Blogging is hard work, so you must make your efforts count.
If you want to use your blog to connect with prospects and customers, I wrote this post with you in mind.
Do you want to know how to plan and publish strategic content on a consistent schedule to grow traffic?
It takes time and effort to complete an editorial calendar. But with a well-planned blog schedule, you can not only make it easy but also maintain it in the long run.
This article will show you how to organize your blog’s editorial calendar to grow traffic in 6 months. We’ll also cover the best practices and “strategy” to help you build a blog that will grow your sales and revenue.
Take these steps to plan your blog schedule in 6 months if you want traffic:
1. Set Clear Goals
Before you open a spreadsheet and save ideas for your calendar, you need to consider your goals.
First, consider your overall business goals. Think about what you want to achieve this year to strengthen your brand.
More brand awareness? More commitment from fans? Build trust and loyalty? Generate more customers, conversions, and customers?
Your blogging goals will help you achieve this business goal. Use the S.M.A.R.T. Goal Setting Template to set realistic and achievable blogging goals.
Here are examples:
Increase your list size by 20% in 60 days by publishing helpful and evergreen content on your blog.
Increase your blog traffic by 10% in 45 days.
After setting goals, you can focus on creating and publishing the right content to achieve them. You also need to reach out to other blogs to speed up traffic generation.
2. Know Your Targeted Audience
To improve your blog content, you need to know your audience and what their interests and needs are.
Use this information to create more targeted content that leads to results (clicks and clicks, downloads, conversions, shares, etc.).
Think about the different people you’re targeting and create a persona for each audience. Although everyone is different, there are similarities between groups of readers.
When gathering information from an audience, imagine a clear picture of the person who will read your content. In this way, you can create content based on their needs and interests.
3. Create a Calendar
You have goals and know who you’re targeting. You can now create your schedule.
First, open a blank spreadsheet template in Google Sheets or Excel. Use the first worksheet (or first part) to plan your editorial calendar as a whole. Start with content or author if you plan on having multiple contributors.
Here’s an example from the Content Marketing Institute:
To keep content interesting for your audience, it’s an excellent strategy to mix the types of content you create, not only thematically, but also in terms of content. After all, creating a variety of content is a great way to add ‘interaction’ to your blogging career.
Here are the main types of content you can create for your blog:
Listicles (e.g., 10 factors to consider when buying a House)
Opinion article (e.g., What I Learned While Hiking in Australia)
Product review (e.g., MailChimp Reviews and Comparison)
Case study (e.g., How We Generated 110% More Organic Traffic in 3 Days)
Interactive content: quizzes, surveys, interactive maps, personality tests, etc.
Depending on your niche, you might want to add other types of content, such as Slide presentations, memes, social media posts, and so on.
4. Generate Ideas for Blog Posts
After creating a framework for your calendar, you need to think of blog post ideas. Along with dozens of interesting topics and other content takes time and effort, but it will save a lot of time in the long-run.
Remember to always keep an eye on your personal goals and audience. This is crucial if you want your content to be strategic and goal-driven.
How to Find Blog Post Topics and Ideas
The first step is to look for popular content that’s been shared by your target audience.
Look at your niche more closely to find out what type of content is shared and which content will produce the best results.
Start with tools like Feedly and Flipboard to track the latest content in your industry. You can subscribe to the best posts in your niche and relevant topics in your industry.
Also, use a tool like BuzzSumo to find the most searched content based on your keywords. With BuzzSumo, you can filter results by date, content type, number of words, and more. You can also order it with the number of social media shares or share it on your favorite social networks.
This information will help you understand what type of content leads to social media sharing (which usually leads to more readers and more traffic to your blog).
When you see the most compelling content in your niche, consider the following:
What topics does your niche cover (what needs are met, and what value do they offer readers)?
What type of title do you use?
How long were the posts and how were they formatted?
Once you’ve found the right ideas and topics, it’s time to add them to your editorial content calendar.
5. Add Content Ideas to Your Calendar
With previous tips and methods, you should be able to generate dozens of blog post ideas, maybe throughout the year. It’s time to add the ideas to your calendar.
Create your calendar of blog content by topic and at this point, set a deadline for the project and determine who should write it so that the author knows in advance and plan accordingly.
Be strategic when you include these titles in your calendar:
Create a mix of different types of content to serve readers based on the best way they like to consume content online.
If you have a food blog, for example, you can make a mixture of recipes weekly on Mondays and Wednesdays, restaurant reviews on Tuesday, instructions on Thursday posts, and more.
Here’s an editorial content calendar that HubSpot uses:
Publish your best blog posts on optimal days. For example, usage costs usually generate more traffic and engagement in some industries.
CoSchedule conducted research to determine the days to publish blog posts and get maximum page views.
The best day turns out to be Tuesday and Thursdays based on how many shares the post garnered on social media platforms.
Case studies and pillar content tend to generate more reads and engagement in the small business space.
So post on the days where your audience is most active (or encourage them). Do the same with all other content that adds value to your audience.
6. Write Effective Blog Headlines
Have you seen news headlines before? They’re bold, big, and irresistible!
When users find your content in search results or RSS feeds, the title of your article appears first.
The memorable blog post title stands out and gets more clicks, while dull and boring titles are ignored, and users may skip them.
