Link Building is a difficult task and can be costly if you do not do it right. You have to develop a link building strategy if you want to compete in your industry. This video is going to show you a couple of things we have done with our Back Linking Strategy. You will be able to see our results which can be duplicated.
Linking Building Strategy Video
Below you will found our Video Transcript for those of you who love to read.
[Start of video Back Linking Video on How you can get more backlinks and why you want backlinks]
[Beginning of recorded material]
Jace: Hey guys, Jace over here, at Yinc Marketing. I think I do about the same introduction every time, but… So, here we go. Today I want to talk about link building. So, well I’m going to start SEO first and then we’ll go into link building. Link building is a big, big piece of a good SEO market. I wish it wasn’t. As you guys all know that back in the day you could buy links. It was a big thing to just buy as many links as you could, because Google puts so much precedents on link building, which is terrible, but it is what it is. So, what they did was they pushed link building, they pushed link building, then they came out and penalized everyone who did link building, but now that is still part of their rankings. So, if you have a good SEO campaign, you’re going to have to do some link building, and there is some stuff you can do. They call it ‘white hat’. There are black hat techniques which are wrong, but for now white hat are working, but that doesn’t mean that in the future Google can’t come out and say ‘Hey, we changed our mind. That doesn’t work. Sorry, we’re going to penalize you. So, just be really careful with link building, but I want to go into it. If you don’t know what links are, basically you have to go to a website. So, I’ll jump over to, I will just jump over, and go over to ydraw.com. So, from on here on the blog. A link is, if somebody links out, so right here changing your insurance… Basically that went out to this, so guideswallstreetjournal.com. They have a link out from us, and I probably need to talk to my SEO guy about that, which is fine. So, here’s one fallout from your former employee. So, here is a father in law, let’s see where that goes. Why join the family? So, he must have discussed this. So now what happens is careeraddict.com has a link from Ydraw. So, here is Ydraw linked to careerbuilding.com. So, that’s considered a backlink. So, that’s a vote for Career Addict. So, this link right here is a good vote for Career Addict. Now, if you go outside of this, and you have links that are coming back, like if you go to marketinghy.com you’re going to see down here at the bottom of the page, I have our other companies. Here is Ydraw, White board Animation Company. You click on that, you’re going to go over to Ydraw. So, here is a link back to Ydraw. That is considered a backlink. Now, Google wants two things. They want great content, they want backlinks. If you can get a lot of great backlinks on any site, on good high-quality sites, then your rank, you’re going to rank better.
So, I want to show you what I’ve done with Yinc Marketing. We do this for all of our clients. Whenever we bring a new marketing client, we go out and make this part of their SEO. Now, some of you need to understand Search Engine Optimization, or SEO takes time. It’s not something that you can do immediately and you can be on page 1. It takes time, it takes content, it takes strategy. So, don’t expect fast results for stuff like this. Now, when I started Yinc Marketing I wanted to go after a few keywords: video marketing obviously, video marketing services, marketing company in Utah, video marketing in Utah. You can see here are some of the campaigns that I’ve created to go out and get backlinks, so let me show you the results.
So, I’m going to bring this up. So, first off, I created a blog how to reach the right audience with YouTube video ads. So, I went out there and created a blog and that’s going to be your first step. You need to create amazing content. Now, I like to go out there and put 2000-3000 word articles on your blog. It needs to be well written and then what you do is make sure that it’s in the title. Let’s g to this, so I can show you a few things.
