5 Examples of Follow Up Emails That Increase Conversions By 74%

5 Examples of Follow Up Emails That Increase Conversions By 74%

Email is the hallmark of online communication.

There are many ways to reach your target audience online — including new technologies such as mobile messaging, chatbot, AI, push notification, and so on — but the most effective is email. 

Email marketing helps you drive both traffic and leads. It also results in significant conversions than other marketing channels, including search marketing and social media. 

So if you want to grow revenue, you need to invest in email communication. This is good news for marketers — since 72% of people prefer to get promotional messages through email.

Email Marketing
Email Marketing

Let’s consider a few more compelling statistics:

  • Email is 40X more effective for attracting new customers. 
  • Email subscribers sharing your content are 3X more likely to use social media than visitors from other sources.
  • 4.24% of email marketing visitors are more likely to buy a product compared to 2.49% of search engine visitors and 0.59% of social media visitors. 

But as with anything worth doing, effective email marketing requires a level of perseverance and attention to detail.

You need to know when and what you need to send. It all boils down to understanding your audience and giving them what they want. 

What is Follow-Up Email?

A follow-up email is a single or series of emails sent to the subscribers to re-engage them. This type of email is necessary because it acts as a reminder to the recipients that action needs to be taken. 

You could send a follow-up email to get feedback, recommend a paid product if the recipient previously signed up for a free trial, and so on.

Why You Need to Send Follow-Up Emails

The art of “checking in” has become a part of our culture. During a family reunion, we all want our voices to be heard. 

We want to follow up on our siblings, relatives, and even close friends who have been a part of the family.

Follow up is important because it builds trust between you and the recipient. If someone subscribed to your email list, got the first email and never heard from you again, they’ll be disappointed and even move on.

Let’s summarize the reasons why you should send follow-up emails to your contact list and how this approach can boost conversions by as much as 74%.

1). Repetition Leads to Lasting Impression 

Why do brands spend millions of dollars on billboard advertising? Trust me, they don’t have excess money to throw away, they’re only obeying the law of repetition. They want to get your attention.

Billboard Advertisement
Billboard Advertisement

But how is that?

Well, the more often you see the same brand or that sexy lady dancing on a commercial, the more likely you’re going to take action. If you see the same ads over and over again, you’ll want to do what it says.

In the same vein, people are more likely to react to a second email when you send a follow-up. 

There are times when one email will not suffice — you’ll need to send multiple emails to finally get subscribers to sign-up for your webinar, test the demo, or purchase a product. 

The first emails may not build confidence in subscribers. That’s why the third, fourth, and even fifth emails are required. 

According to research, email campaigns with 4-7 emails per sequence generated 3X the responses of campaigns that had only 1-3 emails. 

This applies to any type of email, no matter the recipient. Even emails to your Uncle or business partner, there are times when consistency wins. 

To save time, though, you can schedule follow-up email sequences automatically using tools such as Ninja Outreach, MailShake, etc. 

With any of this email automation software, you can schedule follow-up emails to be triggered after 24 hours or whenever you want it.

2). A Customer Might Not Be Satisfied 

Sometimes, a customer might be unhappy but there’s no way you can tell. Even after a successful meeting or phone call, you still need to follow up. Have you recently made a sale and you’re all excited? 

It’s not enough to be all-excited because the customer might be regretting her purchase. That’s why you need to follow-up to know her experiences with your brand. 

Unhappy customers will spread negative experiences on Yelp and social media. Before you know it, your ideal customers will lose trust in your brand. Worse, 91% of them may not likely buy from you again.

Customer Experience
Customer Experience

Following up after the sale or successful meeting can reveal valuable insights into your customer’s sentiment. 

They’ll be able to tell you exactly why they’re unhappy and even guide you on how to rectify it before it becomes a hurdle.

As a business, don’t just keep to yourself. You need to send follow-up emails and even go the extra length of giving more value. 

Build relationships beyond that initial sale, and work towards turning the customer into a brand ambassador.

