Marketing becomes easier when you realize your prospect has three options.

  1. Buy from you
  2. Buy from your competitor
  3. Do nothing

We tend to focus on our competitors, but the biggest problem is inertia. We so are bombarded with ads, calls, messages, and texts that we tend not to take action.

Goal number one?

Convince the prospect why they should buy.

You can do this by keeping your message simple and create multiple touches.

Here’s a real conversation I had with a business owner where we discovered her Unique Selling Proposition.

It could change your business.

There are Only Three Options. It’s Not What You Think
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