Backlinking services are a must when it comes to ranking your services, but you have to be sooooo careful.
We really do not discuss our Backlinking services but it is a huge part of Search Engine Optimization. Our bigger clients love it so I wanted to open up the door to some of you looking for a way to get backlinks to your website. (note: I have to really stress the importances of using white-hat methods only. Backlinking takes a huge amount of work.)
Get Awesome, In-Content White Hat Links Through Manual Outreach – Done For You!
What Is Yinc Marketing Guest Post?
Yinc Guest Post is the easiest way to get high quality, natural, white-hat in-content links to your site to help you boost your rankings and get more traffic to your site.
With Yinc Guest Post, we will do manual outreach to key industry sites, secure a guest posting spot, craft a unique article with your links and place it on the site with links back to your website.
These are the enterprise-level types of links that most people can’t get. Don’t underestimate the power of these. The publications will add tremendous power to your backlink profile, and many can become a traffic source in themselves.
Real Sites Real Traffic DA 10 – 40+
These links are as good as it gets! We only publish on 100% real sites and we ensure that the content is well written and unique.
Though our manual outreach and well trained 100% US content creation team, these are links that you normally can’t buy. These can only be earned through quality writing and manual outreach.
The content created is made specifically for the site that we will be posting on as to tailor it to the audience of that particular site. These are not seo focused articles and actually provide value to the readers.
Input Information: Just give us your URL and keywords and that’s it. Our team will review the order, confirm, and begin our research and outreach process.
Writing and Distribution: Through manual outreach, we will secure a guest post on a key industry site in your niche (or closely related). We will then write and publish your carefully crafted article on the industry blog with links back to your site.
Reporting: After your guest post is published, we will provide a 100% white label report to use yourself or hand off to a client, just like you had done all the work.
Contact Us For Pricing.
What keywords can I use?
We recommend going with the most natural anchor text that you can. Business name works well and will fit naturally or a product name. Sometimes, we can use exact match anchors but it’s not guaranteed.
Don’t repeat anchors if you’re going to do more than 1 blog post. You can also use partial match as well. All anchors must be able to be used naturally in an English sentence.
There are a few types of anchors that we don’t accept:
-Geo based keywords (IE, dentist NYC, dentist in NYC) as many publishers do not accept these, they look spammy and don’t fit naturally into a sentence.
-Adult, pharma, or otherwise grey niches
-Foreign (non-English) keywords
What happens if my links go down?
We guarantee to fix or replace any links that go down or bad for 90 days. This usually doesn’t happen, but we put this guarantee here for your protection.
What is the turnaround time?
Turnaround for this product is ~30 days. It has a longer turnaround than some of our other products because the entire process is manual. We could do it faster if we did it a cheaper way, but this product is all about quality. At times we can also deliver faster than 30 days, it just depends on the outreach period.
What is the difference between this and other guest blogging products?
Guest blogging is not something new and many providers offer this service, but beware, there are many services that claim they are a guest blogging service but in fact are not.
Many other services have a blog network that they use for posting your article, where they own all the sites. This can leave a footprint, and for a white hat product like this, that isn’t what you want. We do not use a blog network to post your articles. All the sites we post to are manually contacted, are real sites and have real traffic.
Many other services write a crappy article and jam your keywords in there. Our writers are all professional journalists and write quality articles geared at providing value to the audience for the target site specifically. We also include your keywords in the most natural way possible as to avoid being spammy.
Some services only include links to your site. We also link out to other non-competing authority sites to be as natural as possible.
Beware of cheap guest posting services – you often get what you pay for.
Can I see or approve the article before posting?
With this product we do not allow approval before posting, however we have written thousands of these articles and our customers love them. These are high quality articles written for a real audience, not seo articles.
If you are interested in our backlinks click below
We started running Instagram ads about 10 days ago and so far, the numbers have looked pretty good. There is money to be made and I am loving the platform. In the coming weeks I am going to continue testing and fine tuning my campaigns. I will keep you posted on the progress, so keep an eye out for future emails and posts.
Below, I am going to give you The Lessons We Have Learned In Running Instagram Ads.
