On average, users watch over 180 million hours of YouTube on TV screens every day.
YouTube is starting to get in on the TV commercial action. Here’s a quick update on a few changes they have made to the platform.
They know that marketers have been wanting a way to target and adjust bids according to TV viewers, so they have been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes.
On October 16 they launched the TV screens device type to make it easy for you to find engaged, valuable audiences while they are watching YouTube on that original device purpose-built for watching video: the TV. The TV screens device type joins computers, mobile phones and tablets in Google Ads and Display & Video 360, meaning you can tailor your campaigns for connected TVs – for example, by using a different creative or setting a specific device bid adjustment. You can also see reporting for ads that run on TV screens to help you determine the impact of these ads within your overall mix.
We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively2. And customers like Pixability are voicing their excitement for the feature:
“Consumers are cutting the cord and this is a tremendous opportunity for advertisers to reach their audiences in the living room with digital video. With the launch of TV Screens device targeting and measurement on YouTube, our customers are better able to understand how their audiences are watching TV screens, and connect with those audiences as they’re engaged in leaned-back viewing.” – David George, CEO, Pixability
Start reaching users on devices that stream TV content – such as smart TVs, gaming consoles, and streaming devices like Chromecast – today.
The battles of YouTube Ads are not won today by men with the largest forces.
Sure they can spend a lot more than you, but that doesn’t mean they are going to win.
YouTube ads have changed and they can be tested in a couple of weeks. There is no long waiting—no serious uncertainty—no drawn-out period when expense overtops result.
One gets his answer immediately. The YouTube campaign is based on exact information that you can see right in your Analytics and Adwords accounts.
What you do in 1 state can be one is all 50, and the views and click will be in proportion to your test states. The law of average is sure. When you expand, you will be spending your money on absolute certainty.
Let’s do a quick recap before we check out whats new.
TrueView ads can be skipped after five seconds—so it’s important that your video is done correctly and will capture attention in the first 5 seconds. Unless you’re optimizing based on action or reach (more on that below), you only have to pay for these ads when the viewer watches 30 seconds or more, which makes them a pretty safe bet for advertising on a budget.
TrueView ads have two formats, In-Stream ads and Discovery ads. Here’s the differences:
It was in BETA but now my accounts have this new feature.
“Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for “flights to Hawaii.” We call this custom intent audiences. Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video. To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.”
Here’s a simple video tutorial where you can see how to set up a TrueView For Action video campaign.
TrueView For Reach
If you are looking to build brand awareness and increase market penetrations, you may want to look at TrueView for reach.
I would not recommend it because I think TrueView for Action Ads are better.
I know they are better.
YouTube Video Ad Reach Planner Tool
One of the big problems with YouTube ads are the unknown. They lack transparency but they are changing. Google has launched the do Reach planner tool.
“Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, advertisers can forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. This resource will simplify the planning process by providing unique reach across devices, for all core audiences and video formats.
Please for all things practical get on this and start running ads. If you need help, that is what we are here for. Contact us and we would be happy to create a killer YouTube Ad Campaign that will get you more sales, leads, and traffic.
This is the 3 post in 3 days. I am on a roll. Today we are going to learn…
How to marketing your product or service on YouTube
I get calls all the time from people wanting to know how they can push out their product or service on YouTube. It’s not too complicated especially since you have this video.
1. Create a good product or service 2. Get a video 3. Run YouTube Ads -Find videos related to your business -Find your competitors -Create ads
Here is the video transcript. Forgive the errors it’s done by a computer.
Hey this is Jace with Marketing Hy and today we are going to go over how to market your product or service on YouTube. Throughout the day I’ve gotten a few calls on people calling up. One of them’s an eCommerce product, another one is, well, eCommerce. I mean, it’s a health product. It’s sport cream. Another one called up, they run an insurance company, another one does a lending company, so I’ve been getting all these calls and the first thing they want to know is, “How to market my product or service on YouTube.” I’m going to go over that, so this video we will discuss your product, how to get it on YouTube, the different things you need to do, different things you can watch out for, so we will jump right in. I’m going to try to keep this short. We’ll see.
