddish and Lupe Fiasco.
The premise behind Clubhouse is simple, but it’s unlike any other social media app on the market. Clubhouse is a “drop-in” audio social media network, and at this point in time the only ways to sign up are through the waitlist, or by invite.
While a lot of people have been using Clubhouse to meet new people during quarantine, influencers have found another use. Many people with a career in social media have found they are able to substantially grow their following through the app.
As the app is so new, with substantial new user growth over the past few months, people are still trying to find out what the best way to use Clubhouse is.
We have compiled a list of tips and tricks to help users find out the best way to build your Clubhouse following.
Get Your Clubhouse Account Early
Due to the fact that Clubhouse is still in its early phases, there is no better time to get on the platform.
When social media platforms become saturated with accounts, it is hard to build a following. Additionally, Clubhouse is currently invite-only, which prevents bots and spam accounts from getting onto the platform.
Those who manage to get onto Clubhouse early and frequently utilize the platform will be rewarded in the long run.
Eventually, when the app does become more saturated, it will be difficult to stand out among millions.
Before trying to build your social media presence on any platform, it’s important to ask yourself some questions:
Does it align with your social strengths?
Clubhouse is an audio-only platform. Many people have a difficult time with a platform such as this. If you are among those people, you may not necessarily find using Clubhouse is a great benefit to you.
Luckily, there are a variety of other social media platforms that may appeal to your strengths. TikTok is great for those who find they communicate better with their audience through video. An app like Instagram is great for those who like to let their pictures do the talking for them.
Does it align with your demographic?
Due to its recent success, it’s hard to gauge what exactly Clubhouse’s demographic will look like in the future.
For now, the app seems to attract social media influencers looking to grow their platform. This could be a great benefit to those who are looking to build relationships with like minded creators.
That being said, if you already have a solid social media platform and an established demographic, you should ask yourself whether it matches up the Clubhouse’s target audience.
In social media, it’s crucial to remember that you do not have to conquer every platform to be successful.
The most important thing is that you find what works right for you.
Will Clubhouse help you grow your following?
In what ways will you be using Clubhouse to benefit you?
Clubhouse will likely work best for those who can comfortably and confidently use an audio-only platform. Additionally, you should make sure that your demographic aligns with the platform.
You should take all of these things into consideration before deciding whether or not Clubhouse is the right fit for you.
Write a Great Clubhouse Bio
In the digital age, first impressions matter more now than ever. You want to stand out among a crowd of billions on the internet.
You want to make sure that your bio on Clubhouse is eye-catching without being too busy.
The first two lines of your bio are the most important because this is what people are shown first when browsing through profiles. It’s important to show potential followers a snippet of what you’re about right off the bat.
In your bio, you should talk about your story, achievements, and anything else you think may be appealing to fellow creators. You can also link your other social media on your Clubhouse profile – and you should definitely take advantage of this!
Showing your followers where else they can keep up with you is important in establishing a following.
Invite the Right People to Join Clubhouse
The invites you gain in Clubhouse are critical.
When you start out, you will only get one invite. You will accumulate more over time using the app. That being said, invites are fairly hard to come by – especially when you’re new to the app.
You should only invite people you know will use Clubhouse frequently.
While this is not yet confirmed, it seems as though Clubhouse does evaluate who you choose to invite. Many users suspect that Clubhouse will grant more invites to those with friends who are active on the app.
If you invite friends that never use the app, you may have a harder time receiving more invites in the future. As well as a hard time learning how to get Clubhouse followers.
On the other hand, when you invite people who become influential on the app, you may have better luck in getting invites.
When you receive your invite to join Clubhouse, your page will read: Nominated by: (Name)
The same logic applies to the people that you invite to Clubhouse. This is another reason why it is so important to use your invites wisely, as every time somebody clicks on your nominee’s profile, they will see your profile too.
Being Social on Clubhouse
Attending rooms and being an active member are the best ways to grow your Clubhouse account.
It can be a little daunting to join a room and immediately begin speaking to the members. However, putting yourself out there is the best way to market. By speaking in rooms, even if you are just asking a question or introducing yourself, you will gain followers.
It’s important to add value to every room you join. If you want to figure out how to get Clubhouse followers, this is the best approach. When you participate, you also gain the potential to network and collaborate with big influencers on the app.
