Should you or should you not run Video Ads on Linkedin?
Can you run Video ads on Linkedin?
Of course, you can…
Should you run video ads on Linkedin?
Depends on how quickly you would like to lose your money…
Since we are a Video Marketing Agency it’s important that we continue to test the latest and greatest in video advertising.
So I set out on a quest to see what kind of results I could get from a Linkedin Video Ad.
How to set up Linkedin Video Ads
The video will show you how to create a Linkedin Video ad and the screenshots below will show you what kind of success you can expect from a Linkedin video ad.
Linkedin Stats
Spent $47.84
10 Clicks to my site.
Google Stats
4 Clicks
100% bounce rate
Don’t expect too much. Linkedin has a long way to go.
Google Adwords is back for Addiction Treatment Centers, but there are some certifications and paperwork that needs to be completed.
Google announced and introduced a new certification process for rehabilitation and addiction treatment facilities.
Back in September of 2017 Google shutdown Adwords for addiction treatment centers. It was devastating for a lot of them. Even the good ones had to close their doors.
Google has confirmed that starting on the 15th, addiction treatment providers can contact LegitScript and fill out an application to be certified.
Starting in July 2018, LegitScript legitimate certified addiction treatment providers can request certification with Google through a form that we will publish.
After the two certifications, those advertisers can then advertise on all AdWords channels. This is the same process that our healthcare pharmaceutical certified advertisers follow.
The previous suspension of these ads was the result of this category being ripe for exploitation by spammers and third-party middlemen — such as lead generation providers who were falsely advertising services that they did not offer and then, for a fee or “kickback,” passing the resulting lead on to treatment centers.
Google’s decision to partner with LegitScript, a verification and monitoring service that online pharmacies utilize — and implement a two-step certification process — will make it much harder for third-party, non-service providers to exploit Google’s ad ecosystem. It will also be more expensive.
From the Reuters article:
LegitScript will evaluate treatment providers beginning Monday on 15 criteria, including criminal background checks and license and insurance verification. They must also provide “written policies and procedures demonstrating a commitment to best practices, effective recovery, and continuous improvement,” according to LegitScript, which will charge $995 upfront and then $1,995 annually for vetting.
The battles of YouTube Ads are not won today by men with the largest forces.
Sure they can spend a lot more than you, but that doesn’t mean they are going to win.
YouTube ads have changed and they can be tested in a couple of weeks. There is no long waiting—no serious uncertainty—no drawn-out period when expense overtops result.
One gets his answer immediately. The YouTube campaign is based on exact information that you can see right in your Analytics and Adwords accounts.
What you do in 1 state can be one is all 50, and the views and click will be in proportion to your test states. The law of average is sure. When you expand, you will be spending your money on absolute certainty.
Let’s do a quick recap before we check out whats new.
TrueView ads can be skipped after five seconds—so it’s important that your video is done correctly and will capture attention in the first 5 seconds. Unless you’re optimizing based on action or reach (more on that below), you only have to pay for these ads when the viewer watches 30 seconds or more, which makes them a pretty safe bet for advertising on a budget.
TrueView ads have two formats, In-Stream ads and Discovery ads. Here’s the differences:
It was in BETA but now my accounts have this new feature.
“Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for “flights to Hawaii.” We call this custom intent audiences. Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video. To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.”
Here’s a simple video tutorial where you can see how to set up a TrueView For Action video campaign.
TrueView For Reach
If you are looking to build brand awareness and increase market penetrations, you may want to look at TrueView for reach.
I would not recommend it because I think TrueView for Action Ads are better.
Actually…
I know they are better.
YouTube Video Ad Reach Planner Tool
One of the big problems with YouTube ads are the unknown. They lack transparency but they are changing. Google has launched the do Reach planner tool.
“Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, advertisers can forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. This resource will simplify the planning process by providing unique reach across devices, for all core audiences and video formats.