So, here it is. So, this is the article. Is not as long as I like it to be, but it talks about YouTube ads, obviously how to target the right audience. I have an image here getting the right audience with YouTube ads, then an image here. You can see I label all my images if in the audience. So, then I give a lot of material, and then I do a Slide Share people can watch, with some links. And, that’s it. Let me see. Here is a link out from Google, so there is a backlink there. That’s not really a backlink, that’s just a link out; a backlink would be coming back. So, if you take this one ‘How to reach the right audience’ that is something that I created. Then what I did was went out there and said ‘Okay, I need some backlinks. I’m going to go after a few keywords. I’m going to link them back to this article. Once you do that, and we do a lot of other things I’m not really going to go into right now, but we can do it for you’re interested in. We’ll discuss a little later. You can see, ‘Reach the right audience with YouTube.’ There is my position. There is 21.1 million search engine results. My position is number 2 behind real SEO. Real SEO is a huge new site for video marketing. They’re big. They’re the biggest one in our space, and then I’m right below. So you can look into that how directly that affected my rankings, for that particular article. Now next, I did another URL in our link building strategy, just my homepage URL video marketing. With that, you can see if you type in video marketing are moving up on the third one down on video marketing. I’m targeting these keywords: YouTube ads, YouTube video marketing, video marketing strategy, and I’ll show you that one in a second. I you look at this keyword ‘YouTube marketing company’ and see we got our video ranked. That’s from our YouTube channel, and then two down below that you have our homepage. There is a few other ones, let’s try this. ‘Video marketing Utah’, obviously you have a lot of videos. I need to go after that, but you see we’re second page, second one down. That’s just because there are so many videos right here. I need to grab a video and actually rank up for that keyword. I will make a note. So, ‘Video marketing Utah Company’. What other keywords that I want to go after? So, create ads on YouTube.
I want to do that for that article ‘Creepy marketing campaign’. So, I went out and create another big blog, talked about stalking people using video ads, and I just labelled it Creepy video marketing campaign. If you jump over here, not that one, take that one off. So, ‘Creepy marketing campaign’. I have my image, this is my image. This is my image here, and I am right here. So, fifth one down for that article. So once the articles were in, then we turn around and we do our whole linking campaign. There is a lot that goes into it. I’m not going to jump into it with you guys here, just know that we do have that service. What we’ll do is go out there, take the article; we’ll take the keyword you want. We will then find you; we will track down places where we can put a link back to your website. And it just ranks. So, it doesn’t take too long. I will usually create an article, go through our whole system, do all the backlinking and a lot of times within three or four weeks I’m ranking on the first page, a lot of times on the number 1 spot.
So, that is a strategy you guys have to use. Now, here is our offer. If you guys don’t know how to get backlinks you can do test guest blogging, you can go out there and seek them individually and just kind of exchange links. They don’t be going out there buying a bunch of links; you need to actually create the links. If you’re buying links you can get in trouble. So, it’s very tedious manual labour. We do have offers, whatever you like: ‘Hey I got a great article that I want to rank for these certain keywords.’ All you do is just let us know. We will then do our whole linking scheme behind it, where we will go out there and find links that we can trade, or whatever we need to do. That way it’ll rank your website. Normal service, I’d say an average person pays about $600 to do that. It’s not cheap. See if you think about it, with a lot of my companies we do a spend of $1,500 a month. That’s after creating the content. I’ll spend $1,500 a month on getting our links, just from our tie, from guest blogging, form everything. So, I created about $1,500 a month just for my company. That doesn’t include our other companies that we help rank.
Got it? So, please make SEO part of your online marketing strategy. I don’t really discuss a lot about SEO, just because it is a long-term play. I do it for my businesses. A lot of people don’t have the patience, nor do they have the skills to do it right. So, my suggestion is if you find a great service, which I hope you’ll use ours, use it. They know what they’re doing. They’ll get you backlinks. If you’re going to try to go out there by yourself, you need a dedicated time. So, whatever you lack in money, you need to spend the time if you really want your SEO strategy to work. So, there it is simple video on backlinking.
If you need to contact me my e-mail is jace@marketinghy.com . Go visit us on ydraw.com, or marketinghy.com, if you want to see some of our services. And we will chat with you later.
Bye.
This simple video is going to show you how you can run YouTube ads on your competitors videos. You will need a video, adwords account and a small budget..:)
Enjoy!
Here is the transcript for those who like reading.. Please forgive typos or spelling errors. It is a program that does it for us.
Jace: Of air. Okay, we are live.
Hey, guys, Jace over here, at Yinc Marketing. We’re going to throw together a quick video on how you can run YouTube video ads on your competitor videos. I got Wes Bledsoe here. Wes?
