The Facebook pixel is one of the most important tools that you can have on your site. The Facebook pixel is so simple to install and takes just a few minutes to install. Below I will have a checklist on how you can install the Facebook pixel on your site.
Step 1 Create A Facebook Account
You need to create a Facebook ad account. You must have a Facebook profile linked to your ad account.
Step 2 In The Facebook Menu Click Pixels
Go into your ad manager and hit the drop-down menu and go and click on pixels.
Step 3 Set Up Pixel
Click on “Set up Pixel”.
Step 4 Copy And Paste The Code
Click on “Copy and Paste The code”. Inside of the box. The moment that you click on the box will open up to the code area.
Step 5 Copy The Pixel Code
Click on the box and it will copy the entire code.
Now paste this code inside in the header of your site. The installation of your Facebook pixel is complete.
The Benefits Of Installing The Pixel On Your Site.
Target audiences
After someone visits your website the pixel will record certain actions that your audience will perform and you will want to track. People view your products, possibly add a product to the cart, fill out a form, or even make a purchase, Facebook can track all of these events. You will be able to track this information and will have the ability to create specific audiences from your website traffic. And then you can re-target to these visitors with Facebook ads.
See ad performance
The pixel has the power to show you your ad performance. Facebook can track sells, video views, content engagement, and much more. You have the ability to see how many impressions, video views your ads have received. You can also see how many people engaged with your ad.
Advertise more efficiently
The pixel helps optimize your ads. What this means is that Facebook will deliver your ad to people that are more likely to engage with your ad or even take action. You obtain the ability to generate more leads on a small budget. The more traffic to your site the more likely your ads will generate more leads.
Measure return on investment
Facebook can Report to you the amount of conversions and the cost per conversion. If you can determine how much you can spend on lead this will allow you to calculate your return on investment. Is the concept of spending money to make money it is essential that you know your numbers for your business to grow.
If want to learn more about Facebook and how it can benefit your business check out our other blogs or feel free to reach out to us! Download our Facebook guide to get you started running your Facebook ads.
Why Do you need a Unique Selling Proposition? (call it a slogan if you would like)
Years ago I attended a GKIC conference in Texas. At the time, I was young and it was a bit of a sacrifice to get there, but I made the trip and ended up learning all about Unique Selling Propositions. Something that would prove to be extremely valuable to my businesses. We have also been able to apply the lessons to our client’s businesses.
A USP answers the following question in 5 seconds. (more…)
Hello everyone happy to see you are reading the blog and getting a little bit of wisdom from Mareketing Hy.
Lately I have been racking my brain trying to figure out ways I can help you market your videos. You may not know this but I have watched most of your videos and I have been checking in on your companies to see how you are using them. Some of you are doing great and others are slacking.
We have some improvements to make.
Did you know there are 5 million small businesses in America who are all looking to grab a piece of attention from your customer. Every place we go marketers are cramming another thing down our throat and I like it.
It is fascinating to see what others come up with. But, what isn’t so fascinating is how complicated they make it. Once you have a video it is time to deliver your message.
Without further adieu here is:
How to Create the Perfect Video Marketing Page…Listen Up!
Clean up your landing page and stop complication.
I am a huge advocate of simplicity. I like videos that are 90 seconds or less placed on a simple landing page. Long gone are the days of stuff navigation bars, jam packed columns and information overload. You have to keep things simple! Take a look at the landing page below created by crushpath.com
Do you notice how clean it is?
When I see a landing page like this, I feel like I am 8 years old going to bed on Christmas Eve. The awesome thing about this type of page is that it converts, is cost effective, and it takes a few minutes to put together.
No coding needed!
Lets go into a little more depth why these types of pages are so effective. I am going to point out the reason and then give you some pointers on how you can create one for your company.
1. Clean: When you create a nice clean video landing page, you leave the internet surfer with no choice but to read the headline and then click play. Their eyes are focus and they do not get lost in the crazy graphic design which usually costs a fortune. Have you ever heard of the phrase “decision paralysis?” Trust me, we get it all the time. You know when you are looking for a product or a service and you land on a page that has way too much information? What do most of us end up doing? We immediately click back. There are too many choices, too many messages, and too many tabs to choose from so we leave. When you have too much clutter the viewer will usually go into despair and keep searching for a cleaner landing page.
