Have you ever wondered how you ran run YouTube ads in front of your competitors videos. We have created a simple guide to show you exactly how to set up a campaign. This is a great ways to capture views, traffic, and sales from your competitors.
Whenever I give a presentation, I will usually show people how they can capture views, leads, and traffic from their competitors videos. The audience loves to learn this simple technique so I am going to teach you how to create a YouTube campaign targeting your competitor’s videos.
Let’s get started With Our YouTube Ad Campaign
___________________
In order for you to set up a campaign you are going to need the following:
A video with a great headline, story and call to action.
Adwords account
YouTube channel
If you do not have the 3 things above, it’s going to be hard for you to run YouTube ads. If you need help or have questions on how to create the perfect video, Ydraw is the best solution.
We also have other tutorials where you can learn how to set up your YouTube channel. Just click here.
Campaign Settings
Setting up your Adwords campaign
Adwords is the platform we will be using to create your YouTube ads. You are going to want to create a new campaign.
Click on the Run Campaign button and scroll down to video. I like to name my new campaign “Competitors.” You can name it what you would like.
Leave the type to standard and change the video ad formats to “In-stream or video discovery” not bumper ads.
The average cost per view will be between 8 and 15 cents. Just depends on how aggressive you would like to be. We are going to set our budget to $10 per day. That will give us around 100 views.
The cool thing about YouTube video ads is they do not count a view until they have watched 30 seconds. If they skip the ad, you are not charged. Basically, you can get free branding if they skip the video.
Moving on…
Your Networks is going to be YouTube Videos. I do not like to use video partners. A good practice is to restrict Google as much as possible. They will blow your budget if you let them.
Pick your locations and language.
When you get to the Devices section you will want to decrease the spend on Mobile. You will see a blue link for “Advanced mobile and table options.” Click on it and decrease the mobile bid.
Why do you want to do this?
I have found that results are exponentially higher when you decrease the mobile bid. If you have a large budget or you are not hitting your daily spend, feel free to change it around.
Leave the rest of the settings and click save and continue.
Ad Group Settings
Setting up you Ad groups
Ad group name and format
Next we are going to set up your Ad Group. Give it a name and then pick the video you would like to use. This is why you need a YouTube channel with a nice video.
You can jump over to your YouTube channel and grab the URL of the video you would like to place in front of your competitors.
In-stream
We will be running In-stream ads so select in-stream and put in your Display URL and your Final URL. Leave the Companion Banner as is.
Bidding
I am going to leave the bidding up to you. For now I just put $0.06, but sometimes I will bid extremely high to make sure I show up.
Targeting
With targeting, you have 6 different options and combinations. Since we’re going to be running our ads in front of our competitors videos, we’re going to want to choose the “Placements.”
I personally like to adjust the demographics to match my target audience. You can exclude certain demographics or exclude certain demographics.
Targeting (Placements)
This is the part you have been waiting for. Click on placements and then click on the “Search for placements.” I used to add everything manually, but YouTube has become better at giving us all the placements.
A lot of the placements do not allow ads on their videos. You can tell by clicking on the video and see if a 30 second ad pops up or look for the little yellow line on the bar. Here’s a simple screen shot.
So just because you see them pop up when you are searching for placements, does not mean you are going to be able to run ad in front of their videos. This is where manually searching comes into place.
The key is to find your competitors videos that are allowing ads. If you just want to search manually, you can.
This is not a 2 minute task. You will want to take some time and find as many videos as possible.
When you are done, click save ad group.
Conclusion
You’re ready to roll
I hope this simple guide helped. It’s important that you keep an eye on your campaign for a couple of days. Once you start seeing results you can tweak the account accordingly.
If you are like us, you should get some extremely cheap leads, customers, and sales from running your YouTube videos in front of you competitors.
Get excited because I am going to show you how you can set up a Remarketing campaign with your YouTube Videos. Video remarketing is a great source of leads which turn into customers.
Watch the tutorial and let me know if you have any questions. We would be happy to help you with your Video Remarketing Campaigns.
Here is the video transcript generated by a computers. Please forgive spelling and grammar.
Good morning everyone? I am excited because in this video we’re going to discuss a little bit about video remarketing. I noticed a lot of people have questions on this, plus you really can’t find a lot of material out there that discusses how video remarketing works and the different things you can do with remarketing. Like uploading different lists. So, I’m just going to walk through it real quick and then I’ll get this video uploaded so you guys can check it out.
