The number one problem every one faces when running Facebook ads they ask are these working? Are they worth it? I think you should always be running ads wether you are branding or generating leads. You should always be running ads but it is important that you are running them efficiently. I have a list of metirics below that can help you determine if your Facebook ads are performing properly.
Ad Engagement
Your audience needs to engage with your ad. I will list different ways that your audience can engage with your ad
Like your page
like your ad
watch your video
comment on your ad
Share your ad
Click to your site
Biggest Factor To Your Ads Success Is Relevance Score
Now the question is What is relevance score. Relevance score is calculated on the reaction that your ad generates. The more likes, views, comments, clicks to site. The higher the relevance score. Facebook rewards you for creating amazing content. If you create content that isn’t engaging you are punished. Facebook won’t deliver your ad up as much and your cost of impressions will increase. Now if you create an amazing ad Facebook rewards you and your cost per impression will be cheaper. We highly recommend creating amazing content.
Ad Delivery
When you’re looking into your ad delivery. Never let your ad go over five on the frequency score. We generally don’t like to exceed five because we feel like we will starts over deliver. We know this because he always start to see a decrease in our relevance score. So once you turn off your ad you might ask what do I do now? What we do is we start to deliver up new content to these audiences. We might us booster post or showing the video we shot. Just keep your audience interested in continue to educate them.
Performance And Clicks
In this section we always we are missing look at the relevant score. Always make sure they’re open score again as in the 6 to 10 area. The next thing we look at an this section is the click through rate also known as the CTR. We like our click through rate to be around above %1.75 this tells us right up front before are relevant scores even released that our ad is performing properly. And then obviously depending on what your market is we like to have our clicks to site below a dollar. Sometimes we will let our odds go if they’re above a dollar but I just depends on your market.
Video Engagement
The thing that you have to look at when determining if your Facebook ads are performing properly.
Video percentage watched
You have to see how long people are actually watching your video. We generally like to see anywhere from 15% and up
Cost per view
You have to ask what is my cost per view? We generally don’t like to pay more than 3 cents a view. If you’re paying more than that then the likelihood is; you need to change your audience or you need to remake a video.
Shares
Is your video getting shared? It’s important that you are getting some sort of engagement on your video. If your audience is asking questions, if they’re tagging people in your posts.
Conclusion
These are some of the factors that we look for as far as seeing if your Facebook ads are performing. There are a lot of factors that go into determining if your ads are performing properly if you have any questions feel free to reach out to us. When all else fails just check relevant score !Don’t forget every market is different!
This is the 3 post in 3 days. I am on a roll. Today we are going to learn…
How to marketing your product or service on YouTube
I get calls all the time from people wanting to know how they can push out their product or service on YouTube. It’s not too complicated especially since you have this video.
Enjoy
1. Create a good product or service
2. Get a video
3. Run YouTube Ads
-Find videos related to your business
-Find your competitors
-Create ads
Here is the video transcript. Forgive the errors it’s done by a computer.
Hey this is Jace with Marketing Hy and today we are going to go over how to market your product or service on YouTube. Throughout the day I’ve gotten a few calls on people calling up. One of them’s an eCommerce product, another one is, well, eCommerce. I mean, it’s a health product. It’s sport cream. Another one called up, they run an insurance company, another one does a lending company, so I’ve been getting all these calls and the first thing they want to know is, “How to market my product or service on YouTube.” I’m going to go over that, so this video we will discuss your product, how to get it on YouTube, the different things you need to do, different things you can watch out for, so we will jump right in. I’m going to try to keep this short. We’ll see.
Number one, anytime anyone goes to market anything, you have to make sure that you have created a good product or service. You cannot market junk, it’s hard. Now, there might be a product or service that no one wants but a particular group of people in this world want, that’s fine. There’s a big difference between rare and a junk product. You just have to make sure your product is good. I get worried when people come to me and they say, “Hey, I have a new product. No one has ever done this” because immediately when I hear something like that I’m like, “Okay, so you have no competitors?” Usually if you have zero competitors in your market, it’s not a good sign. Just make sure you have a good product or a good service, and that is going to be the best step because I’ve seen a lot of companies where they actually have a bad service.