3). Easily Close the Sale

One of the best ways of closing the sale is by following up on your leads. If a lead was live at your webinar or downloaded your eBook, you need to follow up via email to close the sale.

Easily Close the Sale
Easily Close the Sale

In the online marketing world, consistency is what counts. This means that if two competitors attract the same lead, the brand that will get the sale eventually will be the one that’s communicating with the lead.

Did you see why follow-up emails are powerful?

If you respond quickly to a potential lead, you’ll likely close the sale via email. If you respond within 5 minutes, your conversions will be even higher.

4). Sending Initial Emails to the Wrong Person

Have you ever sent the right email to the wrong person? It happens to me all the time. If your contact list is segmented, there’s a chance that you may send the wrong email to the right segment.

Initial Emails
Initial Emails

This would warrant a second email. If your contact list is outdated, you might want to clean it up. Sending emails to inactive subscribers is a waste of time. 

And if that’s the case, you don’t give up. You send follow-up emails — to the right segment this time.

Follow-Up Email Templates and Examples For Your Inspiration

In this section, we’ll discuss what you can say to get your subscribers, prospects, and customers to write back.

These follow-up email templates are for inspiration only. Maybe by the time you’re reading this post, hundreds of marketers must have used them.

To stand out, learn the concept and follow the pattern. 

These follow-up emails work. They’re from our archives and other businesses that have succeeded with email marketing.  

Remember to improve the email template you have chosen before sending your first follow-up email. 

Follow-up Email #1: Keep it short and sweet

Businesses and marketers usually send follow-up emails to boost sales. If that’s the case, you need to keep it short and sweet. Make it polite, brief, and conversational.

Here are some examples: 

Hi {{first_name}},

Do you need proven ideas on how you can reach more customers and grow revenue every month?

Is it right to contact you next week to share these ideas with you?

Thank you.

{name}

Note: The email above is short and asks for permission. It’s a follow-up email but it respects the recipient.

Here’s an example:

Hi {{first_name}},

I recently saw your post on Twitter. It seems you’re looking for ways to increase conversions. You’re not alone.

These two helpful posts might help. Let me kindly share them with you:

{{Link 1}}

{{Link 2}}

Would you like to know how this strategy is increasing our conversion rates? Let me know when you’re ready.

Cheers!

Note: This second follow-up email is with respect to a post on Twitter. So the marketer is trying to establish a rapport with the person who posted on Twitter. 

Fortunately, the sender has two resources that will help the person out. It adds value while appreciating the person 

In both emails, you can see the approach: The sender isn’t pushy or manipulative. In the first example, it’s all about asking for permission to reach out again (which is the essence of email marketing).

In the second example, the sender appreciates the effort of the recipient and offers tremendous value.

Follow-Up Email #2: Create added value

If you want subscribers to respond to your emails, you must create added value. It can be in the form of sharing social proof, statistics, or giving away your best secrets on a platter — these elements can add increased value to your follow-up emails.

Create Value
Create Value

After the first email, the subsequent follow-up emails must be aimed at establishing you as an authority in your field. You don’t want subscribers to see you as a salesperson or marketer.

Here are some follow-up email examples that are short and clean:

Here’s an example: 

Hello {{name}}

If you’re struggling with [business problems], you might be open to this quick tip that many of my clients find useful: {{briefly share the tip}}.

I know how to increase X. Tell me if you’re interested in hearing about it.

Thank you.

{{first_name}}

Follow-Up Email #3: Recognize their interests

Your emails should be aligned to your subscribers’ and prospects’ interests. There’s no need to pretend — just let them know you’re following up after the initial contact. 

Let people know why they’re getting the emails, who you are, and why they need to open your subsequent emails. 

Here’s an example email:

Hi {{first_name}},

Thank you for opening the email I sent on Monday. You indicated an interest but never showed up to the webinar.

Does this action mean you want a replay or would be more inclined to attend the next webinar {{coming up next weekend?}}

In the meantime, do you have questions about {{your business name}} or our products. Don’t hesitate to contact me.

Do you have 50 minutes for a short call within the week?

Kindly let me know.