Here are a couple of images to show you what the different lists look like
So first off, I’m sitting on my YouTube channel. Obviously, I’m going to use my stuff just to show you how we do it. So, first off- I’m going to use Ydraws’. I’m going to go to Ydraw’s YouTube channel. Okay, so here is a bunch of videos. Obviously, on your YouTube channel make sure you have your website connected to all your social media, those types of things. But, if you look at all your videos you can see we have tons of videos uploaded. So, if you’re a business and you’re using YouTube, and you’re uploading videos, well the best thing you can do to get the most out of them is actually track the different people that use those- that watch those videos, so that you’re able to run them a different video.
So, let’s assume that you’re an attorney. Okay. You’re starting to shoot videos once a month. Well what you can do is target… You can upload your video and then when somebody watches that video, you can cookie their machine, and when I say cookie that just means that you’re putting a little code on their browser that then allows you to market to them. So, you can run them a display ad; you can run them a banner ad and you can run them different video ads.
Let’s say on month two you upload a new video, well at that time you’re then able to run that video as an add to whoever watched your first video.
So, over time you can collect these big audiences that you’re able to market to. For example, let me go show you. So right now I’m on the actual Ad Words account. you can go here and go to YouTube users. So, once you have your Ad Words account you’re going to link it up to your YouTube and then basically you can track your channels. So, here’s all your options. You have ‘viewed any video for my channel’, ‘visited a channel page’, ‘viewed any video as an ad’, ‘liked any of my videos’, ‘commented on them’, ‘shared any of them’, ‘subscribed’. I mean it’s kind of freaky that you’re getting tracked like this on YouTube, so if you’re doing any of these things on YouTube you are getting cookie.
So, let’s say ‘viewed a certain video’- I can go in here and build a list. Says, okay, if they watch let’s say Dr. J. They watch this video. So, right now there are 125 people who’ve seen that vide. So, I can call this Dr. J video. I’m going to keep this list for 150 days. Open, open, include users from the last 30 days… Okay, so now I click save. Now, what I’m able to do- it’s building it right now, it’s updating. This video right here, I am able to run an ad to anyone who watches this video now. So, let’s say I open, let’s say I do another video that’s like this Dr. J that people like. Well then, I can just click on this and run anyone who watches this video another ad of another video, and it’s cheap. You’re talking it probably cost me $.10 a view which they have to watch out past 30 seconds.
Okay, so those are just a couple of options. Let me go down through here and just check out some of the list that I have going. Okay, ‘Viewed’, see on this one? It’s similar; this is something else that is pretty popular. You can see I have a list right here of 100,000 to 300,000 viewed my ‘Wait, wait, wait’ video. This is a similar audience.
Not only can I target those who watched it, like the people who’ve seen it, I have 190,000 on there, but I can build a similar audience where Google will go out there and say okay we’re going to build you an audience that looks like the same people that watched your ‘Wait, wait, wait’ video and then you can then advertise to them. Same thing here, ‘Viewed City video’. I got a similar 100,000 to 300,000. And you can’t run them a search ad yet. I actually think they are going to be updating that, but you can run them YouTube ads. You can run them display ads.
So, if you have any questions let me know, but that is kind a how YouTube remarketing works. The gist of it is you upload your video. You then build a campaign that cookies anyone who watches that video, so that then you’re able to run them adds when you launch your new videos. So, it’s just another way to keep track of your customers and you have to emphasize it is cheap. It’s not expensive to do these things. Yes, there’s a lot that goes behind, lot that goes on behind the doors that we don’t see. It’s all computers doing it, but it’s very, very effective. So, if you have questions, let me know.
You’re always welcome to subscribe to our channel. Watch any of our other videos. We have tutorials on YouTube ads; We have tutorials on Facebook video ads. Also, if you want Gmail video ads, which I’m loving right now. Check out those videos, here are some links. And, we’ll see you later.
If you would like to check out some of our other blogs here is a simple list of must reads
I did a presentation the other day for SLCSEM.com on video marketing. One of the tip I like to teach is how you can run video ads to your Linkedin contacts. One of the members asked if I would show him how to export his Linkedin contacts and upload them into Facebook and Google custom audiences.
So here is a video on how you can export your Linkedin contacts to Google and Facebook custom audiences.
The video transcript. Forgive bad grammar and spelling errors this is done by a computer.