Please for all things practical get on this and start running ads. If you need help, that is what we are here for. Contact us and we would be happy to create a killer YouTube Ad Campaign that will get you more sales, leads, and traffic.
TrueView for Action Video Ads are starting to roll out. We have been waiting for it and are excited to finally see it hit.
What does this mean for you?
Two Things
1. The new YouTube video ad format has a call to action and you’re able to run your message (video ads) in front of people who have searched for your product or service.
2. Better call to action and buyer flow.
Let me repeat.
You are now able to run video ads based on recent search history and give them a better call to action.
Google says, “their future goal is to optimize delivery to viewers more likely to take action.”
What Are TrueView for Action Ads?
Google is improving direct-response advertising performance on YouTube.
It’s about time…
Facebook and Instagram have been serving up some very target ads for a while now. And despite what they tell you…Google, Facebook, Amazon are all listening to your conversations.
YouTube Ads are going to get more targeted and direct. It’s time to start betting big on video ads.
Here’s a sample of what the ad would look like. (they are just rolling out)
Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched on Google.com for “flights to Hawaii.”
This is called a custom intent audience.
Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video.
To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.
Online investment company Betterment used custom intent audiences to reach YouTube viewers who recently searched for financial keywords on Google.
The brand increased its return on ad spend 6X compared to previous YouTube campaigns, and saw a 245% increase in searches on Google.com, including their brand term: “Betterment.”
Custom intent audiences are likely to drive the best results when paired with TrueView for action, our direct response video ad format expanding to global availability later this month.
These video ads allow you to customize a call-to-action to drive the outcome that’s most important to your business, like leads or referrals. YouTube will automatically optimize these campaigns with Target CPA bidding for the most efficient results possible.
If you want to take advantage of the NEW video ad format, you need to have a couple of things in place.
1. A Video
2. Adwords Account
3. Landing Page
4. Tracking
5. Budget
Happy Marketing. If you need help creating a video ad or a video campaign, get in touch with us.
The problem with blogging and creating blog posts is the fact that you can spend hours on writing and never get ranked. I have seen this with some of our clients. They have spent thousands on content creation and have hundreds of blog posts, but none of them are ranking.
Why is this?
Because they do not follow the formula. You’re being paid to know the formula.
From now on, I want to see 1500+ word articles that follow SEO best practices. Let’s jump in.
How to rank a blog post?
Carefully.
Ranking a blog post is something that every marketer needs to know how to do. You must learn how to write, rank, and optimize a blog post.
It’s hard, if not impossible, to hit that number one spot on Google without knowing the building blocks of a solid post.
You’re competing against people who study blogging all day long, so make sure you follow the steps that I am going to show you.
1. Why Should We Create And Rank A Blog Post?
To get leads.
Writing is an inbound marketing strategy.
Getting a blog ranked on page one of Google can take several months to years.
We want to generate traffic which turns into leads.
Here is a simple infographic that will explain the structure.
3. How To Research, Find, And Use Keywords
You need to do keyword research before you create your blog. You want to think and act like the user and figure out the keywords they will be using in their search queries.
Do not just write an article. Answer the questions your audience is searching for.
Use Google Keyword Planner.
Find keywords that people are searching for and answer their question.
It’s that simple.
Here’s a screenshot to show you what it looks like.
Pick the keyword you want to go after and start with a headline.
5 Simple Steps To Creating A YouTube Advertising Campaign.
YouTube Advertising Hacks For Any Business.
“The headline is so critical that 73% of buying decisions are made at the point where readers come in contact with it. And 8 out of 10 people will read your headline if you make it powerful and relevant to them.”
After the headline, you jump into the opening paragraph or introduction.
Use the keyword in both places.
A combination of the keywords should be used throughout the article.
4. A Quality Blog Post Is Key
Your post has to be unique and contain useful content. Quality does matter.
The more you can help consumers the better.
Last week I was checking up on New Roads Addiction Center to see their progress. They’re showing up in Featured Snippets. Here’s a screenshot of what it looks like.