Number one, anytime anyone goes to market anything, you have to make sure that you have created a good product or service. You cannot market junk, it’s hard. Now, there might be a product or service that no one wants but a particular group of people in this world want, that’s fine. There’s a big difference between rare and a junk product. You just have to make sure your product is good. I get worried when people come to me and they say, “Hey, I have a new product. No one has ever done this” because immediately when I hear something like that I’m like, “Okay, so you have no competitors?” Usually if you have zero competitors in your market, it’s not a good sign. Just make sure you have a good product or a good service, and that is going to be the best step because I’ve seen a lot of companies where they actually have a bad service.
They go out there and they will spend all this money marketing, they start to grow while their service is terrible, and then the whole company collapse. Got it? Once you have that product or service, you need to make sure you get a good message and then get a good video behind it. The video, like I said on an earlier video this week, we discussed different things you can do with your videos or different ways or different companies you can use to actually create your videos. It doesn’t need to be expensive but you need to get a video. Now, what’s a good video? Something that identifies who you are, what you do, why it matters to them, and then tells them how they should take action.
Another formula we use over at Ydraw is a good header, something that grabs their attention, identify the problem, give them a solution and then do a strong call to action. You can do a video in many different ways but it needs to include those types of things. If you’re creating this video on your own, go read about how to create a good script, and there’s a lot of material out there and also we have a lot of material just on Ydraw.com. Also, MarketingHy.com, there’s a lot there, too. Got it? Third, run YouTube Ads. Let’s jump over into the YouTube campaign and I didn’t mean to click on that. Here’s your YouTube channel, and here is an AdWords account.
All of your marketing and stuff, you should be running through the AdWords platform. I don’t really like to go out to other platforms. Like, I’ve seen some other YouTube platforms that just aren’t that great. They’re just tying into the API. Okay, so jump over here and on the left hand side you’re going to see a video campaign. I just created this one, so you can see we’ve been running it for a few days and costs, we’ve spent about $70 on it. This is going after my competitors, so the nice thing is on video ads, you’re able to identify the very videos you want to go after. Let’s assume that you’re in the insurance business. Insurance. I had a guy call me on this today. First thing you do is identify videos that are in the insurance, and then you just click on them.
Speaker 2:So how often … Jace Vernon:Okay, and you look for a little yellow tag. Speaker 3:All right. We’re … Jace Vernon:Sometimes there’s keywords, they have them, sometimes they don’t. I’ll show you. Oh, right there.
Jace Vernon:See how this thing went yellow? Well, there’s two ways. There’s an ad that’s playing in front of that. Obviously if there’s an ad there you know immediately that you can put your insurance video in front of this insurance video and piggyback off their ranking. You’ll see also that what YouTube does is they put your ad right here. “Visit advertiser site.” You not only have the video playing here, it’s popped over here. Right now what you do is take this URL down, bring up text, whatever you want, and you just keep it going. You just record, or you just take down the URL of the videos you can play in front of. That one, no. That one, no. I’m trying to find.
Speaker 5:Good morning, guys. Jace Vernon:You’ll want to do a mixture of different keywords. Obviously I’m just going after a broad keyword, “insurance.” Speaker 6:Let’s go to Kelly in Missouri. You are on [crosstalk 00:05:46]. Jace Vernon:What I’m looking for is a little tiny yellow tag. Especially if you find a direct competitor that’s allowing ads on their videos, it’s actually kind of funny. I’ve got a lot of leads from that. Speaker 7: Jace Vernon:Right there. There’s your next one. The psychology to selling life insurance. Great. There’s an ad, you can run an ad right there. This is IBM, and you’ll notice that these are not really relevant but yours is going to be relevant. You don’t get charged a view until somebody has watched past 30 seconds. If I skip this ad. Speaker 7:[inaudible 00:06:25] aware of what’s happening right now? We’re facing [inaudible 00:06:27]. Jace Vernon:I skip it, they did not get charged. Got it? Their ad stays up here. That ad’s going to sit there throughout the videos, so I hope you can see the value. That’s one way. You can go through an identify the very videos you want to play on. You take that, come down here, and paste that URL, and just keep going. I like to do a mixture of 10 different keywords, go down a couple pages. Now, there’s an easier way to do this but sometimes it’s not always that great. Let’s go into this campaign, I’m going to show you. Under video targeting, you just go over here to placements. Here’s your options. You can target them by demographics, you can target them by interest, remarketing. Remarketing tags, I love those, placement.
