Should you or should you not run Video Ads on Linkedin?
Can you run Video ads on Linkedin?
Of course, you can…
Should you run video ads on Linkedin?
Depends on how quickly you would like to lose your money…
Since we are a Video Marketing Agency it’s important that we continue to test the latest and greatest in video advertising.
So I set out on a quest to see what kind of results I could get from a Linkedin Video Ad.
How to set up Linkedin Video Ads
The video will show you how to create a Linkedin Video ad and the screenshots below will show you what kind of success you can expect from a Linkedin video ad.
- Spent $47.84
- 10 Clicks to my site.
Don’t expect too much. Linkedin has a long way to go.
I did a presentation the other day for SLCSEM.com on video marketing. One of the tip I like to teach is how you can run video ads to your Linkedin contacts. One of the members asked if I would show him how to export his Linkedin contacts and upload them into Facebook and Google custom audiences.
So here is a video on how you can export your Linkedin contacts to Google and Facebook custom audiences.
The video transcript. Forgive bad grammar and spelling errors this is done by a computer.
Jace Vernon: In this video we’re going to discuss how you guys can export your LinkedIn contacts into your Google Adwords custom email addresses, and also into your Facebook custom email. So, it’s just a way for you guys to take everyone you contacted or people who you’re trying to get a hold of in LinkedIn. You can take all of those contacts export them into Google and Facebook, and then you’re able to run video ads; you are able to run different kind of advertisements to them.
So, example, I use this to contact some executives and CEOs of a certain companies. Let’s assume that you want to get a hold of the CFO of the business. Well, a lot of times they’re hard to track. If you know that they need your product or service a good way to do it is to become friends with them on LinkedIn, or become friends with a bunch of people in their business on LinkedIn and then go after them that way. Create an advertisement or a video exactly for that business, and then export your LinkedIn contacts and then start running them ad.
Okay. So, I’m going to show you how you can do this. First thing you’re going to do is get your LinkedIn contacts. Go over here to LinkedIn. Click on My network. Go to Connections. And here are the connections I have. So I have to 6768 connections. Then go in here and say happy birthday to any of them. Click on this icon over here, the Settings icon and then put Export linking connections. We’re going to do it in a simple Microsoft Outlook export. Got it?
Okay. There is going to be a lot of information that you do not need on this and that kind a messes you up. So, I will go in here and I will delete everything I have, except for the email address. Now sometimes it works, sometimes it doesn’t. You may not need to do this but I just do it to be safe. Okay. So, now I have a list of all of my LinkedIn contacts right here. I may go up here and save this list. Okay, now I have my list. It’s all nice and safe. First thing you’re going to do is jump over into your Google Adwords account. Go down to the left-hand side; I’m going to scroll down so you guys can see this a little better. Left-hand side, you see a Shared library; click on Shared library and then here are your audiences. Click on View the audiences. Click on remarketing lists and custom emails, and put LinkedIn contacts. There we go. We’re going to No expiration on this. Another cool thing you can do with your LinkedIn contacts are you can build audience, similar audiences. So, once you get that audience out there, you can do a similar one. Got it? So, uploaded in, and of the 6562 email addresses 99.98% are good. And you’ll see that it will take them a bit to start building, but now you’re able to advertise on search; you’re able to advertise on YouTube, display on Gmail only.
Okay, So, I talk to you guys about Gmail ads. If you want, you can go check out my other Gmail video at How to run Gmail video Ads or just Gmail sponsored Ads. So, those are all my other tutorials, but you’re able to market to this list through Gmail. So, once there we won’t into have us created all the ads, but that’s how you get your list into Google.
Now, let’s jump over to Facebook. Go to your Ads Account. It will go… Okay, you’re just going to go up here to audiences. Click on Saved audience. I’m teasing, I’m teasing, sorry. It’s a Custom audience. You’re just going to use custom file. Choose a file. Import from Mailchimp; obviously we’re going to choose a file that we want. Click here. Upload that same file that you just uploaded. Now this one, you can put phone number, date, first name, last name, zip code, all those other things, but I’m just going to use the email addresses for now. Then click next. So, it uploaded 6519 rows. There, my audience is created. Done. So, it’s not ready yet. It actually takes Facebook a little bit to update that audience, but same thing here, you can upload this audience then do a similar audience, or a look alike audience, and you’re able to run ads to them.
Okay. So, that is it. Pretty simple. If you have any questions let us know go to ydraw.com or marketinghy.com. We have a ton of other video tutorials if you want to check them out on Gmail ads, on video ads. Mainly we like to focus a lot on the different video ads out there. We think it’s a huge opportunity. Shoot us a comment. If you have a certain video that you’d like to see a shoot, record, or show you how to do something let us know. We’re all about helping businesses grow, capturing leads, those types of things.
Okay. Signing off.
How you can export your Linkedin contacts to Google and Facebook custom audiences.