They go out there and they will spend all this money marketing, they start to grow while their service is terrible, and then the whole company collapse. Got it? Once you have that product or service, you need to make sure you get a good message and then get a good video behind it. The video, like I said on an earlier video this week, we discussed different things you can do with your videos or different ways or different companies you can use to actually create your videos. It doesn’t need to be expensive but you need to get a video. Now, what’s a good video? Something that identifies who you are, what you do, why it matters to them, and then tells them how they should take action.
Another formula we use over at Ydraw is a good header, something that grabs their attention, identify the problem, give them a solution and then do a strong call to action. You can do a video in many different ways but it needs to include those types of things. If you’re creating this video on your own, go read about how to create a good script, and there’s a lot of material out there and also we have a lot of material just on Ydraw.com. Also, MarketingHy.com, there’s a lot there, too. Got it? Third, run YouTube Ads. Let’s jump over into the YouTube campaign and I didn’t mean to click on that. Here’s your YouTube channel, and here is an AdWords account.
All of your marketing and stuff, you should be running through the AdWords platform. I don’t really like to go out to other platforms. Like, I’ve seen some other YouTube platforms that just aren’t that great. They’re just tying into the API. Okay, so jump over here and on the left hand side you’re going to see a video campaign. I just created this one, so you can see we’ve been running it for a few days and costs, we’ve spent about $70 on it. This is going after my competitors, so the nice thing is on video ads, you’re able to identify the very videos you want to go after. Let’s assume that you’re in the insurance business. Insurance. I had a guy call me on this today. First thing you do is identify videos that are in the insurance, and then you just click on them.
Speaker 2: So how often …
Jace Vernon: Okay, and you look for a little yellow tag.
Speaker 3: All right. We’re …
Jace Vernon: Sometimes there’s keywords, they have them, sometimes they don’t. I’ll show you. Oh, right there.
Jace Vernon: See how this thing went yellow? Well, there’s two ways. There’s an ad that’s playing in front of that. Obviously if there’s an ad there you know immediately that you can put your insurance video in front of this insurance video and piggyback off their ranking. You’ll see also that what YouTube does is they put your ad right here. “Visit advertiser site.” You not only have the video playing here, it’s popped over here. Right now what you do is take this URL down, bring up text, whatever you want, and you just keep it going. You just record, or you just take down the URL of the videos you can play in front of. That one, no. That one, no. I’m trying to find.
Speaker 5: Good morning, guys.
Jace Vernon: You’ll want to do a mixture of different keywords. Obviously I’m just going after a broad keyword, “insurance.”
Speaker 6: Let’s go to Kelly in Missouri. You are on [crosstalk 00:05:46].
Jace Vernon: What I’m looking for is a little tiny yellow tag. Especially if you find a direct competitor that’s allowing ads on their videos, it’s actually kind of funny. I’ve got a lot of leads from that.
Speaker 7:
Jace Vernon: Right there. There’s your next one. The psychology to selling life insurance. Great. There’s an ad, you can run an ad right there. This is IBM, and you’ll notice that these are not really relevant but yours is going to be relevant. You don’t get charged a view until somebody has watched past 30 seconds. If I skip this ad.
Speaker 7: [inaudible 00:06:25] aware of what’s happening right now? We’re facing [inaudible 00:06:27].
Jace Vernon: I skip it, they did not get charged. Got it? Their ad stays up here. That ad’s going to sit there throughout the videos, so I hope you can see the value. That’s one way. You can go through an identify the very videos you want to play on. You take that, come down here, and paste that URL, and just keep going. I like to do a mixture of 10 different keywords, go down a couple pages. Now, there’s an easier way to do this but sometimes it’s not always that great. Let’s go into this campaign, I’m going to show you. Under video targeting, you just go over here to placements. Here’s your options. You can target them by demographics, you can target them by interest, remarketing. Remarketing tags, I love those, placement.
I’m not running any placements here but you can just go here and pick your … Search for placement. Insurance, insurance. I’ll just match it. You have YouTube channels or YouTube videos and I like to add both. It says I’m missing something. Add manually, obviously the URLs that we have, I want to add manually. Search for insurance, and it’s going to give you all these channels. It’s also going to give you these videos. These are all videos on insurance, but here’s the problem. Oh, that’s actually a probably good one. Some of them do not allow ads. Even though YouTube is telling you you can market on them, that is not always the case. Well, more often than not it’s not the case, okay?
