I am excited to finally get this project going. Are you ready to start scaling your business? We are going to show you guys how to scale up your business using Facebook, Adwords, and Instagram Ads. Especially Video Ads.
When I say scale, I mean increase ad spend which will, in turn, increase your leads.
More leads equal more sales for you business.
This is part 1 of a 4 part series so keep an eye out for the other blog posts. This could turn into a 10 part series. I will keep going as long as you guys keep reading. Feel free to ask questions, make comments, and share this article. There are businesses that need it!
A lot of people have a problem with scaling. It can be really nerve racking and it takes a leap of faith: Faith that you have the right offer, faith that your product brings value, faith your funnel is set up correctly, and faith your message will bring conversion.
The reality is, you could bomb and lose money.
But…
That should not stop you from trying. You have to take a risk! If you want to grow your business, scaling is a great way to get rapid growth. It may take testing and tweaking. So make sure you are ready mentally to do this.
We know this first hand. Case and point!
Many of you know, Yinc does marketing for all types of businesses. We like to focus on video marketing but many of our clients need a lot more then just video ads.
We are currently working with a business that is ripe for scaling. Our cost per lead is around $1 and our cost per customer is around $9.
Their average customer spends around $70 on their first order, which puts us at a $61 gross profit.
On the surface this looks amazing. The numbers above are definitely scalable, but the company is basically breaking even. They have a net profit margin that is so tight that we have not convinced them to scale yet. This is where the Lifetime Value of a customer comes into play. If their customers order more product, instant profit. But they have to be willing to break even on that first order.
Like I said…it’s not easy.
During this process, you will learn about your product and offer. Take what you learn and make adjustments. It’s also important that your adjustments are made quickly. If you have a web guy that takes weeks to make a correction, you have problems. If you can’t create a Facebook audience in a hour, you need help. If you have no idea how to create an Instagram ad, you better educate yourself or get someone who knows what they are doing.
This is not a game for beginners. You will lose money and quite before you become profitable. I see this all the time!
This is not to scare you. I just want to make sure you have the little things adjusted before you decide to scale.
Over the last couple of years we have been content with the growth and profits but we want to add another 100k a month in revenue.
One of the biggest limitations of Ydraw is that each video is customized. It takes a lot of creativity and human capital to create a Whiteboard Animation Video. It’s even worse with 2D and 3D animation videos. For us to scale perfectly, we would need to have a turnkey video in place or we have to find a lot of new talent.
We don’t know if we want to do this yet.
So once we increase our sales another 100K a month we will put a freeze on our ad spend and decide if we want to go on another hiring spree.
Where We Currently Stand
When I talk numbers, I will only cover Adwords, Facebook, and Instagram. The numbers do not include referrals, SEO, repeat business, referral partners, etc.
We’ll be discussing Ads and Video Ads only. All the leads are coming from Ad spend.
October 2015 Ad Spend (not a good month)
Adwords
Spend: $8,083
Leads: 81
Cost per lead $99.79
Click To Conversion Rate was 3% to 9%
Facebook and Instagram (Zero)
Last October we were running the following:
Keywords Search Ads (Adwords) : These are just simple keyword targeted ads.
Gmail Sponsored Ads (Adwords): These are Gmail ads that pop up on the Gmail promotion tab
Video keywords Ads (Trueview adwords): These are YouTube display ads for specific keywords
Video Placement Ads (Adwords): Hand picked YouTube videos that allow ads
Retargeting (Adwords): Banner ads and video ads for visitors
Although we had great success with running Facebook ads, last October we had turned them off. We felt we needed to make some changes first.
Step 1: Scaling your online business. Online Marketing Assets
Do you have everything necessary to run an effective online marketing campaign?
You are going to need the following:
Website
Videos (30 second ad and a full length explainer video)
Everything should be branded correctly and have links out to your landing pages. I have created plenty of video tutorials to help you. Just visit my YouTube Channel.
When scaling, everything works together. Traffic we get from Facebook becomes part of our Remarketing campaign in Adwords. Our Search traffic on Adwords becomes part of our Lookalike audiences on Facebook and Instagram. The likes and shares on Instagram become part of our Remarketing group on YouTube. The point it…It’s a full system.
The Assets above are the foundation. Do not go any further until you have everything in place.
For those who have everything, I would suggest revamping or double-checking your work or go down the full checklist which I provided above.
Ydraw’s Adjustments
After looking over our numbers I realized we needed to make some adjustments to the website. I knew this for some time, but I’m busy and I didn’t make time to for the necessary adjustments.
