Google Tag Manager (GTM) makes it really easy to add different scripts to your page. The most common scripts that are used are analytics (Google Analytics) and remarketing tags (Facebook Pixel, Adwords Remarketing Pixel, etc.) Google Tag Manager makes working with code nice and easy because you only have to install it once on your website. All the other code snippets (tags) get put on the site through Google Tag Manager.
The most basic function of the Facebook pixel is to track audiences. Whenever someone lands on your website, Facebook will tag them. This means that you can then use their advertising platform to target the exact same people that visited your website.
Installing GTM
The first step is to Install the Google Tag Manager code snippet onto your site. There are 2 parts to the code snippet. One goes in the header between the <head></head> section and the other in the <body> before the closing tag </body>. Sometimes your theme has a spot to do this if you don’t want to use a plugin.
Install the Insert Headers and Footers plugin.
Go to Plugins > Add New > search for Insert Headers and Footers plugin by WPBegginer > Install and Activate.
Once the plugin is installed we can grab the code from Google Tag Manager.
Go to Google Tag Manager and click on the Container ID to pull up the code snippets.
Go back to WordPress in Settings > Insert Headers and Footers > Paste the top code into the <head> section and the bottom code into the <body> section.
VIOLA! Google Tag Manager is now installed on our website!
Installing The Facebook Pixel
The first thing we will want to do is click on Variables on the left hand. > Click Configure > and enable “HTML ID” and “Container ID” from the options. (I like to also enable all click and form variables for future use.)
The next thing we want to do is create a constant variable for our Facebook Pixel ID.
Go to Variables > all the way down at the bottom under “User-defined Variables” click NEW > Title the Variable “FBPIXELID”
Click Learn More > Choose “Constant” > Input the Facebook Pixel ID into the field. > Click Save
Now, it’s time to make the tag.
Go to “Tags” on the left-hand side.
Click “NEW” > title the tag “Facebook Base Pixel” > Choose “Custom HTML”
This is one of the most important posts I have created. It’s about saying the right words. This will help your business.
I am testing it on ads and websites so I will update you on the results. If you want to learn a lot more about creating great copy here are some resources.
I have produced a video recording to walk you through each step. Here they are.
Yes
Questions
Fix Their Problem
Benefit Based/Not Feature
Who Cares!
If you like this, you might want to check out our Unique Selling Proposition Post. Click here
Words matter. The majority of advertisers pay too much attention to how pretty things look. Instead, of what they are saying. I am constantly testing my headlines and when I learned this formula I quickly made adjustments to my Facebook campaigns, Adwords, and website headlines. So far so good!
If I could GUARANTEE to get you more customers, views, traffic and conversions by making a simple adjustment would that interest you?
Try it.
Video Transcription (It’s computer generated so forgive typos.)
Hey what’s up guys? If I can guarantee to get you more customers, views, traffic and conversions by making a simple adjustment, would that interest you? Of course it would. Today we are gonna discuss this very thing that I have on the screen. We are gonna go over headlines, some adjustments that you should make immediately to your marketing material including Facebook ads. I’ve already made those adjustments and I am seeing results right away. So let’s jump in.
I did a video earlier on this but I didn’t give it justice. I don’t think I really showed you guys some good examples. I’m going back. I’m gonna revisit this and I want you guys to really walk away with some information on how you can instantly change the copy on your website, instantly change the copy on your Facebook ads so that you’ll get results. Words matter. A lot of times people get caught up in doing pretty things, well words actually matter and we need to make sure we’re saying the right words to the right audience. Got it?
Let’s jump over. I’ll come back to this. I want to jump over to a couple of websites and I want you to look at these websites and just think in your mind: does this tell you what they do? Does it give it give you a value proposition? Then we’re gonna jump over back to that slide then we’ll come back over and see how you see it differently. Okay? This is also for my own employees for them to go through so they can apply it to their clients so I might throw some of that in here too.
