Banner ads are kind of a pain but they can make all the difference in your Google Ads Display Campaign. Over that last few years I have been on the constant lookout to find what banner ads work and what banner ads do not work.
Here is my journey
Creating Pretty Banner Ads
Pretty looks pretty, but does it convert? Most ad agencies will create a nice branded banner that looks great and will get the approval of the exectutives, but has an extremely low click through rate. Here are some simple examples.
I used to do this. Until I saw the results. The CTR (click through rates) were terrible and they just blended in with all the other banner ads.
Display Banner Ads That Convert
Couple months back I decided to create a new remarketing campaigns in Google Ads. Instead of uploading my banner ads I decided to use Google Responsive ads.
I uploaded Infographs and cropped the top section. It was a quick fix because I was able to use something that I had already created. Here is what it looked like.
I was not expecting much, but 2 weeks later I looked into the account and saw I had a lick through rate higher than 1%. That is pretty good. Almost 5X the average.
To test out my theory I had my artist create some other banner ads for companies we work with. Here is one for Twin Home Experts.
Here is what the actual banner ad looks like on a mobile phone. It’s Pretty eye catching.
The next time you are looking for a banner ad that will improve you Click Through Rate and your conversions, reach out. We have the staff on hand that can design the perfect banner ad for you business.
