It’s funny – I struggled with writing headlines myself…until I had discovered this.

It’s funny – I struggled with writing headlines myself…until I had discovered this.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

One of the biggest struggles and mistakes that I see businesses making is that they don’t spend enough time creating content. We run marketing campaigns for about 50+ companies, and our number one hurdle is the content.

I asked a client the other day to produce an article, and I got denied entirely even though the success of their campaign depends on it. The likely path of this client is a failure.

Without content there are no ads, email campaigns, blogs, nurture sequences, social media, etc..

I wish there was an easier way, but there isn’t.

So I am going to help you get over the hurdle of creating quality content.

You just do it!

SMALL BUSINESS OWNER? I have been there.

You just do it!

STARTING A NEW BUSINESS? You need content.

Just do it!

TRYING TO GROW YOUR BUSINESS? Nothing works better than content.

Just do it!

It all start with something we were born to do. Imitation!

“People today live by the assumption that they’re naturally “either good or bad” at a specific skill. While yes you do have natural talents that can help, but the best of the best don’t rely on talent… they rely on hard work and doing things that make you a bit uncomfortable until they develop a skill.”

I play a lot of basketball and spend a lot of time trying to get better. I’m the only 6’1″ white guy that has dunked on Shaq. You can see the proof on YouTube…:)

Let’s say I want to become a great shooter. Instead of starting from scratch, I can watch other great shooters and pattern my shot after theirs.

In my opinion, Klay Thompson has one of the best shots in basketball. I want mine to look like his, and I want the results that Klay gets. So I watch and observe and practice until mine looks like his. It’s not going to be exact because we are different, but I will take what I see and adapt it.

This is how I learn new skills. I will watch professionals and do what they do.

We all do the same thing.

We learn by observing what others are doing and putting into practice what we have seen. We do this on everything else, but when it comes to writing and content, we are so concerned about plagiarism that we think we need to recreate everything from scratch.

You don’t!

Over the coming days/weeks, I will give you some tips on how to create quality content. I will show you how, but you will need to watch what I’m doing, and put it into practice.

Doing is the keyword…

What I am doing now… is writing an email. I’m putting into practice what I have learned from others, and I am telling you to do the same thing. Get started by sitting down for 30 minutes and write or shoot a video.

Just do it!

Start with a simple Headline.

There is a simple way to create headlines that will grow your business. You will use headlines on your website, facebook ads, cover images, blogs, and emails. So it’s essential that you get a good one because a headline is the difference between success and failure.

The number one goal of a headline is to capture attention and get them to continue reading. That doesn’t mean you are going to create a headline that doesn’t align with your product or your message, but you can get creative.

If you put the word SEX at the top, it will grab attention, but if you are using the word SEX and your product is sleeping pills, you may get a lot of pushback which will have the opposite effect.

Actually, those two things may go together. Some people go right to sleep when they hear the word SEX. 🙂

Here’s a simple method that I have used to generate headlines. I call it… “the art of the steal.” Steve Jobs did it so we can imitate him.

Find Headlines that you like and adapt them.

“…great poets imitate and improve, whereas small ones steal and spoil.”

I have about 50 saved Facebook headlines, and another 50 saved Instagram ones. I am always looking at different ads to see what grabs my attention.

I will take the same headline and change up the words.

It’s that simple.

Here are some headlines that I have found on Facebook and saved for my future use. I will change the wording on these headlines to match the product or service I am pushing.

“PPC Agency Owners Are Finally Discovering The Perfect Way to Create High-Quality Leads, For a Fraction Of The Price, While Getting Paid What They Are Worth!”

Dan Wardrope

“Writing Copy That ACTUALLY SELLS Doesn’t Have To Be A Pain. Let Me Make It As Easy As “FILL IN THE BLANK” For You!”

Increase Academy

“It’s funny – I’ve struggled with marketing myself… but I’ve always been able to market the heck out of other people.”

Dennis Murphy

“Get Immediate Access To The Knowledge Business Blueprint Course & Software. The Training That Gives You The Exact Strategies And Done For You Marketing To Profit From The $355 Million Dollar Per Day Knowledge Industry.”

Tony Robbins, Dean Graziosi & Russell Brunson

“With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions.”

Todd Brown Marketing

“3 years ago I decided I wanted to share what I had learned in my journey of personal evolution and my expertise as an entrepreneur . . . but I didn’t know where to start…”

David Bayer

came from increase academy Sean Volser

Here are some more famous Headlines by some of the best Ad Men on the planet.

  • Do You Make These Mistakes in English?
  • How to Win Friends and Influence People
  • “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”
  • How a “Fool Stunt” Made Me a Start Salesman
  • “They Laughed When I Sat Down at the Piano – But When I Started to Play!”
  • Who Else Wants a Screen Star Figure?
  • How a Strange Accident Saved Me from Baldness
  • How I Made a Fortune With a Fool Idea
  • Profits That Lie Hidden in Your Farm
  • How I Improved My Memory in One Evening
  • Is the Life of a Child Worth $1 to You?
  • Here is a Quick Way to Break up a Cold
  • How Much is Your Working “Tension” Costing Your Company?
  • How to Burn Off Body Fat, Hour-by-Hour
  • Get Rid of Money Worries for Good
  • For the Woman Who Looks Younger Than She Is
  • Thousands Now Play Who Never Thought They Could
  • To Men Who Want to Quit Working Some Day
  • How a New Discovery Made a Plain Girl Beautiful
  • Why Some Foods “Explode” in Your Stomach
  • Imagine Me… Holding an Audience Spellbound for 30 Minutes
  • The Lazy Man’s Way to Riches
  • Are You Ever Tongue-Tied at a Party?
  • You Can Laugh at Money Worries – If You Follow This Simple Plan
  • Why Some People Almost Always Make Money in the Stock Market

Take one of the headlines above and adapt it to your product or service.

