How To Give Access To Your Google Analytics | Google Marketing

How To Give Access To Your Google Analytics | Google Marketing

Give Access To Your Google Analytics

This process is very simple as you can see the video. Giving access to your Google analytics can make your marketing efforts that much easier. Just so you can follow this a little bit easier I will break this down to and a step-by-step basis.

Step One Log Into Google Analytics

When you log into your Google analytics you’ll see a dashboard and there’ll be a bunch of tabs at the top. Click on the admin tab.

Step Two Admin Tab

In the admin tab this page is kind of the back and of your Google analytics. Off on the right hand side there is a tab called user management. Click on the user management

Step Three Give Permission

In order for you to give permission to the user you have to know their email. You put their email into the box and decide what kind of control you want to give the user. There are four different permissions you can give.

  • Manage Users
  • Edit
  • Collaborate
  • Read & Analyze

Generally speaking if somebody is running your marketing campaigns (like marketinghy ;)) you should give them permission to all four. If you’re just wanting to share data with a friend give them the option to read and analyze.

Overall Google analytics is a powerful tool that will help you analyze and see what you’re audience is doing on your site. Overall at marketinghy this is a tool that we use for every single account we use. The tool is free, and it works just as good as any paid platform out there. There’s so many different things that you can do with Google analytics.

Things We Do With This Tool

  • Track Conversions
  • Split Test
  • Learn More About our Audience

If you’re needing any help getting Google analytics set up on your site, feel free to reach out to us in marketinghy. We would love to help you guys out and get the results that you are looking for!

How To Know If Your Facebook Ads Are Performing

How To Know If Your Facebook Ads Are Performing

The number one problem every one faces when running Facebook ads they ask are these working? Are they worth it? I think you should always be running ads  wether you are branding or generating leads. You should always be running ads but it is important that you are running them efficiently. I have a list of metirics below that can help you determine if your Facebook ads are performing properly.

Ad Engagement

Your audience needs to engage with your ad. I will list different ways that your audience can engage with your ad

  • Like your page
  • like your ad
  • watch your video
  • comment on your ad
  • Share your ad
  • Click to your site

Biggest Factor To Your Ads Success Is Relevance Score

Now the question is What is relevance score. Relevance score is calculated on the reaction that your ad generates. The more likes, views, comments, clicks to site. The higher the relevance score. Facebook rewards you for creating amazing content. If you create content that isn’t engaging you are punished. Facebook won’t deliver your ad up as much and your cost of impressions will increase. Now if you create an amazing ad Facebook rewards you and your cost per impression will be cheaper. We highly recommend creating amazing content.

Ad Delivery

When you’re looking into your ad delivery. Never let your ad go over five on the frequency score. We generally don’t like to exceed five because we feel like we will starts over deliver. We know this because he always start to see a decrease in our relevance score. So once you turn off your ad you might ask what do I do now? What we do is we start to deliver up new content to these audiences. We might us booster post or showing the video we shot. Just keep your audience interested in continue to educate them.

Performance And Clicks

In this section we always we are missing look at the relevant score. Always make sure they’re open score again as in the 6 to 10 area. The next thing we look at an this section is the click through rate also known as the CTR. We like our click through rate to be around above %1.75 this tells us right up front before are relevant scores even released that our ad is performing properly. And then obviously depending on what your market is we like to have our clicks to site below a dollar. Sometimes we will let our odds go if they’re above a dollar but I just depends on your market.

Video Engagement

The thing that you have to look at when determining if your Facebook ads are performing properly.

  1. Video percentage watched
    • You have to see how long people are actually watching your video. We generally like to see anywhere from 15% and up
  2. Cost per view
    • You have to ask what is my cost per view? We generally don’t like to pay more than 3 cents a view. If you’re paying more than that then the likelihood is; you need to change your audience or you need to remake a video.
  3. Shares
    • Is your video getting shared? It’s important that you are getting some sort of engagement on your video. If your audience is asking questions, if they’re tagging people in your posts.

Conclusion

These are some of the factors that we look for as far as seeing if your Facebook ads are performing. There are a lot of factors that go into determining if your ads are performing properly if you have any questions feel free to reach out to us. When all else fails just check relevant score !Don’t forget every market is different!

How To Utilize The Facebook Pixel- Video Marketing

How To Utilize The Facebook Pixel- Video Marketing

Seeing The Url’s

The power of seeing the URLs doesn’t sound too inspiring. But in reality it helps you see confirm that your Facebook pixel is  installed the pixel properly. One of the ways we also utilize the facebook pixel is to find thank you pages. It also can kind of work as Google analytics though we don’t encourage you to use Facebook as your analytics. We highly recommend Google analytics to actually observe your data. But still it shows you the pages that people are actually visiting.

Audiences Devices

This can help you in the process of targeting your ads. For example let’s say you have 20,000 pixel fires on desktop. And 20 on mobile. You know for a fact right upfront that your target audience mainly uses desktop computers.

