We created this simple guide to help with sales. I have been in business for over 18 years and I have found that sales can solve most problems. This guide is simple and effective. Use it and feel free to share it.

Link to the PDF version


Rule of Sales (Hard Work) by Jace Vernon

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”
SALES comes down to Speed and Followup.

1. $$$ is in the Speed

  – Call in under 5 minute = 100X more success
  – Call the lead twice in a row
  – Send texts. They WORK
  – Pick up your phone.
“40% to 55% of leads choose the first person they talk to!”

2. Great Conversations = Sales

– Be nice and listen
– Smile, make them like you
– Ask the right questions
– Get them to commit
– Resolve doubts by Acknowledging and Solving
– Know your prospect and be prepared
“People become buyers no faster than they make and keep commitments. Get them to commit to something and you that much closer to closing the deal. (Phone call, fill out a questionnaire, watch a webinar, 2nd meeting etc.)”

3. The Followup

– 8 to 12 touches
– Use remarketing (google, facebook, youtube)
– Automated email marketing campaign
– Push until you get a no
– Send them great content
“The best salespeople sell more BENEFITS, than FEATURES.”

4. Close the deal

– Tell them what happens next…
– Use trial closes
– Make them feel good
“Buying decisions are based on emotions and feelings. Make them feel good.”