Why is this year any different from any other year?
It’s not. This year has been lovingly dubbed “The Year of Video Marketing!” It’s also been called the “Year of the Pixel” and about a million other things. But let’s be real, every year should be the “Year of Video Marketing.” It’s just that people are finally figuring out that even if they don’t think their product or service can really be shown in a video, they really need to put it into one.
And it’s obvious why. YouTube is the second largest search engine, and if you create and upload your video properly, you can get that video to pop up on page one of Google for your keyword. It’s pretty amazing, so why isn’t everyone doing it? Who knows.
Videos stand out on social media, and they are easily shareable. People are always more inclined to click on a short video than they are to click on an article that could be who knows how long. I mean, are you even reading this now? Probably not. Wouldn’t it be better if I was explaining this all in a video and then had a transcript underneath it, giving you both options? The answer is a definitive yes.
Videos can give your audience a quick overview of your product or service without overwhelming them, and most people are visual learners anyway.
People often worry about giving away too much information online. They think if they tell people what they are doing and how they are doing it, then no one is going to need their service. This is just wrong, wrong, wrong. In fact, when you put up lots of information about how your product or service works, you give off the impression that you are an expert in that field, and therefore people want your help.
Video Marketing is fantastic because it opens the door for so many options. You can have simple short videos explaining who your company is, videos introducing each member of the team, tutorial videos, explanation videos, and all of these leave the door open to turning them into series, which your audience will begin to expect and come back to learn more information from you.
So what are some awesome ways to use video marketing to capture leads?
Well, the goal of any video should be to capture a lead and get people onto your site.
Redirect Your Audience
Instead of embedding the video on social media and within emails, we recommend creating an awesome image from the video and place a play button over it. When they click the button it will actually drive them to your website. Now if you have the proper pixels in place you’ve just captured an audience member. Plus once they are there, they might click through some of your other pages and posts.
People have a lot of questions before they buy anything. An explainer video is the fastest, easiest, and well…best way to let them know who you are, what you do, and why they need your company to make their lives better. Remember, the whole point of any product or service should be to fulfill a need. And we think explainer videos are some of the best video marketing videos that you can have. Definitely look into getting one.
Explainer videos should be fun and interesting, while informative. That’s why we love Ydraw whiteboard videos. They are interesting and engaging and fun while still giving you important information.
Set a Schedule
Create videos on a set schedule. Better yet, come up with a plan for a series, and your audience will check in on those days to find the next bit of information that you have for them. Even if you don’t have a series, let you audience know that you will be posting videos once, twice, or thrice a week. Yeah I used thrice, deal with it. You want your audience to know that you are active and around. That you have new ideas and information for them all the time, and also that you’re actually there! This allows your audience to feel like they know you a little bit better and that they are able to get ahold of you if needed.
Call to Action
Everything you do should have a call to action. Even if it’s a simple blog post. You should always be telling your audience what they should do next. To find out more information about we are the bees knees, read this article. Get in contact with us and find out why we are the greatest office to work with. Buy our service because you’ll be making it rain with all the extra income we get you. Ya know stuff like that. Always have a call to action, but make sure it’s not salesy. If there’s one thing I always talk about it’s that you have to be smart with how you word your call to action in certain areas. No one wants to be sold to; it’s awful. So be clever with your CTA.
Speaking of CTAs, have you read our one simple secret for total YouTube domination? Or our 5 video advertisements that weren’t created like ads? I mean this shows you how to use video marketing correctly. Maybe you just want to get in touch with us, and that’s great! We love to talk, so give us a call or email us. Or maybe get a free proposal for our service. How many other blatant salesly CTAs can I add to the end of this post? I’ll end it here.
She's proud to be a member of the Marketing Hy team.
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