It goes back to you want to hand search to be safe, and then all you do is add them over and then you save that and it’ll put those placements there. Got it? That’s a simple way. Your other options are you have remarketing, obviously you can upload your own lists. You can see I just barely uploaded a LinkedIn list. You can do your whole contact list. Topics, if you want to add topics, Google gives you a lot of topics and then there’s something called “in market.” You have infinity audiences, that’s for bigger reach. If you want to do return on investment, well Google is keeping track of all your searches, so they know that someone’s looking for SEO and SEM services, so you can click here and you can go after those people that are looking for those services or have those interests.
Business, technology, we did say insurance, so let’s see if we can see find something on. You’ve got auto, mortgage, term, auto, health, home, life, travel. You can pick those and then save them, and then Google will go out there and find those people interested and show them your video. Got it? Great way to get some attention. Now, remember, your video needs to have a call to action at the end. You need to have it uploaded onto YouTube to be able to do things like this, but I hope you know it’s a great way to target your audience. You can go out there and target them by infinity audiences, you can target them by in market which I just told you what they were, you can target them by exact placements, and then also you can do keywords.
Keywords is not an exact science like it is on a normal search, but it is working. You just want to test it out. Go out there, test out your videos, and see which ones convert. Test out different call to actions, links, but don’t quit after your first try. Don’t go out there and say, “Okay, I tried it. Didn’t work.” I’ve been able to get 13 cent conversions from YouTube which is excellent, and when I say conversion, it’s not an actual purchase. It’s where they leave their email address or they give me a call, something like that. If you have questions, visit us over at MarketingHy.com. That’s Marketing, H-y.com. If you need a video, go to Ydraw.com. We’d be happy to help you, and that is it. See ya.
How to marketing your product or service on YouTube
Are you a small business owner looking to grow your business? Here are 8 websites I like to sue to grow my businesses.
Hey everyone
Thanks for visiting our site. Below we are going to go over the different website that I use on a daily basis to grow my businesses. Some of them you will be able to use, others you will not. Whenever I give my opinion or advice I would recommend you take what is useful and discard the rest.
Hope this helps.
Hey, good morning. This is Jace over at Marketing High, and today we are going to be discussing eight websites I use to help grow my businesses. A little history, I’ve grown multiple businesses past in the millions, so I thought I would share with you guys eight websites I use, or things I use to help grow my businesses, and this is mainly for … Well, it can be for big corporations, or it could be for small businesses, but mainly it’s for people who are bootstrapping, trying to get their message out there, trying to sell their product. This is the easy way to do it. I’m going to go through the list, and then we can turn around, I’ll show you what I like about each feature, and hopefully you can take some of this and apply it to your business. Let’s get started.
1. Adwords
2. Facebook
3. Upwork
4. YouTube
5. Infusionsoft
6. WPEngine
7. Google Domains and Apps
8. Elegant Themes
First, AdWords. For many of you know, I’m a big fan of AdWords. I’ll show you some examples here in a second. Number two, Facebook. You need to learn Facebook. Now, that could change in the future, but for right now, Facebook is a good way to produce leads. Use Upwork. Upwork is a place you can go get cheap work. It’s really nice, because you can hire people that know what they’re doing, and you can fire them with a click of the button. You don’t have to worry if you’re in the US about all the crazy worker’s comp, all the rules and regulations, so it’s really good for small businesses.
YouTube, get your message out there. Infusionsoft, that’s our email service that does all of our email campaigns. They do a lot more, but I mainly use it for emails, and followup sequences, which I’ll show you. WPEngine, I love that for hosting. They are more expensive, way more than GoDaddy or those types of companies, but they’re very good, very customer-friendly. Plan on spending over $1,000 a year if you want to go that route. Then you have Google Domains and Apps for emails and for domains, I’ll show you, and then the last one is Elegant Themes.
First off, let’s jump over here to an AdWords campaign. I do a lot of marketing for other companies, so here is an example of one. It’s an urgent med health center, urgent care center, and they’re located in a certain city. What we did, we turned around and said, “Okay, we’re going to set up an easy AdWords campaign. Nothing exciting, nothing crazy.” You can learn how to do this on your own. You just have to make sure you don’t make dumb mistakes, like be really strict on the words. Don’t allow Google to just go out there and put the words they want to put in there. You need to be very strict.
