How to set up your Google analytics goal is essential for you to know the things that are happening on your site. This will allow you to know how well your site actually converts generally speaking we like to be at least 5% conversion rate. To set up your Google analytics goal it is a simple process. There are a few things that you have to have set up first before this can happen.
A functioning website
Google analytics is set up properly
Google analytics pixel code is place properly
Your marketing funnel is properly set up
If all these things are set up properly let’s get started!
Step one login to Google analytics
Once you’re logged into Google analytics we are going to go over to the top right under admin.
Step Two Click Goals
Just a reminder under the admin Area is kind of like the backend of your Google analytics. Click on the goals!
Step Three New Goal
Okay now that we are this far this is where you need to know what we like to call your “thank you page”. In order for Google to track this after somebody pops into your funnel they need to be driven to this page. This is how Google will show you your conversion rate of your site and also show you how many people are opting into your funnels.
Steps To Creating The Goal
Name The Goal
Put in the url
Select Equals to DON’T DO CONTAINS
Verify the goal if you just created the page and have not opened it yet go to it and then click verify and you will see that the goal is tracking properly.
And there you have it your Google analytics goal is set up and should be tracking properly! If you have any questions about Google analytics or have any marketing concerns feel free to reach out to marketinghy.com
This process is very simple as you can see the video. Giving access to your Google analytics can make your marketing efforts that much easier. Just so you can follow this a little bit easier I will break this down to and a step-by-step basis.
Step One Log Into Google Analytics
When you log into your Google analytics you’ll see a dashboard and there’ll be a bunch of tabs at the top. Click on the admin tab.
Step Two Admin Tab
In the admin tab this page is kind of the back and of your Google analytics. Off on the right hand side there is a tab called user management. Click on the user management
Step Three Give Permission
In order for you to give permission to the user you have to know their email. You put their email into the box and decide what kind of control you want to give the user. There are four different permissions you can give.
Read & Analyze
Generally speaking if somebody is running your marketing campaigns (like marketinghy ;)) you should give them permission to all four. If you’re just wanting to share data with a friend give them the option to read and analyze.
Overall Google analytics is a powerful tool that will help you analyze and see what you’re audience is doing on your site. Overall at marketinghy this is a tool that we use for every single account we use. The tool is free, and it works just as good as any paid platform out there. There’s so many different things that you can do with Google analytics.
Things We Do With This Tool
Learn More About our Audience
If you’re needing any help getting Google analytics set up on your site, feel free to reach out to us in marketinghy. We would love to help you guys out and get the results that you are looking for!
The number one problem every one faces when running Facebook ads they ask are these working? Are they worth it? I think you should always be running ads wether you are branding or generating leads. You should always be running ads but it is important that you are running them efficiently. I have a list of metirics below that can help you determine if your Facebook ads are performing properly.
Your audience needs to engage with your ad. I will list different ways that your audience can engage with your ad
Like your page
like your ad
watch your video
comment on your ad
Share your ad
Click to your site
Biggest Factor To Your Ads Success Is Relevance Score
Now the question is What is relevance score. Relevance score is calculated on the reaction that your ad generates. The more likes, views, comments, clicks to site. The higher the relevance score. Facebook rewards you for creating amazing content. If you create content that isn’t engaging you are punished. Facebook won’t deliver your ad up as much and your cost of impressions will increase. Now if you create an amazing ad Facebook rewards you and your cost per impression will be cheaper. We highly recommend creating amazing content.
When you’re looking into your ad delivery. Never let your ad go over five on the frequency score. We generally don’t like to exceed five because we feel like we will starts over deliver. We know this because he always start to see a decrease in our relevance score. So once you turn off your ad you might ask what do I do now? What we do is we start to deliver up new content to these audiences. We might us booster post or showing the video we shot. Just keep your audience interested in continue to educate them.