First off, let’s take a look, here’s a realtor’s website. It’s right here in Saint George and you come to this website and what does it say? “Committed to excellent, through integrity, and community serve, PK Real Estate, Utah” and then it just gives the address. Okay? Let’s jump over to this one. This is a bankruptcy attorney. “Get the help you need.” Here’s another one. This is Red Cliffs Dental. “Feel confident in your smile.” Affordable cosmetic dentistry in Saint George, Utah for pros.” Here’s one. We’re just doing a proposal for these guys. “Your engineering challenges solved here.” “Innoteka advances your time to mark up by providing senior engineers with at least 10 years of experience.” That makes the difference. Got it?
Here’s ours. “A whiteboard video and animation company that loves creating incredible animations for you. Want one?” Here this one. “We’re a video marketing company. If I guaranteed to drive you views, leads, customers and sales would you be interested?” And here’s another one that I just changed. We do a lot for the addiction, recovery youth programs. “If we could guarantee to help your teenager with our evidence-based residential treatment program, would you be interested?” Got it?
If you look at the difference in those, you can tell that some of them are written really well. Some of them are not. They’re just not speaking to you. Here are your five steps on actually creating a really good headline that converts, that works. I have a lot of data that backs this up and just with the little tweaks that I’ve made … I’ve done a lot before this but with the little tweaks that I’ve made the last couple of days, my results have gone through the roof for me and our client.
First thing you need them to do is start saying yes. There’s a book out there called “Getting to Yes” that you go read. It’s important that when somebody starts nodding their head yes and they start agreeing with you, that is key. That’s good. Let’s assume that you’re doing door sales. When you approach a door and you start getting the person to nod their head and just agree with you. That’s good. When you’re creating a headline, you want to make sure that they’re saying yes, they’re responding to your question yes, or they’re starting to nod their head being like: hey. That’s me.
1. Is get them saying: yes.
2. I like to ask a question. So if you go over to the why draw one which we’ll go back to but it asks: “want one?” If you want a video, would that interest you? I’ve been using that a lot. Would this interest you?
3. Fix their problem. You want to make sure that in your headline, when they land on your website, they know what you do. You’re gonna fix whatever problem they have. A lot of these websites don’t even address the problem. They don’t talk to the person looking at the screen and it’s kinda hard to really do business if you don’t even know if they’re gonna fix the problem that you have.
4. Needs to be benefit based/not featured. A lot of people … Let’s jump back over here and jump over to … Let’s go to this one. “Get the help that you need.” So here’s a bankruptcy attorney and the last number four: benefit-based/not featured. “Get the help you need.” What is the actual thing that this person is coming to this bankruptcy attorney for? “Get the help you need.” What does that really mean? It needs to be benefit based. If you’re going through a bankruptcy it’s frustrating. You want somebody to take care of it. You want it off your plate. You want it done quickly. You want that relief and that’s the benefits and you need to be showing those. Helping good people through difficult times. Okay? It doesn’t really talk much towards … no one’s gonna be like: okay, yes. You don’t get the … There’s no question. There’s no yes there. There’s no benefit. You’re not really addressing the problem.
The last one is: who cares! When people look at your stuff … A lot of times I’ll look at people’s marketing material and I’m like: who cares? Throw it away. You have to make sure that you’re talking to somebody who cares. They have a problem and you’re gonna fix that problem and they care that you can fix that problem. You’re not just saying these words if you can just respond: uh, who cares? Then you have a problem. Let’s go back and see if these sites passed that test.
Once again, “Get the help that you need.” You can answer that with: who cares? Am I saying yes to that? Is there a question there? No. This one is pretty rough. Let’s go to this PK Real Estate one. “Committed to excellence.” What do you say when you read stuff like that? “Committed to excellence.” You would assume that. Who cares? “Through integrity and community service.” Once again. Who cares? It doesn’t talk to my benefits. Now if I came to this website and it said basically: hey, if I could guarantee to sell your home in one month and get you the maximum value. That is something that would interest me and they need to ask a question: would that interest you? Do you want me to show you how to do it? Immediately I’d want to engage with this company instead of right now: “Committed to excellence.” Okay, great. There’s nothing in here that pulls you in. They need a little help there.