Jace Vernon: In this video we’re going to discuss how you guys can export your LinkedIn contacts into your Google Adwords custom email addresses, and also into your Facebook custom email. So, it’s just a way for you guys to take everyone you contacted or people who you’re trying to get a hold of in LinkedIn. You can take all of those contacts export them into Google and Facebook, and then you’re able to run video ads; you are able to run different kind of advertisements to them.
So, example, I use this to contact some executives and CEOs of a certain companies. Let’s assume that you want to get a hold of the CFO of the business. Well, a lot of times they’re hard to track. If you know that they need your product or service a good way to do it is to become friends with them on LinkedIn, or become friends with a bunch of people in their business on LinkedIn and then go after them that way. Create an advertisement or a video exactly for that business, and then export your LinkedIn contacts and then start running them ad.
Okay. So, I’m going to show you how you can do this. First thing you’re going to do is get your LinkedIn contacts. Go over here to LinkedIn. Click on My network. Go to Connections. And here are the connections I have. So I have to 6768 connections. Then go in here and say happy birthday to any of them. Click on this icon over here, the Settings icon and then put Export linking connections. We’re going to do it in a simple Microsoft Outlook export. Got it?
Okay. There is going to be a lot of information that you do not need on this and that kind a messes you up. So, I will go in here and I will delete everything I have, except for the email address. Now sometimes it works, sometimes it doesn’t. You may not need to do this but I just do it to be safe. Okay. So, now I have a list of all of my LinkedIn contacts right here. I may go up here and save this list. Okay, now I have my list. It’s all nice and safe. First thing you’re going to do is jump over into your Google Adwords account. Go down to the left-hand side; I’m going to scroll down so you guys can see this a little better. Left-hand side, you see a Shared library; click on Shared library and then here are your audiences. Click on View the audiences. Click on remarketing lists and custom emails, and put LinkedIn contacts. There we go. We’re going to No expiration on this. Another cool thing you can do with your LinkedIn contacts are you can build audience, similar audiences. So, once you get that audience out there, you can do a similar one. Got it? So, uploaded in, and of the 6562 email addresses 99.98% are good. And you’ll see that it will take them a bit to start building, but now you’re able to advertise on search; you’re able to advertise on YouTube, display on Gmail only.
Okay, So, I talk to you guys about Gmail ads. If you want, you can go check out my other Gmail video at How to run Gmail video Ads or just Gmail sponsored Ads. So, those are all my other tutorials, but you’re able to market to this list through Gmail. So, once there we won’t into have us created all the ads, but that’s how you get your list into Google.
Now, let’s jump over to Facebook. Go to your Ads Account. It will go… Okay, you’re just going to go up here to audiences. Click on Saved audience. I’m teasing, I’m teasing, sorry. It’s a Custom audience. You’re just going to use custom file. Choose a file. Import from Mailchimp; obviously we’re going to choose a file that we want. Click here. Upload that same file that you just uploaded. Now this one, you can put phone number, date, first name, last name, zip code, all those other things, but I’m just going to use the email addresses for now. Then click next. So, it uploaded 6519 rows. There, my audience is created. Done. So, it’s not ready yet. It actually takes Facebook a little bit to update that audience, but same thing here, you can upload this audience then do a similar audience, or a look alike audience, and you’re able to run ads to them.
Okay. So, that is it. Pretty simple. If you have any questions let us know go to ydraw.com or marketinghy.com. We have a ton of other video tutorials if you want to check them out on Gmail ads, on video ads. Mainly we like to focus a lot on the different video ads out there. We think it’s a huge opportunity. Shoot us a comment. If you have a certain video that you’d like to see a shoot, record, or show you how to do something let us know. We’re all about helping businesses grow, capturing leads, those types of things.
Okay. Signing off.
How you can export your Linkedin contacts to Google and Facebook custom audiences.
Yesterday I was creating some ads and I found this, a video ad option.
This is perfect! You can deliver your full message right within gmail. The audience clicks on the play button and the video pops up.
A lot of times visitors do not like to leave their Gmail account. With a Gmail video ad, they do not have to. They watch your message and then decide if they are interested in your product or service.
Before we jump into the tutorial you need to make sure you have a couple of things in place.
Without those two step you do not even have the option to run video ads.
Here is how to create a Gmail Video Ad
1. Open up an Adwords account (If you would like $100 dollars in Google ads, let me know. I can send you a code created by my partner account. You do have to spend $25 to get the $100.)
