If you have found this article, your Addiction Treatment Center may be experiencing a PPC shutdown. Google came out last week and said they are going to kill PPC for rehabs. Don’t worry! Here is a video where we talk about ways to fill your beds, without using Pay Per Click campaigns. (more…)
Recently we came across an article that was released by the verge It was titled Google is cracking down On sketchy rehabs. Let’s just say they did. Google has gone in and disabled Keywords that are related to drug rehab programs, Drug rehab treatment centers, And basically anything drug rehab related. Just to give you an understanding the drug rehab industry is a billion dollar industry. The cost per click for these industries are around $100 per click. These treatment centers relied solely on Google to generate their business via pay per click, and now are probably freaking out!
This list literally could keep going on and on. But I just wanted to give you a list of ideas that if you were to Google these phrases no ads will show in regards to the search phrases. Everything at this point for drug detox centers is falling back to the concepts of SEO.
Ranking YouTube videos is one of The fastest ways that we can get your business to page 1 of Google. Now, what do we mean by rank?Know what we mean by rank is We can rank your video for specific search terms such as, “(States name) Treatment center near me” or (States name) Rehab near me”. When someone googles those phrases your business is showing up on page one. The first solution for your drug detox center is get your videos ranked on google.
Videos are one of the fastest growing things across the Internet. Videos will definitely help brand your business, they will get you the SEO (search engine optimization) you’re looking for, better yet leads and sales. You should easily be creating at least one video a week. There’re way too many resources out there to not allow you to do this. Solution number two is getting out there and shooting more videos!
YouTube ads are very affordable, In this particular campaign that we are running, we are getting $.05 Video views. Our view rate is around 40% which means 40% of our audience is actually engaging with our video, and we have over 7000 impressions. If no one knows your businesses I will tell you what.YouTube it is a fast and easy way to get your message out there. Solution number three is pay for Youtube ads.
The one ad platform that has not been shut down yet for drug detox centers is Facebook. Facebook has so many different variations of Marketing that can work for your business. There are different ways you can market to specific audiences to generate leads, sells, and conversions. This particular ad campaign is running Clicks to the site to see how much our cost per click is around. In this particular instance, we are averaging $1 to $.50. These clicks to site are real people visiting your site. If you were advertising on Google you were paying around $100 per click. Facebook is just a little bit cheaper.
Now, this video view campaign is definitely less expensive than YouTube. You’re getting one cent video views and getting your message out there to your target audience. You’re getting two things from this campaign; One, you’re getting branding; Two, your building a list of people that are interested in your business. This is also known as remarketing.
In this particular campaign, we are remarketing to our list in two different forms one sending them back to the site to visit us again. The other one is what we call a leadgen form. It is a form That appears as an ad in the Facebook news feed, with an offer that the user has to fill out inside of Facebook to receive a free brochure about the treatment center. Thus far this campaign is getting us leads at $24.
There’s a bunch of different ways that you can do this. Generally speaking warming up your audiences we use Facebook ads and YouTube ad. This helps create brand awareness, and our message gets out to our target audience. The key to warming up your audience is to show them different content that your drug detox center creates such as video blogs. Your audience will start seeing these messages and will begin to trust you.
Once you’ve warmed them up, you’ve introduced your business, now it’s time to give them something for free.You got to give them something that is going to educate them, and get them closer to solving their problem. We create guides or free courses that help them solve their problem. For the person to receive the guide or course they must enter their email and then you put them into what we call an email sequence.
Now, this is where the money is at! There’s a phrase out there that says, “The money is in the list”. People that have downloaded your free courses or your guides we know for a fact that they’re interested in your business, and what you have to offer. Now it’s time to close them inside of your email sequence. You’ll educate them about your products services and really convince them that your brand is going to fix their problem!
Just because your PPC campaigns have been shut down your business is not over. At Marketinghy, we think outside the box. We are experts in leads, sells, and conversions. We know for a fact that our system works because we apply it in our business and multiple businesses that we market for.The system works and we know if you applied to your business, your business will stay afloat. Create more videos, market your videos, get more business!
If you have any questions about your drug detox center feel free to reach out to some marketing.com We love to help you out!