I’m not running any placements here but you can just go here and pick your … Search for placement. Insurance, insurance. I’ll just match it. You have YouTube channels or YouTube videos and I like to add both. It says I’m missing something. Add manually, obviously the URLs that we have, I want to add manually. Search for insurance, and it’s going to give you all these channels. It’s also going to give you these videos. These are all videos on insurance, but here’s the problem. Oh, that’s actually a probably good one. Some of them do not allow ads. Even though YouTube is telling you you can market on them, that is not always the case. Well, more often than not it’s not the case, okay?
It goes back to you want to hand search to be safe, and then all you do is add them over and then you save that and it’ll put those placements there. Got it? That’s a simple way. Your other options are you have remarketing, obviously you can upload your own lists. You can see I just barely uploaded a LinkedIn list. You can do your whole contact list. Topics, if you want to add topics, Google gives you a lot of topics and then there’s something called “in market.” You have infinity audiences, that’s for bigger reach. If you want to do return on investment, well Google is keeping track of all your searches, so they know that someone’s looking for SEO and SEM services, so you can click here and you can go after those people that are looking for those services or have those interests.
Business, technology, we did say insurance, so let’s see if we can see find something on. You’ve got auto, mortgage, term, auto, health, home, life, travel. You can pick those and then save them, and then Google will go out there and find those people interested and show them your video. Got it? Great way to get some attention. Now, remember, your video needs to have a call to action at the end. You need to have it uploaded onto YouTube to be able to do things like this, but I hope you know it’s a great way to target your audience. You can go out there and target them by infinity audiences, you can target them by in market which I just told you what they were, you can target them by exact placements, and then also you can do keywords.
Keywords is not an exact science like it is on a normal search, but it is working. You just want to test it out. Go out there, test out your videos, and see which ones convert. Test out different call to actions, links, but don’t quit after your first try. Don’t go out there and say, “Okay, I tried it. Didn’t work.” I’ve been able to get 13 cent conversions from YouTube which is excellent, and when I say conversion, it’s not an actual purchase. It’s where they leave their email address or they give me a call, something like that. If you have questions, visit us over at MarketingHy.com. That’s Marketing, H-y.com. If you need a video, go to Ydraw.com. We’d be happy to help you, and that is it. See ya.
How to marketing your product or service on YouTube
Have you ever wondered how you ran run YouTube ads in front of your competitors videos. We have created a simple guide to show you exactly how to set up a campaign. This is a great ways to capture views, traffic, and sales from your competitors.
Whenever I give a presentation, I will usually show people how they can capture views, leads, and traffic from their competitors videos. The audience loves to learn this simple technique so I am going to teach you how to create a YouTube campaign targeting your competitor’s videos.
Let’s get started With Our YouTube Ad Campaign ___________________
In order for you to set up a campaign you are going to need the following:
A video with a great headline, story and call to action.
If you do not have the 3 things above, it’s going to be hard for you to run YouTube ads. If you need help or have questions on how to create the perfect video, Ydraw is the best solution.
We also have other tutorials where you can learn how to set up your YouTube channel. Just click here.
Setting up your Adwords campaign
Adwords is the platform we will be using to create your YouTube ads. You are going to want to create a new campaign.
Click on the Run Campaign button and scroll down to video. I like to name my new campaign “Competitors.” You can name it what you would like.
Leave the type to standard and change the video ad formats to “In-stream or video discovery” not bumper ads.
The average cost per view will be between 8 and 15 cents. Just depends on how aggressive you would like to be. We are going to set our budget to $10 per day. That will give us around 100 views.
The cool thing about YouTube video ads is they do not count a view until they have watched 30 seconds. If they skip the ad, you are not charged. Basically, you can get free branding if they skip the video.