2. Create a new display campaign
3. Create the actual Gmail ad
4. Choose the right audience
5. Let it run
I find it a lot easier to shoot a simple video. Watch the video and I will show you exactly how to set up the campaign.
Here is the transcript for the Video. Forgive the typos and spellings. A computer does this…
Jace Vernon: Good morning, everyone. It is Jace with Yinc Marketing and Ydraw. I am here to bring you a video on Gmail video ads. So, the other day I was on my Gmail and I saw a promotional ad, clicked on it and there popped up a video ad, where you just click, watch the video.
So, once I saw that, I love video ads. I love the whole thing about Gmail ads. It’s kind of the perfect mix for me. I jumped over there, started creating, and I wanted to get you guys out a video to show you guys how to create Gmail video ads. That way, come Tuesday (it is the 4th of July today, so Happy 4th of July for those in the US)…
So, I wanted to get this out today, so tomorrow – come Tuesday – you guys are able to jump on it and start implementing it. Got it?
So, we’re going to jump right in. I’m going to try to do this here within five minutes. So, first thing you’re going to do is create a new campaign. Go down to Display. This is going to be our Gmail video ad. Got it? I’m not going to worry about a lot of the copywriting. Not the copywriting like the copy. Normally I’d spend some time creating the best copy I could, but I’m not doing that right now, because I want to get this out. That’s something that you need to study.
So, enhanced CPC – you can leave that. It’s not; there’s no location, there’s no call ad. You don’t need to worry about that. I do like to go down here and change this to rotate indefinitely, because I like to do my own AB testing first. I’ll upload multiple ads. I will see which one’s getting a higher conversion, higher click-through rates, then I will pick. I don’t allow Google to do it, because I just don’t feel like they’re doing a good job. Two viewable impressions – you can do as many as you want there. I like to do 2, and then I hit Save.
Then it jumps over to this portion. I like to click this off – targeting options like Adwords automatically finding new customers. No, I don’t want to do that due to the fact that I’m going to be choosing my keywords. I just don’t like Google trying to go out there, because I felt like I wasted my budget sometimes. You may feel differently on that, but that’s just what I found. Enhanced CPC bid – we’re going to go 10 cents per click.
We need to now do our targeting method. We’re not going to worry about that right now. So, I’ll just go Save. Great. I skipped that. Okay.
So, it now brings you to here. You are now ready to do a few things. First, thing you need to do is go in and add your actual targeting. You have to go to placements, so you click over on the display network tab; then you click on displacements just to see that there’s nothing there and then we are going to add in… Just teasing. Just teasing, just teasing. We have to go add our ad first. So, first thing we’re going to do is create an ad group. We were just here. I skipped it and I shouldn’t have. So, we’re going to do targeting method. You have to go to placement.
Okay. Use a different targeting method. Down here multiple placements, mail.google.com. Now, what I did I just opened up that now allows us to be on the Gmail network. Okay, we’re going to skip ad creation. We do not want the ad creation right this second, because we’re going to go in here, and go to ad gallery and we’re going to do an actual Gmail ad. Okay, so you’re not going to do a text ad. You’re going to do an actual Gmail ad. Now you have the Gmail image template, you have the Gmail single promotion template, Gmail multiple template and Gmail catalogue. Okay, right here this one Gmail single promotion template, this is where you’re going to find the option to be able to put it in your video. So, we’re going to go to Ydraw. Image – make sure you put in a good image here. I’m going to throw in, like something like this is usually pretty good just because it grabs your attention.
Now, let me change that. So, I don’t want to spend a lot of time doing this. You need to actually spend some time on creating these headlines. The whole idea is to get a high click through rate. So, do some testing, create these headlines, use your search, search campaigns to find out what’s really converting for you. And use kind of that same wording. So, I’m just going to throw in some stuff.
Okay. Now, here is where you are going to create your video ad. This gives you the option. You’re going to select the video. So click on this one over here, type it in – it will find it, and then you are able to pop in your video. Now, the nice thing about this is when they’re in your Gmail; a lot of people when they’re in Gmail, they don’t want to go outside of Gmail. Okay. So, with a video ad you’re able to deliver your message right there within Gmail.
So, if they’re interested in your product, they click on this watch your video, and then they’ll decide if they want to leave and go out to your website. So, it’s a good thing to weed out customers or interested customers, because they’re not going to go to your website if they watch your video. Another thing you want to be careful with is if your video is terrible or it’s not good at conversions, or it’s boring, anything, that actually can look bad on your business. So, make sure you have a pretty good video there. Got it?
