5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

A Simple Guide That Will PROTECT Dentists And Orthodontists From Getting Ripped Off.

You’re Getting Bombarded!

We get it…We know you’re bombard daily with people trying to earn your online business. Doctors, Dentist, and Orthodontist are the perfect target.

You have money and can afford to pay online marketing companies a nice chunk of change. Or at least, that is what everyone assumes.

Here is the big tragedy.

Most of you have ended up purchasing a horrible service that will will not get you any results!

It’s not your fault. How are you supposed to know what is working or what isn’t? How are you supposed to know which online marketing company is legit?

Here’s how 95% of online marketing companies work: A pushy salesman presents to you $199 product, you buy it, and you never hear from them again.

This guide is going to help you prevent this from happening. Here are the questions you should ask, and the things you should be doing online.       

TO COMPETE OR NOT TO COMPETE?

When I speak with Dental and Orthodontist Practices, I ask a couple of questions to see if they really are committed to online marketing.

“Do you want to really compete online?”

“Are you dedicated to Online Marketing?”

“Do you want to win?”

If the answer is yes…

“Are you going to back your decision with time and money?”

You either beat the competition or you don’t. Because the best place to hide a dead body is on page 2 of google…:)

Nobody visits page 2. So if you decide to play the game, you need to be great at it. A simple $299 service is not going to get you there.

You’re up against guys like this.  //burlesonorthodontics.com/

The online marketing battle is very competitive and takes a lot of resources. Your website needs to look great, load fast, be mobile friendly, entice users to click, have links, and answer user questions. That is just the beginning. You have YouTube, Facebook, Instagram, Content, Analytics, Webmaster Tools, PPC, Email, Links etc.

In the back of this guide, I have provided you with the Ultimate Online marketing Checklist. Go through it and see what you are lacking.

Is online marketing worth it? I’ll let you decide. But know this…Burleson(above) makes about 7 million a year with his practices. 

WHAT IS THE LIFE TIME VALUE OF A PATIENT?

The lifetime value of a Patient is one of the most important questions you should ask. This will determine your ROI. This will also determine how much you can spend online to obtain a customer.

We know that if a patient has a good experience, statistically speaking they will refer 5 other people. We also know that 18 months after their first visit they will typically return for comprehensive care. 

So how much can you really spend to obtain a customer?

A lot!

Dentists and Orthodontists who understand this concept will not have a problem scaling up their advertising budgets. Everything they spend, will give them a nice ROI.

TO BE OR NOT TO BE ON USING SOCIAL MEDIA?

Social media is one of the best investments you can make for your practice.

We love Facebook ads, Instagram ads, and YouTube ads.

Think about it this way.

Social media has spent billions of dollars to create platforms for advertisers. I can narrow down your target audience to Soccer moms 35 to 40 years within a 10 mile radius of a certain zip code. That’s powerful.

Where else can you put your message in front of your exact target audience in a matter of minutes?

It’s amazing and it is only going to get better. If you are not participating, you will be left in the dust.

Here is a simple Instagram ad we run for our clients. (You can brand this video). It’s simple and very effective. It costs you 4 cents a view.)

//www.instagram.com/p/-wfn06MjKg/

HOW MUCH SHOULD YOU EXPECT TO PAY A GOOD ONLINE MARKETING COMPANY?

Like you, online marketers get paid for their expertise. The good ones, are extremely educated and make a lot of money. They know what works and are results oriented.

If you’re like 99% of Dentists, you have a bunch of different of little web marketing service. A web person, a social media person, a google reviews person, an email person, a content person, etc.

You’re totally comfortable with spending $150 a month for 30 different services. But you can’t bare the thought of cutting a $2500 dollar check to one person who will do it all for you.

Think about it…How much work are you willing to do for a $150 dollars a month? Maybe 20 minutes? That is the amount of time you are going to be allotted.

Do not expect to get results.

In my option, a good Online marketing company will charge you $2500 to $6000 a month depending on what you want done.

**Caution there are a lot of online marketing services that charge huge fees and don’t get results. Just because you pay a lot, doesn’t mean they are giving you a good service. Track their results**

HOW LONG DOES ONLINE MARKETING TAKE TO SEE RESULTS

6 Months until you start seeing traction. 1 to 2 years until you start seeing massive results.

This doesn’t mean you will not be getting patients along the way. A lot of times you will see an increase on month 1 but I want to prepare you for the long haul.

A good marketer will win because he outlasts everyone else. It’s hard not to see results right away, but the reward goes to the one who is persistent and patient. So be patient and do not quit too soon.

**A good marketing company will keep you posted every step of the way. You will see a lot of progress. They will track everything and will show you their numbers. Make sure you ask for them.**

HOW DO I KNOW IF I HAVE HIRED THE RIGHT COMPANY

This has to be the hardest questions because there are a lot of factors that go into a successful campaign. Here are a couple of things to look for.