Instagram sponsored ads allow local businesses to tap into their local markets. We have been running and testing ads for small businesses like dentists, lawyers, chocolate companies, orthodontists, etc.
Here are some of the lessons we have learned along the way.
Let’s first start off with the cons of Instagram ads.
1. Targeting is a bit off
When I set up Instagram ads, I like to keep my demographics very specific. An example would be: I only like to run ads to people who are between the ages of 30 and 55.
That is not what is happening. I get a lot of teenagers seeing and liking my ads. This is a red flag to me and has an effect on my ROI.
This doesn’t stop me from running ads though, because when you are an early adopter you have to live with the growing pains. And besides…the numbers are still looking good.
2. Cost is rising
Within a couple of days the cost per click started to rise. I am now around 49 cents per website click. When I first started running the ads, my cost was around 17 cents per click. Either way the ROI is still there, and a rise in costs is to be expected.
3. Fake Instagram Accounts
Instagram, like Facebook, is loaded with fake accounts. People will use fake accounts to grow their audience, which skews the numbers a bit.
Now, that we have covered the cons of Instagram ads. It’s time we talk about the pros.
1. Instagram ads are working
Yes! Instagram ads are working and I think it is going to produce a lot of business for companies, including my own. A lot of eyeballs have navigated from Facebook to Instagram.
A great example would be my wife and all of her friends. They spend so much time scrolling down through Instagram. On a side note, many men have found that is it taking a big toll on their bedroom life.
I’m kidding.
Well…
Maybe I am not kidding.
The point is…your audience is there and the clicks will come.
2. It’s going to get better
They are fine tuning the system and over time, Instagram is going to get better at finding your buyers. Don’t wait too long to jump in.
3. Early adopters are being rewarded
Early adopters are rewarded with cheaper clicks. Like all other PPC platforms, Instagram costs are related to supply and demand. Marketers tend to ruin everything and they will eventually take over Instagram.
How to run Instagram Ads Successfully
Over the last 10 days, we have learned some tips and tricks that will help you run a successful Instagram campaign. I will give you the list first.
The more targeted the better
Your image is a big deal
Create a call to action
Offer something of value
Landing pages should match your ad
The More Targeted The Better
Although you get cheaper clicks by running to a larger audience, you are not going to get as many leads. When I run an ad to business executives, advertisers, marketers, CMOs, etc, I do not get the results I am looking for. My audience is too broad.
An example title would be…”Do you need Online Marketing?”
I get traffic, but I do not get much interaction in the form of comments and website visitors.
If I run a specific ad to a targeted audience, I get a lot better results.
Here is a Instagram ad screenshot. You can’t see it but within 12 hours (it took 10 hours to get approved) I had 14 comments where people had shared this post with their dentist or orthodontist and I received 168 likes. (10 hours later it was at 289 likes and 31 comments. The comments were people sharing the post with dental practices.)
Notice how this ad is targeting dentists and orthodontists. I am not just targeting CEOs or CMOs. The target is a specific occupation and I’m mentioning their occupation in my ad.
I hope that makes sense…
The Image Is A Big Deal
Your image has to be disruptive. When a user is scrolling they are usually moving pretty fast. If your image doesn’t apply to them right away, it will get skipped.
Here is an image that I tested for fun. If you know anything about Instagram, you will understand the power that Ryan Gosling has over Instagrammers. It is kind of a big joke but at the same time it works.
This ad produced a lot of likes and people did pass it around, but it did not produce leads. All I care about are the leads.
Create A Call To Action
Tell your audience what you would like them to do. Instagram does let you choose your call to action during the ad creations phase (see below), but I would suggest putting it on your images also. The ad below is a great image but I did not add the Call To Action like I should have.
Offer Something Of Value
This is pretty self explanatory. Give them a reason to click on the ad. People love FREE!
Landing Page Should Match Your Ad.
Your landing page should have a similar message to your ad. You want to keep the user experience the same. I would even go as far as the same color and images. If you are offering a 14 day trial on your ad, make sure you have that same offer on the landing page.
There you have it; those are just a few of the Lessons We Have Learned About Instagram Sponsored Ads.