I know…STUPID!
This seems to happen a lot with business owners. We get caught up in so many different things that we neglect making necessary adjustments; especially if things are going great and you’re making good money. It’s human nature to keep the status quo when all is well.
Our number 1 goal for the website is to collect a lead. We want their email address or we want them to pick up the phone and call. Calls have a much higher closing rate, but a lot of people are in research mode and will only leave their email.
That is ok.
Once we collect an email address they enter our Email Campaign.
Our website was ok at the time, but was random and lacked a clear call to action.
Plus, there were a couple of issues on Mobile that needed to be fixed.
Over Thanksgiving break we went to work on the website. The updated version would have a clearer CTA and would eliminate a lot of the clutter.
-Cost Per Leads
-Cost Per Customer
-Closing Percentage
-Profit Per Sale
-Life Time Value Of A Customer
If you are losing money every month, one of the numbers above is messed up.
Cost Per Lead is different for everyone.
If your industry is highly competitive you could be spending $50 dollars a click which could turn into a $500 cost per lead. This is not uncommon (Attorneys are known to spend this type of money on leads).
At Ydraw we can afford to spend $150 to $300 per lead or $2500 a customer, and still come out on top. You may only be able to spend $3 a lead.
Just make sure know your numbers.
Obviously, the name of the game is to get the lowest cost per lead.
We will get into this later but if you can only spend a couple of dollars to generate a lead, Adwords might not be the best place start. I would look at Facebook or Instagram. You will have difficulty reaching your goals with Adwords unless you find a way to increase your prices and profits per customer.
Either way, you have to test it.
Dan Kennedy says, “He who can spend the most per lead wins.”
Russell Brunson is always preaching that it’s ok to break even to obtain a customer. He will even lose money because he knows profit’s are made further down the funnel.
The Lifetime Value of a customer is important.
Fast forward to Jan 2016
It was time to start scaling up. The new website was up, Instagram ads were working and our Facebook strategy was in place.
Adwords
Spend: $8,185.35
Number of Leads: 117
Cost Per Lead: $84.62
Click to Conversion: 5.69% to 10.53%
Facebook and Instagram
Spend: $4665
Number of Leads 446
Cost Per Leads: $10.45
As you can see, the website adjustments made a big impact on our conversions. We saw a 35% decrease in Cost Per Lead and close to 87% increase in Click to Conversion.
You will also notice that Facebook and Instagram campaigns really added to the number of leads.
Our Cost Per Lead is way lower on Facebook and Instagram, but those leads are not as high of quality as Adwords.
There is a difference between people who are actively searching and people you interrupt. Facebook and Instagram are interruption techniques. Meaning they are not actively searching for our product or service.
There is a longer sales cycle, but the ROI is still big.
What I love about Facebook and Instragram ads are the shares, likes, and comments. Here is the Instagram video ad we are running.
A video posted by Whiteboard Animation (@ydraw) on
Take note of the comments and shares. This is powerful because we are getting free customers. When one person sees our ad and thinks their friend needs it, they share the ad.
This is like an instant endorsement.
These are factors that are extremely hard to measure. All I know is that things are working.
For example…
In one day Wes, our sales VP, had $18,000 in sales from Instagram Ads.
We spent around $150 on ads that day. The whole month of January we spent $4665 on ads for both Facebook and Instagram.
I do not have the exact amount of sales that came in from Facebook and Instagram, but it was a lot (still trying to track them more effectively).
These are exciting numbers.
The Plan Moving Forward:
Over the coming weeks I plan to increase ad spend by $3000 and make some more adjustments.
The goal is to lower or maintain the same Cost Per Lead.
Here are some key factors that contributed to our success in the month of January.
New Website Design
New Facebook and Instagram Video Ads
Lookalike Audience Created from Conversion
Increase Ad Spend
I will create a separate blog post about Lookalike Audiences because I think Facebook changed their algorithm a few weeks back. It was a good change because their effectiveness increased dramatically (more to come).
In the meantime, good luck scaling your ad spend. If you have questions, feel free to reach out to me. I would be happy to discuss your business.
I am excited for what 2016 holds.
Happy Scaling…
Thanks for reading.
Scaling A Business With Adwords, Facebook, and Instagram Video Ads. Part 1
At Yinc we still have a hard time convincing people run YouTube ads. They always want to know if YouTube advertising really works and will add to the bottom line.