“While your typical sidebar and header approach to a blog post is fine, when it comes down to traffic hitting a landing page with a singular focus on specific action, all of that extraneous stuff causes confusion, distraction, and reduced conversions. Lose the clutter and create the cleanest page possible when you want some action.” copyblogger
How To Create a Clean Page: If you are on a WordPress platform your life just got a lot easier. I use a simple plugin called optimizepress. I can have these styles of landing pages built in a couple of minutes. Coding not required and if you do not have WordPress you use a simple service like Crushpath to develop a clean page.
2. A Well Thought Out Headline: All Headlines should identify the benefit for the consumers. The example above did a great job at this, “Think Big. Spend Small. The Insanely Easy Way To Market And Promote Pretty Much Anything.” Plus did you notice how simple and short it was? Once again the simplicity is the eye catcher.
How To Write A Great Headline. Headlines writing takes a bit of practice to get good at it. I like to use the headlines of the top content writers in the industry. They eat, sleep and breath this stuff so I like to piggy back on their expertiece. Take what they create and modify it to fit your business. Here is a link to a simple guid provided by Copyblogger. Magnetic Headlines For Video Landing Pages.
3. Call to Action (CTA): Anytime you create marketing material, you should include a strong call to action. Never let a customer leave your site without asking them to do something. People change not faster than they make and keep commitments. If you are wanting people to use your product or service then you should ask them to. It sounds so simple right? Well you would be surprised how many videos, landing pages, brochure and flyers get produced without a call to action.
How To Create a Great Call To Action: Make sure to ask for one action and one action only. The “paradox of choice” proves that too many options can lead to no decision at all. Basically you ask yourself what you want the Landing Page to accomplish and then you ask them. It is really simple.
So there you have it, a guide to create the perfect video marketing page.
Remember that each page ought to be optimized to guide your visitors down your page toward the offer that you have laid out. Take control of their action and get them to buy, sign up, or fill out the form.
Best Practices for RLSA Ads and How To Create RLSA In Adwords
I wasn’t really planning on creating a best practices guide for RLSA ads. It just kind of happened because I saw a huge need for it. There were a couple of nice articles out there, but nothing explaining the basics.
I wanted to educate myself and learn a little more about how RLSA ads work and why I should be using them for my business. I thought I was running them, but it turned out I was not. That hurts, because they provide a huge benefit.
The more I searched the more confused I became. Google’s own guide and YouTube tutorial videos were terrible and have zero value. Even after I created a couple of RLSA ads I blew $150 dollars in a matter of minutes. I set them up wrong and I assume it has happened to thousands of other people. I want to prevent you from making that same mistake and make you a genius in the process.
So let’s get started.
What are RLSA Ads and How Do They Work?
First let’s define what RLSA stands for and how the ads work.
I thought RLSA ads were just another term for remarketing on the Display network, but that’s not the case. RLSA stand for Remarketing Lists For Search Ads. There’s a big difference.
A Remarketing Display ad can show up all over the internet as an image, gif, or html graphic; an RLSA ad shows up as a text ad in Search.
RLSA Ad
They are just a normal search ad that is created for your remarketing lists.
Watch the simple tutorial video where I explain the big difference between Search and Display remarketing ads.
Create Remarketing List
Step one of RLSA is to create remarketing lists. You can do this through Adwords or use your analytics account. These list are the foundation to your RLSA campaign.
If you do not know how to create a remarketing list you might want to jump over to YouTube and learn. It’s easy. Here is a link to learn how to build Adwords Remarketing lists.
Build all types of lists because it’s free.
Once you have your remarketing lists set up, it’s time to watch our 2nd RLSA video. We will actually show you how to set up a campaign.
Bid Only vs. Target & Bid. What RLSA settings should you use?
