This simple video is going to show you how you can run YouTube ads on your competitors videos. You will need a video, adwords account and a small budget..:)
Here is the transcript for those who like reading.. Please forgive typos or spelling errors. It is a program that does it for us.
Enjoy your YouTube Marketing Education.
[Start of video YouTube Video Ads. Running Ads On Your Competitors Videos]
[Beginning of recorded material]
Jace: Of air. Okay, we are live.
Hey, guys, Jace over here, at Yinc Marketing. We’re going to throw together a quick video on how you can run YouTube video ads on your competitor videos. I got Wes Bledsoe here. Wes?
Wes: Hey guys.
Jace: I wonder why… Wes did that just switch over to your face when we did that?
Jace: It didn’t?
Wes: Well, I’m not…
Jace: Did that just switch?
Wes: No. Are you presenting to everyone?
Jace: I need to know. There we go. Okay, sorry guys we are… Well, we’re not [00:36] Google Hangouts. It’s just when you shoot these things live, you never know what’s going to happen. So, Wes what can you see right now? Can you see my screen?
Jace: Okay. So, I’m going to go through this. Wes, if I miss anything, you just need to update it. What you want this to be like a 9-10 minute video. So, if any of you guys are not running video ads you should be. And today I want to show you a simple trick on how you can run video ads, right in front of your competitors’ videos. Now, so Google AdWords had a bunch of changes that they made this last week. It used to have a video campaign. Mind still like this, I haven’t updated my AdWords account, but some of you are going to have that video campaign tab down at the bottom. It’s just going to be part of your normal campaigns. Okay, here it is. Once we’d upgraded to that, but I’m not going to. Okay, so there’s a couple of things you need to know about YouTube video ads. So, you have a keyword placement. You have keywords. You have target, as far as demographics. You have placements where you can choose the exact videos that you want to play on. I mean, that’s the one we’re going to be talking about today. It’s called placements. So, the first thing you need to do is come down here and start a new campaign. Let’s call this, placement campaign. And if you don’t, if you’re already confused and you haven’t made it this far into your campaign, you better go Google how to run an AdWords campaign.
Jace: So, I do move pretty fast, so pay attention, but you can always stop rewind the video. So, we’re going to go placement, what’s today, September 8th?
Wes: It’s a 9th.
Jace: Though, obviously you need to have a video. If you don’t have a video, call Ydraw. We’ll get you a whiteboard video. Now we’re going to go budget $10 a day. On your networks down here you have a YouTube search for YouTube videos. Obviously, you don’t want to do search. Say, if I click here and I go to YouTube, let me show you the difference. This is your search. So, if I go Ydraw, then see I’m running ad. See I practice what I preach, people. Right there, so that’s our ad. If you type Ydraw, this is the search. Okay and that simple ad right there. If I’m typing lawyers, I always like watching lawyers once. Nobody’s running an ad and they should be. Okay, there’s some. So, we got to stop you. I just want to do a little note here. This guy right here, I think it’s David Altman. Watch this. You click on his video, and I think he’s the one… He might have changed it, but he was actually running, allowing people to run ads in front of the ad he was running. So, this guy. Okay, perfect example. This guy right here is trying to rank, and this is kind of an offshoot. Just want to warn you. Legal IT solutions, mind SHIFT, he is paying money right now to run this ad. So, right when I clicked on that cost of money, well here’s the crazy thing is you click on his ad, I did it again. He is running adds, you can see he’s running ads by this yellow bar right here. So, this guy is paying money to run video ads, and he’s allowing other lawyers to run video ads in front of his ad. Okay, so it’s kind of crazy. Right, right there. This video, this banner ad, if I want to I could go run a banner ad right there, and then also you have an inched stream which pops up before. So, just a word of caution, if you have a YouTube channel, don’t allow people to run ads on it. To back to our campaign, $10 a day is our budget. I am only going to run on YouTube videos. Okay? I don’t want to run on the display network, nor do I want to run in search, due to the fact that I want to do what is called in-stream ads, which I’ll show you here in a second. I only want to run in the United States, and I am going to find a Yinc video. Rank your video with video marketing. Okay, there is one of our videos. Okay, you have your choice of in-stream. Okay, let me show you the difference. Over her on the left hand side, right here where my mouse is, so you have search results. I eliminated that when I unclicked before. So, the only thing I’m going to run on is I can run on it as a YouTube overlay, or I can run on YouTube related videos. So, we’re going to pull off in display. Now, what that left, like in display. Now, what that left, let me show you. Once again, in display is this area up here in YouTube. So I jumped back over to YouTube. You have in display over on this side. I don’t want to do that, nor do I want to be on this banner ads right here. So, I’m going to click off in display, just because I want to be very targeted, and I am only going to go for placements. So, display URL, I’m going to put in our website. Bonus mobile adjustments, I don’t want my kids clicking, like they do all the time. So, I’m going to decrease that by 50%, and I would suggest that especially if you’re starting out. Okay, we’re going to go here to placement. Wes, if I forgot anything…
Wes: No, so far so good.