You must learn how to write better titles for blog posts that grab the user’s attention and get more clicks. According to Brian Clark, founder of Copyblogger Media, “8 in 10 people will read your title.”
Fortunately, some successful bloggers and research labs have been studying headlines for a long time, and you can benefit from the results.
Several studies have shown that the essential building block of compelling titles/headline is emotional triggers such as excitement, surprise, surprise, curiosity, fear, confusion, greed, and so on.
Blogging Strategy and Best Practices
When planning a blog schedule, you also need to have a solid strategy in place. Your blogging strategy will be driven by best practices that successful businesses and industry bloggers have used to grow their blogs and revenue in record time.
It’s time to discover some amazing things you can do to improve your chances of succeeding with a blog.
1). Build a Landing Page to Serve Your Audience
Once you’ve defined your blogging goal for the next 6 months, you have to get started with list building. Yes, you need a contact list of your target audience so that you can keep in touch with them.
That’s why a landing page, which is separate from your main blog is necessary. This landing page will be the gateway to your marketing funnel.
It should appeal to your audience and have an opt-in form so that potential customers can fill out the form to start getting follow up emails from you.
Here’s an example of a landing page that’s attached to the Bloggingwizard blog. Here, the author gives away “The Serious Blogger’s Toolkit” for free.
So how does it work?
Well, if you plan on creating an eBook on “How to Lose 20 Pounds in 30 Days,” the first step in the process isn’t to sell the product but to set up a mailing list to caters to people who want to lose weight.
To attract the right people to your email list, you can offer a 3-part free email series, you can call it “3 Secrets to Shedding Excess Fats.”
This will be the first product funnel for building your email list. Use one of the popular email service providers to set up an automatic email — such that when people fill out the form on your landing page, they’ll automatically receive the first email.
This is a free gift that acts as ‘thank you’ for subscribing.
Your landing page will highlight the benefits of the 3-part email course.
Your landing page shouldn’t try to sell the main product but to get the word out about your free course. The visitors who subscribe have indicated an interest in the product.
For your landing page to be effective, keep these tips in mind:
i). Highlight the benefits, not features: There’s no need to explain what the email course entails, just tell users what they will get out of it.
Velaro highlights the key benefits of its offer but gives away a free guide to show the user how the software works.
ii). Show the process: How does your email list work. Let subscribers know they’ll get emails from you. You don’t want to surprise them.
iii). Show social proof: If you have endorsements, testimonials, and success stories from your customers, make sure to use them on your landing page. Your potential subscribers will be confident in the fact that you’re legitimate.
As an example, Nutrisystem shows a success story on how Melissa lost 51 lbs with its diet plan.
Even if you have comments or tweets from people, those can be used as a form of social proof on your landing page.
iv). Be easily accessible: The best thing you can do to 10X your blogging success is to make your landing pages, products, and important pages discoverable on your blog.
When it comes to your opt-in form, you can use an exit-intent popup to capture users who’re about leaving your page.
The objective of this is to capture as many leads as possible. These potential customers will be on the waiting list to buy your online course, eBook, or software once it’s finally launched.
With that out of the way, it’s time to get traffic to your blog.
2). Drive Hyper-targeted Traffic To Your Blog
So your landing page is helping you capture the email addresses of potential customers already, that’s awesome. It’s time to get some traffic to your blog.
But this time, we’re focused on the right traffic that will make a difference.
This is where most bloggers struggle. Generating the right traffic is hard. You could pay $10 to get 10,000 clicks to your blog, but are these clicks relevant?
Not all traffic sources are created equal. Go after blog visitors that will help improve your bottom line.
If you have a software that will help doctors and nurses, then you don’t have to attract real estate brokers to your landing page. This should be obvious — unfortunately, most bloggers are making this mistake.
I once came across a blogger who offers consulting services to business. During our discussion, he complained that he’s struggling to attract clients. I was concerned because some consultants I know are very successful.
Interestingly, when I checked his blog I noticed that 87% of his content was aimed at consultants and what they can do to get clients. Isn’t it funny that someone who’s in the same boat is advising others on the same issue?
He should have focused his content to attract business owners and marketers who need a consultant. Period!
If you’re going to use paid advertising, for example, think of users who will be coming from paid sources. Google Ads can be good, but you need to narrow down your audience.
If it’s referral traffic you’re most concerned about, then make sure it’s from people who truly are interested in your offer.
3). Contribute to Industry Blog to Drive Traffic
With your landing page offer in mind, you need to start pitching content to other bloggers in your industry.
There are top and high-traffic blogs in every industry. You need to find and get published there with links back to your landing page. You can listen to Sergey Grybniak to learn more.
To find these blogs that need guest posts, just enter these search operators in Google:
Keyword + submit a guest post
Keyword + contribute
Keyword + write for us
Note: Replace the ‘keyword’ with your main topic.
For example, parenting + write for us
You’ll find a list of blogs to pitch relevant and useful topics to. Once approved, you can write the article and it’ll be published.
Remember that all success comes from other people. Effective guest blogging strategy boils down to building strategic connections and relationships with people. You need the right people to mention, support, and link to your website.
Remember that it’s harder to get the attention of successful bloggers. They’re already killing it, so they don’t need you.
