Top Benefits of Facebook Video Marketing
The value of top Video Marketing has been heavily explored in the past and nowadays businesses of all sizes have begun implementing video in their marketing campaigns. Video is a cheap way to get your message across and with Social Media platforms like Facebook taking full advantage of video to drive up engagement, it is only sensible that business and brands use video accordingly.
In the following article, we’ll be going over the top benefits of using your video on Facebook and how it has helped thousands of brands obtain killer traffic to their sites. In addition, we’ll be outlining some of the best tactics you can implement right now to put your brand on the map.
Audience
Facebook is the world’s biggest social media platform boasting over one billion users and while the organic reach of Facebook has dropped significantly over the past few years, their paid advertisement platform is one of the best available when used correctly.
Facebook is the second largest trafficked website and at any given time has more than five hundred million active users. In other words, there are roughly 500 million people right now on Facebook engaging in content from friends and brands alike. If you could only manage to obtain 1% of this traffic and direct it to your business, we’re talking about 5 million potential prospects visiting your brand. Now that’s impressive!
Mobile Users
Another important factor that brands and businesses must take into consideration is that the world is moving to searching the internet through mobile devices. It’s estimated that by 2019 that mobile users will surpass every other medium of exploring content online. Facebook is Mobile friendly and with 1 billion people using Facebook from a mobile device every month, it only makes sense to utilize the platform to reach your ideal customer.
Facebook videos are mobile friendly and is quickly becoming the main means for users to watch video.
Video and Social Behavior
Another killer reason why Facebook video marketing is so effective is due to the fact that users have all the means to share the content in a flash. With ‘Share’ and ‘Like’ buttons right below your video, you can tap into organic traffic much quicker than other platforms. In addition, Facebook gives you more exposure if the videos are hosted on their platform, meaning you’ll reach further demographics a lot easier than Youtube videos within their platform.
Hot Triggers – Awesome CTAs
One feature that Facebook videos have that is lacking on Youtube is the embedded call to action. When loading up a Facebook video, you have the option to embed a CTA at the end of the video. What this means is that once the user has finished watching the video, a clickable CTA is posted in the center of the screen. Typically, it reads “Learn more” or “subscribe” and once clicked will re-direct the user to the designated page.
In other words, after you have engaged your users and grabbed their attention, you can quickly send them to a relevant offer to help drive up conversions.
Boosting Virality Potential
Now let’s get into the true potential of marketing on Facebook with video. The Facebook advertising platform is one of the best in the world. You have the ability to reach millions of viewers if you understand how to properly boost your videos. I won’t go into the nitty-gritty details of boosting as that is a topic all on its own, however I will provide you with a general overview on how it works.
We already established that Facebook will show you more “love” if you upload the video directly on their platform. However, while the organic reach is dismal, the boosting potential can create a landslide of traffic coming your way.
The way you do this is by creating ‘audiences’ within the platform. You select ‘interests’ (which essentially are your keywords) of which Facebook will give you an estimated reach. You can continue to refine your reach based on geographic locations, general interests, excluding interests from a general interest and much more.
I strongly suggest you take time to explore their advertising options as many people have managed to boost videos into the millions of views on budgets as low as $20 USD.
The ‘Like-Invite’ Feature
This option isn’t available for all pages, however for the most part if your Facebook page has fewer than a hundred thousand likes you could take advantage of this feature. Essentially the “like-invite” feature (I don’t know if that’s what it’s called officially) allows you to invite users to like your page if they ‘liked your content’ even if they aren’t a fan or a friend of your brand.
In other words, if you manage to create a viral video. Let’s say there are 5,000 likes on the video and your page only has 3,000 likes; that means that there are potentially 2,000 people who could become fans of your page. You simply have to go down to where it says “These many people liked this post” and select the ‘Others’ link. This will bring up a list of people who liked your particular post. You’ll quickly notice that there are options that says “Invite to page”, simply click that and you could have a new fan on your business page.
This feature has helped people build solid communities really quickly by creating engaging content and taking advantage of the paid advertisement platform.
The Bottom Line
Video Marketing is no longer the ‘future of marketing’, it’s what’s happening right now! Facebook has worked hard over the years to incorporate video into their platform and many brands have seen the massive benefits of this integration. Seeing that people spend more time on Facebook than they do on Google, should give you the motivation to start incorporating video marketing on Facebook right now.
People are social creatures and the latest statistics and trends are clear on the fact that the Facebook community loves videos. Tap into the power of Facebook Video Marketing today!