Follow-Up Email #4: Stand behind your product

I’m sure your product is valuable and easy to implement. If you’re in doubt, then you don’t have to promote it in the first place.

But if you’re proud of your product and service, then nothing should stop you from having full confidence that it’ll help people. 

In his book,I want to be confident,” the author Harriet Griffey re-emphasized the need to build confidence from within, especially from who you’re as opposed to what you have.

Product
Product

So when reaching out via follow-up emails to your prospects, you need to hone confidence in your tone.

Here’s an example:

Hi {{first_name}},

I understand you’re having challenges with lead generation for your new startup. The good news is that I’m confident in what our {{product name with link}} can help you accomplish.

If I am not sure that [your company] will benefit from it, I wouldn’t spend time writing this short email. Lol

Let me know if you have any questions or challenges along the way. 

Cheers!

{{my_name}}

As you can see, this follow-up email is borne out of previous knowledge about the recipient. Perhaps, they have indicated interest in your video course on how to generate B2B leads or participated in a webinar.

With such rich insights, you can craft irresistible emails that will re-engage your subscribers.

Follow-Up Email: #5: Catch up on sales calls

When it comes to sales, effective tracking is important. Otherwise, you’ll be making the wrong decisions. You can send follow-up emails based on the sales data you’ve gathered over a period. 

After a successful sales call, “don’t forget to follow up via email,” says Wendy Casey of Harvard Business School Online.

Sales Calls
Sales Calls

The email below appreciates the customer for the meeting and delivers the promise. It doesn’t matter how small or big the sale was, make it count by connecting with the customer again.

Here’s an example:

Hi {{first_name}},

Thanks for the purchase you made via phone call. We’re thrilled that you responded the way you did. We hope you’ll enjoy our product and consider us again.

In case you missed the products, get it through this link:

{{link to the product download page or login page}}

Thank you so much.

{{my_name}}

How to Write a Follow-Up Email That Gets Opened 

If you can get subscribers and prospects to open your follow-up email, there’s a chance that you’ll increase conversions. If someone hasn’t replied to your first email, you may think they’re not interested and wants to move on.

70% of marketers quit if they don’t receive feedback on their first email, according to Yesware.

Often times, that’s never the case. Our instincts can go wrong sometimes. 

We’ve been doing email marketing for a while and we know that very few prospects say “Yes” to our first email. Even the second, third, fourth, and even fifth may not be opened. 

Do we give up and go hunting for new prospects?

Not so fast…

Side Trade conducted a study and saw an 18% response rate to the first email they sent, and 13% to the fourth. But it gets better — because the 6th email in the follow-up sequence yielded a massive 27% response rate.

There are two proven ways to get your follow-up emails opened and read:

  • State the reason why you’re sending the email
  • Add a call-to-action (CTA)

The first approach is important because it adds context to your emails. For example, you can refer to the email you sent previously. This will serve as a reminder to your recipient. 

Adding a CTA is ultimately the most essential part of any follow-up email. You might place your CTA link earlier in the email or right below if it’s a short email. 

Conclusion

Overall, sending follow-up emails to your new and existing subscribers will establish you as an authority in your industry. 

If you want to increase conversions, then you’ve got to be consistent with email marketing. 

Although a lot of businesses don’t send follow-up emails. That’s a huge opportunity to gain a competitive advantage. 

All in all, keeping in touch with your potential customers via email channel is the easiest way to deliver good customer service and enhance their experiences.

The rule that nobody follows

Words matter. And the words we use will determine whether we will earn business from a prospect, or they will go someplace else.

Confuse you lose. People need to know what you do and how you are going to solve their problem. The first step is to create a message that you and your team will use.

The message needs to answer the questions … what do you do?

Here’s a simple formula:

[What you do] to [what’s the benefit].

Here are some examples of Unique Selling Propositions or one-liners that are simple and effective:

“Video Marketing Campaigns to Grow Your Business”
“Workshops to Help Clarify Your Message”
“Addiction Treatment Center to Help You Beat Addiction and Be Happy Again”

A bad one-liner is product-focused and self-focused. Keep your message customer, and problem/solution focused.