Instagram Infograph
Transcript For You Readers (there are errors)
[Start of video Why you should be running Facebook and Instagram Ads]
[Beginning of recorded material]
Jace: Good morning everyone. This is Jace over here, at Yinc Marketing and Ydraw. I am just calling to give you guys a little bit update on Instagram ad. So, let’s jump right in.
First off, Instagram ads are working tremendously. I’ve been running all types of tests from little campaigns I’ve created, a couple of new funnels just to see what kinds of clicks… We are running more tests; for example there is some carousels that we’re going to be trying; over the next couple of weeks we’re going to be expanding into some video ads. Couple of things like that, just to see what kind of traction we can get.
So, let me show you why these Instagram ads are so important and why you should be using them. So, I’m kind of running a simple campaign to dentist and orthodontist. Obviously, that’s a big deal. I did write a blog; if you want to refer back to blog it was last week about things that you need to do to improve your conversions with you Instagram ads. That’s one of the things you need to speak specifically to a certain audience. So, whether you’re writing one for lawyers, dentists, orthodontists, doctor, small business, you just need to be very specific and it’s going to help you on your conversions’ rates. So, let me show you why Instagram ads are so good right now. As you know, whenever anything new comes out, they still have their issues. So, there are some things, there are some problems with Instagram ads. One of those problems is they still haven’t got the audience note down. So, I get a lot of clicks from people, who are not in my target audience; like I always go for 30 years and older, well I’m getting a lot of young kids clicking on my ads, seeing my ad. So, just know that there are some growing pains when you get started.
So, let’s talk specifically for dentists and orthodontists, and you guys can apply this to any other type of business. So, one of the biggest, the most powerful things with Facebook and Instagram ads is the audience. You are able to go in here; let me expand this out, just so you guys can see it. So, let’s assume that you are a dentist, and you’ve been running phonebook ads, or you’ve been running yellow pages, those Valpak ads. And you’ve been doing a lot of those things. Well, here is something that’s nice about Instagram and Facebook. Now, they run on the same platform too, just so you understand that.
So, I go in here; let’s say that you are a dentist in San Diego. Then I’m going to expand this. So, you can create an audience; and let’s go location, we’re going to go to San Diego. And this is where it gets nice. So, you’re not going to waste a lot of money on people who are not in your area. You can go smaller net; let’s say, let’s go to a 10 mile radius within your practice. You can go down to zip code, do whatever you want.
Now, what we want to do is follow, and what we don’t want to do is restrict this. Your audience may be older; your audience may be younger. I like to go 30 years and older, just that’s who buyers are; you are not going to find a lot of buyers underneath thirty years of age. So, a lot of times you’ll be running a campaign, your numbers might not look that great. If you go adjust your age up to 30, you’re going to have some better numbers. Change this. I like to go down to sixty, unless you’re targeting some type of senior citizens. If you’re doing that, then you need to go higher.
And now I’m going to go women. Obviously, I’m going to go English, because most of the times it’s the women or it’s the parents that are going to decide, if they’re going to take their kid to the dentist. A lot of guys are working, so I like to eliminate that to just women. Got it?
Interest; you can say soccer mom. Isn’t that funny? Soccer mom right here; there is 1.28 million. So, you can say soccer mom; you can be a homemaking; you can be a parent. So, here are their interests. You’ll see, right now there’s 100,000 potential people in San Diego that we can target this ad to. And you can get very specific. So, you got interest. If there is anyone that’s got an interest in like let’s say you’re building a home or real estate, you can always define those interests, and there is a lot of stuff you can do with that. Like if you go over to Amazon, you are able to find like a magazine. Let’s say parent magazine; so Natural Parent Magazine, Today’s Parent Magazine. So you can target those people that are looking for those magazines or who have interest in those magazines. Makes sense?
Behaviour; you can go in here and say okay, I want somebody who is as a company, industry, seniority, charitable donations, job roles. I didn’t show you guys this.
You can go with relationship, in a relationship, relationship status. So, let’s go with complicated; let’s go with married. Got it?
