by Jace Vernon | marketing, Trueview ads, Video Marketing, YouTube Ads, YouTube Marketing
You’re Not Getting Enough Views
It has been a couple of weeks but it has given me some time to come up with something amazing. So far Ydraw has created about 940 different types of videos.
That is 940 stories, 940 different messages, 940 calls to action. It has been an amazing ride and we hope it will continue to grow. We love our clients and hope they have huge success.
But it is not all happy tears.
In fact, there is one problem that keeps popping up.
You’re Not getting Enough Views.
A video needs to be seen and heard before it will produce the results and this does not happen without a bit of effort. Sure, you will get an occasional viral video, but this is extremely unlikely.
How unlikely? Put it this way…
You might have a better chance of winning the lottery than becoming a big YouTube sensation. If your video gets 1000 views, you are in the top 3.1 percent. If you get 10,000 views, you will enter the domain of 0.3 percent.
Don’t let this discourage you, because video marketing is all about quality not quantity. It’s by far better to have 5 qualified viewers than a million unqualified. If getting views created customers, then I would buy a million video views from click farms in China.
How do I know this?
Let’s move on…☺
I want to show you how you can get qualified views at an extremely low cost. You have your video, now it’s time to get the customers.
Run ads on YouTube.
I have been harping on this for the last 6 months. Before long it is going to get too expensive and the ROI is not going to be there. It happened to Google Adwords and it will eventually happen to Video Ads.
Marketers tend to ruin everything. We will all jump on board and drive up the price. Just last week I saw about 5 other network marketers start pushing YouTube Ads.
It is the next big thing, so you will want to get started.
8 to 15 cents per view.
I have created a simple How To Guide that will teach you how to exploit this secret source for high converting laser targeted, low competitions traffic.
Plus, I have a couple screen shots to show you some results.
You can get it here. (although I said it was simple the blasted thing took me all day to create, so make sure and use it.)
How To Drive Laser Targeted Traffic To Your Videos
We also have created a Video Marketing Academy for those who want to tackle video ads on their own.
Not only do we tell your story…We help you get it out there.
If you still do not have a video, then you need to start there. Telling your story is step number one. Ydraw can help with that.
by Jace Vernon | Internet Marketing
I LIED! Number 7 did not surprise me, but I bet you wanted to know what it was! The power of headlines, y’all!
I’m sure most of our more “advanced” marketing readers know how important headlines are, but maybe some of you newbies don’t so lemme tell you, they are SUPER IMPORTANT. Like the most important thing.
Your content might be witty and amazing and full of important useful information, but if you don’t have a good headline, no one is going to click on it and read your awesome content.
Your headline is just like your subject line in an email. How are you going to get someone interested in opening your email? How are you going to get people to click on your headline and read your article? It’s psychology, Holmes.
So what does your headline need to do? It really depends on your product and service you are providing to your clients. We like to inject dopamine or cortisol to our clients. Either give them something that makes them stir and want to know more, or give them something that reminds them that they have a problem and they need to fix it ASAP.
Are you a financial service? You might want to go the cortisol route. Add a little stress to your readers about how they probably aren’t doing so hot with their money. They will want to read what tips and tricks you have for them and how they can get back on track with their bills, or investing and preparing for the future.
Are you a food company? Inject dopamine. People love food. Make them need to read that article because you’ve now got them salivating from your headline. Or use a bit of shock and curiosity. Something along the lines of “10 ‘health’ foods that actually cause weight gain. I couldn’t believe number 4.” I don’t know about you, but I CONSTANTLY click on those. I always want to know what number 4 is.
I did a little research and here’s a list of some of the best headlines . Maybe some will relate to you, maybe some wont, but at least you’ll understand what’s being clicked on. If you can take these and apply them to your articles…more power to you!
- “They laughed when I sat down at the piano – but then I started to play!”
- They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply.
- Do you make these mistakes in English?
- Can You Spot These 10 Decorating Sins?
- How a “fool stunt” made me a star salesman
- How a strange accident saved me from baldness
- Who else wants a screen star figure?
- Who else wants a lighter cake – in half the mixing time?
- Free to brides – $2 to others
- Free to high school teachers – $6 to others
- Announcing the new Ford cars for (year)
- Are You Ashamed of Smells In Your Home?
Think about your audience. Who is it? What do they want, no what do they NEED? You obviously are in the field that you are in because there was a need that needed to be filled, so remember that. You should know your audience pretty intimately by now, knowing what they like and don’t like, what they need, what information they like to read from you, and more…so remember that when you create a headline. You customer needs you and your information. And you want to give it to them. How are you going to make sure they get it?