The Best Way to Utilize The Facebook Pixel Creating audiences

Can I get a drum roll?….Now this is the main reason we use the Facebook pixel. This gives us the ability to create specific audiences from our website visitors. Here is a list of ways that you can build re-marketing list with the Facebook pixel from your site.

Anyone who has visited your website

When building out these lists for anyone who has visited your website. We recommend creating at least 6 different lists. We recommend doing a seven day, 14 day, 30 day, 60 day, 90 day, and 180 day. Now Facebook will create specific list for anyone who has visited your website in these time frames.

This will give you the ability to target brand-new leads and also give you the opportunity to reintroduce yourself to people that haven’t been back in a while.

People who visits specific pages

With this section we recommend creating a list for every single landing page. It depends on your product or service but generally speaking it gives you the ability to re-target someone that didn’t convert/purchase from that specific page.

We also recommend creating a list of people that have hit your checkout page/thank you page. Once the list gets big enough it gives you the opportunity to create a look-alike audience. We have had a lot of success with look-alike audiences. Facebook does well finding people that will likely buy your product. It also gives you the ability to retarget that audience and offer a different product. Your audience is likely to repurchase your product or other products if they’ve already bought.

People visiting specific pages but not others

The only time we would use this is for a company would be a company that offers multiple products in different categories.

People who haven’t visited in a certain amount of time.

This is a great opportunity you have to re-target people that may have purchased in the past. Or if you have a product that requires a monthly subscription. For example maybe you sell vitamins. The vitamins that you sell come in packs of 90 and after 90 days your buyer will need a new supply. You will want to build a list of people after 90 days and retarget an ad to them. We might recommend in this ad to offer them some sort of promotion or discount.

Look A Like Audiences

Look-alike audiences are a great way to find new buyers. But in order to create look alike audiences you need site traffic, Facebook traffic, or you need an email list. You will have a hard time creating look-alike audiences if you are a start up and are starting ads right now. It takes time to build list of traffic and get people visiting your site. Once you have visitors or you have an email list look alike audiences are very important, and are the best way to find new buyers.

Transcription

What’s up guys? It’s Taylor Timothy with MarketingHy.com and today we’re going to talk about the different things that you can do with the Facebook pixel. Check it out.

How To Utilize The Facebook Pixel

diving into the Facebook Ads Manager let’s go over to pixels to see all the different things that this pixel offers us.  we can see the URLs with the pixels being fired the most; actually all the URLs that are being fired. You can continue to scroll to see more of all the different fires of the pixel. You can see the domains where the pixel has been installed. You can see the devices that where the pixel was being fired. for us the desktop is the most where the pixel is fired and the least is you know tablets.

Facebook Urls

that’s one thing that the pixel offers us. The second thing I would like to talk about is creating audiences from this pixel- so creating custom audiences from your website traffic. what you can do because this pixel is being fired so much you can specify the different URLs where you would like to target.  you do Anyone who has visited your website, so you would just put in your URL, or you can do specific pages or people visiting specific web pages but not others, people who haven’t visited in a certain amount of time. these are four different things that you can do to retarget to people from this Facebook pixel.

Create Facebook Audiences From Site Visitors

what this pixel is doing is it’s literally creating audiences for you all day long and lists from the visitors of your site.
another thing we like to do is, so for example we have visitors of 90 days. we’ve had 3800 fires in 90 days.  what we can do is click here, and we go to actions and we can create a look-alike audience of those 3800 people. our main audience is in United States and this would create a 1% look-alike audience from those 90 visitors. once your list gets big enough you can go and diversify your different audiences. we have all these different audiences that we have gone through and created from this Facebook pixel.
I hope this helps you guys out. This is the Facebook pixel again. I know I’ll help you guys’ website out, help your website conversions increase drastically, if you guys have this Facebook pixel in place along with creating these different types of audiences.
Hey, guys. Thanks for watching. I hope this tutorial was helpful. Feel free to subscribe. Check out our other blogs on our site and if you have any questions feel free to reach out to us at MarketingHy.com. We’d love to help you guys out.
How To Utilize The Facebook Pixel

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How To Utilize The Facebook Pixel

How To Install The Facebook Pixel

How To Install The Facebook Pixel

The Facebook pixel is one of the most important tools that you can have on your site. The Facebook pixel is so simple to install and takes just a few minutes to install. Below I will have a checklist on how you can install the Facebook pixel on your site.

Step 1 Create A Facebook Account

You need to create a Facebook ad account. You must have a Facebook profile linked to your ad account.

Step 2 In The Facebook Menu Click Pixels

Go into your ad manager and hit the drop-down menu and go and click on pixels.

Step 3 Set Up Pixel

Click on “Set up Pixel”.

Step 4 Copy And Paste The Code

Click on “Copy and Paste The code”. Inside of the box. The moment that you click on the box will open up to the code area.

Step 5 Copy The Pixel Code

Click on the box and it will copy the entire code.

Now paste this code inside in the header of your site. The installation of your Facebook pixel is complete.

The Benefits Of Installing The Pixel On Your Site.