This guy obviously needs some help. Take this dentist. “Feel confidence in your smile.” Once again, if you’re going to the dentist, you’re going there for certain things. You want results. They need to talk about … They need to get you saying yes. They need to get you agreeing to what they’re trying to propose here. So “Feel confident in your smile.” Uh, who cares? Got it?
This one: “Your engineering challenge is solved here.” Okay? What exactly is that? What’s my engineering challenge? Does it have a question? No. Does it get me saying yes? No. Your engineering challenge is solitary? Yes. No, it doesn’t say that. Once again, you can answer this with: who cares? Right here: “Advances your time to market by providing senior engineers with at least 10 years of experience.” That makes the difference. Once again, you can answer that with: who cares? Got it?
If you look at the ones that I’ve changed, this one … There’s some SEL that takes place on these and that’s one thing. You need to have an H1 tag on your website with your keywords in it. You just need to play with this a bit. One thing I wanted these people to know when they hit “Why draw is”. We’re a whiteboard video and animation company, so when they come here they’re like; I’m in the right place. “We love creating incredible animation videos for you.” It’s like, great. Want one. This little section here, I’ve thought about adjusting and I probably will do some testing because you could answer who cares to that little section, but then we say: “Want one?” Obviously they start saying yes, you’ve got your question in there. People want incredible animation videos. They come to us for that, but there’s a little bit of work that’s still left in this headline, but you get the point.
In this one: “We’re a video marketing company.” Once again, I like to start out by telling people what is it that we do. “We’re a video marketing company” and then I use the very thing: “If I guaranteed to drive you views, leads, customers and sales. Would you be interested?” Most of the time, business owners are coming to our website. They’re people looking for traffic. They’re people are looking for video marketing that will actually get results. So I start off “if I guaranteed to get you these things, would that interest you?” And if they say yes, then they’ll continue reading. And that’s all you can ask for. All you want them to do is to keep reading. You want to earn their trust. Peek their interest enough that they will keep reading your material.
this was one that we switched up, actually just this morning. So before it was just talked about where Cambio is: “An evidence based residential treatment program that focuses on education.” That’s what they had. I went in there and said; if a parent were coming to me. If they had a troubled teen that had some type of disorder what would they be looking for? One, they want it fixed. They want a strong headline to say … They want people that know what they’re doing. Here it is: “If we guaranteed to help your teenager with our evidence-based residential treatment program, would you be interest?” Now, I have evidence-based residential treatment program as for keyword purposes, I could probably tweak that whole line a little bit. I will. I always do the testing on it. Got it?
Let’s jump back over to this and I’m gonna go through a couple more. Here’s kinda your template. “If I could guarantee you something in a specific amount of time … Would you be interested?” That’s a good one. There’s a lot of different things you can do. I like this one. A guy name Cody Butler … Actually, I’ve noticed his stuff. I do have his program which really lines this out. He mentions this. This is kind of his formula. You can go over to … Dan Kennedy has a pretty good formula on creating headlines, and this can also be substituted … You can also use the same word as “unique selling proposition.” Why would somebody come to you and use your product or service over going to somebody else or doing nothing at all? They really stress that. This is an easier one, the one that Cody puts together but Dan Kennedy and those guys, they have a great one too.
If you were … If I was marketing … This is more for us, for our aligning pages. “If I could show you how to generate hundreds of addiction recovery leads with $35 … Would you be interested?” Urgent Care: “If I could show you how I generated 20 new Urgent Care patients per month … Would you be interested?” Divorce: “If I could guarantee I could give you 35 qualified inquiries for bankruptcy every month, would you be interested?” Same. We could go dental implants.
Those are just headlines that I’m starting to play with, I’m starting to market, but the whole idea is to follow this formula where you get them saying yes, you get them like you ask a question. You look to fix their problem. It’s benefit-based, not features. Remember, benefits are the results that they are looking for. That’s what you need to cater towards. Don’t tell people you have the best looking, the blue, the reds, the longest dress. Those are all features.