In the last 14 days, this little campaign has drove them nine conversions. That’s nine phone calls. That doesn’t include your 61 website clicks of people going to the website. Conversion rate, about 14%. Now, that’s really, really good. Whenever anyone’s in that city, if you own an urgent care, you want to show up. You need to be there on search engines. If you’re a small business owner, you have to get used to using AdWords. Now, it might not be the most cost-effective thing for you, but you can always get a good return. You just need to limit your keywords down to exactly what you want, and then let it run. Let it run for the rest of your company’s history. I have one company, Ydraw. We’ve been running an AdWords campaign for well … Going on five years now. It still produces. We have like a 15% conversion rate on it, and there are certain keywords that we get leads day in and day out, and it works. Get used to AdWords. You’ll want to use it if you are a small business owner.
Next, you need to get good with Facebook. Facebook is an easy way to get your message out there. You can see I’m running campaigns right now, and I have 45 conversions for $122. That is really cheap. I mean, that’s less than $3 per conversion, so I am getting people who are interested. I am collecting emails with just Facebook ads. Once again, there are so many videos. We’ve even shot our own videos on how to run Facebook ads. That’s a simple way to get your message out there.
Next is Upwork. I love Upwork. Upwork is a place you can go hire, you can go fire. You can see I’m running cold emails, data mining, take forms. You can see what we do, and hire, and all you do is post a job, and you can pay people $10. You can actually find some really good people that do huge amounts, so that’s another thing you can do. Upwork, easy, cheap labor. YouTube, obviously I like YouTube to deliver my message. Some people might not want to use YouTube. It’s fine, but you can jump over to my channel right here on YouTube and see that we love YouTube. We record videos often. It’s just a good way to get our message out there. We run YouTube ads, so it’s a good thing for small businesses.
Next, Infusionsoft. Infusionsoft might be a little complicated. They are for small businesses, but then again, they’re not in some ways. I think they are being passed up. I just do. I’ve thought many times, “I’m going to jump over to like an AWeber or a MailChimp,” but I’ve just kept it here for now. They’re good. They’ve been around a long time. They have this campaign builder, which used to be kind of the big thing. Let me show it to you. Whenever you’re out there marketing as a small business, you have to make sure that you collect email addresses, that you get information. You have to make an offer. Whenever you’re running AdWords campaigns, whenever you’re doing Facebook campaigns, you have to have some type of offer for them to opt-in. Then you collect their email address, and then you can go here and look at our sequence.
Here’s all these forms that are collecting, and this is what’s nice about Infusionsoft. They have forms, and then you can just build out these campaigns so you know what’s happening. They get tagged, and then they go through this email sequence where I educate them, where I help them out, answer any of their questions, and you can see they get a day one, day two, day four, and that’s how you move them through the funnel from top of funnel to bottom. Email marketing is big. A lot of times you can take all of those emails and then run remarketing ads to them, upload them back into Facebook, those types of things.
Now, number six is WPEngine. Like I said, great if you’re a WordPress, if you’re hosting for WordPress. I like WPEngine. They work well. GoDaddy and those places were just too slow. For cheap, if you don’t have enough money, if you’re looking only to spend $5, GoDaddy works great. That’s kind of who I started out with when I first started building websites. Seven, Google Domains and Apps. Pretty self-explanatory. I like Google Domains. They are in beta right now, but the user experience is really good. It’s easy to buy domain. It’s easy to set up email. It’s easy to do forwarding emails. It’s just a simple, simple platform. Like them.
Lastly, Elegant Themes. That, I use what’s called the Divi theme to build out our websites. If you look at our website, this is the Divi theme. It’s really easy to use. They put a lot of work into it. You can check out like our blog, but this is all built in the Divi theme, which I like.
There you have it. Eight websites I use to grow my businesses. Feel free to use some of them, forget some of them. I would say like number five, AWeber’s a great choice. MailChimp is a great choice when you’re first getting started. They run about $19 a month. I have a lot of accounts with them too, where some of our businesses we market for are on Aweber. GoDaddy is a good substitution here. There are some other freelance websites out there, but Upwork is the one I use, and then obviously AdWords, Facebook. You can go get all the tutorials you want on how to create AdWords campaigns.