And you can go with education, you can go with finance, net worth, home; do they own a home, do they not own a home. So, let’s say home ownership, home owners, parents. Actually, you can just go moms. That’s interesting. Strict that out. Take all these out.
160,000 people. Can you see how I’m doing that? So, that’s a good audience. 160,000; if you want to get more to find, you are more than welcome to, but you can see why a dentist in San Diego would want to market to mothers, who are 30 years and older and then they can run their ad. So, once you have your target audience defined, all you do is click there, create you audience, and then you can create an ad; a very customized ad asking those mothers to come in. Now, I hope you can see the benefit over running some type of print ad or yellow page ad; is just you can be so much more targeted. And that’s where your audience is. Think of how many mothers are on Instagram in the night. My wife, all her friends, that’s what they use. They use Instagram. So, the nice thing is Facebook bought Instagram, so you can run Instagram ads through your Facebook page, or through your Facebook ad manager. Got it?
So, of you guys have any questions about this… But that is the power behind Facebook and Instagram; you are just able to target an audience and put an ad in front of them. Now, this is not near as qualified as a typical search ad. You still want to be ranked on SEO. You still want to be at the top of search engines just because when somebody’s searching for it, they are more likely to buy. But Facebook and Instagram are a little bit different due to the fact that you are just putting it out there in front of them. So, if they have a need for a dentist or orthodontist, they’re going to see that ad and be like hey, what’s going on, especially if you make some type of offer. Get them to click on your website. Once they’ve clicked on your website, you can even go further. You can run a different ad to them. You can retarget them.
There is a lot of capabilities with Facebook with custom audiences. Though if you’d like, you can come into here and say I want to create a new custom audience. Anyone who’s come to my website- You can create an audience of visitors to your website. You can also go in here to customer list and import all of your customers. So, if you have a customer list of say 5000 people that have come to your practice over the last 10 years or something, whatever, you can take your list, upload it into Facebook. It’ll track all of their accounts. Then, you can start running them ads. So, instead of sending people out a birthday letter or anything like that, you might want to try to send them some Facebook ads. And you can get real creative; you can run a specific ad to somebody to get him to come back in; a lot of things you can do. Got it?
So, that’s just a few capabilities. If you have questions let us know. You can go over to marketinghy.com or ydraw.com if you’re looking for a video. Ydraw.com Email me, call me; let me know if you have questions. We would love to help. We do have a three-day trial, or a seven-day trial period going on. If you’d like us to set up your Facebook and Instagram ads, we will do that. We’re only taken one dentist, one orthodontist per city. So if you’d like us to do that, let us know, but there you have it. Short and sweet. Talk to you guys later.
If you know anything about me, it’s that I love Instagram. I mean I love all social media because it entertains me, but Instagram…Instagram is that one area that I particularly love because I can sit and scroll through snapshots of people’s lives and not boring status updates.
Most of the time Jace is the one writing these blog posts, but today must be my lucky day. Or maybe it is the fact that I love Instagram. Either way I am excited to start running Instagram ads for all our amazing clients. My name is Nicole and I am the VP of marketing over here at Yinc. (more…)
During my morning routine at the gym I had an idea about video marketing. I seem to get my best ideas when I am actively doing something besides work. It’s kind of weird.
If you are like me… you tend to start lifting weights or exercising and then the next thing you know you’re off in space thinking about business.
It’s a curse… 🙂
A good curse that can bring you guys a lot of value.
So I was on some back-lifting machine when it hit me:
“Why don’t you create a guide on the whole video marketing system, so they can see how it all works together?”
Genius!
I have yet to create an article or webinar that covers the whole video marketing system.
Sure, I’ve covered parts of the system – but I have yet to show you how it all comes together.
The whole system is what gets the best results and I am about to show how it all works together.
But first let’s talk numbers.
“Does video marketing really work?”
Yes!
Here are some case studies:
Rick Case Honda launched a simple YouTube TrueView campaign encouraging people to trade in their vehicles.
After launching the ads, the dealership doubled their number of trade-ins and increased their website traffic by 18%. They found that video advertising converted 4x as much as other advertising avenues.
The best number of all… They got a 12x return on their investment.
