Author: Jace Vernon
Why You Should Make Demonstrations and Samples Part of Your Marketing
I have found one of the most powerful ways to get others to purchase your product or services is by demonstration and sampling. Let me explain. Claude C. Hopkins is one of the inventors of test marketing and coupon sampling. In his book, he tells the story about his experience with a Beer company. He …
An Insider’s Guide to Writing a Winning Facebook Ads Copy
Writing compelling Facebook ads will help you generate more traffic to your website, help you acquire more targeted leads, and boost your sales. Social media, in general, must be an essential component of your digital marketing strategy. Funny enough, companies that neglected Facebook and Twitter in the past, are making a comeback — and this …
7 Steps to Turning Brand Mentions Into Links (And Turning PR into SEO)
I mentioned FastCompany in a post I published last month. That’s all. I never linked to the homepage or any of its pages. I’m not expecting an email from the editor because it’s a multimillion-dollar company. The team has got more important things to do to make more money. Huh! But what about small businesses …