Performance And Clicks
In this section we always we are missing look at the relevant score. Always make sure they’re open score again as in the 6 to 10 area. The next thing we look at an this section is the click through rate also known as the CTR. We like our click through rate to be around above %1.75 this tells us right up front before are relevant scores even released that our ad is performing properly. And then obviously depending on what your market is we like to have our clicks to site below a dollar. Sometimes we will let our odds go if they’re above a dollar but I just depends on your market.
The thing that you have to look at when determining if your Facebook ads are performing properly.
Video percentage watched
You have to see how long people are actually watching your video. We generally like to see anywhere from 15% and up
Cost per view
You have to ask what is my cost per view? We generally don’t like to pay more than 3 cents a view. If you’re paying more than that then the likelihood is; you need to change your audience or you need to remake a video.
Is your video getting shared? It’s important that you are getting some sort of engagement on your video. If your audience is asking questions, if they’re tagging people in your posts.
These are some of the factors that we look for as far as seeing if your Facebook ads are performing. There are a lot of factors that go into determining if your ads are performing properly if you have any questions feel free to reach out to us. When all else fails just check relevant score !Don’t forget every market is different!
The power of seeing the URLs doesn’t sound too inspiring. But in reality it helps you see confirm that your Facebook pixel is installed the pixel properly. One of the ways we also utilize the facebook pixel is to find thank you pages. It also can kind of work as Google analytics though we don’t encourage you to use Facebook as your analytics. We highly recommend Google analytics to actually observe your data. But still it shows you the pages that people are actually visiting.
This can help you in the process of targeting your ads. For example let’s say you have 20,000 pixel fires on desktop. And 20 on mobile. You know for a fact right upfront that your target audience mainly uses desktop computers.
The Best Way to Utilize The Facebook Pixel Creating audiences
Can I get a drum roll?….Now this is the main reason we use the Facebook pixel. This gives us the ability to create specific audiences from our website visitors. Here is a list of ways that you can build re-marketing list with the Facebook pixel from your site.
Anyone who has visited your website
When building out these lists for anyone who has visited your website. We recommend creating at least 6 different lists. We recommend doing a seven day, 14 day, 30 day, 60 day, 90 day, and 180 day. Now Facebook will create specific list for anyone who has visited your website in these time frames.
This will give you the ability to target brand-new leads and also give you the opportunity to reintroduce yourself to people that haven’t been back in a while.
People who visits specific pages
With this section we recommend creating a list for every single landing page. It depends on your product or service but generally speaking it gives you the ability to re-target someone that didn’t convert/purchase from that specific page.
We also recommend creating a list of people that have hit your checkout page/thank you page. Once the list gets big enough it gives you the opportunity to create a look-alike audience. We have had a lot of success with look-alike audiences. Facebook does well finding people that will likely buy your product. It also gives you the ability to retarget that audience and offer a different product. Your audience is likely to repurchase your product or other products if they’ve already bought.
People visiting specific pages but not others
The only time we would use this is for a company would be a company that offers multiple products in different categories.
People who haven’t visited in a certain amount of time.
This is a great opportunity you have to re-target people that may have purchased in the past. Or if you have a product that requires a monthly subscription. For example maybe you sell vitamins. The vitamins that you sell come in packs of 90 and after 90 days your buyer will need a new supply. You will want to build a list of people after 90 days and retarget an ad to them. We might recommend in this ad to offer them some sort of promotion or discount.
Look A Like Audiences
Look-alike audiences are a great way to find new buyers. But in order to create look alike audiences you need site traffic, Facebook traffic, or you need an email list. You will have a hard time creating look-alike audiences if you are a start up and are starting ads right now. It takes time to build list of traffic and get people visiting your site. Once you have visitors or you have an email list look alike audiences are very important, and are the best way to find new buyers.
What’s up guys? It’s Taylor Timothy with MarketingHy.com and today we’re going to talk about the different things that you can do with the Facebook pixel. Check it out.