Wes: Hey guys.
Jace: I wonder why… Wes did that just switch over to your face when we did that?
Wes: No.
Jace: It didn’t?
Wes: Well, I’m not…
Jace: Did that just switch?
Wes: No. Are you presenting to everyone?
Jace: I need to know. There we go. Okay, sorry guys we are… Well, we’re not [00:36] Google Hangouts. It’s just when you shoot these things live, you never know what’s going to happen. So, Wes what can you see right now? Can you see my screen?
Wes: Yes.
Jace: Okay. So, I’m going to go through this. Wes, if I miss anything, you just need to update it. What you want this to be like a 9-10 minute video. So, if any of you guys are not running video ads you should be. And today I want to show you a simple trick on how you can run video ads, right in front of your competitors’ videos. Now, so Google AdWords had a bunch of changes that they made this last week. It used to have a video campaign. Mind still like this, I haven’t updated my AdWords account, but some of you are going to have that video campaign tab down at the bottom. It’s just going to be part of your normal campaigns. Okay, here it is. Once we’d upgraded to that, but I’m not going to. Okay, so there’s a couple of things you need to know about YouTube video ads. So, you have a keyword placement. You have keywords. You have target, as far as demographics. You have placements where you can choose the exact videos that you want to play on. I mean, that’s the one we’re going to be talking about today. It’s called placements. So, the first thing you need to do is come down here and start a new campaign. Let’s call this, placement campaign. And if you don’t, if you’re already confused and you haven’t made it this far into your campaign, you better go Google how to run an AdWords campaign.
Wes: Yes.
Jace: So, I do move pretty fast, so pay attention, but you can always stop rewind the video. So, we’re going to go placement, what’s today, September 8th?
Wes: It’s a 9th.
Jace: Though, obviously you need to have a video. If you don’t have a video, call Ydraw. We’ll get you a whiteboard video. Now we’re going to go budget $10 a day. On your networks down here you have a YouTube search for YouTube videos. Obviously, you don’t want to do search. Say, if I click here and I go to YouTube, let me show you the difference. This is your search. So, if I go Ydraw, then see I’m running ad. See I practice what I preach, people. Right there, so that’s our ad. If you type Ydraw, this is the search. Okay and that simple ad right there. If I’m typing lawyers, I always like watching lawyers once. Nobody’s running an ad and they should be. Okay, there’s some. So, we got to stop you. I just want to do a little note here. This guy right here, I think it’s David Altman. Watch this. You click on his video, and I think he’s the one… He might have changed it, but he was actually running, allowing people to run ads in front of the ad he was running. So, this guy. Okay, perfect example. This guy right here is trying to rank, and this is kind of an offshoot. Just want to warn you. Legal IT solutions, mind SHIFT, he is paying money right now to run this ad. So, right when I clicked on that cost of money, well here’s the crazy thing is you click on his ad, I did it again. He is running adds, you can see he’s running ads by this yellow bar right here. So, this guy is paying money to run video ads, and he’s allowing other lawyers to run video ads in front of his ad. Okay, so it’s kind of crazy. Right, right there. This video, this banner ad, if I want to I could go run a banner ad right there, and then also you have an inched stream which pops up before. So, just a word of caution, if you have a YouTube channel, don’t allow people to run ads on it. To back to our campaign, $10 a day is our budget. I am only going to run on YouTube videos. Okay? I don’t want to run on the display network, nor do I want to run in search, due to the fact that I want to do what is called in-stream ads, which I’ll show you here in a second. I only want to run in the United States, and I am going to find a Yinc video. Rank your video with video marketing. Okay, there is one of our videos. Okay, you have your choice of in-stream. Okay, let me show you the difference. Over her on the left hand side, right here where my mouse is, so you have search results. I eliminated that when I unclicked before. So, the only thing I’m going to run on is I can run on it as a YouTube overlay, or I can run on YouTube related videos. So, we’re going to pull off in display. Now, what that left, like in display. Now, what that left, let me show you. Once again, in display is this area up here in YouTube. So I jumped back over to YouTube. You have in display over on this side. I don’t want to do that, nor do I want to be on this banner ads right here. So, I’m going to click off in display, just because I want to be very targeted, and I am only going to go for placements. So, display URL, I’m going to put in our website. Bonus mobile adjustments, I don’t want my kids clicking, like they do all the time. So, I’m going to decrease that by 50%, and I would suggest that especially if you’re starting out. Okay, we’re going to go here to placement. Wes, if I forgot anything…
Wes: No, so far so good.