However, you can get their attention by mentioning them in your guest posts. You can give them a shout out on someone else’s blog. This will get them excited because every mention online is vital to their long-term success.
When using guest blogging as a traffic strategy, make sure you point people to your landing page where they can opt-in to your email course or download your free eBook.
Don’t send people to your blog post — it’s a waste of effort because even if they read it, they’ll leave and never return.
An important aspect of your blogging schedule is outreach. Getting the word out is more important than publishing new posts on your blog — especially at the early stages of your blog.
If you must create content on your blog, it must be resourceful so that influencers and industry leaders will be excited to share on Facebook, tweet it, recommend it to your audience, and link it to their posts.
Growing a blog in 6 months is going to involve a lot of creating content. I’d recommend the 80/20 rule.
That is, 20% of the time should be spent creating content for your blog while 80% of your efforts should be spent promoting your blog and content on other sites, social media, paid advertising channels, etc.
Above all, stick to one main topic in the first 6 months. If your blog is about gardening, you can focus on indoor gardening and establish your Expertise, Authoritativeness, and Trustworthiness (E.A.T) in that space.
People will trust you because you’re sharing so much knowledge on one topic — indoor gardening.
Google Analytics is a comprehensive tracking tool on the market.
This tool gives you robust information about visitors to your website and the actions they take on your web pages. After clicking on the email that you sent, you can see what people are doing on your site.
Nearly 61% of the first 1 million websites (Alexa ranking) use Google Analytics, according to SimilarTech.
If you use Google Analytics effectively, you can stop making blind assumptions and make data-based marketing decisions to increase profits.
One of the best things you can do with your website is to be in control. Even though content marketing is powerful enough to grow your traffic, you need to be updated on what’s currently happening on your website.
That’s the best way to do better research and come up with topics that will make for the most in-depth and useful content.
This will result in Personalization, whereby your content isn’t just a string of texts but there’s personality attached to it.
That’s exactly how Build.com increased conversions by 6% just by utilizing the audience insights in its content marketing processes.
What is Google Analytics (GA)?
Google Analytics is a web analytics tool that allows site owners to get a general picture of how users find and use their website or app.
Google Analytics is more than just counting clicks and simple page views.
It provides an excellent way to track visitor behavior, demographics, sales figures, traffic from other websites, and more.
All data you need is captured in real-time and divided into different areas (such as traffic sources, user behavior, etc.).
You will be shown on a dashboard with diagrams and pie charts to visualize the progress of your website.
Here’s an example of the Google Analytics dashboard:
If you want to improve your website, we will guide you through data-driven decisions with Google Analytics to increase traffic.
Add Google Analytics to Your Website
Before you can access data, you must ensure that Google Analytics is set up correctly on your website. Misused tracking distorts your tracking data and leads to the wrong decision.
To start using Google Analytics, all you need to do is create an account, link your website to Google Analytics, and add the tracking code snippet to the <head> section of your website.
If your website or blog is hosted on WordPress, you can use this simple guide to set up Google Analytics.
After setup, it might take several hours to collect data on your website. Let’s look at a few different aspects of using Google Analytics to improve your website.
1). Focus on Your Goals
To make the right decision, you need to stay focused on what you want your website to accomplish for your business and understand how to achieve them by setting Goals.
There are different types of goals you can set in Google Analytics. Some webmasters may prefer to set a goal to understand what happens on their “Thank-you” page.
That’s the page the visitors land on after filling out a form or subscribing to your email list.
Once a clear goal has been defined, it’s time to dig into your top pages. One way to view your content is to visit the Google Analytics Pages report.
From there, you can determine which blog posts and pages generate the most conversions.
Once you find the type of content that will give positive results, you can bring more content ideas to your blog and include them in your editorial calendar.
2). Bounce rates
One of the most critical indicators you must remember is the bounce rate. The bounce rate is the number of visitors to each page on your website. It’s a range of 1-100.
Find out if your visitors keep using your website or bounce off after reading your post or reaching your homepage.
Essentially, the lower your bounce rate the better. But this isn’t always the right way to accurately measure the bounce rate. Because a visitor may land on your page, finds exactly what they’re looking for, and leaves.
This doesn’t mean your page is low-quality or poorly-written. On the contrary, it means that your page is useful and provides trusted answers to users’ questions.
Overall, you should work on your website to lower the bounce rate. The lower the bounce rate, the more attractive your website is, the better it is for your business.
Looking at it from another angle, if you notice that a lot of visitors leave your web page after viewing just one page, it could be an indication that your content isn’t useful and you need to optimize your content or use a better call-to-action to engage users.
How to Improve Your Bounce Rate
You should always aim to improve your bounce rate. Although several plugins and tools promises to magically fix it, adhering to simple tweaks can help a lot.
The first step is to create compelling content that’s easy to consume and implement by users.
Reduce page load time on your website and make your landing page visually appealing.
Use an exit popup form to capture visitors’ email addresses and give them useful resources before they leave your website. Tools like OptiMonk and OptinMonster can be useful for building an email list and reducing bounce rates.
Apart from tracking valuable website metrics with Google Analytics, you can also do a user flow analysis to understand how visitors explore your website and its pages.
You’ll see the behavior flow across your website — and this can be a goldmine for understanding how users interact and navigate your pages.