Headline… Okay.
So, there is our ad. Like I said, spend some time creating it and you can see this is what pops up when you click on the promotions tab, so let me… I’m over on my Gmail. I just clicked over so here is the copy. You can click on this, and this is the actual ad within Gmail. Now, how does Gmail decide what to stick there, so what ad pops up here? They are reading your emails. They know what your likes, interest and all that are, so they will try to match up an ad according to your likes, and interests and topics, and everything. Got it?
So, that’s where your ad is going to show up. So, they’ll click on it and then right there you’ll going to have a play button. They can watch your video and it just opens up right here on their Gmail. Got it?
So, once you’ve gone that far, you then click Save and your video ad is running right now. It is running on the whole entire network. Okay. You are not targeted, so don’t leave it like that; you’re going to lose a lot of money. You need to now go in there and put in your display keywords. So, whether you’re in the video business or orthodontist, I mean whatever you’re doing, you need to put in your display keywords.
Now, I recommend choosing one target group and then doing another ad. So, don’t do a bunch of different topics mixed with keywords, mixed with remarketing, any of those types of things. Yet something I like about Gmail is you’re able to go in here and click on interest and remarketing, you can upload custom email list. So, like I have a list of 20,000 sitting in Infusionsoft. So, I can go grab that list, upload it in here, and do Gmail ads to my list. And then also Google will create a similar audience according to my list. I can market to them. So there you have a lot of options within this display network. Got it?
And I have some other video you can go watch- How to Actually Target Gmail Ads.
Now, last thing. I want to give you guys a little secret that I have been testing. Let me bring up an ad. I saw somebody do this and just caught my eye. Here is a Gmail ad I’m running; I’m just bringing it over to you right now, from my own business. So, I wrote up a simple page document, a Word Document. Then, I screenshot this simple image. So, it’s almost like I get all this wording. Well, you don’t have the ability to put all this wording in when you’re doing Gmail ads. So, this is kind of like a short form sales letter and you can go over here to the display network, right here where you do ads. You can upload a Gmail ad and do it with the image. So right here is the Gmail image template. What I do; sorry, this is kind of off. I just want to show you guys real quickly how to do this. same thing, you’re going to get really good headline subject descriptions, but look, now I have an image in there that they can read and they can click here. so, it’s a way to get a lot more wording, but that is what the ad looks like.
Got it? So, good luck. If you have any questions left, let me know. You can email me jace@marketinghy.com. Go check out our other videos. You can go to our website marketinghy.com, or if you’re needing a video, you can always go to ydraw.com. Questions, like I said, I’m available.
Good luck. Get out there. Build your Gmail video ads and we can chat later. See you.
YouTube wants to turn video ads on its platform into a DIY possibility for small – and medium – sized businesses. This is a good thing. I just can’t wait for the day when they allow video ads on the main search engine. This is a prediction of mine and let’s cross our fingers that it comes true.
Just Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. Check out their video here.
What does this mean for us?
A lot…
I have noticed YouTube and Google putting a lot of attention on Video Advertising. Running YouTube video ads is still a mystery and take a lot of work to get the right ROI. We love YouTube ads, but have seen too many small businesses blow their budget because of lack of transparency on YouTube’s side.
The advertising platform is not as friendly as the adwords search platform. I will talk more about this later.
On to the app.
Well if you have an apple device, don’t ask me why they didn’t do it for android first, you can download the YouTube director app and start to shoot video.
The app includes a number of templates, music and editing tools and is free to use.
Here is an example of a video shot with the new YouTube Director App. This is a simple video but it is very effective.
According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.
“The reason we did this is because we believe, obviously, that video is becoming a more and more important medium on the internet,” Jolly said in an interview. “And today what we see is we have a lot of big brands being able to advertise on video because they have the resources for a video campaign, and while we have SMBs, we see that the quality of the video isn’t as high.”
Here is some simple advice on using the YouTube Director App.
Create a script before you start to shoot.
Map out your ideas
Practice in front of the camera
Smile…You may feel a little cheesy but smiling goes a long way
I am serious about the smiling thing.
Over the coming weeks I am going to shoot a couple of videos using the YouTube Director App. I will then post those videos and teach you all how to run YouTube ads the right way.
