Do you know what are considered to be the Best YouTube ads in 2015? Google asked ad makers, brand shapers, copywriters, and coders to vote on their favorite YouTube Video Ads.
Let’s start from the top. We will dissect these later on.
This one is still one of the best commercials I have seen. Love It!
I want you to pay attention to these ads. There’s lot we can learn from these winners. This is consumers voting on what they like to see and share. Ever since YouTube came out, consumers have been screaming to advertisers. They have been telling us to change our ways and produce videos that move them.
Think about it…Consumers now have the power to engage, comment, share, and click. Here are some trends from some of the top YouTube video ads.
1. Tell The Truth!
Dollar Shave Club is the perfect example. Mike was able to share everything from the brand’s persona to its value proposition all while oozing authenticity. It worked…launching his business into millions.
2. Entertain them First.
YouTube is a place where people are looking to be entertained. Here is a great example of a video ad that we produced. Our first job was to grab their attention and the second was to keep it. This was a video created specifically for YouTube ads. We interacted with the “skip” button. How do we know this worked? By reading the comments. How often do you have people like your YouTube ads?
3. Be Interactive.
Old spice is a perfect example of how to interacts with your audience. It’s brilliant and the whole campaign has to be the absolute best on YouTube. Millions of views, subscribers and publicity.
By the way…
A very powerful way to engage your audience is by creating an interactive video. It’s like a choose your own adventure. You can go here to read more about it.
This is one of the powerful aspect of running ads on YouTube. You’re not restricted by time. It kills me when companies use 15 second TV commercials and think they will perform on YouTube. Video ads are about having a conversation with your audience. This is hard to do in 30 seconds. Now, don’t go out and create a 20 minute video. (2 to 3 minutes is plenty).
“It’s time to break free of the 30-second spot. Nike’s “Winner Stays” video, which has more than 115 million views, is more than four minutes long. Your story doesn’t have to fit into a timeframe of 15 or 30 seconds anymore; it just has to be a story viewers want to watch.”
5. Tell A Story.
This is pretty difficult because you have to shift you mind set from an ad maker to a story teller. This takes a lot of thought and energy. “The Scarecrow,” has to be one of the best videos for telling a story. I have written about it before, but I just can’t stop bringing it up. If you are going to take the time to create a video ad…Why Not Make It Epic?
6. Have Fun!
Have a bit of fun with your audience, play with the skip button, or pull some pranks. Our company is going to come out with a couple of funny ads in the coming weeks. We are going to interact with the skip button. Look for it.
7. Don’t quit.
YouTube video ads needs to be an on going process. You will most likely bomb your first time, but that does not mean you should quit. Keep creating and keep entertaining. Eventually you will fail enough to succeed.
Gone are the days when ads lived in one medium and are constantly being restricted. You can see that businesses can really change the paradigm with YouTube ads. You can now tell your story for practically free and if that doesn’t work we suggest you start running YouTube ads.
YouTube video ads (also known as Pre-roll ads) are a great way to get your message in front of your target audience. There are so many things you can do with YouTube. It really needs to be a part of your Marketing plan in 2015.
If you need help with running YouTube Pre-roll ads please let us know. We have a couple of tips and trick that will help you dominate.
Behold the everlasting devastation of a Sprained Ankle
This sucks…It’s finally happened and it couldn’t be at a worst time. Miami camp is coming up. I woke up Saturday morning to play some 2 on 2 basketball. We needed one point to win the 2nd game and tie up the series.
I took my typical jump shot and that was it. Game over.
But wait…I ended up coming down on the foot of my defender and immediately hit the deck. Within seconds my foot started filling up with fluid and my anklebone turned into a softball. ME OVER!
If you have ever sprained your ankle, you should feel sorry for me. They hurt like the dickens (whatever that is supposed to mean). Once I got home I had about 5 hours of throbbing. I even asked my wife to hit me over the head with a baseball bat, but she declined. Which is funny because I know she has wanted to many times.