Since YouTube started back in 2005 it has grown to be the number one place for people to share videos. It is also considered to be the second biggest search engine. Now here is a scary number…
According to Youtube, product review videos are up 40 percent last year alone. I met a guy last week who creates product review videos for a living. When something new comes out, he does a simple review and ranks his video. YouTube pays him a nice check ever month. It is a nice little revenue stream.
Viewers, come to YouTube to be entertained, learn, and join an interactive community. They also provide the eyeballs required to help creators, advertisers, and YouTube make money.
Creators, come to YouTube to express themselves, share their creativity, and potentially make some money from it -if they can. As a creator, you can keep making great videos so viewers come back for more and make visiting your channel a habit.
Advertisers, look at YouTube as way to reach and target audiences. If your audience is really engaged, and if they’re a demographic that brands really want to reach, advertisers may be willing to pay to run ads on channels creators make.
Lets go over the 6 different Ads you are able to run with YouTube.
Topping the list are simple Display Ads (I don’t like these)
Where they appear: Display ads appear to the right of the featured video and above the video suggestion list. For larger video players, this ad may also show up below the player. Display ads (or sometimes refered to as banners) may run across all areas of YouTube, except on the homepage.
How They Generate Revenue: If a view is interested in your product or service and they see your Display, you should get a click. I personally do not use these types of ads. I have not found them to be that effective. Just be careful when you run any type of display ads. Google has no mercy when it comes to taking your money.
This brings me to our second style of display ads.
Second On Our List Are Overlay Ads (I don’t like these)
Location: Because Overlay ads are a transparent advertisement that appears on the lower 20% portion of your video, retailers should avoid having key information in the lower portion of their video where the overlap (indicated by the red box above) could occur.
This ad type only appears on desktop and laptop computers. Viewers can also exit the ad at any time.
How They generate revenue: I highly recommend that you do not run these ads. They get so many false clicks and I believe they are the most annoying. When I watch my kids on YouTube, they seem to accidently click on these ads all the time. They operate the same as the Display ads above. Further down I will explain the key to getting leads on YouTube. I just wanted to cover your different options first.
So you know, they operate the same as the Display ads above. Further down I will explain the key to getting leads on YouTube.
Your YouTube Midroll Ads (I don’t run these)
Location: Midroll ads are currently available for videos over 15 minutes. These ads are spaced within the video – similar to the way TV commercials roll out during a program. Viewers must watch the ads before they can continue to view the rest of the YouTube video. Advertisers can insert ad breaks at natural pauses throughout the YouTube video for the better, more streamlined viewing experience. These ads only appear on desktop, laptops and mobile devices.
YouTube Sponsored Cards (I like these)
Location: Introduced in 2015, Sponsored Cards display content that is relevant to the YouTube video, such as products featured in the video. Viewers see a teaser for the card for a few seconds, then they can also click the icon in the top right corner of the video to browse the cards. This is available on desktop and mobile devices.
Non-skippable Video Ads & Long Non-Skippable Video Ads (kind of like these)
Location: Non-skippable video ads must be watched before a YouTube video can be viewed. Long non-skippable video ads may be up to 30 seconds. These types of ads can appear before, during, or after the main video.
How We Generate Revenue: Advertisers are able to run on certain videos. When a viewer watches the ad the advertisers have to pay and the creator gets paid. If your landing page is set up correctly and your videos are engaging, you will be able to capture leads.
But…
Every time your ad pops up, you are going to have to pay. It doesn’t matter who is watching. Companies with outrageous marketing budgets (geico, state farm etc) like to run these ads. They have money to blow.
YouTube TrueView Instream Skippable Video Ads (I Love These)
Location: TrueView skippable video ads allow viewers to skip ads after 5 seconds if they choose. The ads can be inserted before, during, or after the main video.
How We Generate Revenue: Instream ads are what I love running. They give the viewer the option to watch your ad or skip it. We do not want to pay for people who are not interested in our product or service. Once the viewer watches 30 seconds of your video, the creator is paid and the advertisers are charged.
I will explain more about Instream Skippable Video ads below. But for now, know these are the best type of ads. They seem to generate the most leads.
If you are a Video creator looking to generate revenue from your videos. Here is a screen shot of your different options. This looks a little different for advertisers.
Now for the Fun Part of YouTube Advertising
YouTube TrueView Ad Tutorial
I began running YouTube video ads a couple of years ago. We have spent thousands of dollars on generating leads from YouTube. It works and I get some of my cheapest conversion from their platform.
