Page speed (Load Speed) is a big deal when it comes to website performance. After you have optimized the website, you should make sure your hosting company has enough juice.
Companies like Godaddy, Bluehost, 1and1, and network solutions just don’t have it. They are cheap, which may work for startups, but if you are serious about website performance you need to upgrade.
Speed matters and hosting can make a big difference.
Here is an example of the exact same website that is being hosted by two different hosting companies. We like to use wpengine for our clients. Since we have a lot of different websites we share the expense.
Our hosting vs the other guys hosting.
You can test your speed by going to Google Page Speed.
Most businesses have a hard time deciding where they want to run their ads. Google may work, but can get pretty costly. Facebook is the cheapest; but may not get you actual customers, YouTube takes a lot of work plus a video, and Linkedin still can’t figure out their ad platform.
Where are going to run you ads?
In this video we will go over the pros and cons of each platform and which one will work for you.
In this video we are going to be going over what is better and what you should be running as far as ads goes and we’re going to compare Google AdWords, Facebook ads, YouTube ads, and LinkedIn ads.
Those are the four we’re going to discuss. First off, let’s go over each one of them.
1. Google Adwords
Basically, Google AdWords it controls mainly search campaigns, display campaigns, YouTube campaigns so all within Google AdWords you can find those types of things.
Here’s my experience with Google AdWords, I love Google AdWords but some businesses can lose a lot of money quickly and I’m going to discuss those.
Any business that people have an urgent need for works well. If you’re a dental practice or orthodontics practice where somebody needs a quick tooth fix. These work excellent for AdWords. If you’re in any type of niche market, excellent for AdWords.
When you start getting into personal injury or hotels or those types of things, you start competing with the big boys which can get very expensive and you can blow your budget quickly. I’m going to show you how our AdWords works for one of my companies, I’ll show you how our Facebook works, how YouTube works and then you can get a good feel for our ROI on both those. Let’s jump over first off into AdWords and discuss this.
This is for Ydraw, we do whiteboard animation. We have a bunch of different campaigns running so we have search campaigns which are over here on the left. We’re going after the words whiteboard, explainer video, whiteboard animation and you can look, let’s look at this one. This is one of our main keywords.
If you look at whiteboard animation, here is our campaign. We got 320 clicks. My average cost per click is $8 and I had 65 conversions. My average cost per conversion is $40. Okay, my conversion rate is 20%, that means they are opting in, they are filling out information to get pricing. Now, good things about this is I do work a lot on my AdWords campaign and AdWords campaign cannot just be set it and forget it. You have to actually put in the time necessary to get your quality scores up, make sure you’re going after the right keywords, make sure you have landing pages set up with those. Now, if you click on one of these search campaigns I also have a whiteboard remarketing campaign.
Anyone who hits that page then goes into my remarketing and you can see that this month, last 14 days, this is the last 14, let’s go last 30 to give you a good sense. Last 30 days I’ve had 94 clicks and this is remarketing only. My cost per converted click is $20. My conversion rate 10%. Now, this is when somebody already clicks on one of my ads then they turn around and they see one of my banner ads then they come back to the website and request pricing. Got it? That works really well. Now, a lot of you might look at my cost per lead is $20 here, on remarketing it’s $40 on AdWords. It can go as high as 70. The price of the product makes all the difference. Okay, if you are trying to sell a $19 product or a $25 product, you’re going to start to struggle.
The numbers are going to be real tight. When you start getting into the thousands then it’s very profitable. I can spend two, $300 per lead and be okay as long as I am closing one in ten deals. Got it? That is a good look at the Google AdWords campaign. It works, you should be running ads. You need to at least test it but don’t do it on your own. Make sure you get a professional or learn the way you should be running AdWords or go take classes, whatever you need to do. Don’t just jump in and start throwing money at it because you’re most likely going to lose. There’s a lot more that goes into it. I’ll just give you a little hint, on your keywords make sure you use phrase match, broad modifier and exact. Do not mess with the normal just broad keywords, you will get beat. Got it?
AdWords, I love AdWords. It works great for emergency medical, works great for niche products, as long as your price is high enough.
2. Facebook Ads
Now, let’s jump over to Facebook. Facebook works really well for most businesses. If you go into this, here’s the Facebook campaign that I’m running for the same company. I am requesting the exact same thing. I wanted to request pricing. You’ll see my cost per lead right here on this campaigns is $8 per lead, $8 per lead. I don’t like that, that seems high to me. I’ll probably jump in and start adjusting them. I’d rather be down in the three range. Now, a lot of you might be wondering, “Hey, he’s getting $8 leads here but he’s getting $20 leads over on Google AdWords,” or $40 leads, or $50 leads.