Just because you get hurt, doesn’t mean you stop playing the game.
Not every video is going to be perfect, not every ad is going to be a winner. We do get hurt.I can’t tell you how many times I thought I had the perfect advertising plan lined out, just to watch it fail.
Since I now have time on my hands I am going to create a series of blogs and videos to help you guys get your video marketing in place. I want to show you how I am getting qualified leads at $0.44 with video ads.
Just yesterday one of our clients came in and said:
“People are always calling from our video ads, lets increase our spend.”
I love hearing this because the same thing is happening to me. We are killing it with video.
But, this is not always the case. I have another client that has not taken the time to set everything up. They are not willing to do the little things that drive sales and leads so we continue to send them views. They are happy, but I am not.
They spend $500 a day on ads and I know they are not performing like they should. They are one of those bigger corporations with a lot of money to waste.
Their video sucks, their YouTube channel is a disaster and I can’t get them to change anything. I can’t even get them to link up their website to their channel. It’s crazy.
If you are going to run YouTube ads or you just want people to listen to your message, you need an amazing video.
The first 5 seconds has to grab their attention and the next 30 seconds has to keep it.
“You want to communicate with an audience that suffers from ADHD. You have five seconds to hook their interest and 30 seconds until they decide they’re done with you. How do you do it?”
Last week I spoke in North Carolina at a Marketing Conference. I usually like to hand out a couple hundred dollars in cash. It makes for great entertainment. I do this for a reason. It grabs attention and people won’t forget it.
Shameless plug (If you ever need a handsome, entertaining, well educated, speaker that hands out cash…I’m your guy.
I like to use the acronym AIDA
ATTENTION, INTEREST, DESIRE, ACTION (CTA)
HEADLINE, PROBLEM, SOLUTIONS, CALL TO ACTION
So your first step is to get a video. If you have one already, make sure it is good.
Arnold Schwarzenegger just launched a video campaign for a Charity and he nailed it. Just pay attention to the dumb little sequel comment (that’s funny).
Short Ad Version.
These are so right in so many ways. They have call to actions, their YouTube channel is optimized, it’s entertaining and grabs your attention from the very beginning. He gets two thumbs up, but more importantly he is going to get some huge results.
In the following days (weeks) we are going to show you how to get results.
1. YouTube Channel Optimization (linking your channel) 2. Video Optimization and how to hit page One of YouTube and Google in minutes 3. Video Ads (Hacks that will give you a 10 X return) 4. Script Writing techniques (Copywriting 101) 5. Annotations, and New YouTube Cards 6. How you can Buy Video Traffic for a couple dollars a day. 7. How to capture leads from your Videos
Get ready, because this is going to be fun. I am in a 10-day rehab process so lets see if I can get all of this done in that time period.
PS. You guys are awesome! Thanks for reading about our Video Marketing Failures and Successes. We hope you enjoy Video Marketing 101
Don’t we all love the exciting pre-roll ads that take up 30 seconds of our Youtube watching experience. They are annoying, but for advertisers they can become very handy. Here are 4 simple steps to create amazing Pre-Roll Ads.
1. Don’t do boring pre-roll ads
Nobody wants to see your ad and the reality is you are interrupting their precious Youtube time. The same goes with TV commercials. We tend to turn off our brains when advertising comes on. But is doesn’t have to be this way. Just put in a little extra effort and create something that will grab their attention and entertain the audience.
Back of the Brain; Front of the Brain
Although people do not like advertising, they still have needs and wants. The front of the brain is always running and tends to control most things, but the back of the brain may have a serious problem that needs to be solved, e.g. a boss who needs an explainer video, or a presentation that she is worried about. A viewer may jump onto YouTube thinking of a music video, how to cook tutorial, basketball tutorial, or for entertainment. But without even knowing it they end up on Ydraw’s website looking at explainer videos. The same happens with Linkedin, Facebook, Twitter, and most news channels.
