“Trying to persuade consumers that your product is the best has become less effective even if it’s done via social media. Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.” Absolute value
This is a hard thing to do. I am one of the first to jump on the bandwagon of saying how great my product or services are. We have always been able to back it up with proof, but I am beginning to see the errors of my ways. Instead of telling, it would be more beneficial to show your target audience what you have done for you customers. You can do that through case studies, reviews and testimonials.
How to Market your Products in the 21st Century