Jace:                        Hey guys, Jace over here at Marketing Hy Today we’re going to be doing some Facebook video ads. I’m just going to show you a quick tutorial. We’re going to try to have this done in three minutes or under. This tutorial actually goes along with Five Strategies of Video Marketing, so if you want that guide, I’m going to put a link to it in the description that you can grab that guide and walk through it.

This is the first step, Facebook video ads. Obviously, you’ll want to jump into your ad campaign. If you don’t have an ad set up or if you don’t have your pixels set up, you need to do that before you start setting up any types of ads. Here’s an account we’ll jump on. There’s a few choices that it gives you. You can … I’ll just go back.

Basically, we’re going to do increased conversions to our website. Create an ad. This is where you’re going to want to put in your conversion pixel. You’ll choose this when you set your pixel up. You will choose what a conversion is. We’re going to go an age of 35-55. We’re marketing for voiceover IP phone system right now so we’re going after small businesses. Their main target audience is small businesses and medium sized businesses. We’re going to edit placements so if you go down here, you’ll want to take off Instagram, take off … Basically, you can switch this and go mobile only or desktop only. That makes a pretty big difference depending upon what you’re selling.

So make sure you don’t let … Like audience network, I don’t like to run ads there. I don’t like to run ads on Messenger. Instagram … I love Instagram ads, but you need to separate it out so for now, we’re just going to be running Facebook ads, nothing more and the right column and then in the feeds. Daily budget, $5.00. Now, a good little strategy when doing Facebook video marketing, is to spend $5.00, but if you have a budget of a few hundred dollars a day or a few thousand dollars a day, break your campaigns up and do a lot more campaigns.

I like to spend sometimes $300.00 a day on Facebook ads and I’ll do it all with $5.00 campaigns because I can just duplicate my campaigns. That way I get really nailed down on what is going to convert and what’s not going to convert. I’ve discussed that on some other videos you can go track down.

So we’re doing a video ad. I uploaded the video. Here it is. Here’s the page we’re going after. Here’s the website URL, the headline “Need a VOIP Phone System?” Whenever I write a headline, I like that headline to basically ask the question and qualify my audience. I don’t want anyone clicking on this ad that doesn’t have a need for a phone system. Here’s my text and then I have a call to action, “Learn more,” and then right here is an actual testimonial from a customer, my display link and then obviously, if my pixel was in place, I would be tracking this. It is not in place right now. This is just a brand new account.

That is interesting. So what you do is place order and I don’t know why that one’s not working, but you would place your order and the once your order’s placed, you’ll end up with … Something like this. So this is for that same phone company. Let me increase the size of that. You can see, we just started a new campaign back on the 11th and we’re spending … They do not have a huge budget, but what they want are leads. Right now they’re spending about $10,000.00 a day not getting anything. I mean, not a day, $10,000.00 a month between different businesses. So we basically said, “Let us at least generate you a couple of leads and give you a cost per lead.” So you can look right here. Here’s the campaign. I’ve already stopped some of these because they did not give me conversion, but if you look at this one, I have actually one, two, three, four, five, six different ads and you can see the leads are starting to come in. One, two, three, four … Four leads. Our cost per lead’s like $11.00 on that one.

On this one, we have seven leads. Cost per lead is actually $5.00. So you’re looking at a business right now spending $10,000.00 a month and not hardly generating any type of leads. By running simple Facebook video ads and Facebook ads, we’re able to now get a lead … You’re seeing $5.00 here. I’m happy to get a lead under $20.00 for this company so $5.00 is a great lead. Now, what we need to do is really scale up. We take this to the business and say, “Okay, this is going to work. Have you closed these leads? If, so, we’re going to scale.” Then, that $10,000.00 actually gets dropped into Facebook ads.

So if you have any questions, that is how you set up a simple video marketing … Well, Facebook video marketing ad and that is it. Thanks for listening. If you guys have any questions, go to our YouTube channel. You can always e-mail us. Email me: jace@marketinghy.com or you can find my information at marketinghy.com and that’s H-Y, not H-I. Have a good day. See you.

In this video we’re going to talk about Facebook remarketing and how to set up a simple Facebook remarketing campaign. What you want to do is go up here to your ads manager. Part of remarketing is you have to have this pixel in place. This pixel has to be put under your website and you have to build out an audience. First thing you want to do is go over here to audiences on your Facebook and you will create … I like to create the following. I like to do a 90 day visitor, a 7 day visitor, a 60 day visitor, 30 day, and 15 day visitor.

Now, this campaign, just barely set up, so you just go to “audience,” you go to a “custom audience,” comes up like this, go “website traffic.” Anyone who’s visited your website, put the day, name your audience, and then you have your audience set up. Then, all you do is create an ad. Now, we want to increase conversions. You just click there, “increase,” you build out your ad. Now, this is where you choose your audience. Right here, 30 day visitors, and then you go ahead and set up all of the information from where you want it to run now. Remember, don’t go crazy on budget. It’s better that you duplicate and do a lot of different ads.

Instead of doing one ad, spending a lot of money, break it up and do a lot of different ones, okay? That is it. That is how you do a remarketing campaign to any of your visitors. If you guys need help, visit us at MarketingHy.com, send us an email, jace@marketinghy, and we will talk later.