Target audiences

After someone visits your website the pixel will record certain actions that your audience will perform and you will want to track. People view your products, possibly add a product to the cart, fill out a form, or even make a purchase, Facebook can track all of these events. You will be able to track this information and will have the ability to create specific audiences from your website traffic. And then you can re-target to  these visitors with Facebook ads.

See ad performance

The pixel has the power to show you your ad performance. Facebook can track sells, video views, content engagement, and much more. You have the ability to see how many impressions, video views your ads have received. You can also see how many people engaged with your ad.

Advertise more efficiently

The pixel helps optimize your ads. What this means is that Facebook will deliver your ad to people that are more likely to engage with your ad or even take action. You obtain the ability to generate more leads on a small budget. The more traffic to your site the more likely your ads will generate more leads.

Measure return on investment

Facebook can Report to you the amount of conversions and the cost per conversion. If you can determine how much you can spend on lead this will allow you to calculate your return on investment. Is the concept of spending money to make money it is essential that you know your numbers for your business to grow.

If want to learn more about Facebook and how it can benefit your business check out our other blogs or  feel free to reach out to us! Download our Facebook guide to get you started running your Facebook ads.

 

How to Create the Perfect Video Marketing Page

How to Create the Perfect Video Marketing Page

Hello everyone happy to see you are reading the blog and getting a little bit of wisdom from Mareketing Hy.

Lately I have been racking my brain trying to figure out ways I can help you market your videos. You may not know this but I have watched most of your videos and I have been checking in on your companies to see how you are using them. Some of you are doing great and others are slacking.

We have some improvements to make.

Did you know there are 5 million small businesses in America who are all looking to grab a piece of attention from your customer.  Every place we go marketers are cramming another thing down our throat and I like it.

It is fascinating to see what others come up with. But, what isn’t so fascinating is how complicated they make it. Once you have a video it is time to deliver your message.

Without further adieu here is:

How to Create the Perfect Video Marketing Page…Listen Up!

Clean up your landing page and stop complication.

I am a huge advocate of simplicity. I like videos that are 90 seconds or less placed on a simple landing page.   Long gone are the days of stuff navigation bars, jam packed columns and information overload.  You have to keep things simple!  Take a look at the landing page below created by crushpath.com

How to Create the Perfect Video Marketing Page

Do you notice how clean it is?

When I see a landing page like this, I feel like I am 8 years old going to bed on Christmas Eve.  The awesome thing about this type of page is that it converts, is cost effective, and it takes a few minutes to put together.

No coding needed!

Lets go into a little more depth why these types of pages are so effective. I am going to point out the reason and then give you some pointers on how you can create one for your company.

1.  Clean: When you create a nice clean video landing page, you leave the internet surfer with no choice but to read the headline and then click play.  Their eyes are focus and they do not get lost in the crazy graphic design which usually costs a fortune.   Have you ever heard of the phrase “decision paralysis?” Trust me, we get it all the time.  You know when you are looking for a product or a service and you land on a page that has way too much information? What do most of us end up doing?  We immediately click back. There are too many choices, too many messages, and too many tabs to choose from so we leave.  When you have too much clutter the viewer will usually go into despair and keep searching for a cleaner landing page.

“While your typical sidebar and header approach to a blog post is fine, when it comes down to traffic hitting a landing page with a singular focus on specific action, all of that extraneous stuff causes confusion, distraction, and reduced conversions. Lose the clutter and create the cleanest page possible when you want some action.” copyblogger

How To Create a Clean Page:  If you are on a WordPress platform your life just got a lot easier.  I use a simple plugin called optimizepress.  I can have these styles of landing pages built in a couple of minutes.  Coding not required and if you do not have WordPress you use a simple service like Crushpath to develop a clean page.

2. A Well Thought Out Headline:  All Headlines should identify the benefit for the consumers.  The example above did a great job at this, “Think Big. Spend Small.  The Insanely  Easy Way To Market And Promote Pretty Much Anything.” Plus did you notice how simple and short it was?  Once again the simplicity is the eye catcher.

How To Write A Great Headline.  Headlines writing takes a bit of practice to get good at it.  I like to use the headlines of the top content writers in the industry. They eat, sleep and breath this stuff so I like to piggy back on their expertiece. Take what they create and modify it to fit your business.  Here is a link to a simple guid provided by Copyblogger. Magnetic Headlines For Video Landing Pages.

3.  Call to Action (CTA): Anytime you create marketing material, you should include a strong call to action.  Never let a customer leave your site without asking them to do something.  People change not faster than they make and keep commitments.  If you are wanting people to use your product or service then you should ask them to.  It sounds so simple right?  Well you would be surprised how many videos, landing pages, brochure and flyers get produced without a call to action.

How To Create a Great Call To Action: Make sure to ask for one action and one action only.  The “paradox of choice” proves that too many options can lead to no decision at all.  Basically you ask yourself what you want the Landing Page to accomplish and then you ask them.  It is really simple.

So there you have it, a guide to create the perfect video marketing page.

Remember that each page ought to be optimized to guide your visitors down your page toward the offer that you have laid out.  Take control of their action and get them to buy, sign up, or fill out the form.

The money is in the list.

+Jace Vernon