Jace: Okay. Your cost per click, let’s go to $0.15 per year. Gender, I love to take out 18 to 24-year-olds, and sometime I take out 25-24 depends on the product or service you’re selling. For my product or service we don’t have a lot of 24-year-olds buying it. So, now this is where it gets interesting. It’s placements. So, leave your demographics, your interest, any interest, because what you want to do is just run on the videos you choose. You first start out here on suggestions. So, online marketing. If you’re a competitor watching this, and you…
Wes: Yes, back off.
Jace: Yes, back off. Turn it off. Okay, YouTube. Okay, so now you can just, choose. Now, this is not the best way to do it all the time, but Google will suggest so. Online marketing- Please help my online store. Let’s click on there and see what it is. Okay, this is an ad, actually in front of it. So, this guy, we’re going to skip that ad, Evan Carmichael. Okay, this would better be good. He doesn’t have a ton of views, but it’s still my target audience could be looking for help- online marketing, help with their online marketing store, so I like that. I’m going to add that video, okay? So, I’m going to be able to run ads just like the one you saw in front of his video. What is online marketing? Let’s click here. That has 2000 views. Whiteboard junk, that’s a fake whiteboard video guys. So, obviously I’m going to run what is online marketing. I’ll probably run an Ydraw video in front of that also, because it’s a whiteboard video. So, you just want to check. So, I’m going to add that, I want to run in front of their video.
Wes: Now, are you typically looking for videos with higher views, or does it not matter, because you’re just being targeted?
Jace: Yes, I mean the higher the view- the better. But, your biggest, like this one is limited. This probably gets one view a day. One or two. So, you’re not going to see a huge result. What you like to see is millions of views, so let me show you how to find also online marketing mistakes. So, you can search interesting keywords. So, let’s start with her. No ad. So, I just start looking down through these common mistakes in online marketing. Great, here is one. It has 17,000 views. Okay, that is not a bad one. So, I will take that URL, because this is talking so. How do you know that it runs ad? You can know it run ad by this yellow marker right here. This yellow mark on the plate timeline shows that. So, let me go over here. I’m going to add that manually. Okay, so you want to spend a ton of time doing this. You can see I only have three. You want 100, you want 200. I think you can only go up to 500, but get 200 links that are very, very qualified videos. Now, once you have it you press done. Save your targeting group. That is it. It is running. Okay? So, obviously I’ve already done this so, I was just to show you guys. Now, after you let it run for a couple of days, you want to go in here to look at your targets. You can see exactly where they were being played. You can see your gender, everything, your demographics, and see if it’s working, not working. Now, something you want to pay attention to is when you do design your videos, make sure they have a call-to-action. Make sure your YouTube channel, like if you go to our YouTube channel. It’s called Yinc. Okay, right here we have a call action; we have our website; we have our Google +; we have our Ydraw’s website; Facebook, those things. And our videos we make sure they have a call-to-actions. Hey, we’re live, right now. That’s us.
Wes: So, one thing to take note of, the reasons placements are so beneficial and so effective on YouTube is when you do a search video it is very, very difficult to stay in certain keyword parameters. YouTube videos put all over the place, but when, you obviously use placement you’re placing yourself in specific, into specific videos. And you’re also benefiting from your competition pushing out their own videos. So, as these people are getting more views, you in addition are getting more views on your ads, and everyone benefits. Well, your competition doesn’t, but you do. So, we’ve seen crazy successful, by using this technique.