Lastly, “Who cares!” You need to make sure they can’t just answer: who cares? This morning, I gotta a little brother that’s out there, marketing … Right now he’s knocking doors for security systems and we had a pretty good conversation. I told him instead of knocking doors and asking the question … a lot of people when they knock the door, shake your hand, hey this is who I am. I’m from this company and they will say: “Do you have a security system?” Well I kinda talked to him and said the next time you’re going knocking doors today instead of just introducing yourself, ask them a question. Say, “hey if I could show you how to protect your family and make you feel safer, would that interest you?” And immediately, how are they gonna answer that? They’re not gonna turn around and be like: no. Get outta here. They’ll be like, “Yeah. That would interest me.”
Or if you’re trying to replace once security company with another security, so you’re just there to switch their system over to another one. You could say, “Hey. What if I could guarantee that I’d save you money and replace … and get you the newest upgrade?” Or “save you money and get you a newer system, would that interest you?” Immediately that opens up the conversation and you’re able to move on from there and start educating them.
Something that’s really important, after that headline, you need to have some meat afterwards. I look at this. Obviously when they look at your material and they get past the headline, they’re like: “Okay, yeah that does interest me.” You need to be able to back it up with some good material. Next thing, they can get my video marketing checklist which gets them in the funnel, or they can read these testimonials. It’s good to show them that, yes, they read the headline, they’re interested but also you can back it up, that you have the testimonials. You’ve done it for other clients. That’s always a good thing, and you want to make sure those types of things are on your website and you’re showing it.
If we jump back over here “Experience you can trust.” They’re attorneys. You should be able to trust them. You could answer that “Who cares?” Here’s a testimonial or this is the founder “Capstone Law focuses its practice on bankruptcy and dept relief because we know how financial difficulties can impact every aspect.” They are talking about them a lot. It’s not focused on the consumer. That’s one other thing you want to really pay attention to, is your headline has to be focused on the reader. It needs to be focused on the person with the problem not on you. A lot of people have a tendency to always be talking about me, me, me, me. This is what our company does. This is what we do, but you need to turn it around and focus it on their problem, their issue. I did write that down of, “Fix their problem.” Don’t be talking about you. Don’t be talking about the stuff you do. Make sure you’re there to fix their problem and talk about their problem.
Just read some of these websites. Go here and video testimonial. This is probably good. “Sedation and dentistry” but once again “Quality customer care.” Who do they start talking about? They start talking about themselves. They don’t talk about the viewer’s problem.
Get to work. Make sure you go over all your material. If I jump into Facebook ads. I’ve actually created a couple and you can see these ads. I’ll show them to you real quick. I went out with Why Draw and basically said, “Hey! If I can guarantee to craft a perfect video that would mesmerize your audience and get them to listen, would you be interested?” That’s a simple, simple headline. We followed up with a video that shows them some of our work and then if nobody listens to your story, you’ll never be heard. That’s something that could be “Who cares?” So I could probably go back there and fix that but the main headline right here and what I want you to look at.
There you have it. Go back. Readjust all your headlines. Readjust your ads. Start testing different headlines and make sure you pay attention to focusing on the benefits. Do these five things. Get them saying yes. Ask a question. Fix their problem. Don’t be talking about what you do? Talk about their problem and how you can fix it. Be benefit based/not featured and then if you can answer who cares to any of this, then you have a problem. You need to go back and readjust it.
Hope this helped. There are a lot of other videos out there that show you guys how to set up Facebook ads. We spent a lot of time on creating these videos so go check them out. If you’re looking to grow your business or have questions, feel free to reach out to us. Go to marketinghigh.com. Information is below and we’d be happy to help. Enjoy your day.
Creating copy is not easy. It take a lot of time and practice. You may have the money to go hire an expensive copy writer, but I would save the money. I have found it’s better to educate yourself and become a student of great copy. It’s a great skill to have.
You do not need to make it complicated…
When you find something you like, use it and make it your own. That’s what a lot of great copy writers do.
Here’s a video where I discuss a couple of different ads.
How to create great copy!
The video recording transcript. (yes you may see errors. It’s a software)
In this video, we are going to be discussing copy, ad copy, why it matters, why it doesn’t matter, and things you need to be doing to get better at creating copy. Let me go over what I’ve been doing a little bit. Facebook.
What I did with Facebook is have a video marketing checklist. Some of you might have seen our marketing checklist. That is kind of my trip wire, that’s the offer.