By examining your users’ behaviors, you can understand why visitors are leaving your website and how to retain them. You’ll also be able to create a better sales funnel that will drive sales and revenue for your business.
After you identify this area, you can take steps to reduce your bounce rate and improve every aspect of your business.
First, set up Google Analytics goals for conversion tracking. To track Revenue and Conversion, you must enable Google Analytics eCommerce tracking.
How to Improve Organic Traffic With Targeted Queries and Landing Page Reports
One of the main objectives of tracking your website analysis is to identify gaps and find ways to generate more traffic. In Google Analytics, you can monitor the SEO report on your landing pages.
But first, you must integrate your Google Analytics account into your Google Search Console account.
Once the two tools are synced, you can display the best SEO search queries for your website that provide the best search engine experience.
Use the Google Analytics SEO report to see the ranking of keywords, Clicks, and Impressions for your website.
Adjust your keyword list by the number of impressions and find the most relevant keywords.
These are the keywords that are most valuable to your business. Besides, you can improve the click-through rate (CTR) for these keywords to drive even more traffic.
Here’s how to Boost Keyword CTR
Make sure that your page titles don’t exceed 55 characters and your meta description should be about 156 characters max.
These are important elements because Google is going to display them to users in the search engines. So write persuasive and keyword-rich metadata.
Understand the context in which people are searching for your important keywords, and then create content that is relevant to those people. Research and create content with user intents and focus on solving users’ questions.
Increase Traffic with Keyword Reports
As a website owner, you can use insights from the Google Analytics Keyword Report to increase traffic to your website. You can achieve this by effectively optimizing your page with the right keywords.
Simply navigate to the Traffic Sources tab to access this report.
While analyzing your traffic sources, don’t forget to consider the keywords that are bringing people to your website.
But you don’t have to use all the keywords, just concentrate on the top 10 keywords that get the most traffic to your website.
Here are some of the key areas you can use the top 10 keywords to drive more traffic to your web page.
Use the keyword in your Image title
Use the same keywords in the title tag and meta description of your page.
Use the keyword as your anchor text.
Note: To avoid over-optimizing your anchor text (which Google frowns at), make sure that your keyword-based anchors also contain other natural words.
If you’re a web developer, for example, use “here are the best web design trends” as anchor text instead of using the web design trends as your primary anchor text.
You want to appear as natural as possible with your keywords, links, and anchor texts.
Create a Variety of Content Targeting Your Top Keywords
At the end of the day, traffic is what drives traffic to websites. You may want to utilize paid traffic initially, but as time goes by, you’ll want to drive organic traffic from search engines, social media, and other websites.
That’s why you need content.
To get started with content creation, you’ll need to know how your existing content pages are doing.
Is your content driving a decent amount of traffic? Are you satisfied with your unique visitors and page views?
Conduct a Content Audit
Content Audit can produce dramatic results in terms of organic traffic and revenue. 1800DoorBell increased year-over-year transactions from Google organic traffic by 83% and revenue grew by over 96%.
When you invest in content marketing, you need to focus on several other metrics to determine your ROI from your marketing content. By calculating your ROI on content marketing, you can see whether your investment is paying off or not.
Not many webmasters like to conduct a content audit because it can be daunting and boring to work with Spreadsheets and numbers.
For most websites, the primary purpose of content marketing is to the right leads and turn them into customers.
However, you cannot expect every website visitor who lands on your website to become a customer.
This means that in addition to conversion, you also need to focus on other key metrics such as lead quality, traffic, and on-site engagement.
How often should you audit and review your website content?
Well, you can do so every 6 months or yearly. It all depends on what data you want to collect.
Here are some things you should consider:
Find the keywords that generate the most traffic to your website. Understand your organic visitor’s intents and find out if you’re truly helping them on your website.
Identify the articles you’ve published initially that are generating a decent amount of traffic and engagement. When creating a new editorial calendar, make sure you use the same ideas in your best-performing articles to improve your new content.
Above all, you need to be creating a variety of content. Different content formats can help you reach new audiences in real-time.
For example, you can turn your best blog posts into Podcasts and share on iTunes and other podcast directories.
This will provide an additional way to reach a new audience who prefers to consume audio content. Don’t forget to create videos, Slideshare presentations, infographics, and other types of content.
Remove content that no longer reflects your business.
Your business is going to change approach, focus, or products. As a result, you also need to reflect this with your new content.
To begin, you should get rid of content that no longer reflects the objectives and goals of your business, in its entirety.
In Google Search Console, you can even remove outdated content from Google’s index. That way, Google will no longer count them as your site asset. It helps to save time so that crawlers can focus on fresh, relevant, and useful pages on your site.
As you conduct a content audit, you may discover articles that are no longer useful or have become outdated.
There’s no need for allowing them to take up dust and cost you hosting fees, remove them or better yet, replace them with better content.
Google Analytics is a sophisticated web analytics tool that allows you to extract valuable data from your website traffic.
By using the various reports and statistics available in Google Analytics, you can identify any gaps in the design, content, and structure of your website and make adjustments as needed.
Knowing how to use this web analytics tool correctly can play a crucial role in generating targeted traffic to your website and landing pages, consumers to your product pages, and boost your overall income.