Here’s another formula you can use to help create your Unique Selling Proposition:

You know [problem]? Well, what we do is [solution]. In fact, [proof]

An example using the formula above:

“You know how businesses struggle to get leads and sales? We create marketing campaigns to generate leads and sales. We helped a plumbing business grow 20% this year.”

Get your message right.

Here is a link to our newest guide.

Keep Marketing!

Direct Marketing vs Brand Marketing – Which one?

Direct Marketing vs Brand Marketing – Which one?

Businesses get brand marketing and direct marketing mixed up. It is costly and causes a lot of mediocre results and headaches.

We’re going to fix this age-old debate right now!

You may find yourself running a brand campaign thinking you will get direct marketing results or you are running a direct marketing campaign and expect branding results.

If you mess these up, you will lose, become frustrated, and abandon ship for the next shiny marketing idea.

Let’s first define the two of them so we can know what to expect.

Seth Godin in his new book laid it out the best I have seen. We will use his definition.

Direct Marketing

If you’re buying direct marketing ads, measure everything. Compute how much it costs you to earn attention, to get a click, to turn that attention into an order.

Direct marketing is action marketing, and if you’re not able to measure it, it doesn’t count.

Brand Marketing

If you’re buying brand marketing ads, be patient. Refuse to measure. Engage with the culture. Focus, by all means, but mostly, be consistent and patient.

If you can’t afford to be consistent and patient, don’t pay for brand marketing ads.

What I just shared with you ought to have paid for the time and money you have spent reading my posts, emails, website and watching my videos.

When you know what kind of marketing you are engaged in, you will set the right expectations.

Types of direct marketing include:

  • Google Ads
  • Facebook Ads
  • YouTube Ads
  • Email Marketing
  • Solo Ads
  • etc

They’re Ads you can track directly to a sale.

Types of brand marketing include:

  • Billboard signs
  • The way you answer your phones
  • Your uniforms
  • Sponsorships
  • SEO
  • Networking events
  • Company culture
  • etc

The list above is not exact, but I think you get the point.

Different platforms can be used for both direct and brand, but the difference is your expectations, goals, and measurements.

Small startups get too caught up in their brand. They spend time, money, and energy dealing with brand experts and not enough time building out direct marketing campaigns.

Big brands try to make a shift into direct marketing and use branding techniques and wonder why nothing worked.

A Typical Story About Branding vs Direct Marketing

RED worked with a client this last year who hired a new VP of marketing. He came from a large corporation that ran branding campaigns.

The owner of the company wanted to track all results and make sure marketing was giving him an instant ROI.

So

The new VP of marketing made called his past Agency and did a large media buy. The agency took the $241,000 and ran a display campaign along with a few magazine ads.

How much traffic came to the site? None!

Six months into the campaign sales had not increased at all. Less than a year later the VP of marketing was looking for a new job.

The owner had one expectation and the VP of marketing another.

Let’s look at SEO.

It’s a problem and owners have the wrong expectations.

SEO (search engine optimization) is the attempt to rank for generic terms in a search engine. Businesses spend a fortune on SEO because marketers promise to rank them for highly searched keywords.

SEO can be considered brand marketing or direct depending who you ask but here’s the problem…

It’s a gamble, and the odds are stacked against you. There are limited spots available, and it takes months if not years to rank for generic keywords.

90% of owners do not have the time, patience, or money to wait for the results. So they quit too soon.

What makes business owners assume they can outrank companies like Wikipedia, Home Advisors, Yelp, and Google on generic searches?

It’s not happening.

I find it best to avoid the games you will lose. No matter what your SEO company says.

What can you win?

Build an SEO campaign where people search for keyword that you can rank for. This will come in a later post.

Which brings us back to the beginning…

What kind of marketing campaign are you running? Are you mixing them up?

Don’t.

Both brand and direct marketing are good, as long as we set the right expectations.

If you’re interested in growing your business with a direct marketing campaign, reach out to us.

We would be happy to show ways to drive traffic, leads, and sales.