The only bad thing is YouTube is not that scalable. You’re limited to the number of views a certain video gets. But that doesn’t mean you should not be using it.
With TrueView ads you are able to:
Target your audience by demographic, interest, topic, etc
Retarget those who have seen your other videos
Pick the exact video you want your ads to run on
Play your video in front of your competitors.
Track conversion
Get cheap views
Here is a simple screen-shot of a current campaign we are running.
This will give you an idea of what they look like. The company above has
506,751 impressions
29,231 Views
5.77% view rate
$0.06 a view
Your TrueView ads have two types of formats
In-stream video ads
In-display video ads
In-Stream Video Ads
In-stream ads play before or during the YouTube video. We like to make these skippable. We also recommend that you be extremely selective on the video you choose to run in front of. If you are not careful your budget will be wasted on “Wheels On The Bus Kid Videos.”
Viewers see five seconds of the advertisement and then have the choice to keep watching or skip it. If you can get them to click to your website before the 30 second that is considered to be FREE Traffic. This is one of the reasons you really want a compelling video. The quicker you can grab the viewers attention, qualify them, and get them to take action, the more FREE traffic you will get.
TrueView in-stream ads can run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). We recommend sticking with YouTube and staying away from the GDN network.
I put together a simple YouTube video that will explain how you will go about finding the right YouTube videos to play your ads in front of.
The second video advertising option for TrueView advertisers is in-display ads.
According to Google, TrueView in-display ads can run across YouTube and Google Display Network. On YouTube they can run on the search and watch pages for both desktop and m.youtube.com, as well as the home pages for desktop and YouTube mobile apps.
As seen in the example above, the ad consists of an image thumbnail and up to three lines of text but retailers should note, this is only one of the 6 options retailers can choose from for their in-display format.
When a viewer clicks on the ad they are brought to the YouTube watch or channel page (rather than being able to watch the video within the ad itself).
In-display ads can also appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience. Advertisers only pay only when a viewer chooses to watch your video by clicking on the ad. YouTube search results:
TrueView in-display ads appear on YouTube search results in the related video section. The ad contains a thumbnail, headline, channel name and video view count. The top-ranked ad may also be repeated below the organic search results.
In-display Ads watch page and the home page:
A good way to use In-display ads on the watch page are Retargeting campaigns.
There are a few other options, but I am not going to go into them here.
If you are really interested in running YouTube ads I suggest you check out all of our Tutorial Videos below. We have seen great results from YouTube ads and highly suggest you try them. To wrap things up I want to give you a couple of YouTube Marketing tips.
Stay away from advertising on kid videos and music videos they will kill your budget. In adwords you will find a place where you can exclude your a certain video/audience.
Start small and scale up.
Put brackets and parenthesis around you keywords words when setting up your in-display ads.
Create an amazing and entertaining video. (this is 50% of your success)
Monitor your results often
Have an objective and a conversion goal set up
Be happy and keep trying until you get it. Don’t give up too soon
Thanks for reading: Is YouTube Advertising Really That Good? A YouTube Guide
This simple video is going to show you how you can run YouTube ads on your competitors videos. You will need a video, adwords account and a small budget..:)
Enjoy!
Here is the transcript for those who like reading.. Please forgive typos or spelling errors. It is a program that does it for us.
Jace: Of air. Okay, we are live.
Hey, guys, Jace over here, at Yinc Marketing. We’re going to throw together a quick video on how you can run YouTube video ads on your competitor videos. I got Wes Bledsoe here. Wes?
Wes: Hey guys.
Jace: I wonder why… Wes did that just switch over to your face when we did that?
Wes: No.
Jace: It didn’t?
Wes: Well, I’m not…
Jace: Did that just switch?
Wes: No. Are you presenting to everyone?
Jace: I need to know. There we go. Okay, sorry guys we are… Well, we’re not [00:36] Google Hangouts. It’s just when you shoot these things live, you never know what’s going to happen. So, Wes what can you see right now? Can you see my screen?
Wes: Yes.
Jace: Okay. So, I’m going to go through this. Wes, if I miss anything, you just need to update it. What you want this to be like a 9-10 minute video. So, if any of you guys are not running video ads you should be. And today I want to show you a simple trick on how you can run video ads, right in front of your competitors’ videos. Now, so Google AdWords had a bunch of changes that they made this last week. It used to have a video campaign. Mind still like this, I haven’t updated my AdWords account, but some of you are going to have that video campaign tab down at the bottom. It’s just going to be part of your normal campaigns. Okay, here it is. Once we’d upgraded to that, but I’m not going to. Okay, so there’s a couple of things you need to know about YouTube video ads. So, you have a keyword placement. You have keywords. You have target, as far as demographics. You have placements where you can choose the exact videos that you want to play on. I mean, that’s the one we’re going to be talking about today. It’s called placements. So, the first thing you need to do is come down here and start a new campaign. Let’s call this, placement campaign. And if you don’t, if you’re already confused and you haven’t made it this far into your campaign, you better go Google how to run an AdWords campaign.