Here is the secret of a successful YouTube Pre-roll Ad: interrupting what’s going on in the front of a viewers brain to fulfill the need in the back of the brain. The video will seize upon a lurking fear or desire, and exploit it. It interrupts and keeps on interrupting until action is taken. Here are some great examples:
2. Don’t repurpose your video…
What do I mean by this? Many first time YouTubers believe they can get away with a video that was created for a TV commercial. This has to be the worst idea ever (says everyone). The audience has the choice to watch your ad or not. It has to capture the prospect’s attention within 5 seconds and maintain that attention for 30 seconds.
You want to communicate with an audience that suffers from ADHD. You have five seconds to hook their interest, and 30 seconds until they decide they’re done with you. How do you do it?
I am sure you have all heard about how humans now have the attention span of a Goldfish. This rumor is spread by marketers, because they get get people to sit down and watch their ads. The reality is we know what we want and we do not have to pay attention to things we do not like.
3. Your Pre-Roll Ad should be 30 seconds or longer
There is some logic behind this rule. 15 second pre-roll ads can end up costing you fortune. Google will charge you per 30 second view or until the end of the video. By creating a 15 second video you will be charged at 15 seconds. By creating a 30 second video you are going to get more qualified leads and not pay as much.
4. Send Viewers To A Landing Page With A Strong Call To Action
YouTube now allows you to associate your website with your YouTube videos. You are able to build YouTube cards, annotations, and call to action slides. You need to create a strong call to action and tell the audience exactly what you want them to do. Drive them away from YouTube.
If you can’t link video marketing to leads, sales, customers and revenue…you’re doing it all wrong!
So there you have it.
If you need help creating YouTube video ads, just contact us.
You know those annoying little commercials that pop up in front of YouTube videos? I know you have seen them.
The ones that you hate and can’t see to skip fast enough. Those special little creatures are what we like to call YouTube Pre-Roll Ads.
I’m still trying to figure out if I hate them or love them. They are just so convenient for lead generation and business owners.
What are YouTube Pre-Roll Ads? (often times call Truview ads)
They are 30, 60 or 90 seconds of pure bliss and opportunity for your business, as long as you create a good one.
The Pre-roll Ad Opportunity
• YouTube is the 2nd biggest search engine. • Internet users watch almost an hour of web video every day • Web video is growing and will continue to grow • Everyone watches YouTube videos • Video is the fastest growing form of ad format
I could keep listing things to try and convince you to get Pre-roll ads, but I will save the theatrics for another day. If you are not running them you should be, because in a couple of years the marketers will of ruin this medium like we do all the other ones.
Think Adwords back in 2001.
Targeting options with Pre-Roll ads
What makes pre-roll ads powerful? It’s the ability to deliver your story to a target audience. You can decide between location, demographic, placement, and keyword.
They also provide reporting to see what is working and what is not working. This will only getting better with time. Google continues to improve the platform and tracks everything consumers are doing which makes it better for us.
Lets say a personal injury attorney needs to find customers in the Las Vegas area. They would be able to run a video ad to people in the Las Vegas area, ages 35 to 65, on a YouTube video talking about personal injury.
Let’s assume you have a Hotel in San Francisco and you would like to run your Video in front of 45 year old Males who have been searching for 5 star hotels in San Francisco.
This can be done.
This is not a perfect science yet, but over time the targeting is only going to improve. We can also track those who have watched our videos and run them banners ads or other videos ads as they browse around the Internet.
This is what they call remarketing. It’s another way you can build lists and keep track of those who have interacted with your product or service in one way or another. We will bring this up again
There are a couple of things you will need to consider when generating the perfect pre-roll ad.
Here are 7 Ways Video Pre-Roll Ads Can Generate Business
1. The Video
You can’t do boring nor should you. There seems to be this idea that any video will work. We strongly disagree. Bad videos or a poorly produced script is not going to help you. In fact, it could do the exact opposite.
