“If you build it, you still may need YouTube ads.”
The above quote is 100% truth, or at least I am making it truth…
I have been doing a lot of testing on a few different accounts to see what the ROI is on YouTube Advertising and I have come to this conclusion:
Everyone should get a video and run YouTube ads.
I’m not suggesting that you go out and let YouTube decide your budget or pick where you run your ads, it’s a little more strategic than that.
I mentioned this in a former post about picking specific YouTube videos to run your ads on. You have to learn to protect your Gluteus Maximus.
YouTube advertising is all about the ratios. (And so is business)
Every single successful marketing guru I know gets this.
Let’s break it down and look at some Adword campaigns to see what kind of ratios we are getting:
Below is a screen shot of a campaign that we have been running for the last 30 days. We have 2 display networks and 2 search networks. The display networks are for Retargeting.
The main number I care about is cost per converted click. Do not get caught up in number of clicks. If it’s clicks you want, just higher a click farm in India. They will send you a lot of traffic for a couple of dollars a day…☺
It’s all about conversions.
I went to a Dan Kennedy conference a few years back and one thing that has been ingrained on my mind is this-
“He who can pay the most per conversion/lead wins.”
This particular client can actually pay up to $1,500 a conversion to break even. We are getting conversion around $55. That gives us a pretty good buffer, so now we can start to scale.
Note: A couple of weeks ago I sat down with a business that was spending about $900 a conversion and their average order was $350.
They forgot about ratios.
Now, let’s take a look at what kind of numbers we are getting from YouTube’s ads. I took the same 30-day period:
Our YouTube cost per conversion is $18.13.
We ALL need to get in on this. Every single one of us.
Question is, how to do it?
Just follow these simple YouTube guides and you will be up and running in no time. Or, if you would rather someone else take care of it for you, Yinc can make it happen.
Some things to watch out for:
1. Poor video (http://ydraw.com can fix this)
2. Letting Google waste your budget
3. Not watching your ratios
4. Selecting specific channels and YouTube videos to run your ads on
Even though I just warned you about these common mistakes, I expect most of you will make them anyway…☺
“Great YouTube marketing does not come cheap.”
In fact, it always comes with a price.
Start off slowly, and in a couple of weeks everything will start to make sense.
Watch your ratios. It’s a numbers game.
To Do List:
1. Set up your conversion pixel (Make sure you are tracking conversions)
2. Put your video on YouTube
3. Upload your video into your new video campaign
4. Choose your target audience
5. Choose where you want your ads to run
6. Set a strict budget the first couple weeks until you see what is working
7. Eat healthy, live long, spend time with your family and go on vacations
If you have questions about YouTube marketing, or have any other marketing questions, please let me know.
I consider myself a notch above most marketing experts…haha
Good luck on running your new YouTube ads.