Wes: Yes.
Jace: So, I do move pretty fast, so pay attention, but you can always stop rewind the video. So, we’re going to go placement, what’s today, September 8th?
Wes: It’s a 9th.
Jace: Though, obviously you need to have a video. If you don’t have a video, call Ydraw. We’ll get you a whiteboard video. Now we’re going to go budget $10 a day. On your networks down here you have a YouTube search for YouTube videos. Obviously, you don’t want to do search. Say, if I click here and I go to YouTube, let me show you the difference. This is your search. So, if I go Ydraw, then see I’m running ad. See I practice what I preach, people. Right there, so that’s our ad. If you type Ydraw, this is the search. Okay and that simple ad right there. If I’m typing lawyers, I always like watching lawyers once. Nobody’s running an ad and they should be. Okay, there’s some. So, we got to stop you. I just want to do a little note here. This guy right here, I think it’s David Altman. Watch this. You click on his video, and I think he’s the one… He might have changed it, but he was actually running, allowing people to run ads in front of the ad he was running. So, this guy. Okay, perfect example. This guy right here is trying to rank, and this is kind of an offshoot. Just want to warn you. Legal IT solutions, mind SHIFT, he is paying money right now to run this ad. So, right when I clicked on that cost of money, well here’s the crazy thing is you click on his ad, I did it again. He is running adds, you can see he’s running ads by this yellow bar right here. So, this guy is paying money to run video ads, and he’s allowing other lawyers to run video ads in front of his ad. Okay, so it’s kind of crazy. Right, right there. This video, this banner ad, if I want to I could go run a banner ad right there, and then also you have an inched stream which pops up before. So, just a word of caution, if you have a YouTube channel, don’t allow people to run ads on it. To back to our campaign, $10 a day is our budget. I am only going to run on YouTube videos. Okay? I don’t want to run on the display network, nor do I want to run in search, due to the fact that I want to do what is called in-stream ads, which I’ll show you here in a second. I only want to run in the United States, and I am going to find a Yinc video. Rank your video with video marketing. Okay, there is one of our videos. Okay, you have your choice of in-stream. Okay, let me show you the difference. Over her on the left hand side, right here where my mouse is, so you have search results. I eliminated that when I unclicked before. So, the only thing I’m going to run on is I can run on it as a YouTube overlay, or I can run on YouTube related videos. So, we’re going to pull off in display. Now, what that left, like in display. Now, what that left, let me show you. Once again, in display is this area up here in YouTube. So I jumped back over to YouTube. You have in display over on this side. I don’t want to do that, nor do I want to be on this banner ads right here. So, I’m going to click off in display, just because I want to be very targeted, and I am only going to go for placements. So, display URL, I’m going to put in our website. Bonus mobile adjustments, I don’t want my kids clicking, like they do all the time. So, I’m going to decrease that by 50%, and I would suggest that especially if you’re starting out. Okay, we’re going to go here to placement. Wes, if I forgot anything…
Wes: No, so far so good.
Jace: Okay. Your cost per click, let’s go to $0.15 per year. Gender, I love to take out 18 to 24-year-olds, and sometime I take out 25-24 depends on the product or service you’re selling. For my product or service we don’t have a lot of 24-year-olds buying it. So, now this is where it gets interesting. It’s placements. So, leave your demographics, your interest, any interest, because what you want to do is just run on the videos you choose. You first start out here on suggestions. So, online marketing. If you’re a competitor watching this, and you…
Wes: Yes, back off.
Jace: Yes, back off. Turn it off. Okay, YouTube. Okay, so now you can just, choose. Now, this is not the best way to do it all the time, but Google will suggest so. Online marketing- Please help my online store. Let’s click on there and see what it is. Okay, this is an ad, actually in front of it. So, this guy, we’re going to skip that ad, Evan Carmichael. Okay, this would better be good. He doesn’t have a ton of views, but it’s still my target audience could be looking for help- online marketing, help with their online marketing store, so I like that. I’m going to add that video, okay? So, I’m going to be able to run ads just like the one you saw in front of his video. What is online marketing? Let’s click here. That has 2000 views. Whiteboard junk, that’s a fake whiteboard video guys. So, obviously I’m going to run what is online marketing. I’ll probably run an Ydraw video in front of that also, because it’s a whiteboard video. So, you just want to check. So, I’m going to add that, I want to run in front of their video.