Your Networks is going to be YouTube Videos. I do not like to use video partners. A good practice is to restrict Google as much as possible. They will blow your budget if you let them.
Pick your locations and language.
When you get to the Devices section you will want to decrease the spend on Mobile. You will see a blue link for “Advanced mobile and table options.” Click on it and decrease the mobile bid.
Why do you want to do this?
I have found that results are exponentially higher when you decrease the mobile bid. If you have a large budget or you are not hitting your daily spend, feel free to change it around.
Leave the rest of the settings and click save and continue.
Ad Group Settings
Setting up you Ad groups
Ad group name and format
Next we are going to set up your Ad Group. Give it a name and then pick the video you would like to use. This is why you need a YouTube channel with a nice video.
You can jump over to your YouTube channel and grab the URL of the video you would like to place in front of your competitors.
We will be running In-stream ads so select in-stream and put in your Display URL and your Final URL. Leave the Companion Banner as is.
I am going to leave the bidding up to you. For now I just put $0.06, but sometimes I will bid extremely high to make sure I show up.
With targeting, you have 6 different options and combinations. Since we’re going to be running our ads in front of our competitors videos, we’re going to want to choose the “Placements.”
I personally like to adjust the demographics to match my target audience. You can exclude certain demographics or exclude certain demographics.
This is the part you have been waiting for. Click on placements and then click on the “Search for placements.” I used to add everything manually, but YouTube has become better at giving us all the placements.
A lot of the placements do not allow ads on their videos. You can tell by clicking on the video and see if a 30 second ad pops up or look for the little yellow line on the bar. Here’s a simple screen shot.
So just because you see them pop up when you are searching for placements, does not mean you are going to be able to run ad in front of their videos. This is where manually searching comes into place.
The key is to find your competitors videos that are allowing ads. If you just want to search manually, you can.
This is not a 2 minute task. You will want to take some time and find as many videos as possible.
When you are done, click save ad group.
You’re ready to roll
I hope this simple guide helped. It’s important that you keep an eye on your campaign for a couple of days. Once you start seeing results you can tweak the account accordingly.
If you are like us, you should get some extremely cheap leads, customers, and sales from running your YouTube videos in front of you competitors.
There are so many different Video Marketing Strategies that you can be using for your business. This blog post will show you a simple Video Marketing Strategy where we use Google Analytics, Google Adwords and YouTube. We are going to show you how to build a remarketing list from your Google Analytics account. The list will be pulled from your Adwords account.
The nice thing about this strategy is you can spend $5 dollars a day on it. If you pay 12 cents per view that will give you 42 views a day. That means 42 people are watching your message. It’s a great way to start.
Watch the video and see exactly how it’s done.
Here is the simple video Transcript forgive the errors
Hey, what’s up everyone? Today we’re going to go over a unique video marketing strategy. You’re going to need a couple of things to get started: AdWords account, an Analytics account and a YouTube video. So, let’s get started.
First off, what you’re going to do you’re going to- you want to be over here in your Analytics account. Okay, so the whole strategy is we’re going to design a campaign that is going to work off of our AdWords; it’s going to use Analytics account, plus our YouTube channel. And the whole idea is we’re going to pull in people from our PPC campaign, okay, people who have clicked on our Ads, or who have looked at something from our ads. So, if they had clicked on our ad, obviously we want to target them with a remarketing campaign. So, we’re going to set up a campaign that goes exactly with the exact AdWords campaign, and I hope that makes sense. So basically- I’ll make sense as I walk you through this. So, basically what you’re going to need is an AdWords account, an Analytics account and a YouTube video. Got it?
So, I’m on my Analytics account right now. I’m going to do this for our company just so you can see exactly how it works. I was going to do it for a local chiropractor, but I’m not sure if he wants his stuff showing on YouTube. So we’ll just do it for our.