Now whenever I’m asking for a simple email, I don’t do a lot of copy. Now I’m just testing this. You can see my ads. On this simple one I have like 10 dollars a day going at it. Very simple. You can see 16 leads, three leads, my average lead cost is around two dollars and 30 cents. That is not bad. It works. The numbers all pan out. On this one, I don’t do a lot of, let me go down here and show you. I don’t do a lot of copy.
All I do is write this. Businesses are not taking advantage of video marketing and most agencies have no idea what they’re doing. Here’s a free checklist we use to dominate our competitors. This one gets a lot better. I have one that’s like two sentences and it costs a little bit more. Now, over the weekend, I was looking up my numbers. I’m like, “Hey. Forget trying to get the whole trip wire, forget trying to get people into my email.” Now that’s not always a good thing. I’m just going to go for a direct conversion. Okay?
I set up a new campaign just for conversions, where I want somebody to actually come to me and request a full proposal. You can see our cost is it just started, and we’re at 19 dollars. I want to keep it under 20 dollars. Got it? Now this ad takes a lot more work. Okay? Let me show you the difference. Okay.
First off, I say, “Hey dear business owner or marketing manager, what if,” and then I go into these things. Now where did I get this information? I’m not the type of guy that will go out and spend days and days on creating copy. What I like to do is I like to take bits and pieces from everyone and then combine it and make it my own. Now, everyone’s doing it.
You’ll find out ads. If you see a good ad, that’s probably been created by some other good ad. This one, I saw this used by I think his name’s Cody Butler, and then there’s another one called Brad Ads, it’s a mixture. I like to use some of [Russel Brunson’s 00:02:51] stuff sometimes. But whenever I find a really good ad, I take that ad, I put it on a spreadsheet, and then I keep them. I look at what’s working, what’s not working. It takes some time, though. You can’t expect to just go out there and create a Facebook ad and have it work, got it? You want to spend time on studying copy, finding out what works, finding out what doesn’t work, and then you test it. Got it? Here’s some good material to help you on your copy.
I loved this book, “Confessions of an Advertising Man.” Okay? It’s an old school one. Another one is “Influence.” If you go here onto Google and you just type in influence, the power of persuasion pdf, that’s a free one. You can click right there and get the download. It’s free. Another one I like, Gary Halbert. He did a book called “Boron Letters.”
Love this book. He got put into jail and he wrote his son these letters and explained to him how direct mail works, how copy works. Very good. Very good read. If you want to go out there and learn about stuff, learn about Gary Halbert, his copy was really good. David Ogilvy very good.
Then just put it on a spreadsheet or text, this is just a text doc. Then you make it your own. You adjust it, you change it, you put in stuff you like, stuff you don’t like you take out. It works. It works for me. You’ll see since I adjusted that copy on this Facebook ad, now I’m asking for a lot more. I’m not just asking for an email address, so I made it a lot more powerful. The more they commit, the more they read, the more they’re going to be willing to do business with you. Okay?
Remember a good structure is what’s the problem? Really identify the problem, and then show them a solution. Got it? Then a strong call to action. Those are just some things you can do. But everything’s based off of they have a problem, you have the solution. Got it? That’s a quick video on copy. Make sure you spend some time creating some good stuff. That is it. We’ll be in touch.
How To Create Copy That Converts – It Makes All The Difference.
The power of seeing the URLs doesn’t sound too inspiring. But in reality it helps you see confirm that your Facebook pixel is installed the pixel properly. One of the ways we also utilize the facebook pixel is to find thank you pages. It also can kind of work as Google analytics though we don’t encourage you to use Facebook as your analytics. We highly recommend Google analytics to actually observe your data. But still it shows you the pages that people are actually visiting.
Audiences Devices
This can help you in the process of targeting your ads. For example let’s say you have 20,000 pixel fires on desktop. And 20 on mobile. You know for a fact right upfront that your target audience mainly uses desktop computers.