Yes, that’s how powerful Google Analytics can be if only you’d spend some time to master it.
The problem with blogging and creating blog posts is the fact that you can spend hours on writing and never get ranked. I have seen this with some of our clients. They have spent thousands on content creation and have hundreds of blog posts, but none of them are ranking.
Why is this?
Because they do not follow the formula. You’re being paid to know the formula.
From now on, I want to see 1500+ word articles that follow SEO best practices. Let’s jump in.
How to rank a blog post?
Ranking a blog post is something that every marketer needs to know how to do. You must learn how to write, rank, and optimize a blog post.
It’s hard, if not impossible, to hit that number one spot on Google without knowing the building blocks of a solid post.
You’re competing against people who study blogging all day long, so make sure you follow the steps that I am going to show you.
1. Why Should We Create And Rank A Blog Post?
To get leads.
Writing is an inbound marketing strategy.
Getting a blog ranked on page one of Google can take several months to years.
We want to generate traffic which turns into leads.
Here is a simple infographic that will explain the structure.
3. How To Research, Find, And Use Keywords
You need to do keyword research before you create your blog. You want to think and act like the user and figure out the keywords they will be using in their search queries.
Do not just write an article. Answer the questions your audience is searching for.
Use Google Keyword Planner.
Find keywords that people are searching for and answer their question.
It’s that simple.
Here’s a screenshot to show you what it looks like.
Pick the keyword you want to go after and start with a headline.
5 Simple Steps To Creating A YouTube Advertising Campaign.
YouTube Advertising Hacks For Any Business.
“The headline is so critical that 73% of buying decisions are made at the point where readers come in contact with it. And 8 out of 10 people will read your headline if you make it powerful and relevant to them.”
After the headline, you jump into the opening paragraph or introduction.
Use the keyword in both places.
A combination of the keywords should be used throughout the article.
4. A Quality Blog Post Is Key
Your post has to be unique and contain useful content. Quality does matter.
The more you can help consumers the better.
Last week I was checking up on New Roads Addiction Center to see their progress. They’re showing up in Featured Snippets. Here’s a screenshot of what it looks like.
I usually do not reveal my little marketing secrets but today I am going to give you a glimpse into some cool little marketing trick we like to do for our sites and our clients. We are making these available to the public, but you have to contact us by email. There’s no order page for these.
If you want any of these marketing services I am about to show you, then send an email to [email protected] and let me know what ones you would be interested in.
Let’s get started with the list and then I will go into the details.
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Video Transcription ($2 a minute)
1. Search Engine Optimization. (PR, Backlinks and more)
Here’s the video transcript. Forgive errors I have this done overseas..:)
Hey. In this video, we’re going to discuss a little bit about search engine optimization and also a few little tips and tricks that I like to do whenever I’m trying to rank videos, whenever I’m trying to rank blog posts. I’m going to discuss a lot about search engine optimization today and I’ll show you exactly what we can do as a business as far as Marketing Hy can do for you guys. There are some tips, and tricks, and secrets that we use to rank things. Let’s go over this.
First thing I want to talk to you about is how to rank an actual article or an actual webpage. Okay, this is a big deal for a lot of companies. Search engine optimization has been around for a long time, but there are certain things that you need to do. You need to have great content and you need to have good back links. Let me explain what I did to get the rankings I got and then I’ll show you exactly how I got back links, what I did to push it up through the search engines. Hey, I’m going to jump over to incognito mode, so it’s legit. Video marketing services, okay.
What I did, I went out there to rank this article. I wanted to rank this page and see how fast I could push it to the top. I’m bouncing right now between page one and page two. Oftentimes, I’m position number three on page one. Sometimes I’m position number two. Now this will improve over time as I keep pushing it, but I did make some changes the other day which should take some good effect. I wanted to rank for video marketing services. It’s a very competitive key word. I was like, “Hey, if I can take the number one through three spot on video marketing services, that’d be a good spot to be.” The very first step is you create an actual webpage with video marketing services as the H1 tag. You can do that with WordPress and [inaudible 00:02:09]. Video marketing service is my H1 tag. I create a lot of different words, different combinations. Video marketing, video optimization, marketing services, right audience.
You can see how I designed this whole page, put a testimonial, and then I have a forum here, more information on video marketing services. Then you can see I have these links in here. I did a lot of bolding. I did italics. I did a lot of different combinations of the word video marketing services. Like I said, it took me about two months to start getting on page two, and now I’m hitting page one and I’m hitting page two. I hope to actually secure the position and then see if I can get to spot three, two, or one. Step one: you need to create good content. You can see they can come here. They get a checklist. It does give them a lot of great information. That is step one. The next thing that I do is I create back links. Part of getting your articles pushed or ranking your whole website, you have to get back links, whether you do that manually, whether you have somebody else do it.
Well, we actually have the ability to go out and do that for you. That is one of the services. We really don’t market it, but if you guys are in need of this service, we’d be happy to turn around and order this package. First off, I will get myself a press release, so you can see press release on video marketing services. I would then distribute that press release. We give you all these reports if you ever order it. We will do a guest post for that press release, so you can see here we did a guest post on these blogs. Then we will do a boost report where we’ll just do links back into the press release, things like that. Then also I will do a set of hide domain authority links to that article, to different spots on my homepage, and I will go after certain key words like video advertising, video marketing services. You can see we do a domain authority over here.
