The largest search platform in the world got sober last night and decided to shut off advertising to certain keywords for rehabilitation centers. And, for good reason! Even though there are plenty of legitimate rehab centers, there are plenty of scammy and illegitimate advertisers taking advantage of putting their rehab centers in front of vulnerable prospects.
You Can No Longer Advertise Your Rehabilitation Center On Google
Addiction is a big deal. There are legitimate, wonderful companies helping struggling individuals conquer their addictions and heal their bodies and minds. Adwords used to be one of the top revenue-generating activities for these rehab centers. Why? Because people go to Google when they want to solve a problem. In an effort to battle the illegitimate advertisers, and go against those who all they wanted was to get Heads in the bed. Running PPC campaigns is no longer available.
So how can you continue to show up at the top of Google without paid advertising?
Google Maps Business Listing.
Google Maps Business Listing
(Show up at the top of local search results)
In order to effectively continue marketing your rehabilitation center, it is imperative that you have your Google Local Listing Properly Setup. This will allow you to show up at the top of the search up at the top of a Google search for your local area.
What to Include for Your Rehabilitation Center
If you haven’t started at all, head over to business.google.com to get started. Here you’ll be able to set up all the different attributes that will show up for your business.
The key is to include as much information as possible. Google wants you to optimize your listing to best appear on its search platform.
If you include everything that you can. You’ve taken the first step to showing up first for your prospects.
Advantage Over Ads
Everything that Google does is for the consumer and trying to make the internet a safe, informative, friendly experience. Taking away the ability to advertise with certain keywords is HUGE and will actually be a really good thing if you are optimized for it locally.
Because we know that the search traffic is not going to go down. The same amount of people are going to be searching for “Rehab centers near me.” So, instead of showing someone else’s results right at the top, the best local results will be displayed nice and big right at the top with all of your information. This could be a game changer for your business if you quickly optimize your listing business page with Google.
Just by taking a quick look at the picture above we can see that some of the biggest ranking factors are: Number of reviews, average star value, we can see that all listings have a website, address, contact information, their address, and their hours of operation. The goal: give Google as much information as possible.
There’s so much more that you can do to help boost your rankings. If you’re going to play with Google, you have to play their game.
Take advantage of changes in Google to raise your business above the rest. Don’t let the big internet giant throw you on the ground and cripple your profits. Cultivate a mindset of, “This change probably will keep a lot of others down. Meanwhile, I’m going to adapt and use this to my advantage.”
You can do this quickly by optimizing your Google business listing.
If you feel lost or don’t think you can keep up with all the changes. Give us a call. We’d be happy to help your rehabilitation center stay profitable.
Google Tag Manager (GTM) makes it really easy to add different scripts to your page. The most common scripts that are used are analytics (Google Analytics) and remarketing tags (Facebook Pixel, Adwords Remarketing Pixel, etc.) Google Tag Manager makes working with code nice and easy because you only have to install it once on your website. All the other code snippets (tags) get put on the site through Google Tag Manager.
The most basic function of the Facebook pixel is to track audiences. Whenever someone lands on your website, Facebook will tag them. This means that you can then use their advertising platform to target the exact same people that visited your website.
The first step is to Install the Google Tag Manager code snippet onto your site. There are 2 parts to the code snippet. One goes in the header between the <head></head> section and the other in the <body> before the closing tag </body>. Sometimes your theme has a spot to do this if you don’t want to use a plugin.
Install the Insert Headers and Footers plugin.
Go to Plugins > Add New > search for Insert Headers and Footers plugin by WPBegginer > Install and Activate.
Once the plugin is installed we can grab the code from Google Tag Manager.
Go to Google Tag Manager and click on the Container ID to pull up the code snippets.
Go back to WordPress in Settings > Insert Headers and Footers > Paste the top code into the <head> section and the bottom code into the <body> section.
VIOLA! Google Tag Manager is now installed on our website!
Installing The Facebook Pixel
The first thing we will want to do is click on Variables on the left hand. > Click Configure > and enable “HTML ID” and “Container ID” from the options. (I like to also enable all click and form variables for future use.)
The next thing we want to do is create a constant variable for our Facebook Pixel ID.
Go to Variables > all the way down at the bottom under “User-defined Variables” click NEW > Title the Variable “FBPIXELID”
Click Learn More > Choose “Constant” > Input the Facebook Pixel ID into the field. > Click Save
Now, it’s time to make the tag.
Go to “Tags” on the left-hand side.
Click “NEW” > title the tag “Facebook Base Pixel” > Choose “Custom HTML”
How to set up your Google analytics goal is essential for you to know the things that are happening on your site. This will allow you to know how well your site actually converts generally speaking we like to be at least 5% conversion rate. To set up your Google analytics goal it is a simple process. There are a few things that you have to have set up first before this can happen.