Wes: Now, are you typically looking for videos with higher views, or does it not matter, because you’re just being targeted?
Jace: Yes, I mean the higher the view- the better. But, your biggest, like this one is limited. This probably gets one view a day. One or two. So, you’re not going to see a huge result. What you like to see is millions of views, so let me show you how to find also online marketing mistakes. So, you can search interesting keywords. So, let’s start with her. No ad. So, I just start looking down through these common mistakes in online marketing. Great, here is one. It has 17,000 views. Okay, that is not a bad one. So, I will take that URL, because this is talking so. How do you know that it runs ad? You can know it run ad by this yellow marker right here. This yellow mark on the plate timeline shows that. So, let me go over here. I’m going to add that manually. Okay, so you want to spend a ton of time doing this. You can see I only have three. You want 100, you want 200. I think you can only go up to 500, but get 200 links that are very, very qualified videos. Now, once you have it you press done. Save your targeting group. That is it. It is running. Okay? So, obviously I’ve already done this so, I was just to show you guys. Now, after you let it run for a couple of days, you want to go in here to look at your targets. You can see exactly where they were being played. You can see your gender, everything, your demographics, and see if it’s working, not working. Now, something you want to pay attention to is when you do design your videos, make sure they have a call-to-action. Make sure your YouTube channel, like if you go to our YouTube channel. It’s called Yinc. Okay, right here we have a call action; we have our website; we have our Google +; we have our Ydraw’s website; Facebook, those things. And our videos we make sure they have a call-to-actions. Hey, we’re live, right now. That’s us.
Wes: So, one thing to take note of, the reasons placements are so beneficial and so effective on YouTube is when you do a search video it is very, very difficult to stay in certain keyword parameters. YouTube videos put all over the place, but when, you obviously use placement you’re placing yourself in specific, into specific videos. And you’re also benefiting from your competition pushing out their own videos. So, as these people are getting more views, you in addition are getting more views on your ads, and everyone benefits. Well, your competition doesn’t, but you do. So, we’ve seen crazy successful, by using this technique.
Jace: Yes, especially Ydraw. I mean, Ydraw were whiteboard animation company. I can tell you how many whiteboard video companies out there are allowing us to run ads on them. I get calls all the time to say ‘Hey, I was looking at this whiteboard company and saw your ad pop up in front of it.’ So, it’s a way to really nail down your target audience. I mean, you’re playing in front of videos of people searching for your product and service. So, a simple little thing you can do, if you don’t have a big budget who cares. Put $5 a day at it. But, we highly suggest you first get yourself a video and then you start running ads in front of your competitor. And if it’s not your competitors, run ads in front of your target audience. Where would they be searching? What problems would they be searching for? Or solutions, I guess what kind of solutions would they be looking for? Okay. Questions? Wes, any questions?
Wes: For a second a thought you were asking them. No, I think that…
Jace: No, yes I was asking them and you.
Wes: I think we covered it.
Jace: So, contact. If you guys have questions, you can always contact us. I am jace@marketinghy.com. And Wes is wes@marketinghy.com. If you have problems with your online marketing, if you have an online marketing teams, it’s not getting good results, reach out to us. We’d be happy to help. Check out our website. Check out our videos, and we will see you guys next time. We are going to probably be covering a little bit about keyword targeting. There are some tricky things you need how to do on the YouTube keyword retargeting. No retargeting. YouTube keyword, YouTube ads. Keyword YouTube ads. We’ll get it right by the time we go to the next one.
Wes: So, we’ll work on it before we shoot the next video.
Transcript Slides
1. 5 reasons you should be running videos ads yinc marketing
2. 1. YouTube is the second biggest Search Engine your target audience is watching videos
3. 2. Your competition is not running video ads…yet! also run your video ads in front of you competitors Videos
4. 3. Pick keywords you want to show up for The trick is to make sure you use phrase match
5. 4. It’s quick and doesn’t cost a fortune to get great results. We often times will get leads for 23 cents
6. 5. Give you customers what they want. We love watching videos. People will watch a 90 second video all day long. Make sure it is educational and entertaining
7. yinc marketing can help! We are a video marketing agency that runs Video ads www.marketinghy.com
[Start of video Need more leads? This is The Best 10 Minute Online Marketing Webinar. Join Us!]