So first thing you want to do is jump over into your Analytics account. Once you are there you’re going to want to build out an audience. So, go to Admin; most of the time you’re going to be here on Home. What you’re going to do is click on Admin. Go down to your audience definitions and audiences. And for this to work, you have to make sure you have your analytics and everything linked up. Make sure your AdWords account is linked up to your Analytics. Okay. So, I’m going to go All Website Data here. This is the destination account, which is the AdWords account and then I’m going to go create new. Then, jump over here to my traffic source and click on one of my campaigns. Okay. Remember this is a video marketing strategy that’s just going to go after people who get to my site or look at my ads from a video campaign. Now, I just set this up, so I hope I have enough people on it.
So, anyone who’s looking or gets to my site from my campaign that’s called YouTube video Ads, I am going to do that one. Okay. So, once again, Audience Builder. Go down to Traffic Source, and then you can pick a specific campaign that you have over on your AdWords account. So, if you jump on my AdWords account, here is a search campaign called YouTube video Ads. I’m going to target those guys specifically with this video. Okay. Audience name is YouTube video Ads, and this is very targeted. Got it? So, perfect. Now that audience is up. You can see who’s part of it the last seven days, membership duration- 30. It probably be smart to go over and also cookie that landing page; so if you’re driving that, with that specific campaign. So, if this AdWords campaign is driving them to a specific landing page it’ll be smart to also create an audience for that exact landing page. Okay, so you kind of hit them both.
Now, once we have the audience build, now it’s time to create the video campaign. So, you’re going to go over here to your AdWords account. Go down here to video. We’re just going to call this Video Marketing Strategy. So, probably I’ll have to go back and make some adjustments. Individual budget, so, we’re going to put $10. Actually, let’s say if you have a video marketing budget of $5; we’re going to put that right there.
Got it? I only want to go after the search. I don’t really like to do video partners on display. Most of my audience’s in United States and I’m going to actually start adding New Zealand. Now, you don’t really need to choose an audience if you don’t want to, because you’ve already defined the audience with your list. Okay, if you like, I just want to make sure that people from India and those places aren’t. I’m not buying ads from them. They’re just not my buyers. Okay, so reality is I don’t really need to do this with a remarketing campaign, but I’m going to anyway, just so you know. Okay.
Start delivery; I’m going to limit my impressions on this to five impressions, five views. Let’s go three. Okay. I like to rotate my ads evenly, especially if I have two ads, but it really doesn’t matter, because I’m only going to have one ad. I’m just letting you guys know when you create your own campaign to have that.
Okay. So, obviously they’re coming to my site for YouTube reasons. They’re looking to advertise on YouTube. Okay, but my keywords are all based on YouTube marketing, YouTube advertising. So, I got a video here that talks about running ads on your competitors’ videos. I’m going to put that in here. Okay. We’re going to do in stream. I’m going to take them back to my site. Video 1. We’re going to go $0.9 a view. I’m going to narrow that nine cents if you a min narrow that right there. Okay.
So, my audience, obviously any age, any gender, any interest, because I already have defined the audience that I want to go after. My remarketing is under AdWords Remarketing list. Anyone, right here, YouTube video ads; obviously I need to grow that. It is tracking them; I just have to get it a lot bigger. Done, and done.
Now, this is an in stream ad. It is not an in-display ad. I might want to go back and create an in display ad. So, I would just duplicate the same campaign and go run an in stream ad. Okay?
So, that’s it. Simple video marketing strategy that you guys can do. Let’s kind of go over it real quick again. First thing you’re going to do is jump onto your Google analytics. You’re going to define an audience. The audience I defined came from my AdWords account. So, video marketing strategy- nope. Video marketing- YouTube video ads. So, this is the campaign. I designed a specific audience based off of this campaign. So, anyone who comes to my website because of this campaign right here, I’m now going to remarket them and create another campaign, which is right here, Video Marketing Strategy Tutorial. Okay. This campaign is targeting these guys. Okay. A simple remarketing campaign and you create that like I showed you; going up here to campaigns, down video campaign. Make sure you have the YouTube video that you want that matches up with what that audience is looking for. Got it?
So, of you have any questions, let us know. You can always check out our other videos, subscribe to our channel if you like. We’re always putting out tutorial videos to do with video marketing. Okay. And, that is it. Enjoy!