There’s a whole different return on investment and you need to treat each channel differently. You don’t want to go on to your AdWords campaign and think, “Oh, well I’m only getting 20, I’m getting a $20 lead over here but Facebook is $2. I’m going to put all my money into Facebook.” No, because your ROI could be a lot higher on Google because they are actually searching for your product or service. Facebook, they see it, it might pique interest, they might be like, “Oh, I just want to test out and see what pricing is,” and then they’ll fill out a form. Okay? I treat every channel as its separate channel as long as I’m getting a return on investment on that channel I will expand it. We have $8 leads, $3 leads, $5 leads. These are remarketing, some of these are remarketing campaigns. Got it?
Then I have a little engagement running. If you’re coaches, network marketing, fitness, all of those types of products worked really well on Facebook ads. A lot of people say B2B does not work on Facebook ads, I beg to differ, I’ve seen it work all the time. You just had to be very targeted. The best thing about Facebook is you can really nail down your audience. We do a lot with Boys Home Treatment Centers and Facebook has been a huge avenue for them. Got it? Because they are able to interact right there on the channel, on the Facebook page.
3. YouTube Ads
Back to our YouTube ads, okay, YouTube ads and I’ll lump in Gmail ads with this. YouTube ads are great way for remarketing.
I love them for remarketing and they are great way to get in front of your target audience. The only problem is you are so limited. If you go out there and create a video, then what you want to do is find the exact videos you want to play on. You can do things like take your competitor’s clients if you want because you can run in front of your competitors.
You can pick the exact videos you want to run in front, you can cater the message, there’s a lot you can do with YouTube ads but what a lot of people do is go out there and they just set their YouTube ads to run in front of all types of videos like Taylor Swift videos, Wheels On The Bus, and they will lose a lot of money and it’s not really a good way to go about it.
If you look at this one, I’ll just show you real quick. Let’s go to video campaigns. If we nail down and say okay, let’s take a look at specific placements. Okay, my cost per conversion this is just placement where I’ve picked where I want them to play, now I’m going pretty broad here. Look at my cost per conversion, $185. Now, does that work? Yes. It still works really well. Now, I’ve seen them as low as 13 cents. If we nail down this campaign and go into the placements I could turn off a lot of placements and get a very, very good return like take a look let’s go all time. Okay, if you go all time, the numbers look a little better and this is a YouTube campaign, I’m getting conversions, 313 conversions, $35 per conversion and these are all on YouTube ads.
You can see, YouTube ads work once again for this product and you just have to be very strategic about it, don’t go out there and spend a huge amount of money until you get the numbers figured out. Got it? I like YouTube ads, they work.
4. Linkedin Ads
Now, finally, let’s discuss LinkedIn ads. LinkedIn ads I have tried and they are so expensive and I need to try them again. It was a year ago when I started to run LinkedIn ads. Why it was so expensive? They were charging almost $25 a click is what it came out to be to get somebody to my website. I hope they fixed it since then but the rule on LinkedIn ads, you have to have a very high ticket item. You need to be in the 7, 10,000, $15,000 range and you can make LinkedIn ads work for you.
I’m not going to show you LinkedIn ads. I think this video is going to be long enough but take a look at them, make sure you test every single one of these things so Google AdWords, Facebook, YouTube ads and LinkedIn. A key to all of these is an email campaign behind it. Don’t be running ads unless you have a good follow up email campaign.
If you go look at a lot of my leads on my analytics come in from my email so I capture their attention by running ads in these places. Once I get them into my drip system then they go into an email sequence. Don’t forget direct mail, don’t forget cold emails, cold-calling, all those other things work but if you’re in certain types of businesses, you have to be running Google AdWords.
I really tell urgent care centers, hospitals, stuff like that, they should be running AdWords, dentists, doctors, those guys, niche products, plumbers, all those guys should be running ads. Facebook, you should be doing Facebook ads whether it’s just for remarketing, YouTube ads, spend $2 a day on YouTube ads and then LinkedIn ads, that’s the only one that I wouldn’t recommend for most people. Got it? If you have questions, you can always visit our website, go to marketinghy.com or if you do need a video we have ydraw.com, we can do whiteboard animation, whatever you need. Let us know and hope you enjoyed the video. See you.