[Beginning of recorded material]
Jace: Hey guys Jace over here at Ymarketing. Today we’re going to do a ten-minute presentation to just kind a show you guys, what I like to call the 10 minute Webinar, we’re going to show you guys exactly what we do. I got Wes here, Wes say hi.
Wes: How are you doing?
Jace: Wes is kind of going to go over study we just did for a client. Mainly this webinar is to show you guys a little bit about what we do, how we do it, why it’s effective, and like I said I want this to be about 10 minutes. So, here is a slide.
I did this presentation a couple of weeks ago for a speaking gig. So first of, main thing about most businesses is they have a hard time getting their message out there, they struggle with getting leads, they struggle with getting traffic. And how it all started is basically, let me go to the next, next slide, I can kind of explain. How it all started… So I’m going to explain a little bit about myself. I am obviously a father of four. I started a company called Ydraw while back. Ydraw started the whiteboard animation field. Why from Ydraw we kind of broke Yinc? We noticed there was a lot of people struggling with video ads, video marketing, running traffic, and so we started Ymarketing.
It’s been around a couple of years now. Wes, he is the CMO. He does the kind of, the chief marketing officer, and I basically run the company. Okay, so that’s a little bit about myself. And we will jump right in, keeps coming up on the slides. Okay, so how does everything work? So when we come on board with a company we focus on four main things. Our job is to get your message in front of your audience. If you don’t have a message, that’s where Ydraw comes in place. They will go out there and create your message and tell your story. We like you to show up everywhere. We love YouTube. There is ways you guys could go out there and put your videos in front of your competitors videos, you can go out there and put your message in front of audience who is looking for your product and service. Let’s say they go on YouTube and they search how to change, like a plumber, how to do plumbing on my house? Well if you’re a plumber, if you create video you can run ads there. So we love YouTube marketing, we love Facebook marketing. What we do on Facebook marketing is, we do the same thing. We take your message, we find the target audience, you are going after it and then we will run them ads. Well with that comes PPC pay-per-click. Same idea once again, when people are searching for your product or service we want to pop up. Now a lot of times people aren’t doing YouTube ads. They aren’t doing Facebook ads. They aren’t doing PPC. We kind of have the philosophy that you need to be doing all of it. Now, you might not want to spend as much money on YouTube, as you do PPC or the other way around, it just depends all on your ROI. That’s what we focus on this return on investment. So those are our four core why gave you three, our last one is e-mail marketing. So, when we come on board we like to create e-mail campaigns. So, you want to communicate with your audience that suffers from ADHD. Whenever we create ads, videos, we realize you only have 5 seconds to hook somebody’s interest and 30 seconds till they decide if they’re going to do business with you. So everything we create is engaging, especially on YouTube, especially on Facebook. We want it to grab attention. And if you want you can jump over to our website. We do have our website. I put a link over on the side of this, hanging out where you guys are able to go and up along the top you are going to see a YouTube tab, you are going to see a Facebook tab, you are going to see our e-mail tab, then the PPC, and other things explained, exactly how we do it. There’s a few write-ups, we have blogs, we have, you know, the Yinc University, where you can educate yourself. If you don’t want us to do it, you guys can turn around and do it yourself with our education. Budget killers, I did want to do a word of warning. Most companies fail, because they don’t watch certain things. Budget killers, like I’ve had a lot of clients that come to us and say ‘Hey, we’ve already done YouTube ads. They didn’t work for us.’ Well, I can go through these and realize, hey they’ve messed up. They didn’t watch their budget. They let their ads run on the wrong videos. Same goes with PPC. Same goes with Facebook ads. The reason most people fail is because they don’t pay attention to it, or they don’t know what they’re doing. Okay, if you want to check your ads often, make sure you’re not playing on kids’ videos, make sure you’re shown up in the right spot. Don’t have too broad of an audience, especially on Facebook you can have 20,000,000 if you’d like. You need to be 2,000,000; 200,000; sometimes 15,000. That’s kind of the size you want to look at doing. That’s it. So, here is what I want to do. I want to have Wes, I’m going to bring up his slides. So, main reason for this is to show you a little case study we did for a client. Let me take this out.
