Don’t Be Fooled By Cheap and Easy Marketing Campaigns
Don’t let online marketing companies fool you.
Online marketing takes money, time, skill, and good content.
You can’t succeed without knowing what you are doing.
Take out your pencils.
Marketing your business online and generating a real ROI takes:
- a) Content
Time c) Money
- d) Expertise
- e) All of the above
The answer is e.
If you have been watching my videos you would have known this.
But we should have thrown in a couple of others:
- f) The right message
- g) A good product
- h) Tracking
- i) Adjustments
- z) A bit of luck
The Problem with Online Marketing
Not all online marketing campaigns are going to see a positive ROI.
48% of online marketing campaigns are a total disaster.
Fortune magazine just confirmed that number this morning.
But I will tell you it is worse.
This is a big problem because right now you are probably spending money on a campaign that has no chance of succeeding.
They will promise you that for only $250 a month you will be on the number one google spot and will skyrocket your business, but then it all will disappear.
The Pareto Principle
The fact is that that online marketing follows the same principle of everything else. The Pareto principle. Also known as the 80/20 rule, the prediction that 80% of effects come from 20% of causes.
Dentist, orthodontist, doctors, real estate agents, mortgage officers are notorious for falling for this one.
That’s funny and unrealistic.
Think of it logically.
There is only 1 spot available for the number 1 spot on Google.
Do you really think you are going to take that position by putting in minimum effort, time, and money?
I don’t think so.
And this is what you outta know.