No. No. No. Your YouTube Video Ads Just Bombed – Video Marketing Tutorial
Behold the everlasting devastation of a Sprained Ankle
This sucks…It’s finally happened and it couldn’t be at a worst time. Miami camp is coming up. I woke up Saturday morning to play some 2 on 2 basketball. We needed one point to win the 2nd game and tie up the series.
I took my typical jump shot and that was it. Game over.
But wait…I ended up coming down on the foot of my defender and immediately hit the deck. Within seconds my foot started filling up with fluid and my anklebone turned into a softball. ME OVER!
If you have ever sprained your ankle, you should feel sorry for me. They hurt like the dickens (whatever that is supposed to mean). Once I got home I had about 5 hours of throbbing. I even asked my wife to hit me over the head with a baseball bat, but she declined. Which is funny because I know she has wanted to many times.
Just because you get hurt, doesn’t mean you stop playing the game.
Not every video is going to be perfect, not every ad is going to be a winner. We do get hurt. I can’t tell you how many times I thought I had the perfect advertising plan lined out, just to watch it fail.
Since I now have time on my hands I am going to create a series of blogs and videos to help you guys get your video marketing in place. I want to show you how I am getting qualified leads at $0.44 with video ads.
Just yesterday one of our clients came in and said:
“People are always calling from our video ads, lets increase our spend.”
I love hearing this because the same thing is happening to me. We are killing it with video.
But, this is not always the case. I have another client that has not taken the time to set everything up. They are not willing to do the little things that drive sales and leads so we continue to send them views. They are happy, but I am not.
They spend $500 a day on ads and I know they are not performing like they should. They are one of those bigger corporations with a lot of money to waste.
Their video sucks, their YouTube channel is a disaster and I can’t get them to change anything. I can’t even get them to link up their website to their channel. It’s crazy.
If you can’t link video marketing to leads, sales, customers and revenue…Your doing it all wrong.
So lets get started.
If you are going to run YouTube ads or you just want people to listen to your message, you need an amazing video.
The first 5 seconds has to grab their attention and the next 30 seconds has to keep it.
“You want to communicate with an audience that suffers from ADHD. You have five seconds to hook their interest and 30 seconds until they decide they’re done with you. How do you do it?”
Last week I spoke in North Carolina at a Marketing Conference. I usually like to hand out a couple hundred dollars in cash. It makes for great entertainment. I do this for a reason. It grabs attention and people won’t forget it.
Here are the slides if you want them. http://marketinghy.com/wp-content/uploads/2015/05/Video-Marketing-Presentation-2015.pdf
Shameless plug (If you ever need a handsome, entertaining, well educated, speaker that hands out cash…I’m your guy.
I like to use the acronym AIDA
ATTENTION, INTEREST, DESIRE, ACTION (CTA)
HEADLINE, PROBLEM, SOLUTIONS, CALL TO ACTION
So your first step is to get a video. If you have one already, make sure it is good.
Arnold Schwarzenegger just launched a video campaign for a Charity and he nailed it. Just pay attention to the dumb little sequel comment (that’s funny).
Short Ad Version.
These are so right in so many ways. They have call to actions, their YouTube channel is optimized, it’s entertaining and grabs your attention from the very beginning. He gets two thumbs up, but more importantly he is going to get some huge results.
In the following days (weeks) we are going to show you how to get results.
1. YouTube Channel Optimization (linking your channel)
2. Video Optimization and how to hit page One of YouTube and Google in minutes
3. Video Ads (Hacks that will give you a 10 X return)
4. Script Writing techniques (Copywriting 101)
5. Annotations, and New YouTube Cards
6. How you can Buy Video Traffic for a couple dollars a day.
7. How to capture leads from your Videos
Get ready, because this is going to be fun. I am in a 10-day rehab process so lets see if I can get all of this done in that time period.
PS. You guys are awesome! Thanks for reading about our Video Marketing Failures and Successes. We hope you enjoy Video Marketing 101