What’s up, guys. It’s Taylor Timothy with marketinghy.com, and today I want to talk about an article we came across. It was released by the [Verge 00:00:11] and they said, “Google’s is cracking down on sketchy rehabs.” And basically what has happened is Google has gone in and disabled a ton of keywords that are related to drug rehab centers and has completely shut them down. So some of the keywords that they released that they said were shut down were such keywords like rehab, rehab near me, anything drug detox center near me. Everything shut down for these industries.What’s up, guys. It’s Taylor Timothy with marketinghy.com, and today I want to talk about an article we came across. It was released by the [Virge 00:00:11] and they said, “Google’s is cracking down on sketchy rehabs.” And basically what has happened is Google has gone in and disabled a ton of keywords that are related to drug rehab centers and has completely shut them down. So some of the keywords that they released that they said were shut down were such keywords like rehab, rehab near me, anything drug detox center near me. Everything shut down for these industries. The reason why they said that they shut them down is that in this article they said that they found a number of misleading experiences among rehabilitation treatment centers that lead to our decision. Overall, they said that they were ruining the entire industry as far as Google goes and just making a bad experience for users. To give you an understanding of what ads they shut down, I Googled carpet cleaning near me. Basically, these first four spots here, these are papers click ads. So to show you like drug detox near me, there are no more ads anywhere to be found on these search terms. New York drug rehab centers, again no paper click is showing up. Best drug treatment centers in the US, again, no paper click ads are showing up. So overall, this was one of the big streams of revenue for a lot of these rehab centers. A lot of companies are probably freaking out right now as far as the drug treatment centers go, but we do have a solution for you guys at Marketing Hy. What we have come to … we kind of have one thing I want to show you, it’s called ranking videos on YouTube. So to give you an example, I Googled how to clean your shoes. Right here, there’s a video that says, “How to clean your sneakers easy.” We know how to go in and rank videos for specific keywords that pop up in SCO. So we basically could take a video such as your states name and drug detox center near me, and we could rank it so when you Google that your video is popping up on page one. That is one of the solutions we have. I have a number of solutions for you guys that I like to go over. Number one, start shooting more videos. Number two, start ranking your videos and then using those videos that you’ve been shooting to run YouTube ads because you can still run YouTube ads. Start running Facebook video ads and overall creating a sales funnel with these videos. So the main goal is, in the sales funnel you want to warm up your audience. So make sure your audience, you’re educating your audience about your drug rehabilitation center, or rehab center, or detox center, and then going from there and offering them something for free. You guys got to educate your audience about why your drug rehab center’s the best free solutions for parent on how they can educate their children, how they can become better parents. Then last thing you need to do is educate them inside of an email sequence and continue to educate these parents on how they, can become better parents, how they can get their children back on the right path. So, overall, this is a solution, this is what’s going on in your guy’s industry. If you guys have any questions, feel free to reach out to marketinghy.com and we would love to help you guys out. Thanks.
I know, I know…. we are all wondering what is going on with the Google ban on recovery centers?
Before I speak too soon, I want to introduce myself.
Hi everyone! This is McKell from MarketingHy, I am the girl who works with my husband (Chase @MarketingHy) and helps businesses with all of their online marketing needs. I absolutely LOVE what I do and I love helping clients grow their businesses.
Enough about me… if you haven’t already heard about the big ban that Google made on recovery centers earlier today, then I hate to burst your bubble, but it happened.
Don’t believe me? You can read about it here.
Before you completely lose your cool, I have a question that you should ask yourself….
My answer is easy…. NO!
There are so many other ways to drive business to your recovery center online.
Ever heard the quote, “Don’t put all your eggs in one basket”?
This is the perfect analogy for those of you who have only been using Google Adwords to help drive business to your recovery center.
If this is you, then I hate to break it to you but it looks like you probably should be concerned about the ban on recovery centers.
On the other hand, for those of us who are being proactive and doing more, then there should be no fear. There is hope!
I work with a lot of different clients, all from very wide spectrums and each client’s online strategy is different. Because each strategy is different, that’s exactly why they are getting results and their recovery center is thriving.
The one strategy that never let’s me down and produces results every time, is a good client testimonial video.
Check out this video I shot for one of my recovery clients. Her name is Jodi and she is probably one of the most strong enduring women that I have met.