If you’re looking for a brand campaign, that is not our thing. I have a hard time spending money on marketing that can’t be measured.

Does branding work? Yes, it does. Just takes time, patience, and a lot more money.

Keep marketing!

Did You Hire A Total Douche? You Should See What It Cost Them.

Did You Hire A Total Douche? You Should See What It Cost Them.

Have you ever met someone that deserves to get a beatdown? I did last week.

Total douche.

Sorry for the harsh language but that is about the extent of my swearing, so I like to use that word when I can.

Here’s the story.

A friend and business partner of mine needed some help with a client, so I offered to head down to Vegas to explain online marketing to a guy I had never talked to or met.

That was my first mistake.

Twenty seconds on the phone with this guy would have told all.

Picture this…

Our Prince had a shaved head wearing a Cop like uniform packing his Glock. His muscles were all tight because he was probably doing pushups and flexing in front of the mirror a few minutes before we met.

I am not joking.

The meeting was to go over a PPC campaign and show him where his clicks were coming from and what kind of impact Google ads were having on his Marketing.

It didn’t go so hot.

The Douche had taken a crash course on online marketing the day from another agency.

He knew it all and wanted to show us that PPC is a waste to their business and that social media doesn’t work to bring in sales.

Even though, they had 81,000 organic followers on Facebook and some of the best engagement I have seen on a Facebook account.

Get this.

Last month somebody hacked their account and instead of getting it resolved they decided to start a new page. They abandoned the old Facebook page.

Who does that?

The Douche does!

During the meeting, Prince Charming pulled out some analytics sheets to show his traffic and stats, but his tracking was off, and he was not looking at the right stats.

His mind was made up. It was a total waste of everyone’s time. We closed down the PPC campaign.

How does this happen?

This business is legit. They do about 20 Million in revenue and have an excellent product.

The actual business owners put this guy in charge of their online marketing campaign a couple of weeks before.

It’s the perfect example of the Peter Principle. Google it if you don’t know about the concept.

Is this story normal?

Sadly it is.

I can’t tell you how many times businesses put the wrong person in charge of their online marketing campaigns. Or they hire a digital marketing agency that puts interns in charge of their account.

Online marketing takes skills, time, and a bit of luck.

You can’t put Tinkerbell in a war with a Gladiator and expect her to win.

But…

That is precisely what a lot of businesses are doing.

Who’s in charge of your online marketing?

What skills do they have?

What results are you seeing and what results are you tracking?

Did you hire the best?

All great questions to ask yourself.

Here’s a cool video we did talking about this principle.

5 Warning Signs To Watch Out For When Hiring An Online Marketing Agency – Don’t Be Fooled By Digital Marketing Agencies.

5 Warning Signs To Watch Out For When Hiring An Online Marketing Agency – Don’t Be Fooled By Digital Marketing Agencies.

For 10 years I have seen businesses thrive and businesses die from what they do online and a lot of it comes down to the online marketing company they hired.

Here’s what you should watch out for when hiring an online marketing agency. I hope this guide will help you because the odds are not in your favor.

But first, a small disclaimer. There are such things as bad products and services. Even though a marketing company does everything right, not all products and services are equal.

Also…

A good online marketing company is not going to save a tanking business. If you have internal issues or no budget, an online marketing company is not going to save you. It doesn’t work that way.

There are always exceptions but this guide is going to point you in the right direction.

But first, let’s answer this question.

Why hire an online marketing company in the first place?

There are a lot of reasons:

  • Leads
  • More customers
  • Build trust with future clients
  • Increase sales
  • Increase traffic
  • Build influence
  • etc..

Does all of this happen overnight? No, it does not. Online marketing is extremely competitive and takes time, money, expertise, and patience.

Whether big or small, all companies need to have an online presence. If someone is going to buy your product or service they need to be able to look into your company and see some type of online presence.

We created a simple lead gen campaign for a body sculpting company. We were able to generate leads and free consultations at an excellent price, but there was one problem: our leads were setting up consultations and not showing up. Why were we losing them?

Because we were just doing a lead gen campaign. There was no nurturing campaigns, no remarketing, no followup, and no case studies. The company needed a full marketing campaign.