My company, Ydraw, has received over 1000 qualified leads from video marketing ads. That doesn’t even count all of the calls I get from people searching for explainer videos on YouTube and my ads pop up in front of my competitor’s videos.
Here are a couple of screenshots:
Keywords in-display video ads:
Placement video ads:
These numbers are amazing and you can see what some of my conversions are costing me. I would be happy to explain these numbers to you, if you would like to set up a free consultation just click here.
If you’re on the fence about video ads, I recommend that you get in touch with my team. We can tell right away if you have a product or service that will work great with video ads.
I believe every company needs some type of video marketing campaign, but I also know that video ads do not work for everyone.
Let’s jump in. We are going to cover the following:
1. It all starts with a video
2. Place the video on your home page
3. Create a YouTube channel then post, rank, and optimize the video
4. Place annotations and YouTube cards on your video
5. Run YouTube video ads
6. Cookie people who watch your video
7. Upload the video to Facebook and run Facebook ads
8. Share your video everywhere
It all starts with a video.
Have you ever heard of Dr. James McQuivey?
Me neither, but everyone in the video world keeps quoting the guy. And since he has “Dr.” in front of his name we will use his study to build our case.
The Doc says, “The value of one minute of video is equal to 1.8 million words.”
That is a lot (a lot of BS, that is). Sorry, most stats are made up and this one is no exception.
You, my reader, are smarter than the average Dr. but at the same time I hope you see that a one minute video can say a lot more than 150 words of text.
Yes I know it doesn’t equal 1.8 million words, but it is somewhere in the ballpark.
Either way, video is better, and needs to be placed on your home page, social media, video ads, and email campaigns.
The video you create needs to be customized to speak to your audience. Unless you’re a huge organization that everyone knows, your video has to use more of a direct sales approach for it to be effective.
Meaning…
You consider where your audience is in the buying cycle and design accordingly. Here’s one of the better quotes/ideas I have heard about this subject.
It came from Russell Brunson who was quoting Gene Schwartz.
“If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. If he is not aware of your product, but only of the desire itself, your headline starts with the desire. If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.”
The Story
We all relate to stories and if you are looking to convince someone to buy your product or service, a story is where you should begin.
Here is a great example:
I love speaking at conferences, because I get the chance to help other business owners. I have found that whenever I share my story about how I started my first company, was a multiple millionaire within a couple of years, and broke just a few years later, I get a lot better result. (Obviously there’s a lot more that goes into it than that, but we’re summarizing.)
By sharing my ups and downs the audience relates more and is willing to listen to what I have to say.
Video is the same.
Use experiences, stories, and testimonials that others can relate to. Big corporations have a tendency to become too robotic and start talking facts. Stop with the crazy facts and features and start with a story; your message will stay with the audience longer.
Entertain first, educate second.
Your video can’t be boring!
Over the last 8 weeks we have been working on a big project. It is actually one of the biggest projects we have done so far.
Curtis did an amazing job on selling the vision to this company. It was exciting and we were going to create a masterpiece.
It started out great, but because of bureaucracy, boring executives playing it safe, and lame suggestions by people who have no idea… the video has gone from great to junk.
Instead of creating a masterpiece, the client has become concerned with not offending anyone. They’ve forgotten the simple rule of polarity.
I can’t tell you how much it hurts to say this, because Ydraw hates creating junk.
This is one of the reasons that so few videos get shared or passed around. We have to first entertain and then educate.
So when you design your video, if you want to get any traction at all, you take risks.
Please trust me on this one.
Polarity works. Stop trying to make everyone happy.
Moving on…
If you’re really nervous about creating video ads, let Ydraw do it, they can help you get the job done.
If you are on a very tight budget you can check out some of the resources that Google provides here. It’s kind of cool!
https://www.youtube.com/videoadbuilder
Once your video is done, you’re going to put it to work. The rest of this article is going to discuss the different ways to get your video pushed out.
1. Place it on your home page
Self-explanatory.
2. Create a YouTube channel. Post, rank, and optimize the video
Treat your YouTube Channel like an extension of your website. Take a quick look at a couple of this channel.
