Last week it happened…the best day of my 4 year old’s life. There she was singing at the top of her lungs, surrounded by 60,000 other screaming teenagers.
The funny thing was, I looked down the aisle and saw my wife and 3 year old daughter doing the exact same thing. Here was a 31 year old, standing up, belting out the lyrics as if she had shaved off 15 years. She was one of them (see the video below for proof, she’s gonna kill me).
Ok, I have to admit that there’s a bit of joy watching this. It’s something that only fathers get to experience. Was it worth the $800 dollars? You bet it was!
Here is the miracle. How is it that Harry, Louis, Niall, and Liam (One Direction) can turn full grown women into screaming teenagers? They generate millions of revenue in one night by singing songs (their product).
It makes me sick… I mean four young boys have the ability to turn a city upside down in a matter of minutes. Heck, some just open their mouths and the girls act like they are going to faint. It was marketing at its finest.
Which brings me to the point.
One Direction is able to generate a message/product and deliver it to the right target audience. In turn, they are compensated. It was amazing to see the fans and to think that happens all over the world.
We can learn from this.
Isn’t this what business is all about? We all have a special product or service that people need. Once we find the target audience and deliver them the message, they depart with their hard earned cash (if they perceive that there is value).
If only it was this simple.
The definition for “advertising” according to Webster’s is this:
Ad-ver-tis-ing
The activity or profession of producing advertisements for commercial products or services.
Here’s “marketing”:
Mar-ket-ing
The action or business of promoting and selling products or services, including market research and advertising.
What the heck is that supposed to mean? Sometimes I think Webster was on crack when he wrote his definitions.
Here is a better definition according to Jace (no, I don’t do crack).
Advertising/Marketing
The act of putting your message (about your product or service) in front of the right target audience.
It’s that simple. When you do this, you get results.
- It’s not marketing if you do not have a message.
- It’s not marketing if you do not have a target audience.
- It’s not marketing if your message falls on deaf ears.
- It’s not marketing if you do not get results.
- It’s not marketing if you do not know what kind of value your product brings.
This is one of the reasons Ydraw and Yinc Marketing were created.
Ydraw, was set up to create the message and tell your story. We do this by creating an engaging video that gives people a reason to care.
Yinc Marketing was created to find the right target audience and put your message in front of them. We do this by using YouTube, Facebook, Pinterest, email and many other avenues. We find what works and scale it up.
It’s the perfect fit and it works every time. Unless your product sucks, then we can’t help you…lol 😉
This is where 99% of businesses struggle. They haven’t crafted the right message, or they might not have their message figured out. That’s problem one. Next, they have a message but have no idea how to put it in front of their target audience. Both problems lead to disaster.
We are great at both, and we want to show you what we are doing for businesses like yours.
This week we will be doing a webinar on Message and Delivery. We want to provide huge amounts of value. We want to give you something that you can take and use immediately to better your business.
*See how to create the right message
*Find out how to deliver that message to the right audience for pennies.
*Find out what is working for your industry
*Get ideas on what you can do next to promote your product or service
*Come hang out with me. This is totally the best part… 🙂
*More great stuff
Sounds simple, right?
Don’t miss it because it might just be the thing that changes your business forever.
A webinar that will change your business forever.
Have a great day and happy singing One Direction.
