Are you running youtube ads? Have you failed at running youtube ads? Either way, you should be running videos ads.
I wish I could say that is will cost you a couple hundred dollars to test the market, but that would be a flawed philosophy.
Why do I say this?
Because this last week I spoke at the Affiliate Summit Conference in New York. Everyone seemed to try YouTube ads, but they could not get them to work.
They were not spending enough and most of them did not follow the rules of YouTube Ads. So I am going to give you 5 simple steps to running YouTube ads.
I do not have a lot of time to write this so it is going to be short and sweet. 🙂
1. The Video
Make sure your video is created for the YouTube in-stream platform. First entertain, then educate. A simple formula that will keep your audience engaged.
2. Associate your website with your YouTube channel
Treat your YouTube page as an extension of you website or brand. Make sure you have linked your channel, use annotations, and YouTube cards. I have created tutorial videos on how to do this. You can find them by clicking on the link below.
3. Setup your adwords account and create a video campaign
This is pretty self explanatory. Head on over to adwords and open up an account.
4. YouTube placement target audience (start with two targeting methods. This is one of them)
Search your keywords on YouTube and find videos that allow ads on them. You will know they have ads if they have a yellow bar on the play line or an Ad starts to play at the beginning.
5. Keyword targeting (this is the second target method)
Here is the secret to Keyword placement. “”
Make sure you put your keywords in quotes. This is known as phrase match.
That is it.
5 Simple Steps To Running YouTube Ads