  1. Is your website ranking on the first page of Google?
  2. Is your website optimized and user friendly?
  3. Are you getting leads, Patients, and an ROI?
  4. Do you have an Email Marketing Campaign in place?
  5. Is your Facebook, Instagram, YouTube, bringing you customers?
  6. Are you having Bi-Monthly marketing meetings?
  7. When you call them, do they pick up the phone? Are they available?
  8. Are they transparent? Do they discuss problems or hide them?
  9. Do patients comment on how effective your advertising is?
  10. Are you making more money?

Online marketing works and will get you massive results if done correctly. Don’t be fooled.

Thanks you for taking the time to reading our Guide. We hope it helps

5 QUESTIONS TO ASK IF YOU PLAN ON MARKETING YOUR DENTAL PRACTICE ONLINE.

The Online Marketing Checklist

Website and Setup

  • Website set up and design
  • Google Analytics
  • Google Webmaster
  • Google Accounts (youtube pages etc)
  • Google Pages
  • Facebook page
  • Bing Webmaster
  • Google Adwords
  • Bing Adwords
  • Video Ad Campaign Set up
  • Lead Generation System (aweber, mail chimp, infusionsoft)

Month two (Traffic Generation)

  • Video shoot
  • Video Rankings
  • Fiverr Purchase (video ranking only)
  • Start PPC campaigns
  • Testing and optimization of Campaigns
  • Start Testing Facebook Campaign
  • Keyword Research
  • Website SEO (title tags etc)
  • Blog Schedule is set up (3 per week)
  • 100 citations are ordered
  • Order Hoth links ($250 to $350 packages)

Month 3 (email sequence)

  • Blog schedule (3 per week)
  • Create infographic and 1 guide
  • Video Shoot
  • 12 email sequence (
  • Start Retargeting Campagins
  • Slideshare
  • Optimize PPC campaigns

Month 4 (Scaling, adjustments, Monitoring, etc)

  • Buy More Hoth links
  • Create Video 3
  • Create Guides, blogs and infographics according to results

Facebook

  • Facebook Page Set Up
  • Custom Facebook Cover and Icon (message or great headline)
  • Facebook Ad Set Up
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Ad (1 has to be Dark Post)
  • Create 3 Different Audiences on top of the website Custom Audience
  • 3 custom Facebook Ad Image (1200 x 628)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

Instagram

  • Instagram Page Set Up
  • Custom Instagram Cover and Icon (message or great headline)
  • Instagram Ad Set Up (have to use power editor)
  • Facebook Tracking Pixel on Website
  • Custom Facebook Audience website visitors
  • Create 3 Different Audiences on top of the website Custom Audience
  • Upload any lists. (CRM, Patients, Email Lists etc)
  • Create 3 Different Audiences on top of the website Custom Audience
  • Create 3 Instagram Ads
  • 3 custom Instagram Image Ad Image (1080 x 1080)

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different images, messages, and audiences
  • Scale up when you hit the sweet spot

o Marketing Package ($1500 a month)

Video Marketing and YouTube

  • YouTube Page Set Up
  • Custom YouTube Cover and Icon (message or great headline. Don’t forget branding)
  • Attach Website to YouTube Channel
  • Link up Analytics and Adwords account to YouTube Channel
  • Upload Video
  • Optimize Video for Keyword (title description tags and fiver gig)
  • Create YouTube Cards, Annotations and Notes on video
  • Create Remarking Audiences in Adwords
  • Place google Analytics pixel on Website and create remarking audiences
  • Create Instream Ad for Placements, Remarketing, Topics and Interests
  • Keywords Research
  • Placements: Search first 5 pages of YouTube for placements
  • Keywords (Display network only)
  • Topics (be very careful on budget with Topics and Interest it can go quick)
  • Interest
  • Remarketing (run video ads to your remarking lists)
  • Place conversion pixel

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor the ads and make adjustments as needed
  • Test and try different videos, lists, annotations, messages, and audiences
  • Scale up when you hit the sweet spot

Email Marketing Campaign

  • Setup up or use the clients CRM system (infusionsoft, mail chimp, Constant contact etc)
  • Place forms on site
  • Create Lists
  • Create emails
  • 1. Introduction email
  • 2. Soap Opera Sequence
  • 3. Seinfeld Email Sequence
  • Automate delivery

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the emails are doing and make adjustments as needed
  • Test and try different messages
  • Segment lists for better results.

SEO is a 6 month to a Year Process

  • Make sure blog is set up and are SEO friendly
  • Install right plugins
  • Google Webmaster, Analytics, Bing Webmaster are in place
  • Do Keyword research
  • Create 1 2500+ article 1 time per month
  • Create 1 Blog per week. (more if possible
  • Purchase The Hoth Press Release
  • Purchase the Hoth Guest Post
  • Purchase the Hoth Blitz
  • On Page and Off Page linking
  • Social Media is linked up
  • Post all articles on social media

Monthly  Update, Task, and Monitoring

  • Give the client a weekly update on Clicks and traffic
  • Monitor how well the articles and how rankings are doing
  • Test and try different keywords