As you can see by the screen shots below you have 2 different bidding options. The Target & Bid option are more restrictive while the Bid Only option is loose and can cost you a lot of money quickly. I made this mistake and within 20 minutes I blew $150.
That is the price of a massage. ☹
Basically, when you choose Target and Bid the ad will only show if the person types in your keyword and can be found on your remarketing list
Bid only will show your ads if the keyword or the remarketing list are used. It’s an “Either” option. A lot less restrictive and can cost you a lot.
Not that you understand how RLSA works and what to watch out for, it’s time that you test the waters.
RLSA Strategies
Pay per click ads can get extremely expensive, especially if you find yourself in a competitive industry.
Here are a couple of strategies you can use with RSLA ads. The idea is to cut down on your cost per lead by only running ads to people who have visited your website. Especially if you are in and industry where your cost per click is +$50. Wordstream analyzed the most expensive keyword categories for online advertising and found that keywords related to Insurance, Loans, Mortgage, Attorneys, and Credit were the most expensive with advertising costs ranging between $45-$55 per click.
That hurts! They could be spending $10,000 dollars to capture one customer. A way to lower the cost per customer is to drive huge amounts of traffic with social media and then run PPC ads with RLSA. I will test this in the coming weeks.
Drive traffic to your site with social media
Create a RLSA campaign to all visitors
The second strategy I like to use is the one I spoke about in the RLSA video tutorial. Why not run funny and engaging ads on your competitor’s keywords. That way if one of your website visitors decides to go elsewhere they will see a funny ad calling them out. This goes along with our brand, so it works great.
Examples:
“We caught you cheating” “What are you thinking” “Come On Back”
Now it is your turn.
If you have comments or questions about RLSA best practices, please let us know. We like to hear from our visitors.
Here are the video transcripts
[Start of video RLSA Ad words. Remarketing Lists For Search Ads Explained. Part 1]
[Beginning of recorded material]
Jace Vernon: Okay, so real quickly I’m going to show you guys the difference between a standard display remarketing campaign and in RLSA remarketing, which RLSA stands for remarketing list for search ads. Okay, so as I kind of explained above is I got really confused with this, which I shouldn’t. I do a ton of Ad Words. Well, the other day I started to run these new RLSA ads. They are not that new, but to me they were kind of new, because I’ve been doing all normal display ads. Okay, so I’m going to show you the main difference between a standard RLSA ad and normal display ad. So first off, whenever you’re go into the search engines, let’s say you search for something- I put video marketing company right here. So, let’s assume that somebody comes to my website, down here where you type in video marketing company and they visit my website.
Now I’m at the website. Now, let’s say that this same person turns around and says, okay video marketing production. Got it? Now, we know that they’ve already been to my website. Now they type in video marketing production. Well, if I’m doing an RLSA ad I can run an ad right here to those who’ve already visited my site. So, this is a typical search ad. These guys are all doing search ads, but if I wanted to I can come back in here and say okay Google, I know that I already visited this site, or somebody already visited my site, I want you to bid higher on that keyword if they visited my site. That’s an RLSA ad. Okay. So, that’s not your typical search. Most of the time when somebody comes to your site you will cookie him, then you will run him a standard display ad. Let’s say you’re over on, this is a good one- KSL.com. So right here, this is a display ad right here up at the top. Okay, now that’s normal remarketing. The biggest difference between RLSA ads and standard display remarketing ad campaign is you are able to run these search ads that are up at the top. So, I hope that makes sense. Just remember, you can run them search ads and you can bid higher, because they already came and visited your site before. So, I hope you can see the power in that compared to your normal just standard display ads. You know they’re already searching for a second time or third time for that keyword, so they’re in the shopping cycle.
Okay, I hope that makes sense. If you have any other questions keep reading. Down below we’re going to actually do a video on how to set up RLSA campaign. So, stay tuned, or jump over to the other video and we’ll get started.
