“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

One of the biggest struggles and mistakes that I see businesses making is that they don’t spend enough time creating content. We run marketing campaigns for about 50+ companies, and our number one hurdle is the content.

I asked a client the other day to produce an article, and I got denied entirely even though the success of their campaign depends on it. The likely path of this client is a failure.

Without content there are no ads, email campaigns, blogs, nurture sequences, social media, etc..

I wish there was an easier way, but there isn’t.

So I am going to help you get over the hurdle of creating quality content.

You just do it!

SMALL BUSINESS OWNER? I have been there.

You just do it!

STARTING A NEW BUSINESS? You need content.

Just do it!

TRYING TO GROW YOUR BUSINESS? Nothing works better than content.

Just do it!

It all start with something we were born to do. Imitation!

“People today live by the assumption that they’re naturally “either good or bad” at a specific skill. While yes you do have natural talents that can help, but the best of the best don’t rely on talent… they rely on hard work and doing things that make you a bit uncomfortable until they develop a skill.”

I play a lot of basketball and spend a lot of time trying to get better. I’m the only 6’1″ white guy that has dunked on Shaq. You can see the proof on YouTube…:)

Let’s say I want to become a great shooter. Instead of starting from scratch, I can watch other great shooters and pattern my shot after theirs.

In my opinion, Klay Thompson has one of the best shots in basketball. I want mine to look like his, and I want the results that Klay gets. So I watch and observe and practice until mine looks like his. It’s not going to be exact because we are different, but I will take what I see and adapt it.

This is how I learn new skills. I will watch professionals and do what they do.

We all do the same thing.

We learn by observing what others are doing and putting into practice what we have seen. We do this on everything else, but when it comes to writing and content, we are so concerned about plagiarism that we think we need to recreate everything from scratch.

You don’t!

Over the coming days/weeks, I will give you some tips on how to create quality content. I will show you how, but you will need to watch what I’m doing, and put it into practice.

Doing is the keyword…

What I am doing now… is writing an email. I’m putting into practice what I have learned from others, and I am telling you to do the same thing. Get started by sitting down for 30 minutes and write or shoot a video.

Just do it!

Let’s start with a simple Headline.

There is a simple way to create headlines that will grow your business. You will use headlines on your website, facebook ads, cover images, blogs, and emails. So it’s essential that you get a good one because a headline is the difference between success and failure.

The number one goal of a headline is to capture attention and get them to continue reading. That doesn’t mean you are going to create a headline that doesn’t align with your product or your message, but you can get creative.

If you put the word SEX at the top, it will grab attention, but if you are using the word SEX and your product is sleeping pills, you may get a lot of pushback which will have the opposite effect.

Actually, those two things may go together. Some people go right to sleep when they hear the word SEX. 🙂

Here’s a simple method that I have used to generate headlines. I call it… the art of the steal. Steve Jobs did it so we can imitate him.

Find Headlines that you like and adapt them.

“…great poets imitate and improve, whereas small ones steal and spoil.”

I have about 50 saved Facebook headlines, and another 50 saved Instagram ones. I am always looking at different ads to see what grabs my attention.

I will take the same headline and change up the words.

It’s that simple.

Here are some headlines that I have found on Facebook and saved for my future use. I will change the wording on these headlines to match the product or service I am pushing.

“PPC Agency Owners Are Finally Discovering The Perfect Way to Create High-Quality Leads, For a Fraction Of The Price, While Getting Paid What They Are Worth!”

Dan Wardrope

“Writing Copy That ACTUALLY SELLS Doesn’t Have To Be A Pain. Let Me Make It As Easy As “FILL IN THE BLANK” For You!”

Increase Academy

“It’s funny – I’ve struggled with marketing myself… but I’ve always been able to market the heck out of other people.”

Dennis Murphy

“Get Immediate Access To The Knowledge Business Blueprint Course & Software. The Training That Gives You The Exact Strategies And Done For You Marketing To Profit From The $355 Million Dollar Per Day Knowledge Industry.”

Tony Robbins, Dean Graziosi & Russell Brunson

“With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions.”

Todd Brown Marketing

“3 years ago I decided I wanted to share what I had learned in my journey of personal evolution and my expertise as an entrepreneur . . . but I didn’t know where to start…”

David Bayer

came from increase academy Sean Volser

Here are some more famous Headlines by some of the best Ad Men on the planet.

  • Do You Make These Mistakes in English?
  • How to Win Friends and Influence People
  • “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”
  • How a “Fool Stunt” Made Me a Start Salesman
  • “They Laughed When I Sat Down at the Piano – But When I Started to Play!”
  • Who Else Wants a Screen Star Figure?
  • How a Strange Accident Saved Me from Baldness
  • How I Made a Fortune With a Fool Idea
  • Profits That Lie Hidden in Your Farm
  • How I Improved My Memory in One Evening
  • Is the Life of a Child Worth $1 to You?
  • Here is a Quick Way to Break up a Cold
  • How Much is Your Working “Tension” Costing Your Company?
  • How to Burn Off Body Fat, Hour-by-Hour
  • Get Rid of Money Worries for Good
  • For the Woman Who Looks Younger Than She Is
  • Thousands Now Play Who Never Thought They Could
  • To Men Who Want to Quit Working Some Day
  • How a New Discovery Made a Plain Girl Beautiful
  • Why Some Foods “Explode” in Your Stomach
  • Imagine Me… Holding an Audience Spellbound for 30 Minutes
  • The Lazy Man’s Way to Riches
  • Are You Ever Tongue-Tied at a Party?
  • You Can Laugh at Money Worries – If You Follow This Simple Plan
  • Why Some People Almost Always Make Money in the Stock Market

Take one of the headlines above and adapt it to your product or service.

That is it!

Your headline is now created and you can move onto step 2.

Step 2 will be discussed in our next email. This is where we learn to position the problem and overcome their objections.

It basically about having a conversation about what is going on in your prospects head. The better you understand them, the easier it will be.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy

Have a sweet day, and keep marketing!