It builds trust.

Once you have established the fact that you do need to be online, the next question is…

Do you hire an in-house marketing team or do you hire an outside agency?

Hiring an in-house agency is a really good choice if you yourself know enough about online marketing. That way, you can manage a team and track the numbers.

But this is usually not the case.

What I have seen companies do is hire interns or hire a low wage employee that does not know what they are doing.

It’s not fair for new hires but they are expected to learn about online marketing and run a successful campaign without ever learning the basics.

You may have done this already.

We love competing against these types of companies. By the time the new hires learn enough to be dangerous, they have moved onto another company. Or they abandon their plans too quickly because they get pressure from above.

Plus, most of the hires just want a paycheck. Their performance is not tracked because nobody knows what they should be tracking.

If you want to compete you need to have good players.

A larger established business is in a little different situation. They can afford to hire the best. Bringing everything in-house could be a good solution. They’re the best suited to hire a full online marketing team and pay for their expertise.

Some of the most successful campaigns have come from in-house marketing teams being directed by a legit online marketer.

Doing this may not be in your budget. A team could cost hundreds of thousands a year, if not millions.

Big companies may find it to be more beneficial to hire an outside agency to train and run your campaigns.

At least until the in-house team gets caught up to speed.

Which brings us back to the start.

What things should you look out for when hiring a digital marketing agency?

Let’s get started.

The 5 Online Marketing Agencies to Watch Out For

1. Fooled By The Lowest Price And Size Of Company. (DexYP, network solutions, yellow pages, radio stations, etc.)

These agencies are a dime a dozen. They pitch a $300+ a month package to get you to page one of Google. The salesman’s job is to get you to pay as much as possible and stick you in a long-term contract. I have seen some of these contracts go as high as $9,000 a month.

A lot of dentists, plumbers, HVAC companies, and small local businesses get pulled into these contracts.

You may be in one now.

The price is attractive, but don’t be fooled.

Companies like DexYP, Dex Media, Network Solutions, YP are the exact opposite of what you want.

Think about it…

Who do they hire to manage your account? How many clients does that new hire take on?

My first hire was a young college kid that turned out to be a rock star. She loved online marketing. After 2 years she moved away and was hired by a company called Fusion.

She called me to ask a couple of questions about a client. I asked her, “How many clients are you handling?”

89 was the answer.

She said it was a total mess and she felt bad. But it was her job to try and keep them on as long as possible.

How can any one person handle 89 clients? Online marketing takes time and expertise. If your account is only getting 2 hours a month you will never make progress.

Here’s how these companies do it.

They have a client relationship manager (title may be different) that is in charge of talking with the client. Their job is to do everything possible to keep the client on board. If you go to cancel they will remind you that you have a contract that cannot be broken.

There will be a couple of weeks where they focus on your account until the next person complains.

When something on the campaign needs to be changed they will have the PPC person make the change. Who is that guy?

You don’t know. And you have no idea how many clients or accounts he is managing. It’s a terrible system.

Every marketing campaign requires quality time.

I think you can see the problem.

Better yet, just go read the reviews of these companies. Minus out the fake reviews and you should get a good idea of who you are hiring.

Just a word of caution on bad reviews. A few bad reviews are not a problem. Online marketing does not have a 100% success rate. 60% of businesses are going to succeed which leaves 40% disgruntled businesses.

So bad reviews happen.

The warning signs should go off when you see a consistency of bad reviews and mad businesses on complaint boards.

Run!

Paying the least amount possible is a great idea. I am all about bargain shopping, but you have to pay to play.

No legit marketing company is going to do what is necessary for $500 a month.

Stay away.

2. Fooled By The Lack Of Transparency. (Mystery Agency Where Everything Is Hidden And Secret)

Lack of transparency is one of my biggest issues with Online Marketing Agencies and it should be a big concern of yours.

You should have access to all the numbers and accounts behind your business. There should be a total transparency. If you want to see it, they should show it.

Why wouldn’t they?