The recovery center’s owner and myself wanted to capitalize on client sobriety… so we had this idea to roll out a sober story sequence where we selected clients that had previously been thru the recovery program and were celebrating their “sober birthday” (how long had they been sober for).
With each client that told their story, it was so specific and special for each of them. There was a lot of meaning and vulnerability that came with each story told.
By being able to capture a video of something so intimate for these recovery clients, it was exactly what my recovery center needed and it’s exactly what every recovery center needs.
Addicts want to know that they are not alone. They want to know that the recovery center they choose is one with validity and heart.
I am getting personal over here for a second, so bare with me… I am the type of girl, that has raging emotions both happy and sad ones. So to be honest, filming each of these clients telling their story was extremely emotional for me. I was behind the camera with tears rolling down my cheeks.
Without fail, each client that shared their story with me, resulted in mascara running down my face. It was such a special experience for me to be apart of.
So what I wanted to do was capture a video in a way that spoke to me, that would also be able to speak to other addicts that might be struggling with the same thing.
This is why I wanted to create a video that would hit other addicts right in the sweet spot. Nothing too pushy, or cheesy, just raw, real video.
Social media is exciting and the potential is endless (there is nothing that gets me or Chase more excited unless it’s chocolate cheesecake).
The coolest part about social media is the ability to be able to connect with so many other individuals that have similar interests, values, and beliefs.
The more transparent we can be as individuals, and as a brand, the more we are going to thrive in an industry that is needed by many.
Drug addicts want to know that there is help for them. They want to know that they are not the only person who is struggling with an addiction. They want to know that they can change their life. And more importantly, they want to know that it is possible.
This is EXACTLY why video is working so well for my recovery clients.
Here are some stats on a Facebook video ad that I am running with the video of Jodi that I shared with you earlier.
By combining both Facebook and a great video into one, I was able to help out my recovery center immensely and don’t have to even think twice about the Google ban on recovery centers.
Think outside of the box and try something new. Whether it’s video, an email blast, or new headline on your landing page, don’t be afraid to try it!
And… more importantly, DON’T be afraid of the Google Ban on recovery centers!
Have questions? Want to learn more?
Check out these articles:
Always feel free to send me an email with any questions, mckell@marketinghy.com. Talk to you soon!
More on Addiction Recovery Marketing
https://marketinghy.com/2017/09/google-just-kill-addiction-treatment-industry/
https://marketinghy.com/2017/09/is-your-drug-detox-center-in-trouble/
https://marketinghy.com/2017/09/google-ban-on-recovery-centers/
https://marketinghy.com/2017/09/how-to-market-for-addiction-recovery-centers-with-seo/
https://marketinghy.com/2017/09/addiction-recovery-centers/
https://marketinghy.com/2017/09/market-your-rehabilitation-center-using-google-maps/
September 14, 2017 was a sad day for many marketing companies and addiction treatment programs.
Google decided that hundreds of rehab-related search terms would no longer be available while using their PPC marketing. Google reps have stated that this decision came from their “higher ups” and was made because they found a large “number of misleading experiences among rehabilitation treatment centers.”
So what does this mean for legitimate addiction recovery centers and their marketing meant to reach individuals in need?
Well, what Google has restricted are certain search terms, so you’re going to be unable to show an ad for that specific term, but that doesn’t mean people are going to stop searching it. Which is why SEO and Social Media outreach is more important than ever for addiction recovery centers.
The best thing you can do for your addiction recovery center marketing is to start creating as much high quality content as you can for a variety of keywords.
Did you know the first position on Google receives about 30% of all clicks within Google? It’s so important to have a solid content creation plan in place with skyscraper articles, supporting articles, and internal links to help rank your company for that top spot on Google.
The downfall of SEO is that it takes time. Time to create, and time to rank.
How much time?
Plan on 12 months of content creation and backlink building before you see great results. Here are some images that will show you a timeline and the growth for an SEO campaign. These are in the addiction recovery space.
But there are a few things that you can do to help your content to rank on page 1 of Google.
Be sure that your content has a good strong headline that contains your desired keyword along with any H2 or H3 tags that are needed. Following up your headline with a short paragraph about the topic (about 100 words) can also help you rank for Google Featured Snippets.