End RLSA ads video 1
[Start of video RLSA ads Part 2 Tutorial Video for RLSA ads]
[Beginning of recorded material]
Jace Vernon: Hey guys, it’s Jace over here at Yinc marketing and we are going to go into part two of the RLSA ads series. So, if you haven’t seen Part 1 yet, you might want to jump over there and take a look at the Part 1 video, where we discuss what is an RLSA ad and what is the difference between an RLSA ad and a standard remarketing display ad. Real quickly; if you’re not going to go watch that an RLSA ad is remarketing list for search ads. Okay. It’s a little different.
So, I’m going to show you how to actually set one up. So, jump over here to my dummy campaign and right now I am going after certain keywords. So, this is in your Ad Words account. If you don’t have an Ad Words account, you need to have one. If you don’t really know what a search campaign is, you better learn what one is so you can set this up. So, right now I’m going after YouTube agencies, YouTube for business YouTube business, so you can see my keywords. Well, if anyone goes to my website for these keywords, well I’m going to cookie them. Okay. Now, when I cookie them what happens is I can start running them display ads. But this is a little bit different. I’m not going to run them display ads. What I want to do is make sure that if they Google any of my other keywords that I’m going to bid higher; that I’m going to increase my bid on those keywords, because I want to be at the top. I know they’re interested, I know they’re shopping I know they’ve seen my website and they’ve been there and so if they search any of my keywords, I want to make sure I’m popping up on number one spot in the search campaign. Got it?
So, click over here on audiences. Okay, you’ll see I don’t have any. I’m just going after search. You can add your audience here. Let’s pick the YouTube marketing company. We’re going to go to Add Interest and Remarketing- Remarketing lists. There is a bunch of remarketing lists. We’re going to go Home Page Visitors. So, once I have those added in I’m just going to click save. Then, here is the thing; you want to increase your bid by 10-40%. Okay. If you’re just starting out, don’t get too crazy. Just say, “Hey, I’m going to increase my bid by 20%, 10%. I’m going to increase my bid here by 10%.” Now, that’s pretty simple to do. All you did was jump on one of your search campaigns. Then you went ahead and added these audiences up top. So, you click on audiences and you start adding your remarketing audiences. And there are so many different remarketing audiences that you can create. You should be collecting everything you can about your visitors.
Okay. Now, if you’re not getting any impressions then you can go back here and increase this up to 20%. So, you’re just saying Google if they come back and search any of these keywords; so if they’ve already visited my site and they search any of these keywords, I want to make sure I’m biding up to the top page or number one spot, because I want to be seen. Now, something else that you can do with this, which I screwed up the first time I did it is you can create a whole other campaign. With a whole other campaign you’re able to target like your competitors. You can target people; you can really get a dedicated message and let me show you what I mean. So let’s assume; let’s go back here into Add groups. I’m going to create a whole other campaign and I’m going to show you a big difference on this. So, let’s go Search Network. There’s a key, that’s going to save you a lot of money, because the first time I set up this RLSA ads I blew $100 in almost 5 minutes on nothing. They were actually junk sites and it was kind of a screw up, but at the same time Google does not explain nor they got out there and really said hey, you guys- like they’ve done no really good tutorials, I guess it’s what I’m trying to say. I could not find anything, hence the reason I’m doing this tutorial.
So, I’m going to call these RLSA video ads. I’m going to do all features. I don’t like to do anything off of the search network. United States is good. I’m actually just going to go United States. And just teasing, I like Canada. Okay, the manual CPC is fine. We’re going to change this in a second. I’m going to go my default bid $3, budget go $100 per day. Now you can do all your site link extensions, which you should do. Add in all your… So, add these in. Now, I’m going to come back and do all this so I don’t have; I do it here, so I don’t waste your guys’ time.
Okay, so basically what I’ve done is you have to go in here and create an ad. Now remember I am going after my competitors, so this is just a remarketing campaign that’s going to focus- a remarketing search campaign that’s going to focus on my competitor’s keywords. Okay. You can see, kind of the ad that I created here said “Shame On You. Wrong Company”, because I know that they just search for somebody else’s business, and they’ve been to my site. Okay. So, if I know they visited my site, well I’m willing to kind of go out on a limb and do a call out on the actual ad. So, it’s just a little different. It’s not just going to say Video marketing company. I’m talking to them directly like “hey, what are you doing searching for another company?” Got it?