How To Utilize The Facebook Pixel
diving into the Facebook Ads Manager let’s go over to pixels to see all the different things that this pixel offers us. we can see the URLs with the pixels being fired the most; actually all the URLs that are being fired. You can continue to scroll to see more of all the different fires of the pixel. You can see the domains where the pixel has been installed. You can see the devices that where the pixel was being fired. for us the desktop is the most where the pixel is fired and the least is you know tablets.
that’s one thing that the pixel offers us. The second thing I would like to talk about is creating audiences from this pixel- so creating custom audiences from your website traffic. what you can do because this pixel is being fired so much you can specify the different URLs where you would like to target. you do Anyone who has visited your website, so you would just put in your URL, or you can do specific pages or people visiting specific web pages but not others, people who haven’t visited in a certain amount of time. these are four different things that you can do to retarget to people from this Facebook pixel.
Create Facebook Audiences From Site Visitors
what this pixel is doing is it’s literally creating audiences for you all day long and lists from the visitors of your site.
another thing we like to do is, so for example we have visitors of 90 days. we’ve had 3800 fires in 90 days. what we can do is click here, and we go to actions and we can create a look-alike audience of those 3800 people. our main audience is in United States and this would create a 1% look-alike audience from those 90 visitors. once your list gets big enough you can go and diversify your different audiences. we have all these different audiences that we have gone through and created from this Facebook pixel.
I hope this helps you guys out. This is the Facebook pixel again. I know I’ll help you guys’ website out, help your website conversions increase drastically, if you guys have this Facebook pixel in place along with creating these different types of audiences.
Hey, guys. Thanks for watching. I hope this tutorial was helpful. Feel free to subscribe. Check out our other blogs on our site and if you have any questions feel free to reach out to us at MarketingHy.com. We’d love to help you guys out.
How To Utilize The Facebook Pixel
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How To Utilize The Facebook Pixel
The Facebook pixel is one of the most important tools that you can have on your site. The Facebook pixel is so simple to install and takes just a few minutes to install. Below I will have a checklist on how you can install the Facebook pixel on your site.
Step 1 Create A Facebook Account
You need to create a Facebook ad account. You must have a Facebook profile linked to your ad account.
Step 2 In The Facebook Menu Click Pixels
Go into your ad manager and hit the drop-down menu and go and click on pixels.
Step 3 Set Up Pixel
Click on “Set up Pixel”.
Step 4 Copy And Paste The Code
Click on “Copy and Paste The code”. Inside of the box. The moment that you click on the box will open up to the code area.
Step 5 Copy The Pixel Code
Click on the box and it will copy the entire code.
Now paste this code inside in the header of your site. The installation of your Facebook pixel is complete.
The Benefits Of Installing The Pixel On Your Site.
After someone visits your website the pixel will record certain actions that your audience will perform and you will want to track. People view your products, possibly add a product to the cart, fill out a form, or even make a purchase, Facebook can track all of these events. You will be able to track this information and will have the ability to create specific audiences from your website traffic. And then you can re-target to these visitors with Facebook ads.
See ad performance
The pixel has the power to show you your ad performance. Facebook can track sells, video views, content engagement, and much more. You have the ability to see how many impressions, video views your ads have received. You can also see how many people engaged with your ad.
Advertise more efficiently
The pixel helps optimize your ads. What this means is that Facebook will deliver your ad to people that are more likely to engage with your ad or even take action. You obtain the ability to generate more leads on a small budget. The more traffic to your site the more likely your ads will generate more leads.
Measure return on investment
Facebook can Report to you the amount of conversions and the cost per conversion. If you can determine how much you can spend on lead this will allow you to calculate your return on investment. Is the concept of spending money to make money it is essential that you know your numbers for your business to grow.
If want to learn more about Facebook and how it can benefit your business check out our other blogs or feel free to reach out to us! Download our Facebook guide to get you started running your Facebook ads.