The last thing you want is to make a poor first impression or damage your brand.
Like anything, you want to put your best foot forward. Don’t be careless and cheap. Yes we understand that your Uncle just bought a new camera and is willing to shoot your Companies video for free. Resist the temptation to be kind and cheap. Your video really does matter and needs to be customized for the YouTube setting.
We have found when a customer creates junk they tend to not use it because they know deep down it does not represent them well.
Here is a good example
We ran a simple little test on this bad boy and here are the numbers.
2. Have remarketing in place
2015 is the year of the pixel and the bigger lists you can build the better. Remarketing allows you to send a pre-roll ad or banner ad back to a visitor.
You do not just have to sit around and wait for your visitors to come back. Go get them and bring them back, because you can.
Here are your Video Remarketing options.
3. Target The Right Audience
There are a couple of tricks that will save you a lot of money with Pre-roll ads. You can’t just dive in without targeting your audience.
You have age, gender, topics, interests, location, and placement. You also have the ability to exclude certain demographics.
There are a lot of different choices that you will have to play around with.
3. Tell Your Story
By telling your story people are able to see a different side of your business. It’s personal and a great way to let others know what you’re all about.
4. Limit Mobile (have caution)
Although mobile is popular and continues to grow it can be a big click waster. I will reduce the cost per view by 30% on pre-roll ads.
5. Build Out Your YouTube Channel
This last year Google allowed you to link your Website up to your YouTube Channel, which in turn opened the door for, better lead generation.
Treat your YouTube channel as an extension of your website.
6. Set Up Annotations (links out)
Drive your traffic away from YouTube to landing pages with Annotations.
Every video you create needs to have a purpose and a Call To Action. Make them an offer and drive them to it.
7. Test And Track Conversions
You want to make sure you have some sort of tracking in place. I understand that companies have different goals. Some of you may need leads others may want to increase brand awareness. Both will work.
We have found some unique results with YouTube Pre-roll ads. One of our clients did not get a lot of leads, but they saw a nice increase in their search traffic.
So don’t give up too quickly.
By running and creating YouTube Pre-roll ads your able to drive video shares, new channel subscriptions, and create a lot of buzz about your product or service.
You might find out that you love YouTube Pre-roll ads.
It has been a couple of weeks but it has given me some time to come up with something amazing. So far Ydraw has created about 940 different types of videos.
That is 940 stories, 940 different messages, 940 calls to action. It has been an amazing ride and we hope it will continue to grow. We love our clients and hope they have huge success.
But it is not all happy tears.
In fact, there is one problem that keeps popping up.
You’re Not getting Enough Views.
A video needs to be seen and heard before it will produce the results and this does not happen without a bit of effort. Sure, you will get an occasional viral video, but this is extremely unlikely.
How unlikely? Put it this way…
You might have a better chance of winning the lottery than becoming a big YouTube sensation. If your video gets 1000 views, you are in the top 3.1 percent. If you get 10,000 views, you will enter the domain of 0.3 percent.
Don’t let this discourage you, because video marketing is all about quality not quantity. It’s by far better to have 5 qualified viewers than a million unqualified. If getting views created customers, then I would buy a million video views from click farms in China.
How do I know this?
Let’s move on…☺
I want to show you how you can get qualified views at an extremely low cost. You have your video, now it’s time to get the customers.
I have been harping on this for the last 6 months. Before long it is going to get too expensive and the ROI is not going to be there. It happened to Google Adwords and it will eventually happen to Video Ads.
Marketers tend to ruin everything. We will all jump on board and drive up the price. Just last week I saw about 5 other network marketers start pushing YouTube Ads.
It is the next big thing, so you will want to get started.
8 to 15 cents per view.
I have created a simple How To Guide that will teach you how to exploit this secret source for high converting laser targeted, low competitions traffic.
Plus, I have a couple screen shots to show you some results.
You can get it here. (although I said it was simple the blasted thing took me all day to create, so make sure and use it.)