How To Create A Video Remarketing Campaign

How To Create A Video Remarketing Campaign

Get excited because I am going to show you how you can set up a Remarketing campaign with your YouTube Videos. Video remarketing is a great source of leads which turn into customers.

Watch the tutorial and let me know if you have any questions. We would be happy to help you with your Video Remarketing Campaigns.

Here is the video transcript generated by a computers. Please forgive spelling and grammar.

Good morning everyone? I am excited because in this video we’re going to discuss a little bit about video remarketing. I noticed a lot of people have questions on this, plus you really can’t find a lot of material out there that discusses how video remarketing works and the different things you can do with remarketing. Like uploading different lists. So, I’m just going to walk through it real quick and then I’ll get this video uploaded so you guys can check it out.

Here are a couple of images to show you what the different lists look like

Different-YouTube-Remarketing-lists Example-of-a-Video-Remarketing-list-you-can-create

So first off, I’m sitting on my YouTube channel. Obviously, I’m going to use my stuff just to show you how we do it. So, first off- I’m going to use Ydraws’. I’m going to go to Ydraw’s YouTube channel. Okay, so here is a bunch of videos. Obviously, on your YouTube channel make sure you have your website connected to all your social media, those types of things. But, if you look at all your videos you can see we have tons of videos uploaded. So, if you’re a business and you’re using YouTube, and you’re uploading videos, well the best thing you can do to get the most out of them is actually track the different people that use those- that watch those videos, so that you’re able to run them a different video.

So, let’s assume that you’re an attorney. Okay. You’re starting to shoot videos once a month. Well what you can do is target… You can upload your video and then when somebody watches that video, you can cookie their machine, and when I say cookie that just means that you’re putting a little code on their browser that then allows you to market to them. So, you can run them a display ad; you can run them a banner ad and you can run them different video ads.

Let’s say on month two you upload a new video, well at that time you’re then able to run that video as an add to whoever watched your first video.

So, over time you can collect these big audiences that you’re able to market to. For example, let me go show you. So right now I’m on the actual Ad Words account. you can go here and go to YouTube users. So, once you have your Ad Words account you’re going to link it up to your YouTube and then basically you can track your channels. So, here’s all your options. You have ‘viewed any video for my channel’, ‘visited a channel page’, ‘viewed any video as an ad’, ‘liked any of my videos’, ‘commented on them’, ‘shared any of them’, ‘subscribed’. I mean it’s kind of freaky that you’re getting tracked like this on YouTube, so if you’re doing any of these things on YouTube you are getting cookie.

So, let’s say ‘viewed a certain video’- I can go in here and build a list. Says, okay, if they watch let’s say Dr. J. They watch this video. So, right now there are 125 people who’ve seen that vide. So, I can call this Dr. J video. I’m going to keep this list for 150 days. Open, open, include users from the last 30 days… Okay, so now I click save. Now, what I’m able to do- it’s building it right now, it’s updating. This video right here, I am able to run an ad to anyone who watches this video now. So, let’s say I open, let’s say I do another video that’s like this Dr. J that people like. Well then, I can just click on this and run anyone who watches this video another ad of another video, and it’s cheap. You’re talking it probably cost me $.10 a view which they have to watch out past 30 seconds.

Okay, so those are just a couple of options. Let me go down through here and just check out some of the list that I have going. Okay, ‘Viewed’, see on this one? It’s similar; this is something else that is pretty popular. You can see I have a list right here of 100,000 to 300,000 viewed my ‘Wait, wait, wait’ video. This is a similar audience.

Not only can I target those who watched it, like the people who’ve seen it, I have 190,000 on there, but I can build a similar audience where Google will go out there and say okay we’re going to build you an audience that looks like the same people that watched your ‘Wait, wait, wait’ video and then you can then advertise to them. Same thing here, ‘Viewed City video’. I got a similar 100,000 to 300,000. And you can’t run them a search ad yet. I actually think they are going to be updating that, but you can run them YouTube ads. You can run them display ads.