Because…

Most do not want you to see how much money is actually going into their pocket vs how much is being spent on ads.

They will also try to hold you hostage, if you leave them.

Any marketing company that really cares about transparency gives clients full access to all accounts. It’s your business and you are paying money.

A word of warning. Don’t let these marketing agencies put your assets in their name and make sure they drive traffic to your website not some landing page that they create.

I am amazed at how many businesses turn over their domain names, website, Google Ads, and channels over to these agencies.

If you try to leave them, you will have a hard time getting everything back.

3. Fooled By Shiny Objects And Promises

Getting on page one of Google is not easy. Optimizing a Google ad campaign is hard. Creating quality content that people love takes a lot of time.

With online marketing…nothing is guaranteed and everything is a battle.

Marketing agencies that make crazy promises about how successful your online marketing campaign will be should be avoided.

How long does a good SEO campaign take? 6 Months to 2 years is a good time frame.

How long does it take to optimize a PPC campaign? Months.

There are exceptions. I don’t want to scare you away from Online Marketing. You can get customers quickly through ads.

Some businesses just need a few simple adjustments to start generating traffic and sales. Others need a full overhaul of everything.

Just depends.

Case in point.

A couple months back we took on a plumbing business. They had 3 different websites being run by 3 different marketing people.

One of the agencies (it’s a popular one) took their original website and placed it on their platform. They had years worth of awesome content that ended up being duplicated on a different website.

It was a total mess.

The 3rd agency was running their PPC campaign which was using another website for PPC. This agency didn’t even find out we switched the website for 3 months.

Meaning…

The account had not been checked in 3 months.

Don’t be fooled.

4. Fooled By The Agency That Doesn’t Practice What They Preach

This has to be one of the number one things to consider when hiring an agency. Do they themselves have a good online marketing campaign?

Do they have a good blog? Do they have a followup email sequence in place? Are they running ads? Do they eat their own dog food?

We have a couple of online marketing companies in my town that create sales through cold calling. They have no idea how to generate leads online. So they cold call the business and sell them on their online marketing packages.

Do you see the problem?

If an agency had a junky website and a terrible social media campaign, what makes you think they can do better with yours?

Why hire an agency for SEO help if that agency doesn’t seem to have their own SEO figured out?

If that agency cannot even get themselves positioning for their own organic phrases, then do you really think they’re going to be able to help you do so?

Be careful. Do a simple check and see what the online marketing agency is doing for themselves.

5. Fooled by Family, Friends, And Buddies

We have all heard this one.

The family’s neighborhood friend learned some coding and they are now in control of your digital marketing campaign.

I was in meeting with some attorneys last month that said this…

“My father-in-law likes to build websites and we have been waiting for him to build ours.”

Building a site and marketing a website go hand in hand. Once your family or friend builds your website then what?

One of the worst episodes I have seen was a couple of years back when I presented to a company that had their friend running their marketing.

He was charging them $15,000 a month and not doing the work. How did we know this?

The PPC account, emails, and campaigns had not been touched in weeks. The “friend” had been enjoying a monthly income without doing much work.

It’s good to hire family, friends or neighbors as long as they do marketing for a living.

Watch out!

Here are some of the questions you should ask when hiring a digital marketing agency.

  1. Do you have case studies?
  2. Do you have digital marketing for your own company?
  3. Do you track everything in Analytics?
  4. What failures have you experienced and why did the campaigns fail?
  5. Do I have full access to all accounts?
  6. Do I own the accounts when I quit using you?
  7. Do you use Google Webmaster Tools and follow their guidelines?
  8. How long will it take to see results? (run if they say a couple weeks).
  9. Will I be able to see actual spend within AdWords?
  10. How do you measure ROI?
  11. Do you take my calls and are you available when I need you?

Start there.

I hope this helps. Just be careful because digital marketing is war and you want to have the best. Don’t go into battle with mediocre. It’s not worth it and you will lose a lot of time and money.

Time that you cannot get back and money that could have been spent the right way.

Not all digital marketing campaigns are going to be successful. The key is, to hire a company that gives you the best chance to win.