How To Find The Right YouTube Videos To Run Ads On
Today we are going to talk about YouTube Video Ads and one of the hardest parts.
I am about to show you how to find YouTube videos and channels where you can run your YouTube video ads.
You know those little commercials that most of you skip? These are call inStream video adverts, and these are your golden ticket.
They work and I am going to show you a few tips and tricks, one of those being how to get FREE clicks on your YouTube advertising.
Yes, really.
First lets chat about Google and YouTube advertising. There are a couple of things you need to know.
Remember that with YouTube, our benefit as advertisers is because the viewer has already done the hard work of typing in their search term, finding the video, and then deciding to click on the video to obviously watch it: They have explicitly demonstrated that they are interested in that topic.
Thats we’re going to show our ad.
Where should you run Ads?
Everyone seems to be on the Facebook gravy train right now. That is were all the rage is. I myself like Facebook but I do not see the same returns that I am getting on YouTube. I would totally forget about Twitter and Linkedin they are the worst.
I have tested their ads multiple times and it is very costly.
YouTube, on the other hand, is amazing and gives us the opportunity to place our ads in front of the perfect target audience. So if I were you
I would be using Facebook and YouTube.
All Good So Far?
YouTube gives you the ability to spend very little and still get in front of a laser-targeted audience.
Plus, you are not just running the same old image ad. You have the ability to tell your message with a 30, 60, 90 second or longer commercial.
Where else can you get that kind of publicity?
Let me bring you up to speed on Google and YouTube advertising. I won’t bore you to death, but it’s important you get a few details under your belt.
Deal?
As most of you know Marketers tend to ruin everything. Well the crazy thing about YouTube is that seasoned hardcore internet marketers have little or no idea how awesome YouTube ads really are!
This is changing quickly.
I am starting to see more and more courses, products and “gurus” pushing out YouTube ads.
About a year ago YouTube allowed you to link out of your YouTube videos to your website or a specific Landing Page. This changed the game. I like to tell people that they need to treat YouTube as an extension of their website. Everyone is starting to get the picture.
Over time, more and more people will start running ads.
Why does this matter? Because your costs are going to slowly increase. So you better get moving.
Youtube Advertising 101
YouTube is the 2nd largest search engine. Nothing beats YouTube as far as education and attention. When people are looking for reviews or information – video will hold their attention and can educate them on the product or service features and benefits.
The first step is to create a video that will capture their attention. I am not going to go into that here, but you can read some of our other articles about creating an amazing video. Here is a good example.
http://marketinghy.com/2015/05/no-no-no-your-youtube-video-ads-just-bombed-video-marketing-tutorial/
The second step is Finding YouTube Videos To Run Ads On
Warning…This is very time consuming and can drive you bonkers. (necessary evil)
- Go to YouTube search the keyphrases that apply to your business. “weight loss” “video marketing” “personal injury” etc
- A list of videos is going to pop up which now become potential candidates.
- Create a blank spreads sheet with the keywords along the top
- Now click on every video and see if they allow ads. *a video ad will play before the video or a yellow dot can be found on the play line. This indicates ads will play at those points.*
- If the video allows ads, copy and past the URL into the spread sheet
- Rinse and Repeat
- Find up to 500 videos. (YouTube limits you to 500 per target group)
- Place the URL into your placement target group on the adwords campaign.
When I first started YouTube advertising I did this manually. I would hire people and this is what they did all day long.
“You can only advertise on YouTube videos where the Channel Owner has elected to monetize their videos, and selected which of those videos they want to earn money on.”
It’s a pain in the butt and very time consuming. This has to be one of the biggest barriers to entry for YouTube advertising. You would think that Google would come up with a better solution, but that has not been the case. Google wont’ tell you exactly what videos you are allowed to play on. They want you to put in the 60 hours of manual labor.
Is it worth it? Yes…
Now, for the good news!
I have software that will do this all for me. It is exclusive, but we do allow our clients to submit us their keywords and we will do all the work for them. We do charge a small fee. If you are interested, you just need to shoot me an email. jace@marketinghy.com
If you have questions about YouTube Ads or you are interested in our services, let us know. We basically create and run amazing Video marketing campaigns for companies who are looking for leads, branding and more customers.
