TrueView for Action Video Ads are starting to roll out. We have been waiting for it and are excited to finally see it hit.
What does this mean for you?
Two Things
1. The new YouTube video ad format has a call to action and you’re able to run your message (video ads) in front of people who have searched for your product or service.
2. Better call to action and buyer flow.
Let me repeat.
You are now able to run video ads based on recent search history and give them a better call to action.
Google says, “their future goal is to optimize delivery to viewers more likely to take action.”
What Are TrueView for Action Ads?
Google is improving direct-response advertising performance on YouTube.
It’s about time…
Facebook and Instagram have been serving up some very target ads for a while now. And despite what they tell you…Google, Facebook, Amazon are all listening to your conversations.
YouTube Ads are going to get more targeted and direct. It’s time to start betting big on video ads.
Here’s a sample of what the ad would look like. (they are just rolling out)
Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched on Google.com for “flights to Hawaii.”
This is called a custom intent audience.
Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video.
To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.
Online investment company Betterment used custom intent audiences to reach YouTube viewers who recently searched for financial keywords on Google.
The brand increased its return on ad spend 6X compared to previous YouTube campaigns, and saw a 245% increase in searches on Google.com, including their brand term: “Betterment.”
Custom intent audiences are likely to drive the best results when paired with TrueView for action, our direct response video ad format expanding to global availability later this month.
These video ads allow you to customize a call-to-action to drive the outcome that’s most important to your business, like leads or referrals. YouTube will automatically optimize these campaigns with Target CPA bidding for the most efficient results possible.
If you want to take advantage of the NEW video ad format, you need to have a couple of things in place.
1. A Video
2. Adwords Account
3. Landing Page
4. Tracking
5. Budget
Happy Marketing. If you need help creating a video ad or a video campaign, get in touch with us.