These five links we have to go out there and we get them by hand. This whole package is not easy to do. It takes a month or so, sometimes two months to get it all done. It’s very intense, but by doing this, we are able to rank almost any page we want. Now there are those really, really competitive key words that you’re going to have to order a bunch of these to make it happen. It’s going to take a year or so, but in the meantime, if you just have one type of key word that you want to go after, you can do it.
Now, it not only benefits you for that key word, video marketing services. If you type in video marketing companies, I am top position there. Got it. If you type in video marketing company, let’s see where. I’m usually top two there. I’m number two on that one. Video marketing agency, see where I’m at there. Number two. Okay, so it not only helps you on that particular page. It also can lift your whole entire website, so anything with video marketing company, video marketing services, video marketing agency, I found those are key words that I can go after. I can rank them, so let’s repeat. Step number one, what you’re going to want to do is create a page with 2,500 words on it. That’s a good number to go after. Make sure you’re using a whole combination of your key words. Make sure your H1 tag is your actual key word you want to go after.
Then turn around and you order a package from us where we will do back links, press release, or you can do it all manually. You can go out there and get your own back links. You can go out there and get your own guest logs. You can go do your own press releases. It’s up to you, but we do offer that if you are looking to get a quick boost. It takes a month and I spent, probably to do that package, it cost me $1,500 to do it all. It’s not like it’s cheap. It’s not $100, $200 service. It takes a lot of time, so plan on $1,500, $2,000, up to $3,000 for it. That is it. Hope you enjoyed. If you have questions, you can always call us, visit our site, marketinghy.com or if you need a video, ydraw.com. That is it. Have a good one.
If you are reading this article it is likely that you have hired the wrong SEO marketing agency or you are getting that feeling that something is a little off with your marketing agency.
Don’t be too hard on yourself, because the odds of picking the right agency is about 1 in 10. The odds are not in your favor. Here is a simple Webinar where we discuss what to watch out for.
A Robot Translated this so ignore any errors.
[Start of video] [Beginning of recorded material]
You Hired The Wrong SEO Company. Now What Do You Do?
Jace: Hey guys. This is Jace over here at Yinc marketing, bringing another podcast video, so what we’re calling them. So, today we’re going to be talking about how to protect yourself from hiring the wrong online marketing company. And I wrote this article, you’ll see on August 12th. Also Neil Patel, for those of you guys who don’t know him, he came out with a great article we’re going to go over a little bit of that today. Right here, Don’t get fooled: 17 questions to ask before hiring an SEO Company. So, how this came about was a couple of weeks ago I had a friend give me a ring. He runs a pretty big company and he wanted me to look into his business and see what was going on. I get these types of calls all the time and 50% of the time the SEO company is ripping off their customer.
The other 50% of the time the SEO company or online marketing company is really trying hard to make things work. They just need a little help or a couple of ideas to help.
I asked him a few questions.
He had a feeling they were getting ripped off, they weren’t getting their value for what they were paying. So, I went up there to discuss what this company was doing for them. Well, They didn’t have an e-mail campaign, they didn’t have a good SEO, they didn’t have a content strategy, just zero.
And this happens more often than not. So I came back and kind a created an article talking about that. Then Neil came out with this one. So we’re going to run through it, and hope this helps you guys hire the right company. So first of I got Wes here. Say hi, Wes.
Wes: What’s up guys?
Jace: So Wes here. Wes, can I, say that again. Say what’s up.
Wes: What’s up guys?
Jace: Okay, I can hear. It wasn’t on my ears. Okay, so I’m going to hit the odds. Wes is going to hit the evens. If you have any questions you will have to send us an e-mail. Okay, so first of how would you improve your online search rankings. So what Neil is saying is here ‘Ask these questions.’
So the very first question is ‘How are you going to improve my rankings?’
You should always ask that. They better have a plan. So number one if any company comes to you make sure they have a plan in place of how they plan to improve your rankings. It’s not just hey it’s going to happen.
Wes: Okay 2.How you make me informed of changes you make to our website? This is just a key of any communication too. There is obviously a technical site of SEO so they are going to go in, maybe change some sitemaps, adjust some coding to make sure you’re getting basically read by Google easier, and just make sure you’re informed on that, so you don’t run on any other issues with other functions on your site.
Jace: Okay, that’s a problem I see everywhere too. A lot of companies do not have good on-page SEO. So, a lot of times when we go into a company to help them out with their online marketing, very first thing we’re going to do is fix their website, fix all the problems they have get him indexed.
Okay, so 3. Past clients
Obviously whenever you’re going to hire somebody ask about their past clients, maybe call one or two of their past clients. So make sure they were doing what they told. Now, Neil, General Motors into it. With Ydraw we work with your fourth Oracle Procter & Gamble, all those big companies. But we don’t hand them out as references due to the fact they are busy, but we’re more than opened to give people any numbers and say ‘Hey, here is a client call him, talk to him, see what we’ll do. So, don’t be afraid to ask that question.
Wes: 4. Do you always follow Google’s best practises?