Networking has become increasingly difficult in the current pandemic, which is why Clubhouse is such a neat platform. You can attend conferences for free, and from the safety of your home!
Having genuine conversations with new people feels like a luxury these days. It’s important to remember that growing your following should not be your only goal on Clubhouse. You can also take the opportunity to:
Learn from other’s experiences and grow your education about networking.
When you ask questions or contribute in rooms, do your best to make it natural. Introduce yourself first, which acts as a pitch to anyone who may have similar interests to you, and then proceed to your question.
This is a great way to connect with people who will naturally browse your profile and determine if they’d like to keep up with you!
There are many different ways a Clubhouse room can be formatted. There are rooms in which a large group of people can speak freely. This is great for socializing, but can quickly become very disorganized as the group naturally strays from the topic.
Many Clubhouse users find that the most effective setup for a room looks like the following:
One person is the host, who “calls” on people who raise their hands during the discussion. After the person has had their chance to ask a question, the host will put them back to the “listener” level.
There is a group of moderators who will act as the speakers. They will be experts in the field of whatever the panel is covering.
The listeners will be there to learn about the topic at hand, but are free to raise their hands and contribute whenever they’d like to.
If you would like to host a panel, the best way to do so is through networking. You should collaborate with people in your field of interest and organize it together. This is the best way to keep your panel informative and organized.
If you provide valuable information, people will gravitate to your profile to see what else you have to say.
Communicating with new, like-minded individuals is something we’ve all grown to miss. That is the biggest reason that Clubhouse is going to skyrocket over the coming months.
If you’re interested in growing a social media following, you should consider Clubhouse now that you know how to get Clubhouse followers.
It’s important to get on the app before it’s saturated with users so that you can be ahead of the curve. Make sure your profile is informative and aligns with your personality and goals.
Additionally, do your best to be an active participant on the app – this starts with inviting other active participants.
If you love networking, public speaking, and socializing, Clubhouse will be a great fit to help you to grow across your platforms!
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.
YouTube is getting better. Before we dive in, I wanted to give you a quick YouTube Tutorial video on:
How to create a YouTube Lead Form Ad
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform.1 That’s why we’ve invested heavily to introduce effective video solutions that drive action. Last year, the number of active advertisers using TrueView for action grew over 260 percent.
Today, we’re making it even easier for you to inspire people to take action on YouTube with smarter solutions that make video more shoppable, use automation to drive conversions, and help you better understand attribution.
Make your video ads your new storefront
Brands are strategically using video ads when merchandising new products. Recently, Aerie needed to simultaneously drive brand love and omnichannel apparel sales for their 2020 spring campaign. They used YouTube as a full funnel solution and connected with audiences with the highest likelihood to purchase. As a result, Aerie saw strong engagement for their brand and achieved a 25 percent higher return on ad spend than the previous year—with nine times more conversions compared to their traditional media mix.
To help businesses establish a stronger e-commerce presence, we’re experimenting with a new way to make your actionable video ads more shoppable—complementing your ad with browsable productimagery to inspire the next purchase. All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter.
An easier way to drive more conversions
In addition, we know that with limited marketing budgets, it’s become harder to drive reach and convert demand at the same time. Today we’re announcing Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences.
We’ve seen Video action campaigns work for companies of all sizes, including Mos, a startup that helps students find funds for college to avoid large student debts. As a newer company, Mos was excited to test out a solution that could drive results quickly. In the last few months, Mos saw 30 percent more purchases for their service at a third of the cost compared to their previous YouTube benchmarks.
Transform your campaign into a lead generation tool
For businesses that rely on new leads to sustain growth, we recommend adding lead forms to your Video campaigns. Lead forms help advertisers capture qualified leads while reducing costs – all without interrupting the viewing experience. Automobile giant Jeep tried this approach with their Korea branch and saw a 13 times increase in completed leads at an 84 percent lower cost per lead. With lead forms, they generated “the most leads at the most efficient cost among all ad platforms,” says Kenny Hwang, Jeep’s Korea Marketing Manager.
Plan for greater impact across different consumer touchpoints
We often see that people switch between Search and YouTube to find new information that influences what to buy. In order to help you understand where your conversions are coming from and provide more transparency around your customer’s path to purchase, we’ve included YouTube in our Google Ads attribution reports. Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.