Jace: Yes, especially Ydraw. I mean, Ydraw were whiteboard animation company. I can tell you how many whiteboard video companies out there are allowing us to run ads on them. I get calls all the time to say ‘Hey, I was looking at this whiteboard company and saw your ad pop up in front of it.’ So, it’s a way to really nail down your target audience. I mean, you’re playing in front of videos of people searching for your product and service. So, a simple little thing you can do, if you don’t have a big budget who cares. Put $5 a day at it. But, we highly suggest you first get yourself a video and then you start running ads in front of your competitor. And if it’s not your competitors, run ads in front of your target audience. Where would they be searching? What problems would they be searching for? Or solutions, I guess what kind of solutions would they be looking for? Okay. Questions? Wes, any questions?
Wes: For a second a thought you were asking them. No, I think that…
Jace: No, yes I was asking them and you.
Wes: I think we covered it.
Jace: So, contact. If you guys have questions, you can always contact us. I am jace@marketinghy.com. And Wes is wes@marketinghy.com. If you have problems with your online marketing, if you have an online marketing teams, it’s not getting good results, reach out to us. We’d be happy to help. Check out our website. Check out our videos, and we will see you guys next time. We are going to probably be covering a little bit about keyword targeting. There are some tricky things you need how to do on the YouTube keyword retargeting. No retargeting. YouTube keyword, YouTube ads. Keyword YouTube ads. We’ll get it right by the time we go to the next one.
Wes: So, we’ll work on it before we shoot the next video.
Today we’re focusing on Facebook Targeting and putting ads in front of your demographic through zip codes. I’ve attached the transcript below.
http://zipwho.com/
For a free consultation email me at wes@marketinghy.com.
The way this came about, we had a client about a month and a half ago, come to us and say “We have a conference in Brazil. We’ve got two weeks to fill it. What can you do for us?”
By the time the contract was signed we had about six days to push out this conference. We knew we had a short amount of time, a big budget to spend, but needed to find a qualified leads. For a lead to qualify they needed to be able to invest about $500 000 into their service. We wanted to make sure we just didn’t do broad marketing, we need to stay very targeted, while keeping our spend high. What we decided to do is research the wealthiest neighborhoods in Brazil and target with latitude and longitude in a five or ten mile radius. That worked for Brazil, but we’ve changed things a little bit. Now that we are targeting back in the United States we started using zip codes to target our demographic.
Today I’ll walk you through a Yinc campaign to show you exactly how we’re targeting demographics by zip code. The tool we’re using is called zipwho.com, ZipWho allows you to target a state or a city, and plug in your demographic and give you zip codes that best fit it. For our first campaign we’ll start with California. As far as a Yinc demographic goes, we want business owners, managements, CEOs, CMOs, anyone who can make a decision on outsourcing marketing. So, I’m going to keep it simple for this, but we’ll start with just income. We plugged in California, demographic income, and click advanced search. What you’re seeing on the screen is the wealthiest zip codes in California. I grabbed a few of these and then toss them in the Ads Manager. So, back in the Ads Manager what we’ve done is we created a landing page; we’ve made sure our pixels are set up correctly and then we clicked a website conversion app. So, as you can see I plugged in the zip codes. Right now, our potential reach is 100 000 people. Well, we know that even though we’re in a wealthy neighborhood, not everyone is going to want our service, so we want to get even more targeted than this. Also, what we’ve changed about our campaigns recently is we have decreased our potential reach even more than before. So, right now we’re shooting for 30,000 to 50,000 people in our potential reach.
First things first, we found that about 33 and above are a better fit for, or are more likely to convert for our service. And then let’s get even more targeted behaviours and go into job role. So, for us we want administration and managerial, we want corporate executives, and we want let’s see… self-employ. So look back at this, now our potential reach dropped to 24,000 people. What’s great about having a smaller potential reach is we found that if we can run an ad for a month, a few months, and our frequently starts getting bumped up to 3-5 and then all the way up to 7 or 8. Right around when we hit the 6-8 frequency on our Facebook ads, we really see an increase on conversion.
