4 Ways to Make this the Year of Video Marketing

4 Ways to Make this the Year of Video Marketing

Why is this year any different from any other year?

It’s not.  This year has been lovingly dubbed “The Year of Video Marketing!” It’s also been called the “Year of the Pixel” and about a million other things. But let’s be real, every year should be the “Year of Video Marketing.” It’s just that people are finally figuring out that even if they don’t think their product or service can really be shown in a video, they really need to put it into one.

And it’s obvious why. YouTube is the second largest search engine, and if you create and upload your video properly, you can get that video to pop up on page one of Google for your keyword. It’s pretty amazing, so why isn’t everyone doing it? Who knows.

Videos stand out on social media, and they are easily shareable. People are always more inclined to click on a short video than they are to click on an article that could be who knows how long. I mean, are you even reading this now? Probably not. Wouldn’t it be better if I was explaining this all in a video and then had a transcript underneath it, giving you both options? The answer is a definitive yes.

Videos can give your audience a quick overview of your product or service without overwhelming them, and most people are visual learners anyway.

People often worry about giving away too much information online. They think if they tell people what they are doing and how they are doing it, then no one is going to need their service. This is just wrong, wrong, wrong. In fact, when you put up lots of information about how your product or service works, you give off the impression that you are an expert in that field, and therefore people want your help.

Video Marketing is fantastic because it opens the door for so many options. You can have simple short videos explaining who your company is, videos introducing each member of the team, tutorial videos, explanation videos, and all of these leave the door open to turning them into series, which your audience will begin to expect and come back to learn more information from you.

So what are some awesome ways to use video marketing to capture leads?

Well, the goal of any video should be to capture a lead and get people onto your site.

Redirect Your Audience

Instead of embedding the video on social media and within emails, we recommend creating an awesome image from the video and place a play button over it. When they click the button it will actually drive them to your website. Now if you have the proper pixels in place you’ve just captured an audience member. Plus once they are there, they might click through some of your other pages and posts.

Explainer Videos

People have a lot of questions before they buy anything. An explainer video is the fastest, easiest, and well…best way to let them know who you are, what you do, and why they need your company to make their lives better. Remember, the whole point of any product or service should be to fulfill a need.  And we think explainer videos are some of the best video marketing videos that you can have.  Definitely look into getting one.

Explainer videos should be fun and interesting, while informative. That’s why we love Ydraw whiteboard videos. They are interesting and engaging and fun while still giving you important information.

Set a Schedule

Create videos on a set schedule. Better yet, come up with a plan for a series, and your audience will check in on those days to find the next bit of information that you have for them. Even if you don’t have a series, let you audience know that you will be posting videos once, twice, or thrice a week. Yeah I used thrice, deal with it. You want your audience to know that you are active and around. That you have new ideas and information for them all the time, and also that you’re actually there! This allows your audience to feel like they know you a little bit better and that they are able to get ahold of you if needed.

Call to Action

Everything you do should have a call to action. Even if it’s a simple blog post. You should always be telling your audience what they should do next. To find out more information about we are the bees knees, read this article. Get in contact with us and find out why we are the greatest office to work with. Buy our service because you’ll be making it rain with all the extra income we get you. Ya know stuff like that. Always have a call to action, but make sure it’s not salesy. If there’s one thing I always talk about it’s that you have to be smart with how you word your call to action in certain areas. No one wants to be sold to; it’s awful. So be clever with your CTA.

Speaking of CTAs, have you read our one simple secret for total YouTube domination? Or our 5 video advertisements that weren’t created like ads? I mean this shows you how to use video marketing correctly. Maybe you just want to get in touch with us, and that’s great! We love to talk, so give us a call or email us. Or maybe get a free proposal for our service. How many other blatant salesly CTAs can I add to the end of this post? I’ll end it here.


12 Most Popular Headlines, Number 7 Surprised Me!

12 Most Popular Headlines, Number 7 Surprised Me!

I LIED! Number 7 did not surprise me, but I bet you wanted to know what it was! The power of headlines, y’all!

I’m sure most of our more “advanced” marketing readers know how important headlines are, but maybe some of you newbies don’t so lemme tell you, they are SUPER IMPORTANT. Like the most important thing.

Your content might be witty and amazing and full of important useful information, but if you don’t have a good headline, no one is going to click on it and read your awesome content.

Your headline is just like your subject line in an email. How are you going to get someone interested in opening your email? How are you going to get people to click on your headline and read your article? It’s psychology, Holmes. most popular headlines yinc

So what does your headline need to do? It really depends on your product and service you are providing to your clients. We like to inject dopamine or cortisol to our clients. Either give them something that makes them stir and want to know more, or give them something that reminds them that they have a problem and they need to fix it ASAP.

Are you a financial service? You might want to go the cortisol route. Add a little stress to your readers about how they probably aren’t doing so hot with their money. They will want to read what tips and tricks you have for them and how they can get back on track with their bills, or investing and preparing for the future.

Are you a food company? Inject dopamine. People love food. Make them need to read that article because you’ve now got them salivating from your headline. Or use a bit of shock and curiosity. Something along the lines of “10 ‘health’ foods that actually cause weight gain. I couldn’t believe number 4.” I don’t know about you, but I CONSTANTLY click on those. I always want to know what number 4 is.

I did a little research and here’s a list of some of the best headlines . Maybe some will relate to you, maybe some wont, but at least you’ll understand what’s being clicked on. If you can take these and apply them to your articles…more power to you!

  1. “They laughed when I sat down at the piano – but then I started to play!”
  2. They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply.
  3. Do you make these mistakes in English?
  4. Can You Spot These 10 Decorating Sins?
  5. How a “fool stunt” made me a star salesman
  6. How a strange accident saved me from baldness
  7. Who else wants a screen star figure?
  8. Who else wants a lighter cake – in half the mixing time?
  9. Free to brides – $2 to others
  10. Free to high school teachers – $6 to others
  11. Announcing the new Ford cars for (year)
  12. Are You Ashamed of Smells In Your Home?

Think about your audience. Who is it? What do they want, no what do they NEED? You obviously are in the field that you are in because there was a need that needed to be filled, so remember that. You should know your audience pretty intimately by now, knowing what they like and don’t like, what they need, what information they like to read from you, and more…so remember that when you create a headline. You customer needs you and your information. And you want to give it to them. How are you going to make sure they get it?