As businesses begin to reopen and enter into a state of recovery, we hope these new solutions will make it even easier for you to find new leads, boost web traffic or drive sales. To get started on any of these new products and features, please reach out to yourGoogle account team and we’ll be ready to help.
I’ve wanted to write this article for a long time. The Fact is, 90% of SEO companies are worth a tenth of the money they are charging. They don’t know what it takes nor how to get to page one of Google.
I am about to show you who are the top SEO companies in UTAH.
How do I determine who the top is?
It’s simple. We see which Utah companies practice what they preach. Do they play the same game they tell others to play. That’s why I like sports so much. You either have the talent or you don’t. You perform or you go home. You know immediately whether the guy you just picked to be on your team can shoot or you got hosed.
It’s all about performance.
The only way to know if the company can rank your website is to see if their own website ranks. How much organic traffic do they get from their organic search?
I know you are going to get a ton of companies say. “But Jace, we don’t have time to work on our stuff because we are working on client work.”
That just means you don’t believe that SEO will bring you customers. If you did, you would be doing it.
So here we go.
Here’s the quick list if you do not want to read any further.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
I am going to break down the following companies and show you which Utah Marketing agency has the most Organic Traffic .
Let’s start with a simple google search. If I type in “SEO Companies in Utah” I will get the following marketing agencies that are paying for ads claiming they know SEO.
Epic Marketing (top ad)
Indiesem (total Fraud)
The four above are Google Paid ads. They do not rank organically for these keywords so they pay to play. This is a great strategy. They want you to hire them to do their SEO. So how do you know if they are any good or not? Here are the numbers.
Epic Marketing (found on paid search)
Epic Marketing – Epic gets about (1,328) organic visitors a month and ranks for 2,160 keywords. Not too bad, we will see worse.
2,160 Organic Keywords
1,328 Organic Monthly Traffic
49 Domain Score
HAWKSEM (found on paid search)
1,405 Organic Keywords
501 Organic Monthly Traffic
6 Domain Score
HawkSEM looks to be climbing so you are basically rolling the dice if you hire them. Maybe they have figured it out, or maybe they have not.
INDIESEM (Total Fraud)
70 Organic Keywords
4 Organic Monthly Traffic
3 Domain Score
3,285 Organic Keywords
943 Organic Monthly Traffic
61 Domain Score
Take note of the amount of Backlinks that Jemsu has. This just shows you SEO is not all about backlinks. It’s about the quality of backlinks. They have gone out and bought a bunch of spammy backlinks hoping it would boost their rankings. Google doesn’t fall for that any more. It looks like the backlinks have an impact on their Domain Score, but not on traffic.
You would want to be very careful with JEMSU. Their SEO strategy could be to build lots of spammy backlinks.
Now that we have wrapped up the guys running ADS for SEO in Utah, lets jump over to some bigger agencies that are growing or look like they are growing.
Some of these agencies focus on SEO and their sales rep will tell you they are the best, but we know better.
Here are a few of the top agencies in Utah that have big offices, lots of employees, and money.
Disruptive Advertising (most SEO traffic)
I knew Disrupting was going to knock it out of the park. They have spent a lot of time and money on great content. The funny thing is, Disruptive is a PPC agency. They don’t even push SEO stuff. They understood the game a long time ago and played it well.
They really do produce great content and Google loves disruptive. Their content has brought them 111,167 backlinks. That’s big and it would be hard to take them out now. It would take millions to outrank them on their main keywords.
223,263 Organic Keywords
393,591 Organic Monthly Traffic
80 Domain Score
97th floor (biggest disappointment)
97th floor is one of the most decorated agencies in UTAH. They love awards and recognition. It’s a good strategy to wow clients because most don’t know the difference. Plus, they do operate more like a traditional Advertising agency. I have been to a lot of presentations where they show you how they drive traffic to their clients. They talk about all their successes with organic traffic but it’s lacking on their own.
When I saw the amount of organic traffic they get to their own website, it was a big let down. Now I am confused and not sure if they know how to do SEO at all. They do have a lot of backlinks, but that doesn’t mean they have traffic. 97th Floor deals with big companies that have huge budgets, so I am not sure about what happened here.