The Best Way to Utilize The Facebook Pixel Creating audiences
Can I get a drum roll?….Now this is the main reason we use the Facebook pixel. This gives us the ability to create specific audiences from our website visitors. Here is a list of ways that you can build re-marketing list with the Facebook pixel from your site.
Anyone who has visited your website
When building out these lists for anyone who has visited your website. We recommend creating at least 6 different lists. We recommend doing a seven day, 14 day, 30 day, 60 day, 90 day, and 180 day. Now Facebook will create specific list for anyone who has visited your website in these time frames.
This will give you the ability to target brand-new leads and also give you the opportunity to reintroduce yourself to people that haven’t been back in a while.
People who visits specific pages
With this section we recommend creating a list for every single landing page. It depends on your product or service but generally speaking it gives you the ability to re-target someone that didn’t convert/purchase from that specific page.
We also recommend creating a list of people that have hit your checkout page/thank you page. Once the list gets big enough it gives you the opportunity to create a look-alike audience. We have had a lot of success with look-alike audiences. Facebook does well finding people that will likely buy your product. It also gives you the ability to retarget that audience and offer a different product. Your audience is likely to repurchase your product or other products if they’ve already bought.
People visiting specific pages but not others
The only time we would use this is for a company would be a company that offers multiple products in different categories.
People who haven’t visited in a certain amount of time.
This is a great opportunity you have to re-target people that may have purchased in the past. Or if you have a product that requires a monthly subscription. For example maybe you sell vitamins. The vitamins that you sell come in packs of 90 and after 90 days your buyer will need a new supply. You will want to build a list of people after 90 days and retarget an ad to them. We might recommend in this ad to offer them some sort of promotion or discount.
Look A Like Audiences
Look-alike audiences are a great way to find new buyers. But in order to create look alike audiences you need site traffic, Facebook traffic, or you need an email list. You will have a hard time creating look-alike audiences if you are a start up and are starting ads right now. It takes time to build list of traffic and get people visiting your site. Once you have visitors or you have an email list look alike audiences are very important, and are the best way to find new buyers.
Transcription
What’s up guys? It’s Taylor Timothy with MarketingHy.com and today we’re going to talk about the different things that you can do with the Facebook pixel. Check it out.
How To Utilize The Facebook Pixel
diving into the Facebook Ads Manager let’s go over to pixels to see all the different things that this pixel offers us. we can see the URLs with the pixels being fired the most; actually all the URLs that are being fired. You can continue to scroll to see more of all the different fires of the pixel. You can see the domains where the pixel has been installed. You can see the devices that where the pixel was being fired. for us the desktop is the most where the pixel is fired and the least is you know tablets.
Facebook Urls
that’s one thing that the pixel offers us. The second thing I would like to talk about is creating audiences from this pixel- so creating custom audiences from your website traffic. what you can do because this pixel is being fired so much you can specify the different URLs where you would like to target. you do Anyone who has visited your website, so you would just put in your URL, or you can do specific pages or people visiting specific web pages but not others, people who haven’t visited in a certain amount of time. these are four different things that you can do to retarget to people from this Facebook pixel.
Create Facebook Audiences From Site Visitors
what this pixel is doing is it’s literally creating audiences for you all day long and lists from the visitors of your site.
another thing we like to do is, so for example we have visitors of 90 days. we’ve had 3800 fires in 90 days. what we can do is click here, and we go to actions and we can create a look-alike audience of those 3800 people. our main audience is in United States and this would create a 1% look-alike audience from those 90 visitors. once your list gets big enough you can go and diversify your different audiences. we have all these different audiences that we have gone through and created from this Facebook pixel.
I hope this helps you guys out. This is the Facebook pixel again. I know I’ll help you guys’ website out, help your website conversions increase drastically, if you guys have this Facebook pixel in place along with creating these different types of audiences.
Hey, guys. Thanks for watching. I hope this tutorial was helpful. Feel free to subscribe. Check out our other blogs on our site and if you have any questions feel free to reach out to us at MarketingHy.com. We’d love to help you guys out.
How To Utilize The Facebook Pixel
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How To Utilize The Facebook Pixel
I did a presentation the other day for SLCSEM.com on video marketing. One of the tip I like to teach is how you can run video ads to your Linkedin contacts. One of the members asked if I would show him how to export his Linkedin contacts and upload them into Facebook and Google custom audiences.