Now this is an interesting one, because we’ve had site in the past where we’ve had competition, basically buy bad backlinks for our site to hurt our ranking and Google. And so it took us a lot of time to go in and disavow those bad links. Basically I bring that up because there is a way to hurt your site if someone is buying bad links for it. And this is not, it isn’t unusual for us to see SEO companies going and do that. This is obviously your cheaper guys, or your little bit shady guys that will just go in and try and buy backlinks to get your rank up, rather than doing it the right way.
Jace: And it’s very common even on big companies, it’s just the pressure to perform an SEO is pretty big. So they’ll fall into that problem.
Which tools do you use?
I like to use what Google provides. Some companies have customized tools. I don’t think that’s necessary. If you’re like, whenever you hire an SEO Company they should give you access to your analytics, webmaster tools. If it’s a Word Press there’s analytics there. So you should be logging in and you should be able to see exactly what’s happening, as far as traffic do well. And I kind a recommend you to do that often.
Wes: 6.What types of SEO work will you do?
Now, Neil Patel adds least three of the technical off-page and on-page. The technical I mentioned earlier, that’s going in changing some coding, making sure Google can crawl your content. Off-page- that is your inbound links. And what we’re seeing recently is Google is a lot more concerned about social links and social shares. So something to be aware of and then to unpage it your content. Your SEO Companies should be creating content if you want to have success.
Jace: Okay, 7.This is a big one. If any company guarantees you #1 rank, go the other way. They can’t. They cannot guarantee that they are going to rank you on page one. Okay, it’s not hard to do on certain keywords. Yeah, they might get you on a crappy keyword, but the reality is SEO takes a lot of time. So, if they say they guarantee anything, you know you’re dealing with the shady internet marketing company. You’re up Wes.
Wes: Alright. 9. Payment structure, or did I skipped one?
Jace: 8, you’re 8. How often will you report…?
Wes: 8.So, how often will you report on your work, and what will it look like?
This should be happening at least once a month. If you’re a company that needs a more often, make sure that you’ll find an SEO Company that will work with you and report weekly.
Jace: Yeah, weekly’s not a problem. Now, if you want them to report more, you’re wasting their time.
Good payment structure.
Okay, this is actually pretty important. If a company comes to you and they say ‘Hey, we have a great service that offers $250 a month’, you know you’re getting scammed. Okay, nobody is going to work for $250 a month. So, that’s one of the things, I see that often. There are so many companies out there, and you guys have probably got phone calls from a lot of them that say ‘Hey we’re willing to do your SEO for $250.’ It doesn’t work that way. You are not going to get the result and the opportunity cost is going to be huge. Like I mentioned at the beginning, that company we went and visited, yeah, they were spending a huge amount of money, but what was the worst was opportunity cost, of not getting it done correctly. Same thing, if you’re going to pay $200 a month, you might as well keep the money, because you are not going to get a good job. So, what should you expect to pay $100- $200 an hour, or what we have. We have a lot of companies that sign up. They get a full time employee that works solely on their business 40 hours a week. We charge anywhere from $5500, not for that. We also have packages like $1500, but anything lower we don’t mess with.
Wes: 10. How will we contact you?
So, this one just come to expectations. How do you want to be contacted? Do you want a phone call every month, a week? Are you an e-mail guy? What’s the best way to contact you? The only issue we’ve seen with this in the past is we’ll take on a client and then they’re impossible to get a hold of, and it just slows down having success. So if you’re going to hire company, commit to it, make sure you’re available, and then see the revenue boost.
Jace: 11. How will you work tie to other marketing efforts?
Obviously, if they are doing your in online SEO, they need to be tightened everything else, they need to know what’s going on. So, self explanatory on that one. And they need to be aware of your branding. So, just make sure they understand kind of the message you want to put out there.
Wes: 12. What happen if we terminate the contract?
Just know this upfront, make sure you have a conversation about that. The key thing here though is when you do sign up for an SEO service, understand this is a long-term play. This is something that takes time to have success with. You’re not going to see results probably the first couple of months. But, as Google crawls your site, says you’re creating more content and getting more links, that’s when you start to boost. Plan on this six months on a year. That’s a good time for him to look at.
Jace: 13.If you worked with penalized sites…
Okay, this came into play a couple of years ago when Google came out with an add algorithm, deindex a lot of pages, because of bad backlinking. So you may want to ask them have they worked with penalized sites. If they worked with a lot of penalized sites, it’s probably because they’re doing some bad stuff. So, this, I don’t know if this is relevant question. Who cares? If they haven’t worked with penalized sites doesn’t really matter. Do they need to know? Well the only thing you can do is go in and disavow them. So, and then get better backlinks.
Wes: 14. Are you up to date with the latest algorithm changes?
This is important. Obviously, Google’s changing things pretty consistently, but you never really know what the exact algorithm changes are. So, people can guess and say what they’re seeing, but the only two clear ones we’ve seen lately is make sure your site’s mobile friendly and get more social shares.
Jace: 15.How your team adapt to your strategy to my industry?
Obviously, they need to know about your industry. Common- sense. Next. Sorry that’s my phone.
Wes: 16. How do you determine if you’re successful?
Now, there is a couple of ways to look at this. Some companies care about links and what kind of traffic you’re seeing. With Yinc we’re more concerned with revenue. So, if you’re revenue isn’t boosting every month, we’re not doing something right. And so, it’s just the different mentality of what, basically what numbers were basing our success off.