So, you go down here, and now in this one you can be broader. Okay, once again we’re targeting people who have already been to our site. So, normally I would put quotes, I’d put brackets, just because I want nothing but phrase match or exact match. But I don’t have to do that here. I’m just going to put video marketing company; video marketing agency- now obviously I’m going to go all the way down through here. Normally, I never do this. I don’t just let them pick my keywords for me. I’m pretty strict with what I allow Google to do, but for the sake of time we’re just going to throw those in. Okay. Now, obviously after I increase my bid if I want to go after these, here is the key. This will cost you a lot of money, if you don’t do it, if you don’t do it quickly. Like right now, Google can turn around and just start throwing these ads up, because I haven’t added my audience. If you go in here to your audience and say, okay, I’m going to add now my RLSA ads. So, I’m going to go down here and say okay, I want all website visitors- you have to have 1000 or more. Like I said, this is kind of your dummy account be the way. I’m going to leave that red like that.
Now, here is- I jumped over. I’m going to go back so I can show you how to get there. Down here there’s something that says Bid only, or Target and Bid. If you create your campaign on its own, you have to select Target and Bid. If you hit Bid only, your budget is going to be blown on a bunch of junk keywords, because you know how we went broader on our keywords, we’re a lot more broader than we normally should. Well, if you don’t click Bid Only, Target and Bid Only, you’re going to show up for everything. So, you’re basically, when you click this you’re telling Google, hey Google, they have to search my keywords, but on top of that they have to be on my list. Okay. If they’re not on my list, you don’t show them the ad. So, it’s just a really good way to know that you’re target now.
Now, obviously my keyword that I chose was video marketing, bit on top of that this is for my competitors’ keywords. So, I’m going to go back in here and put all my competitors: pixability… Let me think. Well, first off what I’m going to do is grab all these guys’ video explainer. Copper fish media, Brand the global. So, I just go over here in- going everywhere. Copper fish media video explainers, Epipheo studios, Pixability… I just know some of these. I’ll go down and put a list of probably 50 of my competitors. Got it? And I save that. You need to go back and you see I underbid all of these keywords. I need to go back and actually adjust all the bids.
Okay. So, I hope that helps. That is a simple tutorial on RLSA ads. Remember you will waste a lot of money especially if you’re over here on your search. If you do not click, like on your standard search one, your audience right here you can adjust your bid to increase it. Now, you can see my targeting settings are Bid Only. That’s okay, because the keywords that I’m using are extremely restrictive. I’m not just going after YouTube. Like if I just put the word YouTube there, I would show up, I mean my budget would be blown in a matter of minutes. Okay.
So when you create your own search ad, you’re not going off of one you’ve already built. When you’re developing your own like this one over here on the left hand side, remember your target settings need to be Target and Bid. That means it has to match both your keywords and be in your audience. I hope that helps. Like I said, I wasted money on when I first did this.
So, if you have any questions, always reach out to us marketinghy.com. Send us an email jace@marketinghy.com. We’ll be happy to help me. In the meantime you can check out our other videos. We do a lot with video ads, and we especially focus on video marketing. So Gmail video ads in the in stream in display and display, all those things that can just help you get a higher ROI on your investment when it comes to video ads. Okay. Thanks for listening. Talk to you later.
[End of recorded material]
Guide To Remarketing Lists For Search Ads and RLSA Best Practices
Get excited because I am going to show you how you can set up a Remarketing campaign with your YouTube Videos. Video remarketing is a great source of leads which turn into customers.
Watch the tutorial and let me know if you have any questions. We would be happy to help you with your Video Remarketing Campaigns.
Here is the video transcript generated by a computers. Please forgive spelling and grammar.
Good morning everyone? I am excited because in this video we’re going to discuss a little bit about video remarketing. I noticed a lot of people have questions on this, plus you really can’t find a lot of material out there that discusses how video remarketing works and the different things you can do with remarketing. Like uploading different lists. So, I’m just going to walk through it real quick and then I’ll get this video uploaded so you guys can check it out.