Google vs Facebook vs YouTube vs Linkedin. Where should you be running ads?
Here’s a simple video on 10 ways you can market you business.
Some of these will work for you and some will not. The key is to learn them, test them, and then keep testing.
10 Ways to Market Your Business
The Video transcript (forgive errors)
Hey, guys, what’s up? This is Jace with Marketing Hy. Normally I don’t shoot live videos, but we’re going to do it today, so this ought to be interesting. I am going to go over 10 ways to market your business, okay? We’re going to try to get this done in about seven minutes. We’ve got 10 things to jump through.
1. Do you have a Website?
The very first thing you want to do if you’re going to market your business, especially online, is, website. Okay, get a website, get a good website. I always look at websites. I get a lot of people who request marketing proposals, and so first thing we do is go check out their website, what is their messaging? Is their website set up correctly? Do they have Google Analytics in place? Webmaster tools? All those little things that make all the difference. Have they got Pixels on their website? So the very first thing you want to do is make sure you have a website that is up and running and done properly. You can get them done for $1500, and some people like to spend $10,000. But normally you should spend between $1500 and $4,000 to get a good website.
2. YouTube Channel
Okay, number two is, YouTube. Make sure after your website gets done, get yourself a YouTube channel, brand it with your branding, brand it with your message. A lot of times people up at the top of YouTube will just put there an image, and then they don’t put their website where they should. I mean, you can add links to the cover photo. They don’t do any of those types of things. What I like to do on my YouTube channel is use it as an extension of your website, and make sure you put your value proposition up at the top. Okay?
3. Facebook Page and Facebook Ads
Number three, Facebook. Get yourself a Facebook page and go out there and make sure you are running Facebook Ads. Facebook is very, very good at finding your target audience. You can use Facebook and create … I mean, you can upload your email list. You can download your contacts from your LinkedIn, upload them into Facebook and then start running them ads. You can market your ads to mothers who have 13 year to 15 year old children and they live in these areas. I mean, you can get really targeted. Now, Facebook is the hot thing right now. It will probably change as more and more people drop off of Facebook it can hurt the advertising, okay?
4. Adwords Campaign
Number four, Adwords or Google Ads. I always want a company to run search ads. Okay, now you might not be able to spend a lot there, the return on investment might not be there, but it will be for certain key words. You just have to be careful, make sure you get the right keywords.
8. SEO (Search Engine Optimization)
We’re going from four to eight here, SEO. Search engine optimization is big in my book. I like search engine optimization because once you create a really good article and push it up through the search engine it is there and it’ll stay there for a long time. So you just have to get used to creating good content and then get back links to that content, and that’s how you win at the SEO game.
5. Conferences (speaking and booths)
Number five, conferences. Okay, if you’re a small business and you are looking to get some good exposure, I like to go speak at conferences, okay? I will try to speak anywhere from about 10 conferences, like Pubcon, SMX, I like to do business things, DECA, all those types of things I like to speak at, just because when I speak at a conference I’m able to give them value and then in return a lot of times people are there to do business. So they’ll call you up, “Hey, I want you to run my ads.” And stuff like that. Booths, I put on there two booths. I am iffy on booths. I haven’t been able to get a really good return. I’d rather go speak and then attend the speeches.
6. Direct Mail Campaign (still testing this one)
Number six, direct mail. Okay, not a lot of people are doing it, but everyone likes to look at their mail. If you are a person that goes home and looks at his mail, then you probably should be running a direct mail campaign, okay? I am testing that right now. I have not been the greatest at direct mail but I am going to get good.
7. Radio for local area
Number seven is, radio. I’ve got a chiropractor that we do business with and we market for him, and he likes radio. He does a local radio show, gets a lot of leads. It’s harder if you’re going to go national, that is a little bit harder to get a ROI, but if you’re a local business, local chiropractors, financials, it’s good to do a radio show. Gets you some good exposure, and on top of that, whenever you’re doing a radio show, people immediately think that you’re an expert in that industry.
9. Cold Email
Okay, number nine, cold email. Okay, so I like cold email, but it’s being overdone. If you look at my email you would see tons of cold email and they try all these little tactics to say, “Hey, did you look at this?” They’ll put forward and all that, and they’ll be like … I need to think of an example. I’m on the spot, can’t think of it. Blah. I’m not going to go look. Okay, but just no, cold email, I think it’s getting overdone. What I like to do is I go to Upwork.com, I hire somebody to find the websites that fit my target audience, they will then get the contact information and they’ll just email them and they’ll be straight up and basically say, “Hey, here’s our value proposition.” We don’t try to trick them. If they’re interested, they’re interested. If they’re not, they’re not, okay?
