Video Marketing Strategies
Most of us should know how important running an effective video marketing campaign is, yet most businesses are not doing it. They either have no idea how to create a video or they do not know how to use it. In this little Video Marketing Guide, we are going to discuss 5 video marketing strategies that will help you get the most out of your videos.
A great marketing campaign starts with a well crafted message. It all starts with scripting. Your video needs to define Unique Selling Proposition in a way that people will take action. You can use our simple video formula:
- A Strong opening paragraph that shows empathy
- Identify the problem and turn up the pain
- Educate them
- Provide the solution
- Call them to action with urgency
It does not have to be all fancy and expensive. Videos taken with a phone can be just as effective as a $40,000 video shoot. It all comes down to the structure and your message.
Let’s assume you are a mortgage business and you are looking for first time home buyers.
Here’s a good sales script.
We know how confusing and frustrating it can be when buying your first home. You’ve just found your favorite home and the realtor wants to know if you are actually qualified to buy. You have no idea and you wonder how to get started. We all like the feeling of excitement when buying a home, but we know the dread of trying to qualify.
Most people put off the qualifying until it is too late and they lose their ernest money and cannot get into a home they hoped for. Others think they will qualify for a certain amount only to find out that they don’t because the loan officer messed up on the paper work. But do not worry! We’ve got a lighting fast approval process and an underwriting process to get you that maximum amount for the lowest cost.
We know you do not want to deal with all the underwriting docs, loans process, and huge amounts of paper work. That is why we are going to do it all for you. We can have you a full approval within a couple of minutes. Plus we can lock in your low rate for 60 days, so you do not run the risk of rising interest rates.
So call us today and get your approval, lock in your rate, and go home shopping with confidence. If you call this month you will get an extra 20% off our fee. Don’t wait, give us a call!”
You can use the script above and basically apply it to any industry.
Once you script is done you can move onto shooting your video and sending it out to the mass with our video marketing strategies.
Before we jump into the video strategies, let me explain the structure of this guide. After each step, you will find a link to a live tutorial video. Read the guide all the way through and then go back and watch the tutorial videos.
While watching the tutorial videos, create the ads in real time. Don’t worry about getting everything perfect. You can adjust over time.
Get ready because we are not only going to tell you what you should be doing, but we are going to show you exactly how to create a video marketing campaign.
Lets get started.
5 Video Marketing Strategies To Get The Most Out Of Your Videos.
1. Facebook Video Marketing Campaign
We have found Facebook to be an extremely effective way to deliver your message. You can target your exact audience for a very low cost.
We get asked all the time if Facebook will work for B2B. It does. It works great for B2C and B2B.
We have created a video tutorial on how to set up a Facebook video marketing campaign.
2. Facebook Remarketing Campaign
Most visitors do not buy on their first visit to your website. They need to see you 8 to 12 times before they will take action. There are always exceptions to this rule, but most need multiple touches.
Putting 10% to 20% of your ad budget towards remarketing is a good rule to go by.
Remarketing gives you a chance to educate your visitors and set you apart as an expert.
Do not always show ads that are trying to get your visitors to buy. Give them FREE education and material that will help their business. They get help and you look like an expert. It’s a win win.
3. YouTube campaign through Google Adwords
I love YouTube campaigns. By running a YouTube campaign you are able to place your video ad on specific videos like:
Videos in your industry
Videos in your same niche
We generate a lot of leads by placing our ads where our target audience is watching. YouTube gives you this luxury.
4. YouTube remarketing Campaign
Like Facebook remarketing, YouTube gives you the ability to tag people who have watched your videos.
Lets assume your browsing on YouTube and you are looking for a Loan. I am a Mortgage broker with a YouTube video to help first time home buyers. If you watch one of my YouTube videos, I am able to tag your browser and show you more of my videos through ads.
5. Facebook and YouTube Custom Audience Campaign
Finally we come to step 5 of our Video Marketing Strategy Campaign. All of us should be collecting emails. When you have a list, you are able to upload that list to both Facebook and YouTube.
Once the list is uploaded you can run ads to people who are on your list.
Don’t worry the video below will show you how to export your Linkedin contacts, upload your email address and start running them ads.
This can be done with your all your CRM contacts.
Thanks for reading our simple guide: The 5 Video Marketing Strategies to help you get the most out of your videos.
Go to work and use the tactics we have discussed. If you’re extremely limited by a budget, start with $5 a day.
I’m telling you…
When you implement a good video marketing campaign, you will generate business and traffic.
Facebook Video Marketing Strategy Video Transcript
Jace: Hey guys, Jace over here at Marketing Hy Today we’re going to be doing some Facebook video ads. I’m just going to show you a quick tutorial. We’re going to try to have this done in three minutes or under. This tutorial actually goes along with Five Strategies of Video Marketing, so if you want that guide, I’m going to put a link to it in the description that you can grab that guide and walk through it.