That is it!

Your headline is now created and you can move onto step 2.

Step 2 will be discussed in our next email. This is where we learn to position the problem and overcome their objections.

It basically about having a conversation about what is going on in your prospects head. The better you understand them, the easier it will be.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

Have a sweet day, and keep marketing!

Examples On How To Improve Your Headlines And Drive More Traffic

Yesterday I received an email from one of our clients asking me what I thought about his headlines. It was perfect timing, because I was in the middle of writing a post on how to create headlines that can drive more engagement. Here are the headlines he sent me to review:

– What does Harvard Business think of MLM’s? (or other industry recognized experts)
– Right now I’m working 40+ hours per week.  Yet my job security, pay and satisfaction are low.  Is there a better way?
– Does it really work for someone like me?
– I don’t know how I’ll ever get ahead. I’m smart, work hard and have initiative. How can I get paid what I’m worth?

Here are the tweaked versions of his headlines I sent back:

“Who would’ve thought Harvard Business would say this about MLMs? Now I think they are complete Geniuses.”
“You might be working 40+ hours per week already. Yet nothing can prepare you for what is coming.”
“5 facts on how you can get paid what you are worth. You should see who is doing it.”
“They laughed when we showed them the secret. You should see them now!”

It doesn’t really matter the kind of content you are creating, you really need to focus on generating great headlines. By doing so you can increase engagement, social sharing, conversions, and CTR.

How To Create Great Headlines

How To Create Copy That Converts – It Makes All The Difference.

How To Create Copy That Converts – It Makes All The Difference.

Creating copy is not easy. It take a lot of time and practice. You may have the money to go hire an expensive copy writer, but I would save the money. I have found it’s better to educate yourself and become a student of great copy. It’s a great skill to have.

You do not need to make it complicated…

When you find something you like, use it and make it your own. That’s what a lot of great copy writers do.

Here’s a video where I discuss a couple of different ads.

How to create great copy!

The video recording transcript. (yes you may see errors. It’s a software)


In this video, we are going to be discussing copy, ad copy, why it matters, why it doesn’t matter, and things you need to be doing to get better at creating copy. Let me go over what I’ve been doing a little bit. Facebook.

What I did with Facebook is have a video marketing checklist. Some of you might have seen our marketing checklist. That is kind of my trip wire, that’s the offer.

Now whenever I’m asking for a simple email, I don’t do a lot of copy. Now I’m just testing this. You can see my ads. On this simple one I have like 10 dollars a day going at it. Very simple. You can see 16 leads, three leads, my average lead cost is around two dollars and 30 cents. That is not bad. It works. The numbers all pan out. On this one, I don’t do a lot of, let me go down here and show you. I don’t do a lot of copy.

All I do is write this. Businesses are not taking advantage of video marketing and most agencies have no idea what they’re doing. Here’s a free checklist we use to dominate our competitors. This one gets a lot better. I have one that’s like two sentences and it costs a little bit more. Now, over the weekend, I was looking up my numbers. I’m like, “Hey. Forget trying to get the whole trip wire, forget trying to get people into my email.” Now that’s not always a good thing. I’m just going to go for a direct conversion. Okay?

I set up a new campaign just for conversions, where I want somebody to actually come to me and request a full proposal. You can see our cost is it just started, and we’re at 19 dollars. I want to keep it under 20 dollars. Got it? Now this ad takes a lot more work. Okay? Let me show you the difference. Okay.

First off, I say, “Hey dear business owner or marketing manager, what if,” and then I go into these things. Now where did I get this information? I’m not the type of guy that will go out and spend days and days on creating copy. What I like to do is I like to take bits and pieces from everyone and then combine it and make it my own. Now, everyone’s doing it.

You’ll find out ads. If you see a good ad, that’s probably been created by some other good ad. This one, I saw this used by I think his name’s Cody Butler, and then there’s another one called Brad Ads, it’s a mixture. I like to use some of [Russel Brunson’s 00:02:51] stuff sometimes. But whenever I find a really good ad, I take that ad, I put it on a spreadsheet, and then I keep them. I look at what’s working, what’s not working. It takes some time, though. You can’t expect to just go out there and create a Facebook ad and have it work, got it? You want to spend time on studying copy, finding out what works, finding out what doesn’t work, and then you test it. Got it? Here’s some good material to help you on your copy.

I loved this book, “Confessions of an Advertising Man.” Okay? It’s an old school one. Another one is “Influence.” If you go here onto Google and you just type in influence, the power of persuasion pdf, that’s a free one. You can click right there and get the download. It’s free. Another one I like, Gary Halbert. He did a book called “Boron Letters.”

Love this book. He got put into jail and he wrote his son these letters and explained to him how direct mail works, how copy works. Very good. Very good read. If you want to go out there and learn about stuff, learn about Gary Halbert, his copy was really good. David Ogilvy very good.

Then just put it on a spreadsheet or text, this is just a text doc. Then you make it your own. You adjust it, you change it, you put in stuff you like, stuff you don’t like you take out. It works. It works for me. You’ll see since I adjusted that copy on this Facebook ad, now I’m asking for a lot more. I’m not just asking for an email address, so I made it a lot more powerful. The more they commit, the more they read, the more they’re going to be willing to do business with you. Okay?

Remember a good structure is what’s the problem? Really identify the problem, and then show them a solution. Got it? Then a strong call to action. Those are just some things you can do. But everything’s based off of they have a problem, you have the solution. Got it? That’s a quick video on copy. Make sure you spend some time creating some good stuff. That is it. We’ll be in touch.

How To Create Copy That Converts – It Makes All The Difference.