Jace: And you can rank like, a lot of people are ‘Hey I want page one.’ Well that might not add to your bottom line. So we’re really revenue ROI conscious. We don’t care really about rankings. If your ROI is going up and if there is, if you’re buying, if you’re spending money as long as you are making money. Then whether you are on page one or not doesn’t matter. But our goal is page one, it’s just more importantly is ROI.
Why should you hire you over other SEO companies?
Obviously, there is a lot of good SEO companies, but most are bad case. I always call the 80-20 rule, the Pareto Principle. 80% of SEO companies are junk. 20% are going to be good. See which one fits you best. Okay, there are a lot of good ones out there. Some of them are better in certain industries than others. So, do your homework.
Wes: And just to wrap things up for the conclusion, just a reminder, if you are outsourcing internet marketing it’s a long-term play if you’re working with the good company. To have success, marketing company has to basically infiltrate every part of your site, do upsells, you know, e-mail marketing. It takes the whole process. And so, like Jace said six months to an year to really see a lot of results happen.
Jace: Okay, in case if you guys have questions obviously we always give a free consultation out there. So if you have questions about your business, if you have questions about our service, we focus on video, Facebook, e-mail, and PPC campaigns. Okay, so if you have questions let us know. My e-mail is [email protected] . Wes, you can e-mail him at [email protected], and we will talk to you later. See ya.
“How long does it take and why do people charge so much?”
These are just a few of the questions I get asked about Autocomplete. It is kind of a new thing, and people really aren’t sure what to use it for. They are a bit skeptical and don’t want to just jump without getting some assurances.
It’s good to be skeptical, especially when it comes to Google and the latest SEO tactics.
So let’s chat about Google and YouTube Autocomplete…here’s the facts.
I first ran into Google autocomplete years ago when I noticed some negative reviews about a person. When you typed their name into Google you would see something like the following:
John Doe fraud John Doe scam John Doe business
Autocomplete can work in your favor, or it can work against you, but the nice thing is you can change it.
In time you can change the results to say:
John Doe business John Doe reviews John Doe insurance
This is just one benefit. If you have negative reviews on Google Autosuggest (also called autocomplete) it can be changed or adjusted with more favorable terms.
If you are trying to make a name for yourself, or if you are trying to run a nice business, you do not want negative results popping up in autosuggest. It’s bad news.
Google Autocomplete can also be manipulated in your favor. Meaning we can drive traffic using keywords.
Let me explain.
Here is something we did we YouTube Autosuggest. (if you haven’t noticed already, I am using autosuggest and autocomplete interchangeably. They are the same thing. I want to rank for both keywords so I am using both of them in this article. A different lesson for a different day.)
I wanted Google and YouTube to bring up my company name for the following keywords:
1. Whiteboard Video 2. Explainer Videos 3. Whiteboard Animation
Here are the results. (make sure you are searching in incognito mode)
Google autosuggest for Whiteboard Animation
YouTube autocomplete for Whiteboard Videos
YouTube autocomplete for Explainer videos
As you start to type in the word explainer video, Ydraw gets suggested as one of the top picks. Ydraw is in the video business, so YouTube has worked amazingly well. You can check them out at ydraw.com
Obviously you will want to have a good video on YouTube.
If you want to dominate the YouTube Autocomplete, you have to make sure you have a YouTube Channel and some compelling videos for people to watch.
Since video continues to grow year over year you should really think about a video marketing strategy.
Do you have an explainer video? If not…Get one!
Because the YouTube autosuggestion strategy could be a great way to get viewers.
Let’s assume you are in the financial industry and somebody is looking for investment advice. When they type in “Investment advice” they see your company’s name or your personal name pop up in the top spot.
“Investment advice John Doe”
You will get traffic, which mean more leads, which means more business and money.
As you can see, this is for YouTube. You can do the same thing for Google search, but it takes double or triple the effort.
Word of warning…
Google changes all the time. This is not a “one and done” type of strategy. You need to be persistent and consistent to make happen.
We do offer this type of service for all types of companies. Yinc saw the opportunity and had a machine/software created. We also have a network in place that conducts searches for us manually.
You can do this yourself if you and a group of people can dedicate a couple of minutes a day to conducting searches.
The more competitive the keyword, the harder the results.
Here is how to to it.
1. Open up a new browser in YouTube
2. Search for the keyword you want to compete for
3. Add your company onto the end of the keyword
Keyword + Company Name
“Explainer Video Ydraw”
4. Click on your video
5. Watch your video to the very end
6. Scale it and get others to do the same thing
Contact us if you are interested in the Google and YouTube Autocomplete strategy.
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Alot of times people we find they are too busy or they just do not have the technical skills to implement our strategies. If you can not implement this strategy, we would love to do it for you. Everything we do is based off of ROI and will help your business. Sign Up and we will get you started right away. We will manager your Video Ads Campaigns, Email Campaigns and Autocomplete Services. They Work and we use them. Sign Up and see if we are a good fit. We may not be…but it’s worth seeing. This could change your business.
How YouTube Autosuggest and Google Autocomplete Can Work In Your Favor. It’s all about getting results by manipulating the Google Autosuggest.