Your content should be a minimum of 300 words, and in truth, the longer the content you can create the better. However, like most things in life, remember quality over quantity.
Your keyword should be found 1-3% within the content. For an article that contains 300 words, your keyword should be found three to nine times. Any more than that and the Google algorithm may ding you for keyword stuffing. It should be found in the title, URL, headlines, content, meta tags, meta description, and your image.
Your featured image, or the first image in your content should have appropriate alt tags and should be named with your keyword.
Your content should link back to your skyscraper articles. Select the appropriate keyword and link back to your long article (preferably 1500 words or more), and this will create an internal link. You entire content plan should look like one large “family tree” with your skyscraper articles being the patriarch and matriarch and every article linking back to at least one of them.
It’s also important to get backlinks to your articles. There’s a number of ways to get backlinks to articles, but they aren’t always easy, and they aren’t always cheap.
You can reach out to websites that are related to your field and ask them to add a link to your content; you can create guest posts for related sites and link your keywords back to your article on your own site. Or you can purchase backlinks. However, not all backlinks are beneficial. There are a lot of junk links out there that will actually ding you rather than raise you.
If you’re going to purchase backlinks, stay clear of inexpensive and unknown backlinks services. Places live Fiverr offer multiple backlinks for the cheap price of $5. These will hurt your SEO score. Instead look at high quality services like The Hoth, which provides the domain authority of each of the sites they place your backlink on.
Remember that organic traffic accounts for more than 80% of the traffic on most websites, so having constant content creation is so important. Especially for addiction recovery centers, whose clients want to know about their facility, the location, their programs, what they can expect, success stories, and more.
Unfortunately, one of the biggest gaps we find in our recovery clients current marketing strategy is their content, or lack thereof. They either aren’t creating any, or it’s irrelevant filler articles that aren’t ranking for the correct search terms. There’s a wealth of opportunity just waiting to be tapped into, and fortunately for our clients, we know how to use this to their advantage.
Hey everyone! This is Chase from MarketingHy I have had the amazing experience lately with helping some of the nation’s biggest names in the drug and alcohol addiction niche.
A subject that is constantly on my mind is,
There are many rules when it comes to digital marketing for a company like this. Some of today’s top marketing venues such as Facebook, Instagram and others have strict guidelines for what you can and can’t-do.
And now, come to find out earlier today, Google is cracking down on Adwords and Google listings for rehabilitation centers.
Let me take you back to this morning….
I jumped in my car and on my way to the office I hear my phone chime in.
I pull into the parking lot, open the article and am greeted by a headline on how,
“GoogleIs going to be cracking down on how they market addiction recovery centers.”
Now What? – was the first thing that popped into my head.
Then I thought for a second and I actually became pretty excited!
The answer comes back to what I personally think is the most important part of any business.
BRANDING!
Something that is easier than ever in today’s era with tools like social media. Yet, most rehab centers completely skip this step.
We use branding to show the entire world who we are and exactly what our business stands for.
And the best part, it’s FREE!
So… how do you start to really brand your Business?
There are a couple things I want to go over but first, let’s starts with two simple questions.
1. What specific value can you bring to your clients?
2. Why do you want to bring this value? What drives you and your team to get up every day?
The answers to these questions will be what shapes your brand and builds relatability with the people who come across your content. People are constantly seeking solutions to solve their pain points.
Now that we have that down. Let’s discuss the benefits of branding.
Have you ever heard the term,
“people hate to be sold, but they love to buy?”
People are tired of seeing ad after ad as they search through their social media (SPAM).
More and more people are using Ad blocking technology for that reason exactly. That means it will be harder and harder to reach your target market.
The best thing about branding is you are selling at a macro. You are literally placing ideas into people’s minds as they find out more about your product.
As you build your brand and people begin to learn more about who you are, in return it builds trust. Once people have gained value from you and what you offer, only then will they look into buying or signing up from you.
Now… how can you put this idea of branding out to your clients?
The answer is simple…. Content Creation!
I’m not talking about having a meeting and saying,
“Well today is national hot dog day. I think we need to make some posts telling everyone to race out and eat a hot dog.”