Jace: Okay. Your cost per click, let’s go to $0.15 per year. Gender, I love to take out 18 to 24-year-olds, and sometime I take out 25-24 depends on the product or service you’re selling. For my product or service we don’t have a lot of 24-year-olds buying it. So, now this is where it gets interesting. It’s placements. So, leave your demographics, your interest, any interest, because what you want to do is just run on the videos you choose. You first start out here on suggestions. So, online marketing. If you’re a competitor watching this, and you…
Wes: Yes, back off.
Jace: Yes, back off. Turn it off. Okay, YouTube. Okay, so now you can just, choose. Now, this is not the best way to do it all the time, but Google will suggest so. Online marketing- Please help my online store. Let’s click on there and see what it is. Okay, this is an ad, actually in front of it. So, this guy, we’re going to skip that ad, Evan Carmichael. Okay, this would better be good. He doesn’t have a ton of views, but it’s still my target audience could be looking for help- online marketing, help with their online marketing store, so I like that. I’m going to add that video, okay? So, I’m going to be able to run ads just like the one you saw in front of his video. What is online marketing? Let’s click here. That has 2000 views. Whiteboard junk, that’s a fake whiteboard video guys. So, obviously I’m going to run what is online marketing. I’ll probably run an Ydraw video in front of that also, because it’s a whiteboard video. So, you just want to check. So, I’m going to add that, I want to run in front of their video.
Wes: Now, are you typically looking for videos with higher views, or does it not matter, because you’re just being targeted?
Jace: Yes, I mean the higher the view- the better. But, your biggest, like this one is limited. This probably gets one view a day. One or two. So, you’re not going to see a huge result. What you like to see is millions of views, so let me show you how to find also online marketing mistakes. So, you can search interesting keywords. So, let’s start with her. No ad. So, I just start looking down through these common mistakes in online marketing. Great, here is one. It has 17,000 views. Okay, that is not a bad one. So, I will take that URL, because this is talking so. How do you know that it runs ad? You can know it run ad by this yellow marker right here. This yellow mark on the plate timeline shows that. So, let me go over here. I’m going to add that manually. Okay, so you want to spend a ton of time doing this. You can see I only have three. You want 100, you want 200. I think you can only go up to 500, but get 200 links that are very, very qualified videos. Now, once you have it you press done. Save your targeting group. That is it. It is running. Okay? So, obviously I’ve already done this so, I was just to show you guys. Now, after you let it run for a couple of days, you want to go in here to look at your targets. You can see exactly where they were being played. You can see your gender, everything, your demographics, and see if it’s working, not working. Now, something you want to pay attention to is when you do design your videos, make sure they have a call-to-action. Make sure your YouTube channel, like if you go to our YouTube channel. It’s called Yinc. Okay, right here we have a call action; we have our website; we have our Google +; we have our Ydraw’s website; Facebook, those things. And our videos we make sure they have a call-to-actions. Hey, we’re live, right now. That’s us.
Wes: So, one thing to take note of, the reasons placements are so beneficial and so effective on YouTube is when you do a search video it is very, very difficult to stay in certain keyword parameters. YouTube videos put all over the place, but when, you obviously use placement you’re placing yourself in specific, into specific videos. And you’re also benefiting from your competition pushing out their own videos. So, as these people are getting more views, you in addition are getting more views on your ads, and everyone benefits. Well, your competition doesn’t, but you do. So, we’ve seen crazy successful, by using this technique.
Jace: Yes, especially Ydraw. I mean, Ydraw were whiteboard animation company. I can tell you how many whiteboard video companies out there are allowing us to run ads on them. I get calls all the time to say ‘Hey, I was looking at this whiteboard company and saw your ad pop up in front of it.’ So, it’s a way to really nail down your target audience. I mean, you’re playing in front of videos of people searching for your product and service. So, a simple little thing you can do, if you don’t have a big budget who cares. Put $5 a day at it. But, we highly suggest you first get yourself a video and then you start running ads in front of your competitor. And if it’s not your competitors, run ads in front of your target audience. Where would they be searching? What problems would they be searching for? Or solutions, I guess what kind of solutions would they be looking for? Okay. Questions? Wes, any questions?
Wes: For a second a thought you were asking them. No, I think that…
Jace: No, yes I was asking them and you.
Wes: I think we covered it.
Jace: So, contact. If you guys have questions, you can always contact us. I am firstname.lastname@example.org. And Wes is email@example.com. If you have problems with your online marketing, if you have an online marketing teams, it’s not getting good results, reach out to us. We’d be happy to help. Check out our website. Check out our videos, and we will see you guys next time. We are going to probably be covering a little bit about keyword targeting. There are some tricky things you need how to do on the YouTube keyword retargeting. No retargeting. YouTube keyword, YouTube ads. Keyword YouTube ads. We’ll get it right by the time we go to the next one.
Wes: So, we’ll work on it before we shoot the next video.
Jace: So, I’m out. See you guys later.
[End of recorded material]