Wes: So, as Jace has pulled that up, some of you if you read Jace’s e-mails in the past, some of you might recognize me from the proofreader that got fired. Actually, I am no longer proofreading Jace’s e-mails, but basically what I want to walk you guys through is our last experience with one of our clients. And it was a unique experience in a few ways. And Jace has pulled that up now, but I got a call from this client and they told me ‘Okay, we have a conference in Brazil and we have two weeks to get sign ups. We need help filling the seats.’ So, we said great, we hadn’t advertised in Brazil before, but we knew that YouTube would… Brazil was the second biggest platform for YouTube and Facebook was very popular there. So we could use their same systems, we already had in place. They gave us a $20,000 budget to spend and by the time we worked everything out and got the contract signed, we had about eight days to spend it. So, we were trying to figure out, okay how can we effectively spend this budget in a small amount of time and make sure we are getting called by the leads. What also made this challenging is a qualified lead, meant these people were able to invest about $500,000 into the service. So, it made it, we had to make sure we’re very targeted, well and then to add to it. The first two days we were running ads. Facebook had some issues and we didn’t get it running till about a day and a half in. So that cut our time to six days to generate enough leads to fill all the seats for this conference. Now Jace if you go to the next slide. Basically what we did, we started out, we created 11 campaigns. And the reason we created Olympic campaigns is because we needed to test images, headlines, and as many audiences as we could in a very short amount of time. So, we build them all out at once and started running them. We saw a lot of thing happen, initially we set our budget about $1,000 a day, and we were spending about 300. Facebook would spend as much as it could and stop about 300. And so, it took about three days for us to start hitting our full budget, but as the budget increased we saw better conversion rates and better click rates to the website. In this next slide you are seeing, basically, our most influential ad, where we had just over 14,000 clicks. Our clicks per to the website were 18 cents and this one was interesting thou. Because we went a little bit broader on this, but we did target. Obviously the demographic would really turn the corner for us, because as we are creating these ads we saw, we are obviously seeing a lot of numbers, but we have spent a lot of money and stayed targeted. So, if you go to the next slide would really turn the corner for us. We knew we needed to get to the wealthiest in Saint Paul. So we actually searched the most expensive neighborhoods in Saint Paul and read a few articles and hopped on a few real estate sites to make sure we were finding the most expensive places to live. And then we actually went into Facebook and hit the location from the latitude the longitude and then we’re able to target multiple neighborhoods, multiple wealthy neighborhoods, to generate these high quality leads. We didn’t get as many clicks on those, but the clicks that did come were already high quality in turn to our most qualified leads. The other thing, so Facebook worked out really well for us, once the Facebook allowed us to run our ads. The second thing we did was YouTube. We obviously wanted to hit as many people as we could, but we had a mixture of mattered. So, initially we set our targeting budget at 2 cents a view. So, our first 3,500 views we were getting for 1 cent. Once we’d run out for a day and a half the campaign stopped. So, we bumped up our targeting a little bit higher and then, in the end we ended up giving up just under 80,000 views at 3 cents per view. Our reach was very strong on YouTube and we got really targeted with some placement and different things like that. So, a lot went right, we had some issues, but in the end we ended up generating enough leads to force them to move their conference to, basically they had to move their conference because we generated too many qualified leads for them, to make sure everyone fit.
Jace: And Wes you tell them the number, how many leads did we get? So we got in the 300, what was it?
Wes: We ended up only spending $10,000 of their budget, we got 368 leads and about 100 of them were qualified to invest that much. And so it was huge numbers. We were only hoping to generate about fifty, so we doubled our goal. And what’s great for this client is if they close one of those cells, they made their money back. So, yeah it was a great campaign.
Jace: Yeah like, they’ll make it back five, six, seven, eight times, so that is a good thing. So, and I noticed some of this numbers, I mean 3 cents a view. It’s pretty typical and this is for Brazil. So you do get a little less if you are over in the United States, it’s going to be a little more than 3 cents a view. The biggest thing was, this client came to us. We were on a big crunch, but that’s exactly what we do. We took his message, we ran Facebook ads, we ran YouTube ads and we got him leads. So Yinc, if you guys want to check us out go over to yinc.com, marketinghy.com, just read about what we do. And our whole goal is, we want you guys to get an ROI, we want to run your Facebook ads, we want to run your YouTube ads, and there is all these little things that we know and understand that a lot of other companies don’t. So, if you have questions were around, you can contact Wes. His e-mail is wes@marketinghy.com. You can always e-mail me at jace@marketinghy.com. Or just go over marketinghy.com and fill out our contact form. That is it. We will be around. Talk to you later. Bye Wes.