A functioning website
Google analytics is set up properly
Google analytics pixel code is place properly
Your marketing funnel is properly set up
If all these things are set up properly let’s get started!
Step one login to Google analytics
Once you’re logged into Google analytics we are going to go over to the top right under admin.
Step Two Click Goals
Just a reminder under the admin Area is kind of like the backend of your Google analytics. Click on the goals!
Step Three New Goal
Okay now that we are this far this is where you need to know what we like to call your “thank you page”. In order for Google to track this after somebody pops into your funnel they need to be driven to this page. This is how Google will show you your conversion rate of your site and also show you how many people are opting into your funnels.
Steps To Creating The Goal
Name The Goal
Put in the url
Select Equals to DON’T DO CONTAINS
Verify the goal if you just created the page and have not opened it yet go to it and then click verify and you will see that the goal is tracking properly.
And there you have it your Google analytics goal is set up and should be tracking properly! If you have any questions about Google analytics or have any marketing concerns feel free to reach out to marketinghy.com
This process is very simple as you can see the video. Giving access to your Google analytics can make your marketing efforts that much easier. Just so you can follow this a little bit easier I will break this down to and a step-by-step basis.
Step One Log Into Google Analytics
When you log into your Google analytics you’ll see a dashboard and there’ll be a bunch of tabs at the top. Click on the admin tab.
Step Two Admin Tab
In the admin tab this page is kind of the back and of your Google analytics. Off on the right hand side there is a tab called user management. Click on the user management
Step Three Give Permission
In order for you to give permission to the user you have to know their email. You put their email into the box and decide what kind of control you want to give the user. There are four different permissions you can give.
Read & Analyze
Generally speaking if somebody is running your marketing campaigns (like marketinghy ;)) you should give them permission to all four. If you’re just wanting to share data with a friend give them the option to read and analyze.
Overall Google analytics is a powerful tool that will help you analyze and see what you’re audience is doing on your site. Overall at marketinghy this is a tool that we use for every single account we use. The tool is free, and it works just as good as any paid platform out there. There’s so many different things that you can do with Google analytics.
Things We Do With This Tool
Learn More About our Audience
If you’re needing any help getting Google analytics set up on your site, feel free to reach out to us in marketinghy. We would love to help you guys out and get the results that you are looking for!
The number one problem every one faces when running Facebook ads they ask are these working? Are they worth it? I think you should always be running ads wether you are branding or generating leads. You should always be running ads but it is important that you are running them efficiently. I have a list of metirics below that can help you determine if your Facebook ads are performing properly.
Your audience needs to engage with your ad. I will list different ways that your audience can engage with your ad
Like your page
like your ad
watch your video
comment on your ad
Share your ad
Click to your site
Biggest Factor To Your Ads Success Is Relevance Score
Now the question is What is relevance score. Relevance score is calculated on the reaction that your ad generates. The more likes, views, comments, clicks to site. The higher the relevance score. Facebook rewards you for creating amazing content. If you create content that isn’t engaging you are punished. Facebook won’t deliver your ad up as much and your cost of impressions will increase. Now if you create an amazing ad Facebook rewards you and your cost per impression will be cheaper. We highly recommend creating amazing content.
When you’re looking into your ad delivery. Never let your ad go over five on the frequency score. We generally don’t like to exceed five because we feel like we will starts over deliver. We know this because he always start to see a decrease in our relevance score. So once you turn off your ad you might ask what do I do now? What we do is we start to deliver up new content to these audiences. We might us booster post or showing the video we shot. Just keep your audience interested in continue to educate them.
Performance And Clicks
In this section we always we are missing look at the relevant score. Always make sure they’re open score again as in the 6 to 10 area. The next thing we look at an this section is the click through rate also known as the CTR. We like our click through rate to be around above %1.75 this tells us right up front before are relevant scores even released that our ad is performing properly. And then obviously depending on what your market is we like to have our clicks to site below a dollar. Sometimes we will let our odds go if they’re above a dollar but I just depends on your market.
The thing that you have to look at when determining if your Facebook ads are performing properly.
Video percentage watched
You have to see how long people are actually watching your video. We generally like to see anywhere from 15% and up
Cost per view
You have to ask what is my cost per view? We generally don’t like to pay more than 3 cents a view. If you’re paying more than that then the likelihood is; you need to change your audience or you need to remake a video.
Is your video getting shared? It’s important that you are getting some sort of engagement on your video. If your audience is asking questions, if they’re tagging people in your posts.
These are some of the factors that we look for as far as seeing if your Facebook ads are performing. There are a lot of factors that go into determining if your ads are performing properly if you have any questions feel free to reach out to us. When all else fails just check relevant score !Don’t forget every market is different!