You will see that they are totally decked out and have the following:
Icon photo
Cover photo
Social media links
Website link
Your cover photo should have some type of benefit, message, or call to action.
What you’re not seeing is that this YouTube channel is also connected to Google Analytics and their website. That way, they are able to direct traffic from their videos to their website.
I’ve created some articles and videos on how you can do all of this in about 30 minutes. Here are the links:
4. Place annotations and YouTube cards on your videos
This can make or break your campaign. When a video is uploaded, your first step should be to add YouTube cards and annotations.
It is so simple
Step 1: Click on “edit” or “video”
Step 2: Create some annotations (calls to action)
Step 3: Create YouTube card
5. Run YouTube video ads
There are two different kinds of YouTube ads: skippable ads and non-skippable ads. I am sure you have all seen both types. I tend to play in the skippable space.
If people do not want to watch my ad, I want them to skip it as soon as possible–that way I don’t get charged.
With YouTube, the viewer has to watch the video to the end or out to 30 seconds before you get charged.
**Note: this is the reason that I tell people to create a video that’s more than 30 seconds.**
Here is a screenshot of the different types of ads you are able to run:
I will use both in-stream ads and in-display ads.
I will use the in-stream ads when I’m looking for specific placements and I will use in-display ads for keywords.
I like to keep them separated.
Watch this simple video to see how I set up in-stream ads to run on my competitor’s videos, it will give you a visual to see how it is done:
When you create in-display ads you’re going to get a different look:
Make sure you use the right type of headlines and call to action, this is where your copywriting skills come into play.
Here’s an example of a video ad that I created, and below that, you’ll find another one. Notice how the bottom one uses a customized image that has text. (great idea)
If you are still a little bit lost on how to create YouTube ads, I suggest watching a couple more of our YouTube videos and reading our YouTube marketing guides.
6. Cookie (build lists of) the people who watch your videos and run video ads to them.
Did you know that you could create retargeting lists to people who have watched your videos?
You can!
Video retargeting or retargeting in general is awesome and I love it. We spend 1000’s on remarketing ads and they can have an amazing ROI.
“We’ve found that conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true that click-through rates decline over time, but those people who do click on your ad, after having seen it a few times already, become twice as likely to convert!
Understand that people are busy and have other stuff going on in their life. Remarketing gives people a gentle reminder to finish what they started on your site, while reinforcing your branding and messaging to that user every time they see you around. They’re getting to know you, and learning to trust you, and when they finally do have a free moment, they are increasingly likely to do business with you.”
-Larry Kim
But, it does not stop there. You have multiple combinations of retargeting that I am going to show you in another blog. It is going to be called “Advanced Video Remarketing.” Keep an eye out for it.
Here is how it works:
Let’s assume someone searched for your product or service.
You show up in the search results and they click on your ad or web page. You’re then able to run video ads on YouTube for a couple of cents.
I was about to write this all down when I realized it is going to be easier if I just show you…
So here’s a simple video on how to set up remarketing lists on YouTube:
7. Upload your video to Facebook and run video ads
If you’re looking for a way to get $.01 views, Facebook is a great avenue. Although they are not nearly as effective as YouTube, I am constantly running and testing Facebook video ads.
8. Share your video
A video needs to be shared. Here’s your list:
Google plus
Facebook
Twitter
Slideshare
LinkedIn
Instagram
Pinterest
Blog
Email list
There you have it. If you need help, let us know. Thanks for reading.
The Most Incredible and Comprehensive Video Marketing Article You Will Ever Read
PS
Huge updates are coming down the pipe for Video Ads and Video marketing. I am so excited and I am counting the days.
Are you ready? Do you have a powerful video in place and do you have a video marketing strategy that is prepared to take on these new avenues?
Google knows how powerful video is and three weeks ago they joined Video ads with Search ads which mean we have more capabilities for running video ads.
We were approached by a quickly growing sulfur burner company needing video ranking expertise. They came to us, and we delivered. We posted their video on a Thursday and by Friday we had ranked it to the top of YouTube and the front page of Google.
To learn more about our video ranking services drop us a line!