I hope that helps. Go out there, get to work, start testing it. Don’t give up too soon on all of this. It takes work. It takes learning it. Practice. A lot of people quit too soon, especially like on AdWords. They just don’t put in enough effort, and then next thing you know, they lose money, and then they quit, and they’re down. Get out there, get to work, learn, provide value, and you’ll be able to grow your business. Hope that helps. See ya.
Have you ever wondered how you ran run YouTube ads in front of your competitors videos. We have created a simple guide to show you exactly how to set up a campaign. This is a great ways to capture views, traffic, and sales from your competitors.
Whenever I give a presentation, I will usually show people how they can capture views, leads, and traffic from their competitors videos. The audience loves to learn this simple technique so I am going to teach you how to create a YouTube campaign targeting your competitor’s videos.
Let’s get started With Our YouTube Ad Campaign
___________________
In order for you to set up a campaign you are going to need the following:
A video with a great headline, story and call to action.
Adwords account
YouTube channel
If you do not have the 3 things above, it’s going to be hard for you to run YouTube ads. If you need help or have questions on how to create the perfect video, Ydraw is the best solution.
We also have other tutorials where you can learn how to set up your YouTube channel. Just click here.
Campaign Settings
Setting up your Adwords campaign
Adwords is the platform we will be using to create your YouTube ads. You are going to want to create a new campaign.
Click on the Run Campaign button and scroll down to video. I like to name my new campaign “Competitors.” You can name it what you would like.
Leave the type to standard and change the video ad formats to “In-stream or video discovery” not bumper ads.
The average cost per view will be between 8 and 15 cents. Just depends on how aggressive you would like to be. We are going to set our budget to $10 per day. That will give us around 100 views.
The cool thing about YouTube video ads is they do not count a view until they have watched 30 seconds. If they skip the ad, you are not charged. Basically, you can get free branding if they skip the video.
Moving on…
Your Networks is going to be YouTube Videos. I do not like to use video partners. A good practice is to restrict Google as much as possible. They will blow your budget if you let them.
Pick your locations and language.
When you get to the Devices section you will want to decrease the spend on Mobile. You will see a blue link for “Advanced mobile and table options.” Click on it and decrease the mobile bid.
Why do you want to do this?
I have found that results are exponentially higher when you decrease the mobile bid. If you have a large budget or you are not hitting your daily spend, feel free to change it around.
Leave the rest of the settings and click save and continue.
Ad Group Settings
Setting up you Ad groups
Ad group name and format
Next we are going to set up your Ad Group. Give it a name and then pick the video you would like to use. This is why you need a YouTube channel with a nice video.
You can jump over to your YouTube channel and grab the URL of the video you would like to place in front of your competitors.
In-stream
We will be running In-stream ads so select in-stream and put in your Display URL and your Final URL. Leave the Companion Banner as is.
Bidding
I am going to leave the bidding up to you. For now I just put $0.06, but sometimes I will bid extremely high to make sure I show up.
Targeting
With targeting, you have 6 different options and combinations. Since we’re going to be running our ads in front of our competitors videos, we’re going to want to choose the “Placements.”
I personally like to adjust the demographics to match my target audience. You can exclude certain demographics or exclude certain demographics.
Targeting (Placements)
This is the part you have been waiting for. Click on placements and then click on the “Search for placements.” I used to add everything manually, but YouTube has become better at giving us all the placements.
A lot of the placements do not allow ads on their videos. You can tell by clicking on the video and see if a 30 second ad pops up or look for the little yellow line on the bar. Here’s a simple screen shot.
So just because you see them pop up when you are searching for placements, does not mean you are going to be able to run ad in front of their videos. This is where manually searching comes into place.
The key is to find your competitors videos that are allowing ads. If you just want to search manually, you can.
This is not a 2 minute task. You will want to take some time and find as many videos as possible.
When you are done, click save ad group.
Conclusion
You’re ready to roll
I hope this simple guide helped. It’s important that you keep an eye on your campaign for a couple of days. Once you start seeing results you can tweak the account accordingly.
