Here is a very surprising stat. Did you know that the average length of the top 10 YouTube ads was 3 minutes. Not 30 seconds like most people thought.

Here are the top 10 YouTube ads of 2014.

  1. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
  2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
  3. Budweiser Super Bowl XLVIII Commercial — “Puppy Love”
  4. Always #LikeAGirl
  5. Devil Baby Attack
  6. Duracell: Trust Your Power – NFL’s Derrick Coleman, Seattle Seahawks
  7. Galaxy Note 4 — Then And Now
  8. P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games
  9. Global Be(er) Responsible Day | “Friends Are Waiting” | Budweiser
  10. Heineken | Routine Interruptions | The Payphone with Fred Armisen

What does this mean for marketing in 2015?

  • Shorter is not always better.
  • YouTube is going to continue to provide a great way for any company to deliver their message.
  • YouTube Ad Spend will increase
  • Very few companies are using YouTube for ads

If you are not advertising on YouTube contact us. Lets chat about how we can help you.