Here are a couple of images to show you what the different lists look like
So first off, I’m sitting on my YouTube channel. Obviously, I’m going to use my stuff just to show you how we do it. So, first off- I’m going to use Ydraws’. I’m going to go to Ydraw’s YouTube channel. Okay, so here is a bunch of videos. Obviously, on your YouTube channel make sure you have your website connected to all your social media, those types of things. But, if you look at all your videos you can see we have tons of videos uploaded. So, if you’re a business and you’re using YouTube, and you’re uploading videos, well the best thing you can do to get the most out of them is actually track the different people that use those- that watch those videos, so that you’re able to run them a different video.
So, let’s assume that you’re an attorney. Okay. You’re starting to shoot videos once a month. Well what you can do is target… You can upload your video and then when somebody watches that video, you can cookie their machine, and when I say cookie that just means that you’re putting a little code on their browser that then allows you to market to them. So, you can run them a display ad; you can run them a banner ad and you can run them different video ads.
Let’s say on month two you upload a new video, well at that time you’re then able to run that video as an add to whoever watched your first video.
So, over time you can collect these big audiences that you’re able to market to. For example, let me go show you. So right now I’m on the actual Ad Words account. you can go here and go to YouTube users. So, once you have your Ad Words account you’re going to link it up to your YouTube and then basically you can track your channels. So, here’s all your options. You have ‘viewed any video for my channel’, ‘visited a channel page’, ‘viewed any video as an ad’, ‘liked any of my videos’, ‘commented on them’, ‘shared any of them’, ‘subscribed’. I mean it’s kind of freaky that you’re getting tracked like this on YouTube, so if you’re doing any of these things on YouTube you are getting cookie.
So, let’s say ‘viewed a certain video’- I can go in here and build a list. Says, okay, if they watch let’s say Dr. J. They watch this video. So, right now there are 125 people who’ve seen that vide. So, I can call this Dr. J video. I’m going to keep this list for 150 days. Open, open, include users from the last 30 days… Okay, so now I click save. Now, what I’m able to do- it’s building it right now, it’s updating. This video right here, I am able to run an ad to anyone who watches this video now. So, let’s say I open, let’s say I do another video that’s like this Dr. J that people like. Well then, I can just click on this and run anyone who watches this video another ad of another video, and it’s cheap. You’re talking it probably cost me $.10 a view which they have to watch out past 30 seconds.
Okay, so those are just a couple of options. Let me go down through here and just check out some of the list that I have going. Okay, ‘Viewed’, see on this one? It’s similar; this is something else that is pretty popular. You can see I have a list right here of 100,000 to 300,000 viewed my ‘Wait, wait, wait’ video. This is a similar audience.
Not only can I target those who watched it, like the people who’ve seen it, I have 190,000 on there, but I can build a similar audience where Google will go out there and say okay we’re going to build you an audience that looks like the same people that watched your ‘Wait, wait, wait’ video and then you can then advertise to them. Same thing here, ‘Viewed City video’. I got a similar 100,000 to 300,000. And you can’t run them a search ad yet. I actually think they are going to be updating that, but you can run them YouTube ads. You can run them display ads.
So, if you have any questions let me know, but that is kind a how YouTube remarketing works. The gist of it is you upload your video. You then build a campaign that cookies anyone who watches that video, so that then you’re able to run them adds when you launch your new videos. So, it’s just another way to keep track of your customers and you have to emphasize it is cheap. It’s not expensive to do these things. Yes, there’s a lot that goes behind, lot that goes on behind the doors that we don’t see. It’s all computers doing it, but it’s very, very effective. So, if you have questions, let me know.
You’re always welcome to subscribe to our channel. Watch any of our other videos. We have tutorials on YouTube ads; We have tutorials on Facebook video ads. Also, if you want Gmail video ads, which I’m loving right now. Check out those videos, here are some links. And, we’ll see you later.
If you would like to check out some of our other blogs here is a simple list of must reads