If you are like us, you should get some extremely cheap leads, customers, and sales from running your YouTube videos in front of you competitors.
I just finished speaking at a video marketing event in Florida and as I am flying home I want to introduce you to the 5 video marketing campaigns you should be running. Let me explain why I decided to write this.
During the event, my slides did not work, so I had to shoot from the hip and change up my presentation. I improvised. It ended up working because I pulled in some audience participation. I was stunned with their responses. I quickly learned that video marketing is STILL not being used.
Here is the first question I asked…
How many of you are running YouTube ads?
1 person in the whole audience raised their hand.
This was surprising because the audience was full of digital marketers and they are supposed to keep up on the latest and greatest.
Some of them actually own agencies.
Depressing…
Next question.
How many of you are running Gmail video ads?
Nada, zero, zip, zilch. The crowd was silent.
Gmail Video Ads started to get popular back in 2015 and nobody was doing it.
I was stunned and a little baffled on what I was seeing
So…
Third question.
How many of you actually know anything about digital marketing?
Laughter.
They knew where I was coming from. They could see my disappointment and I had to give them a hard time.
1. YouTube Video Campaign. Both In-stream and In-display.
2. Gmail Video Campaign.
3. YouTube Remarketing Campaign.
4. Facebook Video Campaign.
5. Facebook Remarketing Campaign.
I am going to walk you through these 5 campaigns with video, so let’s get started.
If you have any questions on how to implement these video marketing strategies, let us know. We would be happy to help
Video Transcript.
We’re going to go over the five video marketing campaigns that I think every business should be running. This is part of a blog sequence where I discuss a little bit about where this came from. Here are five things that all businesses should be running. Not things, video marketing campaigns. The first thing is a YouTube video campaign, both in stream and in display. I’m going to show you what those are in a second. I think all businesses should be running a Gmail video campaign and YouTube remarketing campaign, a Facebook video campaign, and obviously a Facebook remarketing campaign.
If I bring over a browser, I jump over here to YouTube. It’s always good if you’re any type of business. Most businesses have competitors, so let’s say you’re in the pest control. Pest control. If you type in “pest control company,” a lot of times what you can do is you can play your video in front of your competitors’ videos. Some competitors don’t allow for videos, some do. What I like to do is I like to go down and find the videos that will allow you to play on them, and anything to do with pest control, we’re going to want to run your video on those videos. Simple thing to do. It costs maybe 8-12 cents a view, and they have to watch out past 30 seconds for it to be counted as a view.
If you have questions on that, there’s a ton other videos in our channel that you can look at to learn more about YouTube ads. You want to run in stream ads. Those are the ads that play in front of a video, and then you want to run in display ads. If you type in “cars,” type in … Knowing our luck, I’m not … Right up here, this one, High T Black Limited Offer, that is a display ad. That’s the first campaign that companies should be running.
The next one are Gmail video ads. Same concept. It’s just a way for you to get in front of your target audience. Jump over here to Gmail account. Right here under promotions are these Gmail ads. Right here, “Apply for a credit card.” Now, Gmail will take a look at what’s happening within your Gmail accounts, and they will serve you up an ad. They’re getting very good at this, at targeting things to what you like now. There’s always growing pains, but day by day they’re improving. Very smart to do, very few companies are doing this right now, and I don’t know why. My click-through rates, my conversion rates are extremely high on Gmail video ads.
Very simple to do. You set it up same place you set up your YouTube ads. It’s right there in the AdWords back office. We have other videos that if you want to take a look at, you can go check those out, that teach you how to set up Gmail video ads. Real quick, this is an image ad, you can actually stick your video right here, and they can watch it right within their Gmail. Another one, YouTube remarketing campaign, so how this works is let’s say you go to my YouTube channel. Well, this video right now. You’re watching this video, well what’s happening while you’re watching this video, you are getting a cookie or YouTube is keeping track of all the videos you’re watching. Now, I am building a list according to anyone who watches me videos, that way I can turn around and remarket to them, I can run them other types of videos.