So here is a video on how you can export your Linkedin contacts to Google and Facebook custom audiences.
The video transcript. Forgive bad grammar and spelling errors this is done by a computer.
Jace Vernon: In this video we’re going to discuss how you guys can export your LinkedIn contacts into your Google Adwords custom email addresses, and also into your Facebook custom email. So, it’s just a way for you guys to take everyone you contacted or people who you’re trying to get a hold of in LinkedIn. You can take all of those contacts export them into Google and Facebook, and then you’re able to run video ads; you are able to run different kind of advertisements to them.
So, example, I use this to contact some executives and CEOs of a certain companies. Let’s assume that you want to get a hold of the CFO of the business. Well, a lot of times they’re hard to track. If you know that they need your product or service a good way to do it is to become friends with them on LinkedIn, or become friends with a bunch of people in their business on LinkedIn and then go after them that way. Create an advertisement or a video exactly for that business, and then export your LinkedIn contacts and then start running them ad.
Okay. So, I’m going to show you how you can do this. First thing you’re going to do is get your LinkedIn contacts. Go over here to LinkedIn. Click on My network. Go to Connections. And here are the connections I have. So I have to 6768 connections. Then go in here and say happy birthday to any of them. Click on this icon over here, the Settings icon and then put Export linking connections. We’re going to do it in a simple Microsoft Outlook export. Got it?
Okay. There is going to be a lot of information that you do not need on this and that kind a messes you up. So, I will go in here and I will delete everything I have, except for the email address. Now sometimes it works, sometimes it doesn’t. You may not need to do this but I just do it to be safe. Okay. So, now I have a list of all of my LinkedIn contacts right here. I may go up here and save this list. Okay, now I have my list. It’s all nice and safe. First thing you’re going to do is jump over into your Google Adwords account. Go down to the left-hand side; I’m going to scroll down so you guys can see this a little better. Left-hand side, you see a Shared library; click on Shared library and then here are your audiences. Click on View the audiences. Click on remarketing lists and custom emails, and put LinkedIn contacts. There we go. We’re going to No expiration on this. Another cool thing you can do with your LinkedIn contacts are you can build audience, similar audiences. So, once you get that audience out there, you can do a similar one. Got it? So, uploaded in, and of the 6562 email addresses 99.98% are good. And you’ll see that it will take them a bit to start building, but now you’re able to advertise on search; you’re able to advertise on YouTube, display on Gmail only.
Okay, So, I talk to you guys about Gmail ads. If you want, you can go check out my other Gmail video at How to run Gmail video Ads or just Gmail sponsored Ads. So, those are all my other tutorials, but you’re able to market to this list through Gmail. So, once there we won’t into have us created all the ads, but that’s how you get your list into Google.
Now, let’s jump over to Facebook. Go to your Ads Account. It will go… Okay, you’re just going to go up here to audiences. Click on Saved audience. I’m teasing, I’m teasing, sorry. It’s a Custom audience. You’re just going to use custom file. Choose a file. Import from Mailchimp; obviously we’re going to choose a file that we want. Click here. Upload that same file that you just uploaded. Now this one, you can put phone number, date, first name, last name, zip code, all those other things, but I’m just going to use the email addresses for now. Then click next. So, it uploaded 6519 rows. There, my audience is created. Done. So, it’s not ready yet. It actually takes Facebook a little bit to update that audience, but same thing here, you can upload this audience then do a similar audience, or a look alike audience, and you’re able to run ads to them.
Okay. So, that is it. Pretty simple. If you have any questions let us know go to ydraw.com or marketinghy.com. We have a ton of other video tutorials if you want to check them out on Gmail ads, on video ads. Mainly we like to focus a lot on the different video ads out there. We think it’s a huge opportunity. Shoot us a comment. If you have a certain video that you’d like to see a shoot, record, or show you how to do something let us know. We’re all about helping businesses grow, capturing leads, those types of things.
Okay. Signing off.
How you can export your Linkedin contacts to Google and Facebook custom audiences.