Number 10, hustle. Okay, part of owning a business or starting a business is you have to learn to hustle, you have to get up early, you have to go to bed late, especially if you’re broke, okay? My very first business I started I graduated college, went out there, and me and my friend didn’t know what to do, and he said basically, “Hey, I know how to do mortgages.” And I was like, “Okay, I like money and I like finances, let’s do it.” So we started our first business and we knew nothing, and like I said, we were just graduated. Now, I did own a window washing company, which put me through college.
Basically, my goal was to run a million dollar business, okay? And I wanted to do it quickly. When I was young I wanted to retire when I was 25. Obviously, I’m never going to retire now, I like work too much, okay? But what I did every morning, I got up, I learned my craft, I studied from like five o’clock til around eight o’clock, then from eight o’clock I opened up the phone-book and I started to just dial numbers, trying to see if people were interested in what I had to offer, which was refinance purchasing, real estate, stuff like that.
Then I would go knock doors, I would just go in neighborhood and knock doors. Now, I did not close anything for the first four months, but once that fourth month hit it was like a waterfall business, just boom, everyone started to close. Never looked back, and just kept doing those habits of hustling, networking, talking to people, and that’s how we grew that first business, and we’ve done many since then. So if you’re a business, you’re just getting started, be prepared to hustle, and apply those things, those 10 things. If you have questions you can always go over to MarketingHy.com, and that’s Marketing H-Y, not H-I, .com, and there are some tutorials, lots of tutorials. There’s a university that will show you how to do YouTube ads, Facebook ads, whatever you need.
And that is it; enjoy.
Are you a small business owner looking to grow your business? Here are 8 websites I like to sue to grow my businesses.
Thanks for visiting our site. Below we are going to go over the different website that I use on a daily basis to grow my businesses. Some of them you will be able to use, others you will not. Whenever I give my opinion or advice I would recommend you take what is useful and discard the rest.
Hope this helps.
Hey, good morning. This is Jace over at Marketing High, and today we are going to be discussing eight websites I use to help grow my businesses. A little history, I’ve grown multiple businesses past in the millions, so I thought I would share with you guys eight websites I use, or things I use to help grow my businesses, and this is mainly for … Well, it can be for big corporations, or it could be for small businesses, but mainly it’s for people who are bootstrapping, trying to get their message out there, trying to sell their product. This is the easy way to do it. I’m going to go through the list, and then we can turn around, I’ll show you what I like about each feature, and hopefully you can take some of this and apply it to your business. Let’s get started.
7. Google Domains and Apps
8. Elegant Themes
First, AdWords. For many of you know, I’m a big fan of AdWords. I’ll show you some examples here in a second. Number two, Facebook. You need to learn Facebook. Now, that could change in the future, but for right now, Facebook is a good way to produce leads. Use Upwork. Upwork is a place you can go get cheap work. It’s really nice, because you can hire people that know what they’re doing, and you can fire them with a click of the button. You don’t have to worry if you’re in the US about all the crazy worker’s comp, all the rules and regulations, so it’s really good for small businesses.
YouTube, get your message out there. Infusionsoft, that’s our email service that does all of our email campaigns. They do a lot more, but I mainly use it for emails, and followup sequences, which I’ll show you. WPEngine, I love that for hosting. They are more expensive, way more than GoDaddy or those types of companies, but they’re very good, very customer-friendly. Plan on spending over $1,000 a year if you want to go that route. Then you have Google Domains and Apps for emails and for domains, I’ll show you, and then the last one is Elegant Themes.
First off, let’s jump over here to an AdWords campaign. I do a lot of marketing for other companies, so here is an example of one. It’s an urgent med health center, urgent care center, and they’re located in a certain city. What we did, we turned around and said, “Okay, we’re going to set up an easy AdWords campaign. Nothing exciting, nothing crazy.” You can learn how to do this on your own. You just have to make sure you don’t make dumb mistakes, like be really strict on the words. Don’t allow Google to just go out there and put the words they want to put in there. You need to be very strict.