Simple thing, very cost effective, very easy to do, so the third one is YouTube remarketing campaigns. Next is Facebook video campaigns and Facebook remarketing campaigns. Just like in Google, on Facebook you need to be cookieing your audience, you need to be tracking your audience, seeing how they interact with your webpage so that you can run them a remarketing campaign and we found that Facebook actually … Well, let’s just bring up a Facebook feed. If you can do Facebook video campaigns, it’s very effective. if I just scroll down through my feed, here’s one, this is [Doma 00:04:42], that’s an ad there. Gary Vaynerchuk, just fly down through here, let’s look at some ads. Here’s an ad where you can do a video ad right here where they can watch your video.
You can give them a message, once again very cheap. Now, the only problem … The big difference between Facebook and Google is the fact that if you start to watch a video, three seconds in, Facebook counts that as a view. Bad idea, but hey, we’ll live with it. Now, Google on the other hand, they aren’t going to count a view unless they watched 30 seconds. Still, very effective. You can do Facebook remarketing also if people have watched your videos. You can then turn around and remarket to them within Facebook. Let’s see if we can see one more sponsored ad. Okay. Real quick, here’s one. You click on this, it’s not an actual video, but here’s another ad, and this is just getting served up according to their interest, according to the audience they chose. Go it.
Very simple. Once again, just to repeat, these are five video campaigns that every business should be running. You’ve got a YouTube video campaign, both in stream and in display, Gmail video campaigns, YouTube remarketing campaign, Facebook video campaign, and Facebook remarketing campaign. Doesn’t need to be expensive. You can spend $5 a day on Gmail ads and get some pretty good results, $5 on YouTube, get some good views. Costs should be around 10 cents. Same with Facebook, Facebook remarketing, you don’t have to spend a lot. Now, the more you can spend, the better, so it’s always a good thing.
If you have questions, you can always look us up, check out our other videos, go to MarketingHy.com, that’s H-y.com, and if you have any questions you can always email me, jace@marketinghy.com, and that is it. Have a good day, hope to see you implement these. Talk to you later.
If you think you do not have this problem, you most likely do.
KISS = Keep it simple stupid
“Simplicity Is The Ultimate Sophistication”
Video Transcript
Speaker 1: This day you fought with honor. This day, you vanquished those that mean to smite us. The dark Lord forged his enemies to reap their terror, but we persevered and slayed them forthwith. In the years to come, they will sing our victory song as we sung for our forefathers, and our fa-
Speaker 2: Sorry. Sorry, sorry guys. Just one thing I thought I might bring up.
Speaker 1: Whatever is it, brother of the watch? Fellow kingsman-
Speaker 2: Yeah, this-
Speaker 1: -Honored knight of the third men.
Speaker 2: -This is what I want to talk about. We are using way too many words, guys.
Speaker 1: Doth thou mean, proud warrior of the north? Brave son of the-
Speaker 2: There. That was … We could really speed things up around here if we just cut down on the wordage.
Speaker 1: How so, brother of the cloth? Defender of the north.
Speaker 2: Shh. Like in battle today, when you yelled, I’m paraphrasing but, “Noble horde, raise thy shields, from yonder field of battle approaches,” is it thy-
Speaker 1: Mm-hmm (affirmative).
Speaker 2: Enemies-
Speaker 1: Arrows.
Speaker 2: -Arrows.
Speaker 1: Yeah.
Speaker 2: Yeah. Next time, just yell duck, I reckon. A lot of us died before you finished talking.
Speaker 1: So … Not speak in such an elongated way for the saketh of time.
Speaker 2: Exactly. Actually, and just while we’re on the topic, we were just talking about this, weren’t we? The tales that we tell, the one about the ring and the short hairy foot people?
Speaker 1: Mm-hmm (affirmative)
Speaker 2: Maybe that could be just one story? Instead of six three hour unnecessarily long stories.
Speaker 1: Some merit you may have in your words, my brother. I see how my verbose retelling may elongate the-
Speaker 2: I don’t think you do.
Speaker 1: No?
Speaker 2: Yeah. Even this. The victory speech you’re making? I don’t know. I just think maybe just say we won, or something. You guys with, yeah?
Knights: Yeah.
Speaker 1: Your words have resonated deep in my mind, my brother.
Speaker 2: Again, I don’t think they-
Speaker 1: -I see-
Speaker 2: -I don’t think they have, because you’re still … He’s still doing it.
