Hey there my fellow readers, you are about to get an ear full about how you can achieve online marketing results. This is going to be very amazing and I can’t wait to show you a few tricks of the trade. This sequence of blogs is going to focus on getting results quickly on a budget anyone can afford. It’s time to spill the beans and reveal some of my secrets, so hold on and pay attention.
For those of you who do not know the Ydraw story, that’s a shame, my feelings are hurt, but I will try to get over it.:) I am not going to bore you with the details, but Ydraw was a success from day one and it all was launched with a simple Youtube video followed by an amazing online marketing plan. There are not too many companies out there that get started with a couple hundred dollars and turn into multi million dollar businesses within a year. Ydraw did and it was all because of our online marketing efforts. Ok, that may not be 100% true. We did have some amazing artists and a bit of luck, but I am still going to give most of the success to our online marketing team.
Online video marketing can bring you a lot of business especially if you have the right product and focus on the right key words. In the beginning, Ydraw was spending a couple hundred dollars a month on ads but it generated thousands in profits. That is what I want to show you how to do. You really can get a huge ROI with online marketing. Take note that the terrain is always changing and what works today may not work tomorrow. So STAY educated! It’s imperative that you read book after book and attending webinar after webinar. That way you can stay on top of the game. I am going to show you exactly how we did this because I think it will benefit your company. This WORKS, so lets get started!
Just Get Started with Online Marketing
You have to decide to get started. This is one the hardest things for most small business owners. They take too long to do things that should take a couple hours. Technology is all about speed. Website, video and pages should be created in hours not months. Here is one of my favorite quotes. Memorize It!
“Whatever you can do, or dream you can do, begin it. Boldness has genius and power and magic in it.” Johann Wolfgang von Goethe
You will find once you begin working certain things will fall into place. This is how success works. Success and money come by doing a few things right every single day. Pay attention to your ideas and act on them and always keep learning. Don’t just sit and think that’s all there is to it, there’s always more to learn, so take advantage of chances to keep improving.
I am going to show you exactly what I did to start driving traffic to my site and I will reveal to you the secret of hitting the number one spot on Google within a couple of weeks. Ha, ha, I fooled you. There is no secret sauce. Google is always changing and you may or may not hit the number one spot, but by doing a few things right you will increase you chances 10 fold and eventually you will hit the top. I did hit the number one spot on Google within a couple of weeks here are a couple of screen shots to show you where I am at on Google. I did this with about 5 different long tailed keywords. (see below)
Website Design, Cost And Development Time
You can check out Yincmarketing.com to see what we have created. Or better yet, take a look a Dropbox, a 4 billion dollar company. Their website is beyond simple and get right to the point. They also added about 70,000+ signups overnight right when they added their explainer video video. This is not rocket science folks, it is real life simplicity at work. Simplify everything and watch the leads roll in.
I hate spending a lot of money on a website. Ydraw cost me $199 to get up and running and Yinc Marketing was no different. It doesn’t take a genius nor do you need to know any type of code. Website design is a lot of tinkering around until you have the look you want. Oh and by the way, a website is never completed you should always be making adjustments and testing.
Step One: Buy your Domain Name, Get Hosting and Load WordPress.
You can use Godaddy, Bluehost or any of the other domain sites. I buy my domain names from Godaddy, but I host my site with WPEngine. Godaddy servers are slow and they have too many people on them. It works great if you do not have a lot of traffic, but I have warned you about their speed. I am not going to go into a lot of details because you can call any one of the companies above to ask any questions or just watch some YouTube videos. 13-year-olds will be able to show you how to do this. Once you have WordPress up you can load your Optimizepress. Once again you can watch the tutorials provided by Optimizepress. This is exactly what I did to get started.
<< Word of Warning >>
Do not get caught up in the design of the site! All you need is an amazing headline, sub headline, a call to action and a video. Make sure it is all above the fold of the site. It is that simple.
Plugins you will need
Get a great SEO (search engine optimization) plugin in. I use Yoast.
Cost: $250 (Estimated high)
Time: 1 Day
Step Two: Keyword Research
This is a critical step. You need to find keywords that do not have a lot of competition. With Yinc I chose a couple of keywords that I knew I could get quickly. You do not want to tackle the big keywords first. That can be a disaster and very depressing. Seeing yourself on page one of Google or any keyword and bring a big happy smile to your face even if the keyword was “Loser.”
Here’s the keywords I used for Yinc.
1. Utah Internet Marketing Consultant
a. Yinc is the number one spot and I have two spots on page one
2. Utah Online Marketing Consultant
a. Yinc is the number one spot and I have two post on page one
3. Utah Marketing Consultant
a. I have one spot on page one
4. Utah Internet Marketing
a. I have one spot on page three (soon to be page one)
5. Utah Online Marketing
a. I have one spot on page one
You will want to use keyword tools provided by Bing and Google. Once again do your own research. If you are confused then watch some YouTube videos, they really are a wonderful thing.
Cost: $0 (yeah that is right)
Time: 1 Day
Step 3: Get A Video.
Once I had the site up and running the next step was to get a video. Obviously I decided to use a Fast and Easy video created by Ydraw. I did not want any special advantages so I went with the $1299 Fast & Easy Whiteboard video. Ydraw has these amazing videos that can be created in a couple of days. The video is awesome and you can see it right on the home page (you need a video on your home page). Keep your video short and sweet. This particular video has some great stats. The retention rate is 95% until 30 seconds and then it drops off from there to about 75% by the end – which is still amazing.
Once you have a video you need to upload it to YouTube. Now listen carefully! Use your keywords in everything that you do. Meaning you save the video file as a keyword. You upload your video to YouTube and use you keywords in the Title, Description, and Tags.
Time: 5 Days (all video production time)
Step 4: Put It All Together
Once I had all the pieces in place I started to put them all together. You will need to do the same. Keep things simple, clean and goal oriented.
Time: 1 day
So there you have it, the first couple of steps to launching your business online. You are not done though, there are a few more things you will need to do to start driving traffic.
1. Submit Your Sitemap to Google and Bing. (this is not hard)
2. Set up Google+, Facebook, and Twitter. (you can set up other social media platforms if you like.)
3. Submit your video sitemap or use Ydraw Hosting so that Google picks up the Snippet and it shows up in search engines.
4. Create some content.
Don’t worry, this will all be found in Part 2 of How to Achieve Online Marketing Results.