For a quick review, we’ve set up a conversion ad, we plug in our zip codes. We want 33 and above, and then we even plugged in behaviours for job role. I always start my daily budget at 15 to get started and then I’ll either increase or decrease depending on the ad and what we’re trying to accomplish. So, well go down here. I always plug in five images to make sure we’re optimizing in the best way possible. I’ve got a few favourites that generally do really well for us, on me. Track those down. And we will go. Let’s see. Okay, so we plugged in our images. Make sure we’re on the same, the right page, and then fill out your headline, your text. And then typically I like to use the learn more, or download, or sign up and those are my favourite. And then in the advanced options I always add a call action, so for this one will be sign up for a free consultation. And then, it’s a great way to just get people to take action. I always remove my audience network, those doing not convert well for us and my desktop right column. Mobile news feed only sometimes, but generally I’ll get rid of it, just because we want someone who can sit down and read an article and our best chance of that happening is when someone is on a desktop. So we’ll remove those and then we’ll place our order. But, that’s the breakdown for you guys. Like I said, the whole goal is to get more and more targeted with Facebook. We understand that a lot of these demographics Facebook has built into it, however when you use the zip codes and can get that limited and that targeted on your location, adding additional demographics or interest, get you the more targeted and better results.
If you have any further questions or want to do a free consultation, where we can set this up for your company, shoot me over an e-mail at wes@marketinghy.com. Thanks guys. Have a good week.
Transcript Slides
1. 5 reasons you should be running videos ads yinc marketing
2. 1. YouTube is the second biggest Search Engine your target audience is watching videos
3. 2. Your competition is not running video ads…yet! also run your video ads in front of you competitors Videos
4. 3. Pick keywords you want to show up for The trick is to make sure you use phrase match
5. 4. It’s quick and doesn’t cost a fortune to get great results. We often times will get leads for 23 cents
6. 5. Give you customers what they want. We love watching videos. People will watch a 90 second video all day long. Make sure it is educational and entertaining
7. yinc marketing can help! We are a video marketing agency that runs Video ads www.marketinghy.com
If you are reading this article it is likely that you have hired the wrong SEO marketing agency or you are getting that feeling that something is a little off with your marketing agency.
Don’t be too hard on yourself, because the odds of picking the right agency is about 1 in 10. The odds are not in your favor. Here is a simple Webinar where we discuss what to watch out for.
A Robot Translated this so ignore any errors.
[Start of video] [Beginning of recorded material]
You Hired The Wrong SEO Company. Now What Do You Do?
Jace: Hey guys. This is Jace over here at Yinc marketing, bringing another podcast video, so what we’re calling them. So, today we’re going to be talking about how to protect yourself from hiring the wrong online marketing company. And I wrote this article, you’ll see on August 12th.
Also Neil Patel, for those of you guys who don’t know him, he came out with a great article we’re going to go over a little bit of that today. Right here, Don’t get fooled: 17 questions to ask before hiring an SEO Company. So, how this came about was a couple of weeks ago I had a friend give me a ring. He runs a pretty big company and he wanted me to look into his business and see what was going on. I get these types of calls all the time and 50% of the time the SEO company is ripping off their customer.
The other 50% of the time the SEO company or online marketing company is really trying hard to make things work. They just need a little help or a couple of ideas to help.
I asked him a few questions.
He had a feeling they were getting ripped off, they weren’t getting their value for what they were paying. So, I went up there to discuss what this company was doing for them. Well, They didn’t have an e-mail campaign, they didn’t have a good SEO, they didn’t have a content strategy, just zero.
And this happens more often than not. So I came back and kind a created an article talking about that. Then Neil came out with this one. So we’re going to run through it, and hope this helps you guys hire the right company. So first of I got Wes here. Say hi, Wes.
Wes: What’s up guys?
Jace: So Wes here. Wes, can I, say that again. Say what’s up.
Wes: What’s up guys?
Jace: Okay, I can hear. It wasn’t on my ears. Okay, so I’m going to hit the odds. Wes is going to hit the evens. If you have any questions you will have to send us an e-mail. Okay, so first of how would you improve your online search rankings. So what Neil is saying is here ‘Ask these questions.’
So the very first question is ‘How are you going to improve my rankings?’