I’m saying we need better more thought out creation. Too many times we get caught up in what everyone else is doing and posting that we lose the focus of pushing our brand forward.
Here are some steps to creating great content…
1. Go back to your what and why
2. Focus on adding value to your clients through what you offer
3. Craft up a post using these two points (make sure to have an end goal in mind education, sales, finding new clients, etc.)
4. Find the best platform to push your content out on
5. Quality Consistency is key
Now let me ask you a question…..
Who do you go to when you need to find answers online?
The kid who just started, or the trusted expert?
The final key is this,
YOU MUST BECOME THE TRUSTED EXPERT IN YOUR NICHE.
Becoming a leader in your industry creates trust and brand credibility.
When a mom has a child that needs help, your recovery center has to be the first one that comes to her mind.
Investing time into content creation is one of the best ways to leader in your industry.
Almost all buyers purchase based on the influence of content they see.
Once you have branded your business as the GO-TO in your industry, people will start to take your word more seriously and the influence your business has will increase dramatically.
Here are a couple key points to remember:
1. Don’t always talk about how great your business is – remember, it is always about the value you can bring to the client. You must give value before asking for a dollar
2. You probably have years of experience – don’t be afraid to give your knowledge to those looking for it. Find ways to get out in your community and speak
3. Always be yourself (build your own brand, not someone else’s)
4. Find which platform your personality fits best (video, blogging, social media, etc.)
5. Always remember to keep your brand in mind
In the world of digital marketing, tactics change on a daily basis. But one thing will always remain the same…. BRANDING IS EVERYTHING!
Build a brand that adds an immense amount of value to people’s lives and they will organically come to you. There is endless potential in doing so.
Start your branding journey today!
If you have any questions feel free to reach out!
The largest search platform in the world got sober last night and decided to shut off advertising to certain keywords for rehabilitation centers. And, for good reason! Even though there are plenty of legitimate rehab centers, there are plenty of scammy and illegitimate advertisers taking advantage of putting their rehab centers in front of vulnerable prospects.
Addiction is a big deal. There are legitimate, wonderful companies helping struggling individuals conquer their addictions and heal their bodies and minds. Adwords used to be one of the top revenue-generating activities for these rehab centers. Why? Because people go to Google when they want to solve a problem. In an effort to battle the illegitimate advertisers, and go against those who all they wanted was to get Heads in the bed. Running PPC campaigns is no longer available.
So how can you continue to show up at the top of Google without paid advertising?
Google Maps Business Listing.
(Show up at the top of local search results)
In order to effectively continue marketing your rehabilitation center, it is imperative that you have your Google Local Listing Properly Setup. This will allow you to show up at the top of the search up at the top of a Google search for your local area.
If you haven’t started at all, head over to business.google.com to get started. Here you’ll be able to set up all the different attributes that will show up for your business.
The key is to include as much information as possible. Google wants you to optimize your listing to best appear on its search platform.
If you include everything that you can. You’ve taken the first step to showing up first for your prospects.
Everything that Google does is for the consumer and trying to make the internet a safe, informative, friendly experience. Taking away the ability to advertise with certain keywords is HUGE and will actually be a really good thing if you are optimized for it locally.
Why?
Because we know that the search traffic is not going to go down. The same amount of people are going to be searching for “Rehab centers near me.” So, instead of showing someone else’s results right at the top, the best local results will be displayed nice and big right at the top with all of your information. This could be a game changer for your business if you quickly optimize your listing business page with Google.
Just by taking a quick look at the picture above we can see that some of the biggest ranking factors are: Number of reviews, average star value, we can see that all listings have a website, address, contact information, their address, and their hours of operation. The goal: give Google as much information as possible.
There’s so much more that you can do to help boost your rankings. If you’re going to play with Google, you have to play their game.
Take advantage of changes in Google to raise your business above the rest. Don’t let the big internet giant throw you on the ground and cripple your profits. Cultivate a mindset of, “This change probably will keep a lot of others down. Meanwhile, I’m going to adapt and use this to my advantage.”
You can do this quickly by optimizing your Google business listing.
If you feel lost or don’t think you can keep up with all the changes. Give us a call. We’d be happy to help your rehabilitation center stay profitable.