2,380 Organic Keywords
739 Organic Monthly Traffic
71 Domain Score
Big Leap (thought they would have more)
Big Leap specifically advertises for SEO. You can see all the SEO keywords on their website. Plus, they are continually putting out new blog articles every week. They’re pushing out more blogs than anyone on the list. They should get a lot more traffic, but they don’t. I think they have over-optimized a bit, and their articles don’t have any meat. You can see that by the organic monthly visitors and the lack of backlinks. Nobody is linking back to them because the content isn’t interesting or shareable.
10,318 Organic Keywords
3,280 Organic Monthly Traffic
68 Domain Score
Boostability (pretty good)
Boostablitiy is where I would think they should be. They have been around a while, and they know the game. They know backlinks and you can see that by the amount they have. It’s interesting to note they have 65,972 NoFollow backlinks. That’s a lot, considering they have 72,890 and 65,000 are NoFollow. That tells you they have some link building capabilities.
54,147 Organic Keywords
21,334 Organic Monthly Traffic
89 Domain Score
What do we learn about SEO from the Top SEO Companies?
Do backlinks really matter?
The companies above all have a different number of backlinks. Some have a lot, some have a little. Here is a company that has over 167,403 backlinks and they only get 3 organic visitors per day.
Backlinks only matter when they are high quality.
How do you get backlinks?
Create really good content. Disruptive Advertising is a great poster child for good content creation. Google loves what they do and they have been rewarded with a lot of traffic.
Best to niche down to a specific group of keywords that are related
Each company had niche keywords that they showed up for. My site shows up for a lot of things YouTube. I fill like Google gives me authority in that space. Whenever I create content about YouTube or video Marketing, I move up through the search engines.
Focus on creating content around the keywords you want to rank for and group them. You are not everything to everybody.
One 2500 to 5000 word article that covers an entire subject completely will get ranked. Short 300 to 500 word articles do not rank in most cases. Even if you build them every week. Kind of like Big Leap. They are putting week articles, but they do not get a lot of organic traffic. Big Leap would be better to generate 1 really good article per month that covers a topic completely.
What about RED? There is always a storm.
Let me tell you a little bit about my SEO journey. I started a company called YDRAW in 2011 that hit the inc 5000 in a couple of years. We dominated SEO. I was creating crappy content and buying some backlinks. Nothing too crazy. Google was rewarding me and putting Ydraw in the #1 positions for a lot of keywords.
Life was great until the rules changed.
I was speaking at a Pubcon conference and decided to check out the expo booths. I came upon SEMrush and they scanned Ydraw’s website. They told me that 2 days prior Ydraw had 1500 backlink with the same anchor text. I did not order these links. Normally this would have been a good thing but Google just started coming down hard on website that had too much anchor text. Couple weeks later, our traffic dropped like a rock.
I had zero power to stop it. We spent a lot of time and money building content and doing everything we thought Google wanted. When the rules changed, we suffered.
Google gave me a bad taste and I shifted everything into paid search. I never looked back. The rules will change again and you have to be ready to jump ship and get on a new one.
Should you do SEO?
SEO is a good thing. I have ranked my current website for a lot of very competitive keywords. I built some quality backlink and created a lot of good content. I have one simple page that pays me about $5000 a month just from the organic traffic. I will save that story for another day.
Focus on creating the highest quality content and building high quality backlinks. That is it.
There is no other secret, gimmick or magic potion. Create content that will answer people question and that they will share.
Here’s where I stand with the little content I have created.
RED Digital Marketing – 12,196 Organic Monthly Traffic
Big Lead – 3,280 Organic Monthly Traffic
Epic Marketing – 1,328 Organic Monthly Traffic
JEMSU – 943 Organic Monthly Traffic
97th Floor – 739 Organic Monthly Traffic
Indiesem – 4 Organic Monthly Traffic
If you would like to do these searches yourself, you can use the FREE tool that I used. It’s called ubersuggest. It’s a great tool to track your organic rankings and see what kind of traffic your website brings in each month.
It’s important that you take a look at your blogs so you know if they have a chance to rank in Search Engines. Or you may be curious to know if the company you hired is doing their job. Here’s the solution.