You should always ask that. They better have a plan. So number one if any company comes to you make sure they have a plan in place of how they plan to improve your rankings. It’s not just hey it’s going to happen.
Wes: Okay 2.How you make me informed of changes you make to our website? This is just a key of any communication too. There is obviously a technical site of SEO so they are going to go in, maybe change some sitemaps, adjust some coding to make sure you’re getting basically read by Google easier, and just make sure you’re informed on that, so you don’t run on any other issues with other functions on your site.
Jace: Okay, that’s a problem I see everywhere too. A lot of companies do not have good on-page SEO. So, a lot of times when we go into a company to help them out with their online marketing, very first thing we’re going to do is fix their website, fix all the problems they have get him indexed.
Okay, so 3. Past clients
Obviously whenever you’re going to hire somebody ask about their past clients, maybe call one or two of their past clients. So make sure they were doing what they told. Now, Neil, General Motors into it. With Ydraw we work with your fourth Oracle Procter & Gamble, all those big companies. But we don’t hand them out as references due to the fact they are busy, but we’re more than opened to give people any numbers and say ‘Hey, here is a client call him, talk to him, see what we’ll do. So, don’t be afraid to ask that question.
Wes: 4. Do you always follow Google’s best practises?
Now this is an interesting one, because we’ve had site in the past where we’ve had competition, basically buy bad backlinks for our site to hurt our ranking and Google. And so it took us a lot of time to go in and disavow those bad links. Basically I bring that up because there is a way to hurt your site if someone is buying bad links for it. And this is not, it isn’t unusual for us to see SEO companies going and do that. This is obviously your cheaper guys, or your little bit shady guys that will just go in and try and buy backlinks to get your rank up, rather than doing it the right way.
Jace: And it’s very common even on big companies, it’s just the pressure to perform an SEO is pretty big. So they’ll fall into that problem.
Which tools do you use?
I like to use what Google provides. Some companies have customized tools. I don’t think that’s necessary. If you’re like, whenever you hire an SEO Company they should give you access to your analytics, webmaster tools. If it’s a Word Press there’s analytics there. So you should be logging in and you should be able to see exactly what’s happening, as far as traffic do well. And I kind a recommend you to do that often.
Wes: 6.What types of SEO work will you do?
Now, Neil Patel adds least three of the technical off-page and on-page. The technical I mentioned earlier, that’s going in changing some coding, making sure Google can crawl your content. Off-page- that is your inbound links. And what we’re seeing recently is Google is a lot more concerned about social links and social shares. So something to be aware of and then to unpage it your content. Your SEO Companies should be creating content if you want to have success.
Jace: Okay, 7.This is a big one. If any company guarantees you #1 rank, go the other way. They can’t. They cannot guarantee that they are going to rank you on page one. Okay, it’s not hard to do on certain keywords. Yeah, they might get you on a crappy keyword, but the reality is SEO takes a lot of time. So, if they say they guarantee anything, you know you’re dealing with the shady internet marketing company. You’re up Wes.
Wes: Alright. 9. Payment structure, or did I skipped one?
Jace: 8, you’re 8. How often will you report…?
Wes: 8.So, how often will you report on your work, and what will it look like?
This should be happening at least once a month. If you’re a company that needs a more often, make sure that you’ll find an SEO Company that will work with you and report weekly.
Jace: Yeah, weekly’s not a problem. Now, if you want them to report more, you’re wasting their time.
Good payment structure.
Okay, this is actually pretty important. If a company comes to you and they say ‘Hey, we have a great service that offers $250 a month’, you know you’re getting scammed. Okay, nobody is going to work for $250 a month. So, that’s one of the things, I see that often. There are so many companies out there, and you guys have probably got phone calls from a lot of them that say ‘Hey we’re willing to do your SEO for $250.’ It doesn’t work that way. You are not going to get the result and the opportunity cost is going to be huge. Like I mentioned at the beginning, that company we went and visited, yeah, they were spending a huge amount of money, but what was the worst was opportunity cost, of not getting it done correctly. Same thing, if you’re going to pay $200 a month, you might as well keep the money, because you are not going to get a good job. So, what should you expect to pay $100- $200 an hour, or what we have. We have a lot of companies that sign up. They get a full time employee that works solely on their business 40 hours a week. We charge anywhere from $5500, not for that. We also have packages like $1500, but anything lower we don’t mess with.
