One of the primary reasons marketers run YouTube Pre Roll Ads is for conversions. They are trying to sell a product, service, or build a list that they can market to.
YouTube Ads, of course, aren’t perfect. It takes some work, and many advertisers are disappointed when they run campaigns that don’t yield the expected results.
When I create blogs I worry that some of you may assume it’s easy. I’m guilty of wanting a quick fix and I am always searching for a system that will bring me riches without any effort even though I know it does not exist. While not magical, YouTube Pre Roll Ads are powerful. They provide a way for you to deliver a customized message in front of your target audience.
Check out the YouTube Marketing Infographic
Google doesn’t force users to convert. That falls on us!
One of my clients asked me, “Why didn’t his video campaign lead to conversions?” My answer is, I’m not really sure (I know what a terrible answer). It could be so many different things. Including a very crappy product. A bad product is like being stupid. There is just no way to over come it…unless you’re ugly. Stupid and Ugly is the worse combination of all. It’s almost impossible to fix. Lol
Consider this your little warning. When you venture down the YouTube advertising road I want to make sure you know what to expect. My hope is that I can shorten your learning cycle and get you producing profits ASAP.
My last post covered the necessity to create an awesome video, one that will grab their attention. Today we are going to discuss the necessity to create a stellar YouTube channel.
Here’s what you will need to do.
1. Create a cover photo, icon image, Website link and Social Media
2. Link It up to your Website, Adwords, and Analytics.
Below is a great example of how your YouTube channel should look. You can tell immediately tell you are dealing with a Dentist. It’s clean, fun, and creative. They even have their slogan/value proposition.
Here are your sizes
Cover Photo: full size 2560 X 1440 px image
Your safe area is 1546 X 423 px.
Icon Photo: the little square image is 98 x 98 but Youtube recommends you upload a 800 x 800 px image for highest quality.
After you have created your images you can just hover you mouse over the image and two pencils will appear. Click on them to upload your images.
Next, Link up your Website and social media.
Adding your website and social media Icons is extremely easy. You will see a little pencil in the upper right hand corner. Just click on it and “edit link.”
STEP TWO: Linking Up Your Website, Adwords and Analytics.
This can all be found in one place. First you will want go to your creator studio. Click on the channel and go down to the advanced tab.
Just start linking them up. Some of you will struggle with this because it requires that you put a code on your site. Google wants to verify that you own your site before they can link it.
The reason you want to link up your website is so that you can drive traffic from your YouTube videos to landing pages. This is key!
YouTube Advertising With Confidence!
We will continue to dive into successfully converting with YouTube ads. So far we have covered two steps.
2. Youtube channel
Advertisers trying to sell on YouTube tend to struggle with the following:
• Reaching the right targeting audience
• Finding the right videos to play on
• Getting long-term, positive ROI
In the coming days we will cover the following
• How to locate your targeting audience
• How to get a Positive ROI
• How to Restrict Google from wasting your budget
• Tips and Tricks that will save your Campaign
At the end of the day I want you all to be able to run successful YouTube campaigns. Not everyone is going to succeed! But it’s not because YouTube ads don’t work.