So, if you have any questions let me know, but that is kind a how YouTube remarketing works. The gist of it is you upload your video. You then build a campaign that cookies anyone who watches that video, so that then you’re able to run them adds when you launch your new videos. So, it’s just another way to keep track of your customers and you have to emphasize it is cheap. It’s not expensive to do these things. Yes, there’s a lot that goes behind, lot that goes on behind the doors that we don’t see. It’s all computers doing it, but it’s very, very effective. So, if you have questions, let me know.

You’re always welcome to subscribe to our channel. Watch any of our other videos. We have tutorials on YouTube ads; We have tutorials on Facebook video ads. Also, if you want Gmail video ads, which I’m loving right now. Check out those videos, here are some links. And, we’ll see you later.

If you would like to check out some of our other blogs here is a simple list of must reads

Gmail Video Ads

How to Export Your Linkedin contacts and run them ads

Video remarketing is a great source of leads which turn into customers.

How To Set Up Your YouTube Channel For Conversions

How To Set Up Your YouTube Channel For Conversions

One of the primary reasons marketers run YouTube Pre Roll Ads is for conversions. They are trying to sell a product, service, or build a list that they can market to.

YouTube Ads, of course, aren’t perfect. It takes some work, and many advertisers are disappointed when they run campaigns that don’t yield the expected results.

When I create blogs I worry that some of you may assume it’s easy. I’m guilty of wanting a quick fix and I am always searching for a system that will bring me riches without any effort even though I know it does not exist. While not magical, YouTube Pre Roll Ads are powerful. They provide a way for you to deliver a customized message in front of your target audience.

Check out the YouTube Marketing Infographic

YouTube-Advertising-and-Why-you-need-to-be-using-it

 

Google doesn’t force users to convert. That falls on us!

One of my clients asked me, “Why didn’t his video campaign lead to conversions?” My answer is, I’m not really sure (I know what a terrible answer). It could be so many different things. Including a very crappy product. A bad product is like being stupid. There is just no way to over come it…unless you’re ugly. Stupid and Ugly is the worse combination of all. It’s almost impossible to fix. Lol

Consider this your little warning. When you venture down the YouTube advertising road I want to make sure you know what to expect. My hope is that I can shorten your learning cycle and get you producing profits ASAP.

My last post covered the necessity to create an awesome video, one that will grab their attention. Today we are going to discuss the necessity to create a stellar YouTube channel.

Here’s what you will need to do.

1. Create a cover photo, icon image, Website link and Social Media
2. Link It up to your Website, Adwords, and Analytics.

Below is a great example of how your YouTube channel should look. You can tell immediately tell you are dealing with a Dentist. It’s clean, fun, and creative. They even have their slogan/value proposition.

How A YouTube Channel Should Look

Here are your sizes

Cover Photo: full size 2560 X 1440 px image

Your safe area is 1546 X 423 px.

Icon Photo: the little square image is 98 x 98 but Youtube recommends you upload a 800 x 800 px image for highest quality.
After you have created your images you can just hover you mouse over the image and two pencils will appear. Click on them to upload your images.

Next, Link up your Website and social media.

Adding your website and social media Icons is extremely easy. You will see a little pencil in the upper right hand corner. Just click on it and “edit link.”

Editing your YouTube Links

STEP TWO: Linking Up Your Website, Adwords and Analytics.

This can all be found in one place. First you will want go to your creator studio. Click on the channel and go down to the advanced tab.

linking up Adwords, Analytics and your Website on YouTube

Just start linking them up. Some of you will struggle with this because it requires that you put a code on your site. Google wants to verify that you own your site before they can link it.

Linking up your Adwords Website on Youtube 2

The reason you want to link up your website is so that you can drive traffic from your YouTube videos to landing pages. This is key!

YouTube Advertising With Confidence!

We will continue to dive into successfully converting with YouTube ads. So far we have covered two steps.

1. Video
2. Youtube channel

Advertisers trying to sell on YouTube tend to struggle with the following:

• Reaching the right targeting audience
• Finding the right videos to play on
• Getting long-term, positive ROI

In the coming days we will cover the following

• How to locate your targeting audience
• How to get a Positive ROI
• How to Restrict Google from wasting your budget
• Tips and Tricks that will save your Campaign

At the end of the day I want you all to be able to run successful YouTube campaigns. Not everyone is going to succeed! But it’s not because YouTube ads don’t work.