Wes: 10. How will we contact you?
So, this one just come to expectations. How do you want to be contacted? Do you want a phone call every month, a week? Are you an e-mail guy? What’s the best way to contact you? The only issue we’ve seen with this in the past is we’ll take on a client and then they’re impossible to get a hold of, and it just slows down having success. So if you’re going to hire company, commit to it, make sure you’re available, and then see the revenue boost.
Jace: 11. How will you work tie to other marketing efforts?
Obviously, if they are doing your in online SEO, they need to be tightened everything else, they need to know what’s going on. So, self explanatory on that one. And they need to be aware of your branding. So, just make sure they understand kind of the message you want to put out there.
Wes: 12. What happen if we terminate the contract?
Just know this upfront, make sure you have a conversation about that. The key thing here though is when you do sign up for an SEO service, understand this is a long-term play. This is something that takes time to have success with. You’re not going to see results probably the first couple of months. But, as Google crawls your site, says you’re creating more content and getting more links, that’s when you start to boost. Plan on this six months on a year. That’s a good time for him to look at.
Jace: 13.If you worked with penalized sites…
Okay, this came into play a couple of years ago when Google came out with an add algorithm, deindex a lot of pages, because of bad backlinking. So you may want to ask them have they worked with penalized sites. If they worked with a lot of penalized sites, it’s probably because they’re doing some bad stuff. So, this, I don’t know if this is relevant question. Who cares? If they haven’t worked with penalized sites doesn’t really matter. Do they need to know? Well the only thing you can do is go in and disavow them. So, and then get better backlinks.
Wes: 14. Are you up to date with the latest algorithm changes?
This is important. Obviously, Google’s changing things pretty consistently, but you never really know what the exact algorithm changes are. So, people can guess and say what they’re seeing, but the only two clear ones we’ve seen lately is make sure your site’s mobile friendly and get more social shares.
Jace: 15.How your team adapt to your strategy to my industry?
Obviously, they need to know about your industry. Common- sense. Next. Sorry that’s my phone.
Wes: 16. How do you determine if you’re successful?
Now, there is a couple of ways to look at this. Some companies care about links and what kind of traffic you’re seeing. With Yinc we’re more concerned with revenue. So, if you’re revenue isn’t boosting every month, we’re not doing something right. And so, it’s just the different mentality of what, basically what numbers were basing our success off.
Jace: And you can rank like, a lot of people are ‘Hey I want page one.’ Well that might not add to your bottom line. So we’re really revenue ROI conscious. We don’t care really about rankings. If your ROI is going up and if there is, if you’re buying, if you’re spending money as long as you are making money. Then whether you are on page one or not doesn’t matter. But our goal is page one, it’s just more importantly is ROI.
Why should you hire you over other SEO companies?
Obviously, there is a lot of good SEO companies, but most are bad case. I always call the 80-20 rule, the Pareto Principle. 80% of SEO companies are junk. 20% are going to be good. See which one fits you best. Okay, there are a lot of good ones out there. Some of them are better in certain industries than others. So, do your homework.
Wes: And just to wrap things up for the conclusion, just a reminder, if you are outsourcing internet marketing it’s a long-term play if you’re working with the good company. To have success, marketing company has to basically infiltrate every part of your site, do upsells, you know, e-mail marketing. It takes the whole process. And so, like Jace said six months to an year to really see a lot of results happen.
Jace: Okay, in case if you guys have questions obviously we always give a free consultation out there. So if you have questions about your business, if you have questions about our service, we focus on video, Facebook, e-mail, and PPC campaigns. Okay, so if you have questions let us know. My e-mail is jace@marketinghy.com . Wes, you can e-mail him at wesws@marketinghy.com, and we will talk to you later. See ya.