In the last 14 days, this little campaign has drove them nine conversions. That’s nine phone calls. That doesn’t include your 61 website clicks of people going to the website. Conversion rate, about 14%. Now, that’s really, really good. Whenever anyone’s in that city, if you own an urgent care, you want to show up. You need to be there on search engines. If you’re a small business owner, you have to get used to using AdWords. Now, it might not be the most cost-effective thing for you, but you can always get a good return. You just need to limit your keywords down to exactly what you want, and then let it run. Let it run for the rest of your company’s history. I have one company, Ydraw. We’ve been running an AdWords campaign for well … Going on five years now. It still produces. We have like a 15% conversion rate on it, and there are certain keywords that we get leads day in and day out, and it works. Get used to AdWords. You’ll want to use it if you are a small business owner.
Next, you need to get good with Facebook. Facebook is an easy way to get your message out there. You can see I’m running campaigns right now, and I have 45 conversions for $122. That is really cheap. I mean, that’s less than $3 per conversion, so I am getting people who are interested. I am collecting emails with just Facebook ads. Once again, there are so many videos. We’ve even shot our own videos on how to run Facebook ads. That’s a simple way to get your message out there.
Next is Upwork. I love Upwork. Upwork is a place you can go hire, you can go fire. You can see I’m running cold emails, data mining, take forms. You can see what we do, and hire, and all you do is post a job, and you can pay people $10. You can actually find some really good people that do huge amounts, so that’s another thing you can do. Upwork, easy, cheap labor. YouTube, obviously I like YouTube to deliver my message. Some people might not want to use YouTube. It’s fine, but you can jump over to my channel right here on YouTube and see that we love YouTube. We record videos often. It’s just a good way to get our message out there. We run YouTube ads, so it’s a good thing for small businesses.
Next, Infusionsoft. Infusionsoft might be a little complicated. They are for small businesses, but then again, they’re not in some ways. I think they are being passed up. I just do. I’ve thought many times, “I’m going to jump over to like an AWeber or a MailChimp,” but I’ve just kept it here for now. They’re good. They’ve been around a long time. They have this campaign builder, which used to be kind of the big thing. Let me show it to you. Whenever you’re out there marketing as a small business, you have to make sure that you collect email addresses, that you get information. You have to make an offer. Whenever you’re running AdWords campaigns, whenever you’re doing Facebook campaigns, you have to have some type of offer for them to opt-in. Then you collect their email address, and then you can go here and look at our sequence.
Here’s all these forms that are collecting, and this is what’s nice about Infusionsoft. They have forms, and then you can just build out these campaigns so you know what’s happening. They get tagged, and then they go through this email sequence where I educate them, where I help them out, answer any of their questions, and you can see they get a day one, day two, day four, and that’s how you move them through the funnel from top of funnel to bottom. Email marketing is big. A lot of times you can take all of those emails and then run remarketing ads to them, upload them back into Facebook, those types of things.
Now, number six is WPEngine. Like I said, great if you’re a WordPress, if you’re hosting for WordPress. I like WPEngine. They work well. GoDaddy and those places were just too slow. For cheap, if you don’t have enough money, if you’re looking only to spend $5, GoDaddy works great. That’s kind of who I started out with when I first started building websites. Seven, Google Domains and Apps. Pretty self-explanatory. I like Google Domains. They are in beta right now, but the user experience is really good. It’s easy to buy domain. It’s easy to set up email. It’s easy to do forwarding emails. It’s just a simple, simple platform. Like them.
Lastly, Elegant Themes. That, I use what’s called the Divi theme to build out our websites. If you look at our website, this is the Divi theme. It’s really easy to use. They put a lot of work into it. You can check out like our blog, but this is all built in the Divi theme, which I like.
There you have it. Eight websites I use to grow my businesses. Feel free to use some of them, forget some of them. I would say like number five, AWeber’s a great choice. MailChimp is a great choice when you’re first getting started. They run about $19 a month. I have a lot of accounts with them too, where some of our businesses we market for are on Aweber. GoDaddy is a good substitution here. There are some other freelance websites out there, but Upwork is the one I use, and then obviously AdWords, Facebook. You can go get all the tutorials you want on how to create AdWords campaigns.
I hope that helps. Go out there, get to work, start testing it. Don’t give up too soon on all of this. It takes work. It takes learning it. Practice. A lot of people quit too soon, especially like on AdWords. They just don’t put in enough effort, and then next thing you know, they lose money, and then they quit, and they’re down. Get out there, get to work, learn, provide value, and you’ll be able to grow your business. Hope that helps. See ya.