This is the first step, Facebook video ads. Obviously, you’ll want to jump into your ad campaign. If you don’t have an ad set up or if you don’t have your pixels set up, you need to do that before you start setting up any types of ads. Here’s an account we’ll jump on. There’s a few choices that it gives you. You can … I’ll just go back.
Basically, we’re going to do increased conversions to our website. Create an ad. This is where you’re going to want to put in your conversion pixel. You’ll choose this when you set your pixel up. You will choose what a conversion is. We’re going to go an age of 35-55. We’re marketing for voiceover IP phone system right now so we’re going after small businesses. Their main target audience is small businesses and medium sized businesses. We’re going to edit placements so if you go down here, you’ll want to take off Instagram, take off … Basically, you can switch this and go mobile only or desktop only. That makes a pretty big difference depending upon what you’re selling.
So make sure you don’t let … Like audience network, I don’t like to run ads there. I don’t like to run ads on Messenger. Instagram … I love Instagram ads, but you need to separate it out so for now, we’re just going to be running Facebook ads, nothing more and the right column and then in the feeds. Daily budget, $5.00. Now, a good little strategy when doing Facebook video marketing, is to spend $5.00, but if you have a budget of a few hundred dollars a day or a few thousand dollars a day, break your campaigns up and do a lot more campaigns.
I like to spend sometimes $300.00 a day on Facebook ads and I’ll do it all with $5.00 campaigns because I can just duplicate my campaigns. That way I get really nailed down on what is going to convert and what’s not going to convert. I’ve discussed that on some other videos you can go track down.
So we’re doing a video ad. I uploaded the video. Here it is. Here’s the page we’re going after. Here’s the website URL, the headline “Need a VOIP Phone System?” Whenever I write a headline, I like that headline to basically ask the question and qualify my audience. I don’t want anyone clicking on this ad that doesn’t have a need for a phone system. Here’s my text and then I have a call to action, “Learn more,” and then right here is an actual testimonial from a customer, my display link and then obviously, if my pixel was in place, I would be tracking this. It is not in place right now. This is just a brand new account.
That is interesting. So what you do is place order and I don’t know why that one’s not working, but you would place your order and the once your order’s placed, you’ll end up with … Something like this. So this is for that same phone company. Let me increase the size of that. You can see, we just started a new campaign back on the 11th and we’re spending … They do not have a huge budget, but what they want are leads. Right now they’re spending about $10,000.00 a day not getting anything. I mean, not a day, $10,000.00 a month between different businesses. So we basically said, “Let us at least generate you a couple of leads and give you a cost per lead.” So you can look right here. Here’s the campaign. I’ve already stopped some of these because they did not give me conversion, but if you look at this one, I have actually one, two, three, four, five, six different ads and you can see the leads are starting to come in. One, two, three, four … Four leads. Our cost per lead’s like $11.00 on that one.
On this one, we have seven leads. Cost per lead is actually $5.00. So you’re looking at a business right now spending $10,000.00 a month and not hardly generating any type of leads. By running simple Facebook video ads and Facebook ads, we’re able to now get a lead … You’re seeing $5.00 here. I’m happy to get a lead under $20.00 for this company so $5.00 is a great lead. Now, what we need to do is really scale up. We take this to the business and say, “Okay, this is going to work. Have you closed these leads? If, so, we’re going to scale.” Then, that $10,000.00 actually gets dropped into Facebook ads.
So if you have any questions, that is how you set up a simple video marketing … Well, Facebook video marketing ad and that is it. Thanks for listening. If you guys have any questions, go to our YouTube channel. You can always e-mail us. Email me: firstname.lastname@example.org or you can find my information at marketinghy.com and that’s H-Y, not H-I. Have a good day. See you.
How To setup a Facebook Remarketing Campaign Transcript
In this video we’re going to talk about Facebook remarketing and how to set up a simple Facebook remarketing campaign. What you want to do is go up here to your ads manager. Part of remarketing is you have to have this pixel in place. This pixel has to be put under your website and you have to build out an audience. First thing you want to do is go over here to audiences on your Facebook and you will create … I like to create the following. I like to do a 90 day visitor, a 7 day visitor, a 60 day visitor, 30 day, and 15 day visitor.
Now, this campaign, just barely set up, so you just go to “audience,” you go to a “custom audience,” comes up like this, go “website traffic.” Anyone who’s visited your website, put the day, name your audience, and then you have your audience set up. Then, all you do is create an ad. Now, we want to increase conversions. You just click there, “increase,” you build out your ad. Now, this is where you choose your audience. Right here, 30 day visitors, and then you go ahead and set up all of the information from where you want it to run now. Remember, don’t go crazy on budget. It’s better that you duplicate and do a lot of different ads.
Instead of doing one ad, spending a lot of money, break it up and do a lot of different ones, okay? That is it. That is how you do a remarketing campaign to any of your visitors. If you guys need help, visit us at MarketingHy.com, send us an email, jace@marketinghy, and we will talk later.