I know, I know…. we are all wondering what is going on with the Google ban on recovery centers?
Before I speak too soon, I want to introduce myself.
Hi everyone! This is McKell from MarketingHy, I am the girl who works with my husband (Chase @MarketingHy) and helps businesses with all of their online marketing needs. I absolutely LOVE what I do and I love helping clients grow their businesses.
Enough about me… if you haven’t already heard about the big ban that Google made on recovery centers earlier today, then I hate to burst your bubble, but it happened.
Don’t believe me? You can read about it here.
Before you completely lose your cool, I have a question that you should ask yourself….
“Should you or should you not be concerned about the Google ban on recovery centers?”
My answer is easy…. NO!
There are so many other ways to drive business to your recovery center online.
Ever heard the quote, “Don’t put all your eggs in one basket”?
This is the perfect analogy for those of you who have only been using Google Adwords to help drive business to your recovery center.
If this is you, then I hate to break it to you but it looks like you probably should be concerned about the ban on recovery centers.
On the other hand, for those of us who are being proactive and doing more, then there should be no fear. There is hope!
What are you currently doing for your recovery center’s business?
I work with a lot of different clients, all from very wide spectrums and each client’s online strategy is different. Because each strategy is different, that’s exactly why they are getting results and their recovery center is thriving.
The one strategy that never let’s me down and produces results every time, is a good client testimonial video.
Check out this video I shot for one of my recovery clients. Her name is Jodi and she is probably one of the most strong enduring women that I have met.
The recovery center’s owner and myself wanted to capitalize on client sobriety… so we had this idea to roll out a sober story sequence where we selected clients that had previously been thru the recovery program and were celebrating their “sober birthday” (how long had they been sober for).
With each client that told their story, it was so specific and special for each of them. There was a lot of meaning and vulnerability that came with each story told.
By being able to capture a video of something so intimate for these recovery clients, it was exactly what my recovery center needed and it’s exactly what every recovery center needs.
Addicts want to know that they are not alone. They want to know that the recovery center they choose is one with validity and heart.
I am getting personal over here for a second, so bare with me… I am the type of girl, that has raging emotions both happy and sad ones. So to be honest, filming each of these clients telling their story was extremely emotional for me. I was behind the camera with tears rolling down my cheeks.
Without fail, each client that shared their story with me, resulted in mascara running down my face. It was such a special experience for me to be apart of.
So what I wanted to do was capture a video in a way that spoke to me, that would also be able to speak to other addicts that might be struggling with the same thing.
This is why I wanted to create a video that would hit other addicts right in the sweet spot. Nothing too pushy, or cheesy, just raw, real video.
Advertising on social media
Social media is exciting and the potential is endless (there is nothing that gets me or Chase more excited unless it’s chocolate cheesecake).
The coolest part about social media is the ability to be able to connect with so many other individuals that have similar interests, values, and beliefs.
The more transparent we can be as individuals, and as a brand, the more we are going to thrive in an industry that is needed by many.
Drug addicts want to know that there is help for them. They want to know that they are not the only person who is struggling with an addiction. They want to know that they can change their life. And more importantly, they want to know that it is possible.
This is EXACTLY why video is working so well for my recovery clients.
Here are some stats on a Facebook video ad that I am running with the video of Jodi that I shared with you earlier.
By combining both Facebook and a great video into one, I was able to help out my recovery center immensely and don’t have to even think twice about the Google ban on recovery centers.
Think outside of the box and try something new. Whether it’s video, an email blast, or new headline on your landing page, don’t be afraid to try it!
And… more importantly, DON’T be afraid of the Google Ban on recovery centers!
Have questions? Want to learn more?
Check out these articles:
- Why Branding is Key for Addiction Recovery Centers
- The Secret Formula To Creating An Insane Video That Will Get Results
Always feel free to send me an email with any questions, firstname.lastname@example.org. Talk to you soon!
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